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JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian
Published by Universitas Halu Oleo
ISSN : -     EISSN : 2527273X     DOI : https://doi.org/10.37149/jia
Core Subject : Economy, Health, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary
JIA (Jurnal Ilmiah Agribisnis): Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian (JIA, e-ISSN: 2527-273X) is an open-access publication issued by Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo, Indonesia. JIA provides online media to publish scientific articles from the results of research and development in the field of Agribusiness. This journal has been published by Jurusan Agribisnis Fakultas Pertanian Universitas Halu Oleo and the Indonesian Society of Agricultural Economics (ISAE/PERHEPI). JIA (Jurnal Ilmiah Agribisnis): Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian is accredited by the Ministry of Education, Culture, Research, and Technology with the ranking of Sinta (S4) SK NO.105/E/KPT/2022, 7th April 2022 which is valid for 5 (five) years since enacted 2022 in Vol. 6 No. 5, 2021 to Vol. 11 No. 4, 2026
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol. 9 No. 6 (2024)" : 10 Documents clear
Pendekatan SWOT dalam Strategi Pengembangan Usaha Keripik Kentang Bakti Rizky di Kota Padang (Meningkatkan Daya Saing Wilayah melalui Teknologi Pemasaran) Fathinah Sifa Zahra Fathinah Sifa Zahra; Devi Analia; Widya Fitriana
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 6 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i6.1413

Abstract

This research aims to analyze internal and external factors that affect the development of the potato chip business and formulate a strategy that can improve its performance. This research was conducted on February 16, 2024-March 16, 2024. This qualitative research uses case study observation and interview methods. Qualitative analysis will be done by describing the conditions and explaining the facts in the Bakti Rizky potato chip business in Padang City and the right strategy for the Bakti Rizky potato chip business. Quantitative analysis in this study is the calculation of IFE, EFE, and QSPM. The results showed that the strategic internal environment of Bakti Rizky's potato chip business in Padang City had strengths and weaknesses. In the external environment, namely opportunities and threats. The results of strategy formulation with SWOT analysis are as follows: (1) Maintaining affordable selling prices for all groups and increasing business scale through increasing production volumes accompanied by expanding product marketing by utilizing more modern technology (2) Increasing marketing efforts by utilizing information technology and cooperating with related agencies for training, promotion, packaging design, exhibitions and improving product quality through modern processing (3) Cooperate with raw material suppliers and increase consumer confidence by maintaining quality raw materials, despite the increase in raw material prices (4) Make product innovations in the form of attractive packaging and flavor variations such as spicy and cheese flavors to increase public buying interest and differentiate from competitors. The results of the QSPM analysis, which is a priority strategy, are increasing marketing efforts by utilizing information technology and collaborating with related agencies for training, promotion, packaging design, exhibitions, and improving product quality through modern processing.
Preferensi Konsumen terhadap Agroindustri Pliek Ue Melalui Uji Organoleptik dalam Menentukan Kualitas Pliek Ue di Kabupaten Bireuen Naya Desparita; Syahirman Hakim
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 6 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i6.1580

Abstract

This research aims to identify how consumer preferences for pliek ue agroindustry produce quality pliek ue. This research was conducted in July and ended in September 2024 in Bireuen Regency. The research method used is organoleptic testing on 30 agroindustries by 150 consumers as panelists to see the taste, color, texture, aroma, and aftertaste of pliek ue. The results showed organoleptic testing on pliek ue was carried out using 150 consumers as panelists at 30 pliek ue agroindustries in Bireuen Regency. The parameters measured were color, taste, aroma, texture, and aftertaste of pliek ue. The color parameter of pliek ue has an index value of 78%, the taste is 76%, the aroma is 75%, the texture is 80%, and the aftertaste of pliek ue is 78% while the general index value of organoleptic testing is 77.40% classified as moderate. This indicates that the quality of pliek ue produced by agroindustry in Bireuen Regency is medium. Agroindustry parties can improve the quality of pliek ue produced by improving production procedures during fermentation to produce good quality pliek ue. Good quality pliek ue depends on the production process carried out by the agroindustry when producing pliek ue to produce pliek ue that has a pleasant aroma, attractive color, good taste, preferred texture, and the aftertaste does not leave an unpleasant taste to consumers. The pliek ue agroindustry in Bireuen Regency can collaborate with stakeholders to certify the determination of quality standards for the pliek ue category, which has the best quality and can compete with pliek ue in other districts to support the welfare of the pliek ue agroindustry to be more prosperous and consistently produce good quality pliek ue.
Analisis Risiko Produksi Pertanian Mentimun pada Lahan Gambut di Kubu Raya Zusnita Anggraini; Eva Dolorosa; Wanti Fitrianti
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 6 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i6.1636

