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Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya

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Published by Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

ISSN : 25279734 EISSN : 26145340 DOI : -

Core Subject : Education, Art, Social,

Arts Social Sciences Other

Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya adalah jurnal ilmiah yang mempublikasikan artikel ilmiah tentang objek materi pariwisata pada ranah agama dan budaya. Objek materi ini muncul menjadi kecenderungan-kecenderungan pariwisata agama, yang dalam intern umat Hindu disebut dengan Tirtayatra. Pariwisata agama ini pada era modern meluas dengan diikuti umat-umat non-agama, yang kemudian disebut dengan sekular pilgrimage, atau perjalanan suci sekuler. Tujuan pariwisata agama ini adalah tempat-tempat suci agama, yang terdiri dari situs alam, budaya dan buatan manusia. Karena itu, pengelolaan situs-situs tersebut juga menjadi bahasan-bahasan pada artikel pada jurnal ini. Dengan demikian, jurnal ilmiah ini memuat artikel-artikel yang berhubungan dengan pariwisata agama, pariwisata budaya, dan pengaruh-pengaruh pariwisata terhadap agama dan budaya. Jurnal ilmiah ini terbit pertama kali pada Maret 2016, yang pada awalnya dengan ISSN cetak 2527-9734 Pada tahun 2017, jurnal ini telah memiliki ISSN online 2614-5340. Sampai tahun ini, jurnal ini terbit dalam dua versi yaitu versi cetak dan online. Pada 12 Nopember 2019 telah terakreditasi Sinta 5 sesuai keputusan Dirjen Penguatan Riset, Teknologi, dan Pendidikan Tinggi Nomor 30/E/KPT/2019.

Arjuna Subject : Umum - Umum

Articles 159 Documents

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Pengembangan Produk Wisata Berbasis Kharakteristik Wisatawan Prancis di PT. Karang Bali Asli (KBA) Tur Denpasar Ni Luh Putu Superyadi; I Wayan Wiwin; I Gusti Ngurah Pertu Agung
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 4 No 1 (2019)
Publisher : UHN IGB Sugriwa Denpasar

Based on the data from the Bali Provincial Tourism Office in 2018, the number of French tourist visits to Bali continues to increase every year, even in 2018 it occupies the seventh position from the top ten suppliers of tourists to Bali. This condition is inseparablefrom the role of the Travel Agency in Bali, which always innovates and develops tourism products that suit the needs and characteristics of tourists. One of the Travel Agencies that focuses on working on the French tourist market is PT. Karang Bali Asli (KBA) Tour Denpasar which has been operating since 1999. This study examines three problems, namely: (1) What are the tourist characteristics-based products of French tourists offered by PT. KBA Tour ?; (2) What is the perception of French tourists on tourism products offered by PT. KBA Tour ?; and (3) How is the development of tourism products based on the characteristics of French touristsat PT. KBA Tour? This research is a qualitative research, with methods of collecting data through observation, in-depth interviews, questionnaires, and literature studies. The theory used was the Marketing Mix Theory and Perception Theory. The results of the study show that: (1) In general, tourism products offered by PT. KBA Tour Denpasar are interactive tourism products or tourism products that create intractions between tourists with the local community, as well as tourism products that create interaction between tourists and the natural environment; (2) The perception of French tourists on tourism products offered by PT. KBA Tur, shows positive (good) values for the four indicators in the Marketing Mix theory, namely: Product, Price, Place, and Promotion; (3) Business development of tourism products based on the characteristics of French tourists at PT. KBA Tur can be carried out as expected because of thesynergy and support of the local community, company employees, and feedback and input from the tourists themselves, so that the tourism products offered by PT. KBA Tur are very popular with tourists and can be sustainable.

Konsep Desa Wisata: Pengembangan Potensi Desa, Pelestarian Agama, Budaya dan SDM I Made Putra Aryana
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 4 No 1 (2019)
Publisher : UHN IGB Sugriwa Denpasar

The government's strategy to overcome development inequality in urban and rural areas is to pay great attention to rural development. Villages are given autonomy to regulate and manage community interests. The effort made by the village to improve thestandard of living of its people is to form a tourism village. Through literacy and literature study, efforts can be made to develop tourism villages. Tourist Attraction Business is an effort or activity that uses something that is unique, the beauty of natureand culture that is owned by the community which is a particular target for tourist visits. Every village has the potential to become a leading tourism commodity. The Regional Government of Bali has determined that tourism developed in the area of Bali isCultural Tourism. Cultural tourism is a type of tourism that develops and develops using Balinese culture inspired by Hinduism. As much as anything and as good as the potential that will become a superior commodity if tourism business actors (villages)are not ready with the science of tourism management, then we can be sure that tourism activities will not last long.

