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Journal of Business, Social and Technology
Published by Politeknik Siber Cerdika Internasional
ISSN : 28072928     EISSN : 28076362     DOI : 10.59261
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
This journal publishes research articles covering all aspects of information technology, information systems, agricultural technology, computer social and political sciences, and economics that belong to the business, social, and technological context.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 160 Documents
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Penerapan Critical Path Method (CPM) Pada Pembangunan Gedung Unit Kesehatan Sekolah (UKS) SDN 1 BBJ Kabupaten Buton Utara Safar Juniad Mbaru, Muhammad Edhi; Sakti, Surya; Sujono, Sujono; Soeparyanto, Try Sugiyarto; Nuhun, Ridwan Syah
Journal of Business, Social and Technology Vol. 6 No. 2 (2025): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v6i2.533

Abstract

Latar Belakang: Pembangunan Gedung Unit Kesehatan Sekolah (UKS) di Sekolah Dasar Negeri 1 Banu-Banua Jaya (BBJ) merupakan bagian dari upaya penguatan infrastruktur pendidikan dasar di wilayah pesisir yang memiliki keterbatasan akses layanan kesehatan. Dalam konteks tersebut, perencanaan proyek yang matang menjadi sangat penting untuk mencegah keterlambatan pelaksanaan dan pembengkakan biaya proyek. Tujuan: Penelitian ini bertujuan untuk merencanakan dan menganalisis penjadwalan proyek pembangunan gedung UKS dengan menggunakan metode Critical Path Method (CPM) guna meningkatkan efisiensi dan efektivitas pelaksanaan proyek. Metode: Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Data primer diperoleh melalui wawancara dan observasi lapangan, sedangkan data sekunder berupa dokumen Rencana Anggaran Biaya (RAB). Data RAB diolah dengan mengidentifikasi aktivitas proyek, menentukan durasi masing-masing aktivitas, serta menyusun jaringan kerja proyek untuk menghitung jalur kritis menggunakan metode CPM. Hasil: Hasil penelitian menunjukkan bahwa jalur kritis proyek terdiri dari aktivitas A–C–B–E–F–I–J–K dengan total durasi pelaksanaan selama 189 hari kalender atau 27 minggu. Durasi tersebut lebih cepat 25 hari dibandingkan dengan durasi kontrak awal yang direncanakan selama 214 hari. Kesimpulan: Penerapan metode Critical Path Method (CPM) terbukti mampu membantu manajemen proyek dalam mengoptimalkan penggunaan waktu dan sumber daya. Perencanaan teknis yang sistematis dan visualisasi jaringan kerja proyek memungkinkan pelaksana proyek untuk mengantisipasi potensi keterlambatan secara lebih terstruktur dan meningkatkan efektivitas pengendalian jadwal proyek.
Hardness and Microstructure Characteristics in Iron Sand Casting from Ampenan Beach with Used Canned Aluminum Alloy Habibi, Angga Wildan; Sinarep, Sinarep; Alit Triadi, Anak Agung
Journal of Business, Social and Technology Vol. 6 No. 2 (2025): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v6i2.550

Abstract

Background: Iron sand from Ampenan Beach, Lombok, containing approximately 74.5% Fe₃O₄, has significant potential as a locally sourced raw material for metal casting. However, its mechanical properties, particularly hardness and microstructural uniformity, often require improvement to meet industrial application standards. One promising approach to enhance these properties is alloying with recycled aluminum materials. Objective: This study aims to investigate the effect of adding recycled aluminum on the hardness and microstructural characteristics of iron sand castings. Methods: The experiment was conducted using a Completely Randomized Design (CRD) with aluminum content variations of 0%, 2%, 4%, 6%, and 8%, each repeated three times. The aluminum used was sourced from recycled beverage cans with a purity of 98.7%. Hardness testing was performed using Brinell, Rockwell, and Vickers methods, while microstructural analysis was carried out using optical microscopy. Results: The results indicate that aluminum addition significantly enhances material hardness. The optimum result was achieved at 6% aluminum content, resulting in a 28.8% increase in Brinell hardness compared to the control sample. Microstructural refinement was also observed, characterized by a reduction in grain size from 50.0 µm at 0% Al to 25.0 µm at 6% Al, the formation of a ferritic matrix with evenly distributed Al₄C₃ and Fe₃Al phases, and a transformation in graphite morphology from lamellar to nodular. However, excessive aluminum addition (8%) led to a reduction in hardness due to over-alloying and phase clustering. Conclusion: Optimizing the addition of recycled aluminum, particularly at a 6% composition, effectively improves the mechanical performance and microstructural quality of iron sand castings. These findings highlight the potential of recycled aluminum alloys to enhance the performance of locally sourced cast materials while supporting sustainable practices in metallurgy.
Customer Relationship Management in Digital Marketing and Its Impact on Customer Satisfaction, Loyalty, and Profitability Daimah, Daimah
Journal of Business, Social and Technology Vol. 6 No. 2 (2025): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v6i2.565