Abstract

Kubu Raya Regency, particularly Rasau Jaya District, is a region in West Kalimantan dominated by peatlands. One of the leading agricultural products in this area is cucumber. However, cucumber production in Rasau Jaya District experiences significant annual fluctuations. These fluctuations are caused by various risks, such as vulnerability to climate change, which triggers pest and plant disease outbreaks, and physical and chemical damage to peatlands. This study, conducted in 2023, aims to describe cucumber production outcomes, analyze factors affecting production risks, and measure the magnitude of those risks. Data were collected from 30 respondents who are cucumber farmers in Rasau Jaya District. The research highlights that peatlands, while fertile, are highly sensitive to environmental changes, making risk management crucial for sustainable agriculture. Farmers face challenges such as limited access to agricultural inputs and unpredictable weather conditions, further amplifying the risks in cucumber farming. The socio-economic characteristics of respondents, including education levels and farming experience, also play a role in managing production risks. Data analysis was performed using the coefficient of variation (CV) method and multiple linear regression. The results show that the production risk of cucumber farming in peatlands has a CV value of 0.009, indicating a low risk (CV < 0.5). The analyzed factors include land area, seeds, labor, lime usage, and poles and strings. These factors significantly influence the production risks of cucumbers in the area. This study provides insights into the conditions and risks of cucumber cultivation in the peatlands of Rasau Jaya. The information obtained can serve as a basis for better risk management in peatland agricultural practices.
Analisis Ekonomi Usahatani Jagung di Kabupaten Blora (Biaya dan Pendapatan) Ibnu Nafik; Joko Sutrisno; Indah Nurhidayati
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 6 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i6.1646

Abstract

With a large percentage of its population working in agriculture, Indonesia is an agrarian country. Currently, Indonesia has not achieved maize self-sufficiency. The substantial increase in maize imports reflects Indonesia's growing dependence on foreign supplies. Indonesia imports maize from countries such as the United States, Thailand, South Africa, Brazil, and Argentina. Blora District is the second-largest maize harvest area in Central Java Province. In the last three years, maize production in the Blora district has increased, indicating the potential to increase maize production further. This study analyzes the costs, revenues, and income of maize farming in the Blora district. The primary method used in this research is descriptive quantitative analysis. This research was conducted in April-June 2024. The research location was purposively selected in the Blora district, particularly in Todanan, Randublatung, and Jati sub-districts. The research variables used in this study were maize production (kg), land area (Ha), labor (HOK), seeds (kg), urea fertilizer (kg), phonska fertilizer (kg), other fertilizers (kg), and pesticides (liters). Based on Lemeshow's formula, the sample obtained in this study was 92.1984, then researchers simplified it to 92 farmer samples. The distribution of the number of farmer samples in the Blora district was 32 samples for the Randublatung sub-district, 30 samples for the Todanan sub-district, and 30 samples for the Jati sub-district. The analysis method used was cost, revenue, and farm income analysis. The study concluded that maize production in the Blora district requires an average farming cost of IDR 6,164,101.06 for one planting season per 0.44 hectare. The average revenue generated from maize production per 0.44 hectare is IDR 17,573,500. The average income farmers earn from maize farming in Blora district is IDR 11,409,268.50 per 0.44 hectare.
Analisis Kinerja Keuangan Usahatani Cabai Merah berdasarkan Strata Lahan di Kepahiang Refi Septarena; Bambang Sumantri; Lathifah Khairani
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 6 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i6.1648

