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Journal of Business, Social and Technology
Published by Politeknik Siber Cerdika Internasional
ISSN : 28072928     EISSN : 28076362     DOI : 10.59261
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
This journal publishes research articles covering all aspects of information technology, information systems, agricultural technology, computer social and political sciences, and economics that belong to the business, social, and technological context.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 201 Documents
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Monetary Policy Transmission and Inflation Dynamics in Indonesia: Evidence from BI7DRR, Money Supply, Exchange Rate, and Structural Breaks Lutfiyah, Vera; Marseto, Marseto
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.632

Abstract

Background: Several monetary policy instruments can influence inflation; however, in the case of Indonesia, the transmission of these policies is highly dependent on external shocks, such as wars and oil price fluctuations. Objective: The purpose of this study is to investigate the monetary policy transmission mechanism affecting inflation in Indonesia using the BI 7-Day Reverse Repo Rate (BI7DRR), money supply (M2), exchange rate, and structural breaks over the period 2019–2024. Methods: This study employs monthly time-series data from January 2019 to December 2024, along with Ordinary Least Squares (OLS) regression, the Augmented Dickey–Fuller (ADF) unit root test, classical assumption tests, and the Bai–Perron multiple structural break test. Results: The results indicate that BI7DRR, M2, and the exchange rate jointly affect inflation in Indonesia. The ADF test confirms that all variables are stationary at the first difference level, while the Bai–Perron test detects multiple structural breaks around 2020 and 2022, which were largely associated with the emergence of COVID-19 and global monetary tightening, respectively. Conclusion: The conclusion drawn from this study essentially reflects a time-structural model of how monetary policy transmission affects inflation dynamics in Indonesia. Maintaining price stability requires adaptive monetary policy, exchange rate stabilization, and fiscal–monetary coordination.
Integrated Marketing Communication, STP, and SWOT Strategies in Enhancing Garudafood's Competitiveness Handiananto, Alan
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.634

Abstract

Background: The food and beverage industry in Indonesia is growing; however, competition among companies remains intense due to rapidly evolving consumer preferences. Therefore, supply cannot be continuously increased without adaptive marketing strategies. To become more competitive in the national FMCG market, PT Garudafood Putra Putri Jaya Tbk requires integrated strategic approaches. Objective: This empirical study focuses on the Integrated Marketing Communication (IMC), Segmentation, Targeting, and Positioning (STP), and Strengths, Weaknesses, Opportunities, and Threats (SWOT) factors influencing Garudafood’s competitiveness. Methods: This study involves a literature review and company document analysis using a qualitative descriptive approach. The data were analyzed using content analysis, focusing on IMC implementation, STP strategies, SWOT factors, product innovation, distribution strategies, consumer responses, and digital marketing practices. Results: The results reveal that Garudafood’s competitiveness is based on strong brand awareness, extensive market segmentation, value-for-money positioning, wide distribution networks, and accessibility that enable the company to reach consumers in all areas through both digital marketing and integrated promotional activities. However, despite having contingency plans, limited product innovation remains a strategic weakness that needs to be addressed. Conclusion: Integrating IMC, STP, and SWOT strategies contributes to strengthening Garudafood’s market position and competitiveness. In Indonesia’s food and beverage industry, continuous innovation, digital engagement, and proactive strategic management are paramount to maintaining a competitive edge.
Intention–Behavior Gap in Post-Return Entrepreneurship of Indonesian Migrant Workers in Japan: A Theory of Planned Behavior (TPB) Approach Rima Rahayu; Yugo Adil Wicaksono; Samuel Indra Christianto Lumban Tobing; Abdul Rohman
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.612