Abstract

Background: In the digital marketing era, Customer Relationship Management (CRM) is widely adopted to improve customer satisfaction, loyalty, and profitability. However, CRM implementation often emphasizes technology while neglecting service quality and relational processes, resulting in transactional relationships rather than long-term customer engagement. Therefore, examining the combined role of CRM and service quality in influencing customer outcomes remains important. Objective: This study analyzes the relationship between CRM implementation, service quality, customer satisfaction, customer loyalty, and profitability at PT. Syntax Corporation Indonesia through its parent company, Riviera Publishing. Methods: This research employed a seven-step scientific methodological approach. Data were collected through structured interviews and surveys involving marketing team representatives implementing a digital-based CRM system. The study examined four main variables: CRM practices (human resources, processes, and technology), service quality, customer satisfaction, and customer loyalty, as well as their impact on company profitability. Results: The findings indicate that CRM implementation does not have a significant effect on customer satisfaction, as reflected by the dominance of one-time transactions and limited utilization of customer databases for long-term relationship building. In contrast, service quality has a significant positive effect on customer loyalty, while CRM practices positively influence company profitability through improved marketing efficiency. Conclusion: CRM implementation alone does not significantly enhance customer satisfaction but contributes positively to profitability, whereas service quality plays a crucial role in strengthening customer loyalty. These results emphasize the importance of integrating CRM systems with effective service quality management to achieve optimal customer relationship outcomes in digital marketing contexts.
Design Get Up System Information Inventory Goods Based Web Using the Waterfall Method at CV. Tekno Maju Jaya Fatonatur Rohma, Siti Nur; Opoku, Oscar Agyemang
Journal of Business, Social and Technology Vol. 6 No. 2 (2025): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v6i2.567

Abstract

Background: Effective inventory data management is crucial for the operational success of trading companies. At CV. Technology Proceed Jaya, the process of recording incoming and outgoing stock is currently carried out conventionally using manual bookkeeping. The play problems that arise are frequent stock data discrepancies (data redundancy), slow information retrieval processes, and the risk of losing physical archives. Objective: This study aims to design and build a Web-Based Inventory Information System to address these issues. The system development method used is Waterfall, which includes requirements analysis, system design, code implementation, and testing phases Methods: The system is built using the PHP programming language with the Laravel 10 Framework and MySQL database. System functionality testing was conducted using the Black Box Testing method. Results: The results show that the developed system successfully digitized the warehouse business processes, facilitated admins in monitoring stock movements in real-time, and generated accurate reports. Based on the test results, all system features are declared valid and feasible for use. Conclusion: In conclusion, the implementation of this system significantly reduces operational errors by 85%, accelerates reporting processes from 3 days to real-time, and enhances decision-making capabilities through data-driven insights. The study demonstrates that web-based inventory systems can effectively address manual record-keeping challenges in small and medium enterprises. Practical implications include improved warehouse efficiency, reduced stock discrepancies, and better resource allocation. This research contributes to the body of knowledge on digital transformation in inventory management, particularly for SMEs in developing countries.
Integrating Culture and Technology in Smart Tourism: A Case Study of Solo Raina, Pratita Rara; Noorva Yudhitya, Roudlotul Jannati Rochnadia; Prakoso, Priaji Iman
Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i1.578

Abstract

Background: The development of smart tourism requires an integrated ecosystem framework that connects technology, governance, business, and visitor experience. Objective: This study aims to develop a comprehensive Smart Tourism Ecosystem (STE) framework and examine its relevance to Solo City, Indonesia. Methods: This study employed a qualitative, literature-based research design that combining a Systematic Literature Review (SLR) and a narrative review to established a comprehensive theoretical foundation while gaining deep contextual insight. Results: The study identifies five key dimensions of the STE: Smart Technology, Smart Business Ecosystem, Smart Governance, Tourist Experience, and Smart Destination. The findings indicate that Solo has strong potential to develop as a culturally driven smart destination, supported by its creative economy, digital initiatives, and collaborative stakeholders. Conclusion: While the proposed framework offers strategic insights, further empirical research is needed to assess local readiness and support sustainable smart tourism implementation in Indonesia.
Climate-Smart Agriculture Practices and Their Effects on Farmers' Income and Environmental Sustainability Harsela, Chiska Nova
Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i1.577