Abstract

This research aims to analyze the financial performance of curly red chili farming based on different strata of land area in Suka Sari Village, Kepahiang Regency. There are not many studies that discuss the financial performance of farming, especially those that use financial ratio analysis tools, let alone literature that examines differences in financial performance based on land strata, especially in the context of liquidity and profitability, which are influenced by the size and condition of the farming land used. The research involved 26 curly red chili farmer respondents of narrow, medium, and large land area strata. The liquidity ratio is a measure used to assess the ability of a business to meet its short-term obligations using its current assets. The profitability ratio measures the extent to which a business can generate profits from sales or total assets owned. The research results show that the liquidity ratio of curly red chili farming in the three strata of land area is reasonable, with the Current Ratio and Cash Ratio values ​​greater than 1, which indicates that this farming can fulfill its short-term obligations well. The profitability ratio of curly red chili farming in Suka Sari Village is good with NPM values ​​> 15%, GPM > 20%, RoA > 8%, and RoE > 20%, which means farming has large profits so it is suitable for use as a commercial business. This research recommends that farmers maintain or improve their financial management, especially in managing costs and resources, to support the continuity and sustainability of the curly red chili farming business in Suka Sari Village.
Optimalisasi Bauran Pemasaran Madu Kelulut di Serdang Selangor Malaysia Menggunakan Metode 6P M. Dio Fadhila Yulas; Juita Rahmadani Manik; Siti Nurathirah Abu Hassan
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 6 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i6.1658

Abstract

Kelulut honey, produced by stingless bees such as Heterotrigona itama and Geniotrigona thoracica, is increasingly in demand in Malaysia due to its distinctive flavor and health benefits. This study aims to identify marketing strategies for kelulut honey in Serdang, Selangor, Malaysia, using the 6P marketing mix approach (Product, Price, Place, Promotion, People, and Process). Primary data were collected through in-depth interviews with kelulut honey entrepreneurs and field observations at the Malaysian Agriculture Horticulture & Agrotourism Show (MAHA), while secondary data were obtained from various relevant publications. The results show that product innovation, value-based pricing strategy, diversification of distribution channels through online and offline platforms, creative promotion, human resource development, and production process efficiency are the main factors in improving the competitiveness of kelulut honey. This approach can strengthen product positioning in domestic and international markets, increase consumer loyalty, and support industry sustainability. With the implementation of an integrated strategy, the kelulut honey industry has the potential to grow more rapidly, contributing significantly to the welfare of the community, especially smallholder farmers.
Analysis of Leading Food Crop Commodities In Bulungan District North Kalimantan Zulhafandi Zulhafandi; Yulianah Yulianah; Nia K Suryana; Khaerunnisa Khaerunnisa
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 6 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i6.1667

Abstract

The development of the economic and agricultural sectors is important in utilizing resources to increase regional potential in the economic development of a region. Bulungan is a district with great potential in utilizing its regional advantages as an industry-based food center and is currently one of the districts that must be ready to develop and sustain the food of the New Capital City, which is the background for this research to be carried out. This study aims to analyze the leading sectors using the LQ method, trends, and shift shares in food crop commodities in Bulungan Regency. This study uses quantitative data (time series) in the form of data from 2018-2022 (5 years). The data analysis method used is descriptive analysis with a quantitative approach, including Location Quotient (LQ) Analysis, Trend Analysis, and Shift Share Analysis. Based on the LQ analysis results, commodities with an average value of LQ > 1 are rice and corn commodities, which means that Bulungan Regency is a base commodity with potential/superiority. In contrast, peanuts, cassava, and sweet potatoes have an average value of LQ < 1, meaning they are non-base commodities. 1, which means that they are non-base and non-potential commodities in Bulungan Regency as a result of trend analysis to determine the development of rice commodity forecasting in Bulungan Regency in 2023 - 2027. The results of the calculation were obtained using the analysis of the least square method so that the trend equation was obtained as follows: Y = -830.50X + 13,724.20, and it can be known that the results of trend analysis on rice commodities have decreased and have a negative value with an annual decrease of -830.50.
Analisis Perilaku Konsumen dan Keputusan Pembelian Teh Tambi di Wonosobo Amalia Nadifta Ulfa; Yohana Brenda Aprilia; Heru Irianto
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 6 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i6.1668