Ngaben sebagai Daya Tarik Pariwisata Ida Ayu Tary Puspa
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 4 No 1 (2019)
Publisher : UHN IGB Sugriwa Denpasar

The Ngaben ceremony is included in the pitra yadnya ceremony, namely the ceremony of burning the corpse accompanied by upakara / banten and Pandita (sulinggih). The ceremony is accompanied by facilities such as bade as a place for carrying the corpse to the grave / setra and sometimes also equipped with oxen and naga banda for the main category of ngaben as is done at Puri Ubud. This Ngaben ceremony is included in the attraction of ritual tourism and religious activities because it is so interesting to witness so that tourists experience such experiences in the tourist areas they visit.

Keunikan Bali dalam Pariwisata Yoga I Gede Sutarya
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 4 No 1 (2019)
Publisher : UHN IGB Sugriwa Denpasar

Yoga tourism is developing in Bali, besides in the place of birth of yoga in India. The search for foreign tourists from yoga to Bali began in the 1970s by bringing yoga teachers themselves. In the 1980s, local yoga teachers began to be absorbed into yoga teachers for foreign tourists. The search for foreign tourists for yoga to Bali raises problems with research on the potential, uniqueness and development of yoga products. This research question is discussed with motivation theory, product theory planning and satisfaction theory. Data was collected by in-depth interviews and questionnaires. The data collected is analyzed qualitatively. The results of the study show that Bali has a yoga potential that develops in its unique culture and ethnicity based on Bali. The highest satisfaction of foreign tourists towards yoga products in Bali lies in culture and ethnicity. Therefore, the development of yoga products in Bali must be based on Balinese culture and ethnicity so that it can become a tourist attraction to Bali. The attraction in the form of cultural and ethnic uniqueness is a differentiator compared to yoga tourism in Bali, with yoga tourism in other places in the world

Strategi Pemasaran Produk Café Batu Jimbar Sanur dalam Meningkatkan Kunjungan Wisatawan Ni Kadek Dwi Kristina Aryani; I Gede Sutarya; Putu Kussa Laksana Utama
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 4 No 2 (2019)
Publisher : UHN IGB Sugriwa Denpasar

Based on this research, Café Batu Jimbar has a pretty good potential but tourists visitingthe Café Batu Jimbar are still not optimal because of the intense competition in theculinary field, so that Café Batu Jimbar should be able to face competition by makingsuperior product marketing strategies. So, this research aims to determine themarketing strategy of Café Batu Jimbar Sanur product in increasing tourist visits. Themethod used in this research is descriptive qualitative and quantitative descriptivemethods using descriptive analysis or descriptive statistics. Data collected throughobservation, interviews, questionnaires, literature study, and documentation. Then thedata were analyzed using IFAS and EFAS matrix analysis and SWOT analysis. Theresults of this study indicate that the products offered at the Café Batu Jimbar are quite diverse, the product marketing strategy used by the Café Batu Jimbar has disadvantages such as the products offered more to foreign tourists, besides that the strengths of CaféBatu Jimbar have cooperation with the travel agent so that it helps in increasing tourist visits, as well as unfavorable tourist perceptions of the relatively expensive prices of food and beverage products. Therefore, the marketing strategy of Café Batu JimbarSanur products in increasing tourist visits is recommended using alternative strategies that have been formulated in this research.

Strategi Pengembangan Rejeng Bali Camp untuk Meningkatkan Kunjungan Wisatawan di Kintamani I Gede Angga Lodita; I Gede Sutarya; I Nyoman Ananda
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 4 No 2 (2019)
Publisher : UHN IGB Sugriwa Denpasar

Rejeng Bali Camp is a tourist destination in the Batur Tengah village, Kintamani District which has the characteristics of a mountainous area with beautiful natural scenery. This potential should be able to develop rapidly, but in practice it has not yet developed optimally. Therefore, the question discussed in this article is the strategy for developing the Rejeng Bali Camp. This article is qualitatively research, with data collection through observation, in-depth interviews, survays, and literature study. In this study there are several theories used, namely management theory and perception theory. From the results of this study it is known that 1. Rejeng Bali Camp is one of the developing tourist destinations, with a variety of tourism products offered for tourists such as, eating places by the lake, water tourism, and camping. 2. Tourist perceptions about Rejeng Bali Camp show good results, but there are several factorsthat need to be improved by the manager to maximize the development of Rejeng Bali Camp going forward. 3. With the SWOT analysis it was found that Rejeng Bali Camp will become one of the good and sustainable tourist destinations by taking into account all aspects and systems of development that are correct.

Faktor Sukses dalam Pengembangan Wisata Pedesaan I Wayan Wiwin
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 4 No 2 (2019)
Publisher : UHN IGB Sugriwa Denpasar

One of the most popular rural development strategies is tourism with a variety of entrepreneurial opportunities that arise, this can generate foreign exchange and employment as well as the growth of small industries. The purpose of writing this article is to identify the factors that have helped rural communities successfully develop tourism and entrepreneurial opportunities. Some of the results of research conducted in several tourist villages in Bali, such as Penglipuran Village in Bangli, Padangtegal Village in Ubud, Sangeh Village in Badung, and Kukuh Village (Alas Kedaton) in Tabanan, the results clearly show how important community approaches are in developing rural tourism and entrepreneurship, they cannot work without the participation and collaboration of local communities, local governments and tourism businesses, both directly and indirectly involved in tourism.