Abstract

Background: The increasing migration of Indonesian workers to Japan through two main schemes, namely the Technical Intern Training Program (TITP) and the Specified Skilled Worker Program (SSWP), indicates economic potential for Indonesian Migrant Workers (PMI) after returning to their home country. Objective: This study uses the Theory of Planned Behavior (TPB) to investigate how entrepreneurial attitude, entrepreneurial subjective norm, and perceived behavioral control affect entrepreneurial intention, as well as how entrepreneurial intention affects entrepreneurial behavior. Methods: The research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) on 307 Indonesian migrant workers who had returned from Japan to Indonesia using purposive sampling. Results: The results show that entrepreneurial attitude is the most important factor determining entrepreneurial intention, followed by perceived behavioral control and entrepreneurial subjective norm. The key link between psychological factors and actual entrepreneurial behavior is entrepreneurial intention, implying that returning migrant workers' transition from attitude development to actual behavior occurs gradually. Conclusion: This study contributes theoretically to understanding the psychological dynamics of post-return entrepreneurship and provides a foundation for developing migrant worker reintegration policies through strengthening entrepreneurial capacity, improving access to financing, and supporting business ecosystems.
QRIS Optimization for Micro Banking Customers to Increase Low Cost Fund at BSI Cimahi (Case Study of PT Bank Syariah Indonesia Cimahi Branch) Agung Pramono; Marimin Marimin; Mimin Aminah
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.623

Abstract

Background: QRIS, Indonesia’s unified national digital payment standard, was introduced to promote financial inclusion and transaction efficiency. However, adoption among micro banking customers remains suboptimal due to limited digital literacy, uneven merchant coverage, and competition from fintech-based e-wallet platforms. Objective: This study aims to develop an optimization strategy to enhance QRIS adoption among micro banking customers of PT Bank Syariah Indonesia (BSI) Cimahi Branch, with a focus on increasing the Low Cost Fund (LCF) portfolio. Methods: This study employed a mixed-methods descriptive-analytical approach. Primary data were collected from 179 micro banking customers through observations, in-depth interviews, and questionnaires, supplemented by expert judgment from bank management and regulators. Secondary data included internal financing reports and official publications. Strategic analysis was conducted using the IFE, EFE, SWOT, IE Matrix, QSPM, and AHP methods. Results: The findings indicate that the IFE score of 2.60 and the EFE score of 2.38 placed BSI Cimahi Branch in a “Hold and Maintain” strategic position. Among the alternative strategies identified, the WO strategy—focused on improving digital literacy and optimizing QRIS usage through structured training and merchant assistance programs—obtained the highest Total Attractiveness Score (TAS = 6.24) and was confirmed as the priority strategy by AHP, with a global weight of 0.3498. Conclusion: The prioritized WO strategy supports the sustainable growth of LCF transaction volume, average account balances, and the Micro Banking segment at BSI Cimahi Branch by addressing the core barrier of inadequate digital literacy among micro merchants.
Analysis of Civil Servant Neutrality in Palembang Through Discourse Network Analysis and Social Network Visualization (GEPHI) Zainal Prima Putra; Alamsyah Alamsyah; Raniasa Putra; M Nur Budiyanto; M. Husni Thamrin
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.625

Abstract

Background: Civil servant (ASN) neutrality is often viewed merely as a matter of administrative and legal compliance; however, in practice, it involves complex narrative dynamics among various policy actors in the public sphere. Objective: This study aims to map the policy discourse structure of ASN neutrality in the 2024 Palembang local election and identify key actors and their underlying patterns of interest. Methods: Using a mixed-methods approach through Discourse Network Analysis (DNA) and social network visualization via Gephi software, this study analyzed 56 statements from 40 relevant policy actors. Results: The results reveal a fragmented discourse network (96 nodes; density = 0.05; modularity ≈ 0.87), with consensus concentrated around law enforcement and disciplinary sanctions. Bawaslu RI emerged as the actor with the highest degree centrality (degree ≈ 15 connections), dominating the oversight narrative alongside regulatory agencies, whereas civil society groups and ASNs exhibited lower centrality scores and remained peripheral in the policy debate. Conclusion: The study concludes that strengthening bureaucratic ethical education and fostering more inclusive cross-sectoral collaboration are essential to safeguarding bureaucratic integrity from practical political intervention.
User Satisfaction-Driven Requirement Mapping for Learning Management Systems in Higher Education: A PLS-SEM Approach Muhammad Fahmi Alby; Muharman Lubis; Luthfi Ramadani
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.630

