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Journal of Business, Social and Technology
Published by Politeknik Siber Cerdika Internasional
ISSN : 28072928     EISSN : 28076362     DOI : 10.59261
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
This journal publishes research articles covering all aspects of information technology, information systems, agricultural technology, computer social and political sciences, and economics that belong to the business, social, and technological context.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 166 Documents
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What Drives Performance in High-Risk Manufacturing? The Roles of Motivation and Discipline Najib, Aenun; Sary, Fetty Poerwita
Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i1.580

Abstract

Background: Work motivation and work discipline are widely recognized as determinants of employee performance; however, most empirical studies focus on general organizational contexts, with limited evidence from high-risk, safety-critical manufacturing environments. This gap is significant in flat glass production, where declining performance—reflected in rising absenteeism, tardiness, and disciplinary violations—may directly threaten operational reliability and safety compliance. Objective: This study examines the partial and simultaneous effects of work motivation and work discipline on employee performance in a safety-sensitive industrial setting at PT Muliaglass Float 1 Division. Methods: An associative quantitative approach was employed using data collected from 110 employees through a structured Likert-scale questionnaire. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to assess measurement validity, construct reliability, and structural relationships. Results: Work motivation and work discipline positively and significantly affect employee performance, explaining 70% of the variance (R² = 0.700). Work discipline demonstrates a stronger effect, highlighting the critical role of procedural compliance and behavioral consistency in high-risk production environments. Conclusion: Work motivation and work discipline significantly influence employee performance in a safety-critical manufacturing environment, with discipline showing a stronger effect and jointly explaining 70% of performance variance. The findings highlight the central role of procedural compliance and safety adherence in stabilizing performance in high-risk settings. Practically, organizations should align motivational programs with strong disciplinary and safety systems. The study is limited by its cross-sectional design and single-company scope; therefore, future research should adopt longitudinal approaches and incorporate additional contextual variables to enhance generalizability.
Mandalika Specifics: A Conceptual Analysis of Opportunities and Challenges in Tourism-Based Development Strategy in Indonesia Suryadi S, Lalu; Suman, Agus; Ekawaty, Marlina; Prasetyia, Ferry
Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i1.591

Abstract

Background: The development of tourism-based Special Economic Zones is one of the Indonesian government's strategies to drive regional economic growth, attract investment, and reduce development disparities between regions. The Mandalika Special Economic Zone in Lombok, West Nusa Tenggara Province, is a national priority project designed as a new growth center through the integration of investment, infrastructure, and the development of world-class tourism sectors. Objective: This study aims to analyze the strategic rationality of area development, identify opportunities for economic, social, and environmental benefits, and evaluate the challenges of implementing inclusive and sustainable development. Methods: The research uses a qualitative approach with a conceptual design through literature studies and analysis of policy documents relevant to the development of special economic zones and tourism development. The analytical framework integrates the theory of special economic zones, the tourism-led growth hypothesis, and the perspectives of sustainable and inclusive development. Results: The analysis results indicate that the Mandalika SEZ has significant potential to drive regional economic growth through increased investment, job creation, strengthening the service sector, and enhancing national tourism competitiveness. Strategic infrastructure and the hosting of international events have also increased the region's visibility on a global level and created economic multiplier effects for supporting sectors, including micro, small, and medium enterprises. However, this study also identifies various key challenges including land acquisition issues, the inclusiveness of development for local communities, pressure on the carrying capacity of the coastal environment, and the complexity of governance and institutional coordination. The long-term success of the region greatly depends on the ability to integrate economic growth with the principles of environmental sustainability and social justice. Conclusion: Therefore, strengthening governance, participatory planning, developing local community capacity, and implementing sustainable development principles are key factors in ensuring that the Mandalika SEZ not only functions as an international tourist destination but also as an instrument for inclusive and sustainable regional economic transformation.
Global Research Trends in Green Entrepreneurial Orientation and Environmental Orientation: A Bibliometric Review Based on the Natural Resource-Based View Suroto, Suroto
Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i1.594

Abstract

Background: The increasing environmental challenges and sustainability pressures have significantly transformed the way firms formulate their competitive strategies. In response to these global changes, green entrepreneurial orientation and environmental orientation have emerged as critical organizational capabilities that enable businesses to balance economic performance with societal and environmental responsibilities. Despite the growing body of research in this area, existing studies remain fragmented and lack an integrated understanding of the intellectual structure and development trajectory of this research field. Objective: This study aims to map the global research landscape of green entrepreneurial orientation and environmental orientation through a comprehensive bibliometric analysis grounded in the Natural Resource-Based View (NRBV). Methods: Using publications retrieved from the Semantic Scholar database from 2010 to 2025, bibliometric techniques were employed to analyze publication trends, influential authors and journals, collaborative networks, and thematic evolution using VOSviewer software. Results: The findings reveal rapid growth of research interest, with dominant themes focusing on green innovation, sustainable competitive advantage, and business performance. Network, overlay, and density visualizations indicate strong intellectual linkages between entrepreneurial orientation, environmental strategy, and firm-level outcomes, reflecting a recent shift towards innovation-driven sustainability. Conclusion: This study provides an integrated overview of sustainability-oriented strategic orientations and their role in supporting business resilience, offering implications for managers, policymakers, and researchers aligned with sustainable development goals.
Hydrodynamic Velocity Performance of Turbine-Type and Thruster-Type Conduction-Mode MHD Drives under Electrical Voltage Variation in Seawater Anwar, Philipus Darwin; Chow, Aaron Bentlee; Wirosasmita, Erasmus Alvaro; Jarwanto, Agus; Maryana, Carolina Widya
Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i1.590