Peranan Painting Bali sebagai Cendramata Khas Bali I Gusti Ketut Indra Pranata Darma
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 4 No 2 (2019)
Publisher : UHN IGB Sugriwa Denpasar

There are a lot of factors that make a product can be categorized as a souvenir typical of a region. Among them is having the distinctiveness of a place or unique, can be carried by hand, relative price, has a value of reminiscence, is able to be awarded andhave the memory of events from somewhere. Typical regional products Gianyar one of them is Painting fabrice. This study aims to determine whether painting fabrics fulfills the criteria for a souvenir and development efforts. The study was conducted using qualitative method by conducting depth interviews with informants. Informants are looking for is a trader and craftsmen painting fabric, and buyers who frequently use the product painting fabrics. Based on research data obtained, painting fabrics can becalled as souvenirs of the Bali because it has a strong characteristic 5 of the 6 available. For development efforts that have been made for this, among others, by utilizing technology to introduce the product, participated in the exhibition to get a new variationof the motif.

Strategi Pemasaran Agrowisata Royal Cocoa sebagai Wisata Edukasi di Banjar Wongaya Beten Mengesta Kecamatan Penebel Kabupaten Tabanan Ni Luh Gde Hita Rihati; Ida Ayu Tary Puspa; I Ketut Wardana Yasa
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 4 No 2 (2019)
Publisher : UHN IGB Sugriwa Denpasar

Based on this research, Royal Cocoa Agrotourism as Educational Tourism has good tourism potential to be marketed. But, this tourism has not maximized its marketing in market expansion and technology. So, This research is aimed to recognize the marketing strategy of Royal Cocoa Agrotourism located in Banjar Wongaya Betan. The method used in the research is qualitative and quantitative research (mixed methods) using marketing theory and consumer theory. Data collected through observation, interviews, questionnaires, documentation and literature study. Then the data is analyzed using discussing Internal External, SWOT Analysis, and satisfaction analysis. The results of this research indicate that the analysis of the internal-external matrix (IE) the position of Royal Cocoa Agro Tourism is in cell IV where it grows and builds. While based on the SWOT analysis, the strategies that can be formulated are as follows: Promotion of Technology-Based Media, Improving road access, Increasing the Government's role, and Increasing cooperation with other parties. While the data analysis of tourist satisfaction towards tourists is less satisfied with the marketing ofThe Royal Cocoa Tourism Agro. Therefore, the marketing strategy in Royal Cocoa to increasing the level of visits in meeting tourist satisfaction is recommended using grand strategy and alternative strategies that have been formulated in this research.

Explorasi Masyarakat Lokal dalam Pengembangan Desa Wisata I Nyoman Gede Agus Jaya Saputra; Agus Fredy Maradona
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 5 No 1 (2020)
Publisher : UHN IGB Sugriwa Denpasar

One form of community based tourism that is currently being developed by the government in maintaining the preservation of local culture Nongan Tourism Village has been running the development program from 2014 together with the decree of Karangasem Regent NO / 658 / HK / 2014 together with the formation of pokdarwis in the framework of development Tourism through PNPM Mandiri, This study discusses the form of local community participation as well as the benefits of the pa-klipasi obtained in the development of Nongan Tourism Village in Karangasem Regency. This research was conducted in Nongan Tourism Village, in Rendang District, Karangasem Regency with the aim to know the shape and the benefit of participation in Nongan Tourism Village development. Data were obtained through questionnaires distributed to respondents consisting of 100 local people of Nongan Tourism Village by using accidental sampling. The collected data is analyzed qualitatively by using Likert Scale. The result of the analysis shows that the participation of local community in the development of Nongan Tourism Village are 3 forms, namely participation of mind, participation of personnel, participation of property, while the form of skills participation and skill with social participation of local community is never. While the benefits of community participation derived from the development activities Nongan Tour Village more socio-cultural benefits perceived by the community directly involved from the development activities Nongan Tourism Village Another perceived benefit is from economic benefits and environmental benefits in the form of interaction with tourists and support programs that Done by the government.

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I Gusti Ketut Indra Pranata Darma

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indrapranata@uhnsugriwa.ac.id

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+6285640995697

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parbud@uhnsugriwa.ac.id

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Jalan Ratna No 51 Denpasar Bali

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Kota denpasar,

Bali

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name I Gusti Ketut Indra Pranata Darma

Contact Email indrapranata@uhnsugriwa.ac.id

Phone +6285640995697

Journal Mail Official parbud@uhnsugriwa.ac.id

Editorial Address Jalan Ratna No 51 Denpasar Bali

Location Kota denpasar, Bali INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
I Gusti Ketut Indra Pranata Darma

Contact Email
indrapranata@uhnsugriwa.ac.id

Phone
+6285640995697

Journal Mail Official
parbud@uhnsugriwa.ac.id

Editorial Address
Jalan Ratna No 51 Denpasar Bali

Location
Kota denpasar,

Bali

INDONESIA