Abstract

Background: The widespread adoption of Learning Management Systems (LMSs) in higher education has intensified the need for systematic, user-centered system evaluation. Despite the growing utilization of LMSs, few studies have simultaneously integrated psychological, cognitive, and technical factors into a unified requirement-mapping framework. Objective: This study investigates the determinants of LMS user satisfaction in higher education using six constructs: Expectation of Quality, Software Adequacy, Feature Interactivity, Cognitive Presence, Computer Self-Efficacy, and Time Management. Methods: A quantitative survey was employed to collect data from 132 students and 83 lecturers. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS, with 5,000-subsample bootstrapping. Results: Expectation of Quality (β = 0.312), Feature Interactivity (β = 0.284), Software Adequacy (β = 0.347), and Time Management (β = 0.198) showed significant positive effects on user satisfaction. Cognitive Presence (β = −0.164) and Computer Self-Efficacy (β = −0.128) exhibited significant negative relationships with user satisfaction. A requirement-mapping model was developed using the MoSCoW prioritization approach. Conclusion: LMS user satisfaction is primarily driven by system quality, feature interactivity, and time management. The integrated technical–psychological model offers a practical framework for user-centered LMS design and development prioritization.
Utilization of Artificial Intelligence in Combating Transnational Crimes Through the Indonesian Immigration System Adhitya Graha Pratama; Margaretha Hanita; Basir . S
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.636

Abstract

Background: The rise of transnational crimes and digital technology challenges state security, while Indonesia’s limited resources and manual immigration systems hinder crime prevention efforts. Objective: This study aims to analyze the utilization of Artificial Intelligence (AI) in Indonesia’s immigration system as a strategic instrument for combating transnational crimes from the perspectives of international law and national resilience. Methods: The methodology employed in this study is a literature review, systematically examining reputable international journals, accredited national journals, and scholarly books discussing Artificial Intelligence, transnational crimes, international law, and immigration policies. The analysis applies a normative juridical and conceptual approach to assess the compatibility of AI applications with international legal instruments, such as the United Nations Convention against Transnational Organized Crime and the United Nations Convention against Corruption, as well as Indonesia’s national legal framework. Results: The novelty of this research lies in integrating Artificial Intelligence, international law on transnational crime, immigration functions, and national resilience into a unified analytical framework. AI is viewed not only as an administrative tool but also as a strategic component of national security through border monitoring, risk analysis, biometric identification, and predictive immigration intelligence. The study finds that AI can improve foreign national supervision, accelerate early detection of transnational crimes, and strengthen international cooperation, although its implementation still requires stronger legal frameworks, human rights protection, and clear accountability mechanisms. Conclusion: With an appropriate approach, Artificial Intelligence can serve as a strategic instrument to strengthen Indonesia’s national resilience through an adaptive, modern, and security-oriented immigration system.
Beyond Utility: Habitual Dynamics in Mobile Payment Continuance Post-Pandemic – An Extension of Technology Continuance Theory Indra Fata Raharja; Charissa Nurkhayla Sutanto; Sarah Qonitah; Willy Gunadi
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.637