Abstract

Background: Climate change poses unprecedented challenges to global agriculture, threatening food security and farmer livelihoods worldwide. Climate-smart agriculture (CSA) has emerged as a transformative approach to address these challenges through practices that enhance productivity, build resilience, and mitigate greenhouse gas emissions. Objective: This study examines the comprehensive effects of CSA practices on farmer income and environmental sustainability across diverse agricultural contexts. Methods: Utilizing a mixed-methods approach with data from 384 smallholder farmers across multiple regions, this research employs multivariate regression analysis and environmental impact assessments to evaluate CSA adoption patterns and outcomes. Results: Results demonstrate that CSA adoption significantly increases farm productivity by 28-45%, farmer income by 35-52%, and reduces greenhouse gas emissions by 18-32% compared to conventional practices. Conclusion: The study reveals positive correlations between CSA intensity and household income diversity, with particularly strong effects on resource-use efficiency and climate resilience. These findings contribute to the growing evidence base supporting CSA as a viable pathway for sustainable agricultural development and provide actionable insights for policymakers, extension services, and development practitioners seeking to promote climate-resilient farming systems.
Identifying Key Components of Knowledge Management Strategy in Government: A Systematic Literature Review Putri, Sabrina Editha; Irmayani, Irni; Sensuse, Dana Indra; Lusa, Sofian; Safitri, Nadya
Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i1.579

Abstract

Background: Amid digital transformation and the demand for adaptive public governance, Knowledge Management (KM) has become a strategic asset for government agencies. Previous studies have examined individual KM success factors—such as leadership, organizational culture, or technology readiness—yet most remain fragmented, case-specific, and lack an integrated strategic framework tailored to public sector governance. Objective: This study aims to identify key components and effective strategies for implementing KM in government organizations through a Systematic Literature Review (SLR) using the PRISMA 2020 framework. Methods: A total of 600 articles were screened from five leading scientific databases, resulting in 20 eligible studies for in-depth analysis. The review addresses two questions: (1) What are the key components of KM in government. (2) What strategies effectively support KM implementation in the public sector. Results: KM success in government rests on two interrelated domains: KM Foundation (leadership, organizational culture, structure, readiness, and technological infrastructure) and KM Solution (knowledge capture, sharing, discovery processes, regulatory mechanisms, and user-friendly systems). Nine strategic implementation areas were identified, including transformational leadership, human capital development, technology integration, performance alignment, and regulatory strengthening. Unlike prior studies that examined KM components separately, this research integrates fragmented findings into a structured and strategic framework combining foundational and operational dimensions. The study contributes theoretically by conceptualizing KM as a strategic governance capability and practically by offering policy-relevant guidance for strengthening adaptive, collaborative, and knowledge-driven public sector reform. Conclusion: An integrated and strategically aligned KM approach is essential for sustainable and effective public governance.
Evaluating Transparency and Fairness in Booth Registration and Curation Decision-Making at Comic Frontier: A Multi-Method Approach Annais, Penina; Putro, Utomo Sarjono
Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i1.583

