cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Reza Muamar Zaki
Contact Email
info@polteksci.ac.id
Phone
+6287743788687
Journal Mail Official
bustechnopolteksci@gmail.com
Editorial Address
Desa Panambangan Kecamatan Sedong Kabupaten Cirebon Jawa Barat, Indonesia
Location
Kab. cirebon,
Jawa barat
INDONESIA
Journal of Business, Social and Technology
Published by Politeknik Siber Cerdika Internasional
ISSN : 28072928     EISSN : 28076362     DOI : 10.59261
Core Subject : Economy, Social, Engineering,
Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
This journal publishes research articles covering all aspects of information technology, information systems, agricultural technology, computer social and political sciences, and economics that belong to the business, social, and technological context.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 201 Documents
 17   18   19   20   21 
The Effectiveness of Personalized Marketing on Repurchase Intention in the Consumer Financing Sector: An Empirical Study from FIF Arlien Virginia Jonathan; Billy Yonathan; Theodorus Indra Surya Putra
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.643

Abstract

Background: Personalized marketing strongly influences repurchase intention in Indonesia’s motorcycle financing sector, particularly at PT Federal International Finance (FIFGROUP). Objective: This study examines the impact of personalized marketing on repurchase intention, directly and indirectly through perceived relevance, perceived value, and customer satisfaction, while also exploring how customer trust can strengthen or weaken these relationships. Methods: A quantitative explanatory design was employed to evaluate the empirical validity of the hypothesized model using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data were collected through an online survey of 213 active customers who had received personalized promotions from FIFGROUP. Direct, indirect, and conditional effects were fully examined in each mediation model, with perceived relevance (PR), perceived value (PV), and customer satisfaction (CS) serving as embedded mediators, while customer trust (CT) functioned as the moderator. Results: The findings revealed that personalized marketing exerted a significant direct effect on repurchase intention (β = 0.712, p < 0.001). Indirect pathways through perceived relevance, perceived value, and customer satisfaction further amplified this relationship. Customer trust moderated these effects asymmetrically by reinforcing the effects of perceived relevance and perceived value on repurchase intention (+), while weakening the relationship between customer satisfaction and repurchase intention (−), thereby demonstrating the nuanced role of trust in personalization strategies. Conclusion: This study provides sector-specific, trust-driven, and data-driven insights from Indonesia’s two-wheeler financing industry, offering guidance for practitioners in refining personalization models and implementing marketing strategies that are relevant, value-generating, and ethically grounded to sustain long-term customer relationships.
The Role of Digital Payment Adoption (QRIS) and Financial Inclusion in Enhancing the Financial Performance of Micro Enterprises in Cirebon City Meiydida Arfansyah Pasaribu; Nurhana Dhea Parlina
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.652

Abstract

Background: MSMEs contribute significantly to Indonesia’s economy, yet many still face limited financial access and low digital literacy. QRIS was introduced to support digital payments and financial inclusion, but its impact on MSME financial performance remains unclear. Objective: This study seeks to examine how financial inclusion and digital payment adoption (QRIS) may enhance the financial performance of microenterprises in Cirebon City. The phenomena of economic digitization and the relevance of financial access to MSME sustainability form the basis of this study. Methods: This study employed a survey technique in conjunction with a quantitative approach. Microenterprise owners in Cirebon City's culinary industry constituted the study population, and the Slovin formula was used to calculate the sample size of 94 respondents. Questionnaires were used for data collection, and SPSS was utilized for multiple linear regression analysis. Results: The study's findings indicate that: (1) financial performance is positively and significantly affected by the adoption of digital payments (QRIS), as demonstrated by a t-statistic of 6.811 and a significance value of 0.000; (2) financial inclusion has a positive and significant impact on financial performance, as demonstrated by a t-statistic of 5.711 and a significance value of 0.000; and (3) both variables simultaneously exert a significant effect, with an F-statistic of 28.798. Together, the two variables explain 38.8% of the variance in financial performance. Conclusion: The study highlights the critical role of equitable financial access and the implementation of payment technologies in promoting the growth and financial performance of microenterprises.
Implementation of Event-Driven Architecture using NATS JetStream for a Large-Scale Online Exam Answer Collection System Dery Ciputra Ma’soem; Novi Rukhviyanti
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.654