Abstract

Background: The rapid adoption of digital payment services in Indonesia surged during the COVID-19 pandemic, reaching 96% population penetration by 2024. However, a critical research gap exists: most studies focus on initial adoption, leaving post-pandemic continuance behavior—particularly the role of habit—underexamined. This study addresses this gap by investigating post-adoption mobile payment continuance through the Technology Continuance Theory (TCT), extended with habit as a moderating variable. Objective: The objective of this study is to explore the factors influencing users’ continuance intention to use digital payment services in Indonesia after the COVID-19 pandemic. It aims to incorporate habit as a moderating variable within the TCT framework. Methods: Data were collected from 264 urban respondents who have consistently used digital payment services since the pandemic. A partial least squares structural equation modeling (PLS-SEM) approach was employed to analyze the data and test the proposed model. Results: The study found that user attitude, satisfaction, and perceived ease of use significantly influence continuance intention. Additionally, confirmation of usage experience positively impacts satisfaction and perceived usefulness. Interestingly, perceived usefulness does not directly influence continuance intention. The study revealed that habit plays a dual role: it strengthens the relationship between perceived usefulness and continuance intention while weakening the influence of satisfaction. Conclusion: The findings suggest that habit significantly affects post-adoption behavior, shifting the decision-making process from deliberate to automatic. Practical implications for fintech providers include fostering habit formation through personalization and satisfaction monitoring. This study extends TCT by integrating habit as a crucial moderating factor in continuance intention.
Identification of Leading Plantation Commodities and Financial Feasibility of Farming in Kaur Regency Jupi Piji Aksen; Widiatmaka Widiatmaka; Setyardi Pratikamulya
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.638

Abstract

Background: The plantation sector has a strategic role in driving regional economic growth and improving community welfare, particularly in areas whose economic structure is dominated by agriculture. Kaur Regency is one of the regions where the agricultural and plantation sectors contribute significantly to the Regional Gross Domestic Product (GRDP). However, the development of plantation farming still faces obstacles such as production costs, price fluctuations, and capital limitations. Objective: This study aims to identify leading plantation commodities and analyze their financial feasibility. Methods: The determination of leading commodities was carried out using the Location Quotient (LQ) and Shift Share Analysis (SSA) methods based on secondary data (BPS Kaur Regency 2019 and 2024) and primary field survey data. Financial feasibility analysis used indicators including Net Present Value (NPV), Benefit–Cost Ratio (B/C), and Internal Rate of Return (IRR). A total of 45 farmers were selected as respondents through purposive sampling: 18 oil palm farmers, 15 coconut farmers, and 12 rubber farmers from three leading commodity sub-districts in Kaur Regency. Results: The analysis results show that oil palm, coconut, and rubber are leading commodities with comparative and competitive advantages in Kaur Regency. Financially, oil palm recorded the highest NPV (IDR 361,514,078; B/C ratio 9.21; IRR 59.9%), followed by coconut (NPV IDR 260,159,827; B/C ratio 5.52; IRR 34.57%), and rubber (NPV IDR 111,185,336; B/C ratio 4.21; IRR 44.73%). All three commodities remain feasible under sensitivity scenarios of a 10% cost increase and a 10% revenue decrease. Conclusion: Thus, the development of these three commodities has the potential to increase farmers' income and strengthen the regional economy.
Organizational Values and Culture as Drivers of Sustainable Competitive Advantage in Private Senior High Schools Paulus Sunarjo; Ahmad Mulyana; Dudi Permana; Erna Sofriana Imaningsih
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.642

Abstract

Background: Private senior high schools in Indonesia face intensifying competition driven by digital transformation, educational globalization, and rising stakeholder expectations. In this context, sustainable competitive advantage can no longer be built solely on physical resources but must be grounded in intangible strategic assets that are valuable, rare, inimitable, and non-substitutable. Objective: This study analyzes the role of organizational values and culture in building sustainable competitive advantage in private senior high schools. Methods: The research employs a qualitative approach with a multiple-case study design involving two leading private high schools in Jakarta. Data were collected through in-depth interviews (six informants from each school), field observation, and document analysis, and validated using triangulation techniques. Results: The findings reveal that both private high schools develop strong organizational values as the foundation of their strategic management practices, which are subsequently implemented through structured student development programs. Despite differences in cultural orientation—one emphasizing discipline and academic excellence and the other focusing on holistic education and character development—both schools successfully translate their values into distinctive programs that enhance student outcomes and institutional reputation. Furthermore, continuous evaluation mechanisms and experiential learning activities play a significant role in sustaining program effectiveness. Conclusion: This study contributes to the literature by providing empirical evidence that organizational culture and value-based strategies function as critical intangible resources that drive sustainable competitive advantage in educational institutions. The findings also offer practical implications for school leaders in designing culturally grounded strategies to enhance school competitiveness.

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