Abstract

Background: The rapid growth of pop culture conventions has intensified competition and heightened expectations for transparent and efficient exhibitor registration systems. Comic Frontier, one of Indonesia's largest pop culture events, has faced recurring exhibitor dissatisfaction concerning booth registration and curation processes. Objective: This study seeks to identify gaps between exhibitor expectations and experiences, determine root causes of complaints, examine best practices from comparable events, and propose strategic improvements for a more effective system. Methods: A mixed-method approach was applied. Quantitative data from 120 respondents were analyzed using gap analysis, ANOVA, and descriptive statistics. Qualitative insights were obtained through 12 semi-structured interviews and two Focus Group Discussions (14 participants), structured using the Kepner-Tregoe method and prioritized via Pareto analysis. Instrument reliability exceeded Cronbach's alpha of 0.70. A weighting matrix assessed the relative impact of root causes. Results: Significant perception gaps were identified, particularly in transparency of curation criteria (mean gap = 1.42) and clarity of registration timelines (mean gap = 1.31). ANOVA revealed significant differences in satisfaction across experience levels (F(2, 117) = 8.74, p < 0.01, η² = 0.13), indicating disproportionate disadvantages for newcomers. Structural constraints—rapid applicant growth versus limited organizational capacity—were identified as primary causes. Benchmarking emphasized structured timelines and clear criteria as critical trust-building mechanisms. Conclusion: The study proposes a structured transparent registration framework as a short-term solution and an integrated digital platform as a long-term strategy. These measures are expected to enhance fairness, reduce uncertainty, and strengthen governance in large-scale cultural event management.
Evaluation Reaction Support Breaker Wave Floating on the System mooring Catenary with Variation Position Fairlead Saragih, Hotma Harapan; Sogiarso, Roesdiman; Hamdhan, Indra Noer
Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i1.584

Abstract

Research This evaluate reaction support on the breaker wave floating measuring (55 × 30 × 10) m moored effective draft 5 m use chain catenary system studlink as many as 10 pieces (5 left + 5 right ). Analysis numeric done using SAP2000 for variation fairlead elevation z=-5, " " 0, " " 5 m and angle uniform string θ=7.5^∘, " " 7.63^∘, " " 8^∘, " " 10^∘, " " 12^∘, " " 13^∘, " " 15^∘. Condition loading covering wave (H = 2.5 m; T = 5.5 s), load dead , load life , components hydrodynamics peak , load wind , buoyancy, and pretension per rope 666,667 kN. The results show that horizontal component X dominates reaction support with range around 240 – 276 MN, whereas The lateral component of Y ranges from 37 – 112 MN. The component vertical Z shows variation big and change sign depends fairlead elevation : Z value can be reach mark positive extreme until hundreds thousand MN in low fairlead cases and values negative large on high fairlead . Findings This confirm influence significant catenary configuration ( fairlead elevation and angle rope ) against distribution style to anchorage and highlight the need verification output numeric ( especially component vertical ) and extraction reactions per component burden before design end of anchorage. Recommendation covering analysis pretension sensitivity , simulation mooring time domain dynamics , and studies capacity land base for critical anchors .
Strategi Pemberdayaan Petani oleh Nahdlatul Ulama di Kecamatan Sumbang Kabupaten Banyumas Melalui Pendekatan Analisis SWOT Pamuji, Pamuji; Rahab, Rahab; Subagyo, Yusuf; Masrukin, Masrukin; Wulan , Tyas Retno
Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i1.585

Abstract

Latar belakang: Pertanian di Kecamatan Sumbang, Kabupaten Banyumas, memiliki potensi besar dalam mendukung pertumbuhan ekonomi dan ketahanan pangan. Meskipun demikian, petani di daerah ini menghadapi berbagai tantangan, termasuk keterbatasan lahan, ketergantungan pada pupuk kimia, dan pola pemasaran yang merugikan. Nahdlatul Ulama (NU) sebagai lembaga sosial keagamaan berperan aktif dalam pemberdayaan petani melalui pelatihan dan pengembangan kapasitas. Tujuan: Penelitian ini bertujuan untuk memahami strategi pemberdayaan yang dilakukan NU dan merumuskan langkah-langkah strategis untuk meningkatkan kesejahteraan petani. Metode: Metode yang digunakan meliputi wawancara dengan responden kunci, analisis faktor internal dan eksternal, serta pendekatan SWOT. Penelitian ini bersifat kualitatif deskriptif-analitis dengan teknik purposive sampling. Sebanyak 21 informan dipilih berdasarkan keterlibatan langsung dalam kegiatan pemberdayaan NU. Data divalidasi melalui triangulasi sumber dan metode. Hasil: Hasil penelitian menunjukkan bahwa kekuatan NU terletak pada dukungan masyarakat dan infrastruktur pertanian yang baik, sementara kelemahan mencakup ketergantungan pada pupuk kimia dan minimnya inovasi. Peluang kolaborasi dengan lembaga lain dan keterlibatan kyai dalam program pemberdayaan menjadi kunci untuk mengatasi ancaman yang ada. Kesimpulan: Penelitian ini merekomendasikan pengembangan program berbasis komunitas dan peningkatan partisipasi aktif petani dalam pengambilan keputusan.

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