Abstract

Background: Online examination systems—even at the prototype and institutional levels—face serious performance challenges under synchronized spike conditions. This study, conducted on a prototype (Chilaedu) with 300 synthetic users, demonstrates that conventional synchronous (request-response) architecture has thread-capacity limitations that trigger gateway timeout failures, thereby undermining overall assessment system reliability. Objective: This research designs and evaluates the architectural transition toward an asynchronous Event-Driven Architecture (EDA) approach using the Go runtime and the NATS JetStream message broker on the Chilaedu e-learning platform prototype. Methods: System performance was evaluated using a load-testing scenario based on a custom testing tool developed with Go and Python to simulate synchronized spike conditions at concurrency levels of 10, 25, 50, and 100, with 300 synthetic user entities per scenario, in a single-server isolated prototype environment. Results: The test results show that the asynchronous architecture successfully maintained a throughput of 2,209 requests per second with an HTTP error rate of 0.00%. The system operated efficiently with an average memory consumption of 70 MB and a peak CPU utilization of 18.03%. Latency at the 99th percentile (p99) was recorded at 79.02 ms, which is below the feasibility threshold of 100 ms, thereby preventing user interface freezes (browser freezes). A comparison with the synchronous monolithic approach documented in previous research shows a significant increase in load-handling capacity. Conclusion: The NATS JetStream-based EDA architecture proves effective as a solution for improving the reliability and efficiency of large-scale online exam answer collection infrastructure.
Determinants of Chatbot Underutilization and Continuance Intention in Indonesian Non-Bank Financial Institutions Ritsayul Pratiwi; Liem William Saputra Halim; Ebenezer Setiawan; Willy Gunadi
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.655

Abstract

Background: Chatbots have become a key digital service channel in Indonesia’s non-bank financial institutions (NBFIs), yet adoption does not automatically translate into sustained usage. Understanding what drives or hinders continuance intention is critical for institutions seeking to maximize chatbot effectiveness in the competitive financial services landscape. Objective: This study aims to analyze the factors influencing user continuance intention toward chatbot services at non-bank financial institutions (NBFIs) in Indonesia. Despite the rapid increase in chatbot adoption, the level of utilization remains relatively low (underutilization). It integrates five key variables—perceived privacy, information quality, system quality, trust, and continuance intention—into a unified analytical framework. Methods: The research employed a quantitative approach with a descriptive and causal design, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were obtained from 184 respondents who were chatbot users in the multifinance sector. Results: The findings indicate that both information quality and system quality have a substantial impact on trust, which in turn positively affects the intention to continue using the system. Conversely, perceived privacy did not have a significant effect on either trust or continuance intention. Additionally, trust served as a full mediator in the relationship between system quality and the intention to continue using the system. These results suggest that system quality, information quality, and user trust are essential elements for enhancing the continued use of chatbots. Conclusion: This study provides theoretical contributions by extending the information systems success model and offers practical implications for financial institutions seeking to improve chatbot service quality.
The Role of Social Media and Community in Purchasing Decisions Via Customer Equity Gregorios Delbert; Muhammad Khevin Martinier Wisudyanto; Sarah Azalia Putri Harla; Asnan Furinto
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.656

Abstract

Background: The rapid growth of digital communication platforms has significantly reshaped how premium sports brands interact with consumers. In emerging lifestyle sports such as padel, purchasing decisions are no longer influenced solely by product specifications or brand reputation but also by digital engagement and community participation. Objective: This study examines how Social Media Marketing (SMM) and Community Engagement (COM) affect Purchasing Decisions (PD) through the mediating role of Customer Equity dimensions: Value Equity, Brand Equity, and Relationship Equity. Methods: A quantitative survey was conducted among 123 consumers of premium padel equipment across major Indonesian cities. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The results indicate that although SMM and community participation significantly enhance all dimensions of customer equity, they do not directly influence purchasing decisions. This finding is attributable to the high-involvement nature of premium padel equipment, which requires extensive cognitive evaluation and physical trials before purchase. Instead, purchasing behavior is driven primarily by Value Equity and Relationship Equity. Relationship Equity emerges as the most influential determinant. Brand Equity, contrary to conventional branding assumptions, does not significantly predict purchasing decisions in this context. Conclusion: These findings suggest that, in performance-driven sports markets, consumers prioritize perceived functional value and relational trust over symbolic brand prestige. The study extends Customer Equity Theory to the niche padel equipment market and provides practical implications for brands seeking to convert digital engagement into tangible sales outcomes.
Land Asset Management Strategy Optimization in SOEs: APJ PT PLN (Persero) Tasikmalaya Putri Dewi Purnama
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.658