Abstract

Background: Indonesia's maritime transportation sector is heavily dependent on fossil fuels, driving interest in clean propulsion alternatives. The magnetohydrodynamic (MHD) drive, which generates thrust via Lorentz force acting on conductive seawater (F = BIL), offers a propeller-free, low-noise option. However, comparative performance data for turbine-type versus thruster-type conduction configurations remain limited. Objective: To quantify the effect of electrical voltage variation (3–15 V) on hydrodynamic velocity and to compare the propulsion performance of turbine-type and thruster-type MHD drive configurations in seawater. Methods: A controlled laboratory experiment applied DC voltage at five levels (3, 6, 9, 12, and 15 V) to each prototype in a seawater medium. Velocity was calculated as v = s/t over a fixed 10 cm distance. Lorentz force was computed using B= μ₀I/2πa and F = BIL sin θ. Results: Turbine velocity ranged from 0.83 cm/s at 3 V to 3.38 cm/s at 15 V; thruster velocity ranged from 0.70 cm/s to 2.62 cm/s over the same range. The turbine consistently outperformed the thruster at all voltages. Lorentz force was 1.76 × 10⁻⁷ N (turbine) versus 1.48 × 10⁻⁷ N (thruster) at peak current, consistent with the velocity hierarchy. Conclusion: Both electrical voltage and drive configuration significantly affect MHD propulsion performance. The turbine-type configuration is superior due to its nozzle geometry, which enhances directed flow, supporting its potential for energy-efficient marine propulsion applications.
Evaluation of the Effectiveness of CO₂ Nanobubbles as an Enhanced Oil Recovery Method on Low Permeability Artificial Core Adsura, Softy Putri; Sunardi, Edy
Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i1.592

Abstract

Background: Low-permeability reservoirs, characterized by limited pore connectivity and dominance of capillary forces, present significant challenges to conventional Enhanced Oil Recovery (EOR) methods. Water flooding often fails to mobilize residual oil in such reservoirs, which typically results in low recovery factors. Objective: This study aims to evaluate the effectiveness of the Enhanced Oil Recovery (EOR) method based on CO₂ nanobubbles in low-permeability artificial cores with matrix-supported characteristics. Methods: Experimental analysis was conducted on artificial cores fabricated from 80% quartz sand and 20% Portland cement. The study involved petrophysical characterization, oil saturation, and core flooding experiments using both water flooding and CO₂ nanobubble injection. Scanning Electron Microscopy (SEM) was used to observe microstructural changes and fluid redistribution. Results: The initial characterization of the artificial core showed a porosity of ±31% and permeability of approximately 5 mD. Water flooding did not increase the recovery factor (RF = 0%), while CO₂ nanobubble injection achieved a recovery factor increase of ±3.76%. SEM observations revealed more uniform fluid redistribution and reduced residual oil after nanobubble flooding, confirming the effectiveness of CO₂ nanobubbles in mobilizing oil from tight pore systems. Conclusion: The study concludes that CO₂ nanobubble-based EOR is effective in low-permeability reservoirs, with scale compatibility between nanobubble size and pore throat geometry playing a crucial role in enhancing recovery. This approach offers a promising direction for optimizing EOR in tight reservoirs.
Marketing Communication Strategy for Building Graha Padjadjaran Developer’s Corporate Image in Depok Nur A’lam, Naufal; El Adawiyah, Sa’diyah
Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i1.599

Abstract

Background: In the competitive property market of Depok City, effective marketing communication is a critical strategy for developers seeking to build a positive corporate image. Service quality and product quality play essential roles in ensuring consumer satisfaction, minimizing complaints, and sustaining the company's reputation. Objective: This study aims to examine how Graha Padjadjaran Developer implements marketing communication strategies to build its corporate image and to explain the contribution of each marketing communication dimension in shaping that image. Methods: Grounded in Kotler and Keller's Integrated Marketing Communications (IMC) theory — encompassing promotion, advertising, personal selling, direct marketing, and public relations — this research employs a qualitative case study with a descriptive design. Data were collected through observation, in-depth interviews with marketing staff, sales personnel, and consumers, and documentation of online marketing materials. Results: Graha Padjadjaran's marketing communication centers on providing clear product information, employing emotional consumer engagement, and maintaining intensive follow-up communication to build trust. Meta Ads platforms (Instagram Ads and Facebook Ads) serve as the primary digital marketing channels. Each IMC dimension contributes distinctly to image formation: promotion expands market awareness, advertising conveys credibility through visual content, personal selling positions the marketing team as the company's frontline representatives, and direct marketing fosters long-term consumer relationships through personalized service. Conclusion: This study concludes that integrated marketing communication strategies — promotion, advertising, personal selling, direct marketing, and public relations — significantly strengthen Graha Padjadjaran's corporate image, while effective complaint handling through service excellence reinforces sustained consumer trust.

Page 17 of 17 | Total Record : 166

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