Abstract

Tea is a plantation commodity that contributes to GDP and is a source of foreign exchange for the country. PT Perkebunan Tambi is a company that cultivates, processes, and markets tea. In its marketing process, PT Perkebunan Tambi has obstacles, namely the number of competitors in the market. This study aims to identify the stimulus, buyer's black box, and purchasing decisions for Tambi Tea. This identification is expected to help PT Perkebunan Tambi map several key factors consumers consider when choosing tea products. Black Box Theory consists of 3 parts: stimulation, buyer's black box, and response. This research was conducted in Wonosobo Regency from December 2023 to January 2024. The respondents in this study were 100 consumers who had bought Tambi Tea, which they obtained accidentally at markets or shops that sell Tambi Tea. The data collection technique was interviewed using questionnaires. The data is presented descriptively with data analysis using the black box theory consumer behavior model introduced by Kotler. Based on the research, consumer stimulus in the form of marketing stimulus can be explained through product, price, promotion, and distribution channels—characteristics of female consumers in the adult age group who work as housewives. The purchasing decision process includes several stages: problem recognition, information search, alternative evaluation, purchasing, and post-purchase behavior. Tambi Tea has a positive image as a local product that consumers demand from generation to generation. The cultural behavior of consuming tea in the Wonosobo community makes Tambi Tea a daily necessity. PT Perkebunan Tambi is expected to maintain quality and price so consumers are loyal.
Efektivitas Komunikasi Penyuluhan terhadap Tingkat Kepuasan Petani di Desa Watludan Kabupaten Maluku Tengah Salestina Wewra; Risyad Albert Far-Far; Paulus M Puttilehalat
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 6 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i6.1678

Abstract

Watludan Village is located in Teon Nila Serua District, Central Maluku Regency, Maluku Province. Extension communication activities and agricultural programs provided by the government have also been carried out by extension workers, but the availability of extension workers is still lacking in the area, so it becomes one of the influencing factors. Extension communication can increase farmers' knowledge and renewable skills in managing crop yields, ultimately increasing farmer satisfaction. This research evaluates the effectiveness of communication extension service farmers' satisfaction in Watludan Village. Quantitative research method with Spearman rank correlation analysis and research period 16 November - 11 December 2023, sample determination was conducted through purposive sampling of farmers engaged in agricultural activities, with a sample size that includes 14 farmers present in the area. The results of the study indicate that overall, the effectiveness of extension is not optimal because many respondents are still in the "Less Good" and "Enough" categories in terms of acceptance, understanding of messages, changes in attitudes, changes in behavior, and feedback. The satisfaction level among farmers regarding the effectiveness of extension workers remains low, with the majority of farmers feeling less satisfied with the three aspects. There is a significant and positive influence between the effectiveness of extension communication and the level of farmer satisfaction. This research assesses how extension communication impacts farmer satisfaction in Watludan Village, central Maluku Regency.
Analisis Potensi dan Tantangan Pertanian Padi di Kabupaten Jember (Pendekatan Triple Helix Berbasis Content Analysis) Hurairah Haqi Ikhlasi; Eko Hadi Cahyono; Sri Windari
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 9 No. 6 (2024)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v9i6.1701

Abstract

This study examines the potential and challenges of rice farming development in Jember Regency through the Triple Helix approach, involving government, academia, and industry collaboration. Data were collected in 2024 using field observations, in-depth interviews, and questionnaires distributed to respondents, including government officials, industry representatives, academics, and farmers. The analysis focuses on variables such as production potential, technological adoption, market dynamics, and stakeholder roles in agriculture. Content analysis and descriptive statistical tools were employed to process and interpret the data. The results reveal Jember’s significant potential, including fertile land, quality seed availability, and opportunities for regional market expansion. However, limited access to subsidized fertilizers, inadequate irrigation systems, and low technological adoption hinder optimal productivity. These findings emphasize the need for targeted strategies and collaborative frameworks to address existing barriers. The study provides a foundation for future research on sustainable agricultural development and stakeholder-driven innovation.

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