Abstract

Background: PT PLN (Persero) Distribution of West Java and Banten (DJBB) owns idle land assets covering 7,068 m² located on Jalan Ahmad Yani, Tasikmalaya City, which have not been productively utilized since acquisition in 1993. The existence of unoptimized SOE assets burdens state finances and contradicts the Ministry of SOEs’ directive to maximize asset productivity. SWOT analysis provides a systematic framework for identifying strategic factors that can guide effective land asset management decisions. Objective: This study aims to analyze the internal and external environment in order to optimize the utilization of APJ land assets of PT Perusahaan Listrik Negara (Persero) Distribution of West Java and Banten (DJBB) located in Tasikmalaya City. Methods: This study employs a descriptive case study approach using both primary data (observation and interviews with asset management supervisors) and secondary data (company documents and regulations). Data were analyzed sequentially through IFAS, EFAS, SFAS, and SWOT matrix to identify internal and external strategic factors affecting land asset optimization. Results: The IFAS analysis yielded a total weighted score of 2.55 (strengths: 1.92; weaknesses: 0.63), while the EFAS analysis produced a score of 2.57 (opportunities: 1.97; threats: 0.60). Key internal strengths include clear organizational coordination, strategic land physical condition, and supportive company policy. Weaknesses include limited budget allocation, absence of self-investment, and insufficient human resources in the non-installation asset management section. External opportunities comprise ease of licensing, growing lodging demand, and government support for accommodation development. Threats include economic instability, low NJOP land valuation, limited public transportation access, and competitive market pressure. Conclusion: Based on the results of the SWOT analysis, strategies that can be applied include integrated SO, WO, ST, and WT strategies to support the optimization of land assets effectively and sustainably.
Transformation of the Economic Education Model through Technology-Based Market Signals to Achieve External Efficiency in the Green Industry Sector Baiq Salkiah; Aniek Hindrayani; Mintasih Indriayu
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.659

Abstract

Background: Amid global digital disruption and ecological crises, economic education faces significant challenges regarding the relevance of graduates to the labor market. Objective: This study aims to construct a transformative model of economic education that is adaptive to technology-based market signals to enhance external efficiency within the green industry sector. Methods: Employing a mixed-methods approach with an exploratory sequential design, this research integrates Research and Development (R&D) procedures to design a dynamic curriculum framework. Data were collected through big data analytics from digital labor platforms and validated by a panel of experts and circular industry practitioners. Results: The findings reveal a significant information asymmetry between conventional curricula and the actual green competency requirements in the field. The primary results confirm that the “Adaptive-Green Economic Education” (A-GEE) transformation model, integrated with real-time market-monitoring technology, significantly improves external efficiency. Statistical tests demonstrate a positive correlation between the precision of technological signal capture and the reduction of graduate competency mismatches. These findings indicate that economic education can no longer exist as a static theoretical discipline but must instead function as an adaptive ecosystem responsive to ecological shifts. Conclusion: This study provides theoretical implications for the expansion of Signaling Theory within the context of the circular economy and offers practical recommendations for higher education institutions to reform their curricular structures so they become more agile and data-driven. This transformation is essential for producing competitive human capital in the era of the global green economy transition.
Risk Mitigation Strategies for Raw Material Supply in the Animal Feed Industry in Response to Climate Change Irham Farhan Herdiardi
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.660

Abstract

Background: The animal feed industry is highly dependent on agricultural raw materials such as corn, rice bran, and fine bran, which account for approximately 85–90% of total production costs. Climate change in Indonesia, characterized by unpredictable rainfall patterns and extreme weather conditions, increases supply chain risks by adversely affecting agricultural productivity. Objective: This study aims to identify and assess supply chain risks at PT XYZ associated with climate change. Specifically, it seeks to formulate evidence-based mitigation strategies to enhance supply chain resilience in the animal feed industry. Methods: This research was conducted during the first quarter of 2025 using both primary and secondary data. The analysis integrated the Supply Chain Operations Reference (SCOR), House of Risk (HOR), and Analytical Hierarchy Process (AHP) methods. Results: The findings indicate that climate variability significantly affects raw material availability, price volatility, and supply sustainability. The proposed mitigation strategies include supplier diversification, safety stock management, and the strengthening of risk monitoring systems. Conclusion: These strategies are expected to improve supply chain resilience in the animal feed industry.
From Likes to Self-Likes: Social Support for Teenage Online Social Support and Body Image Among Adolescent TikTok Users in Indonesia Christania Pingkan Putrinita; Anggie Nur Fitrianti; Kamaratih Purnama Kusuma; Meyta Roida Rebecka Hutapea
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.661

Abstract

Background: The rapid growth of social media use, particularly TikTok, among adolescents has raised critical concerns about its impact on body image and psychological well-being. Objective: This study aims to analyze the relationship between online social support and body image in adolescent TikTok users in Indonesia. Methods: The study employed a quantitative approach using a survey method with 1,151 vocational school students aged 15–18 years who actively use TikTok. Purposive sampling was utilized to select participants. The instruments included the Multidimensional Body Self Relations Questionnaire-Appearance Scale (MBSRQ-AS) and a social support scale designed for social networks. Results: Data analysis was conducted using Pearson correlation, t-test, and ANOVA. The results revealed a significant positive relationship between online social support and body image (r = 0.460; p < 0.01). Additionally, significant differences in body image were observed based on gender, the presence of influencers as role models, duration of TikTok use, and primary sources of social support. Online social support demonstrated a contribution to enhancing adolescent body image, although other external factors also play a role. Conclusion: These findings contribute to digital communication studies and provide evidence-based guidance for parents, educators, and policymakers to foster digital literacy and cultivate a body-positive online environment for adolescents.
Visual Semiotics of a Transforming Creative Market: Decorative Diversity and Visual Branding in Pasar Santa, Jakarta Dewi Intan Kurnia; Dwiana Azahra Putri; Mevanita Syah; Raffi Ahmad Ramadhan; Rifka Andrian Prasetya
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.662

Abstract

Background: Traditional markets face mounting pressure from modern retail expansion; however, limited studies have examined how localized decorative elements and visual branding strategies contribute to their resilience and identity formation in urban contexts. This gap is particularly relevant in the Indonesian context, where traditional markets are evolving into creative and community-oriented spaces. Objective: This study aims to explore the relationship between decorative diversity and visual branding in Pasar Santa, Jakarta, and to analyze how localized aesthetic expressions influence consumer perceptions and strengthen market distinctiveness. Methods: The research employs a qualitative case study design with a visual-semiotic analysis approach, grounded in Barthes’s denotation–connotation framework. Data were collected through systematic non-participant observation across six visits (March–April 2025) conducted on both weekdays and weekends, yielding more than 200 photographs documenting signage, stall facades, murals, typography, color schemes, and spatial layouts. Results: The findings reveal two dominant stall typologies: traditional stalls characterized by functional-utilitarian aesthetics and creative stalls featuring curated branding strategies. Creative stalls tend to cluster spatially, forming visually cohesive micro-environments. Cultural motifs—including batik patterns, wayang imagery, and regional typography—coexist with global design trends, producing a hybrid visual landscape. Visual elements also undergo temporal changes through seasonal decorations and thematic events. Conclusion: Effective visual branding strategies that incorporate cultural authenticity and community collaboration can strengthen the competitiveness of traditional markets. These strategies not only support economic sustainability but also contribute to urban placemaking by preserving local identity while adapting to contemporary commercial dynamics.

Page 20 of 21 | Total Record : 201

 17   18   19   20   21 

Filter by Year

2020 2026


Reset
Filter By Issues
All Issue Vol. 7 No. 2 (2026): Journal of Business, Social and Technology Vol. 7 No. 1 (2026): Journal of Business, Social and Technology Vol. 6 No. 2 (2025): Journal of Business, Social and Technology Vol. 6 No. 1 (2025): Journal of Business, Social and Technology Vol. 5 No. 2 (2024): Journal of Business, Social and Technology Vol. 5 No. 1 (2024): Journal of Business, Social and Technology Vol. 4 No. 2 (2023): Journal of Business, Social and Technology Vol. 4 No. 2 (2023): Article In Press: Journal of Business, Social and Technology Vol. 4 No. 1 (2023): Journal of Business, Social and Technology Vol. 4 No. 1 (2023): Journal of Business, Social and Technology (Bustechno) Vol. 3 No. 2 (2022): Journal of Business, Social and Technology Vol. 3 No. 1 (2022): Journal of Business, Social and Technology Vol. 2 No. 2 (2021): Journal of Business, Social and Technology Vol. 2 No. 1 (2021): Journal of Business, Social and Technology Vol. 1 No. 2 (2020): Journal of Business, Social and Technology Vol. 1 No. 1 (2020): Journal of Business, Social and Technology More Issue