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E-JRM
Published by Universitas Islam Malang
ISSN : 23026200     EISSN : -     DOI : 10.33474
Core Subject : Economy,
Economics, Econometrics & Finance
E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional Manajemen Strategi, dan Kewirausahaan. E-JRM : Elektronik Jurnal Riset Manajemen telah terindeks pada Google Scholar, Crossref, Garuda (Garba Rujukan Digital), Dimension, and registered in ICI (Index Copernicus International). Secara umum, artikel-artikel yang diterbitkan oleh E-JRM : Elektronik Jurnal Riset Manajemen merupakan karya ilmiah yang memberikan kontribusi bagi pengembangan dan penyebaran ilmu pengetahuan di bidang manajemen dan bisnis. Pembaca utama E-JRM : Elektronik Jurnal Riset Manajemen adalah akademisi, mahasiswa, praktisi, pebisnis, pemasaran, manajemen keuangan, dan mereka yang tertarik dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "eJrm Vol. 11 No. 25 Februari 2022" : 7 Documents clear
Pengaruh Persepsi Kemudahan Dan Persepsi Keamanan Terhadap Keputusan Penggunaan E-Wallet Shopeepay Di Kalangan Generasi Millenial ( Studi Pada Mahasiswa Manajemen UNISMA Angkatan 2018) Roki Candra Pitura; N. Rachma
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 25 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Instruments or means of payment have undergone changes, starting from conventional payment instruments in the form of metal and paper, now developing in a more practical form, namely electronic payment instruments. The purpose of this study was to determine the effect of perceived convenience and security on the decision to use shopeepay e-wallet. The type of research is quantitative research with a population of management students at the Islamic University of Malang Batch 2018 totaling 565 students who use the shopeepay application and purposive sampling is carried out and a test of 100 respondents is gotten. The information were then examined by numerous straight relapse test with the assistance of SPSS 25 programming. The outcomes showed that apparent straightforwardness altogether affected the choice to utilize shopeepay e-wallet. In like manner, the impression of safety to some degree altogether affects the choice to utilize shopeepay e-wallet. The variable impression of comfort and security all the while altogether affects the choice to utilize shopeepay e-wallet.                                                                          Keywords: Perception of Ease, Security Perception, Usage Decision, e-wallet, Shopeepay
Pengaruh Experiential Marketing, Atmosphere Toko, Dan Sense Of Trust Terhadap Kepuasan Konsumen Mahasiswa Kedai Kopi Pete, Kota Malang M. Aliyuddin; Rois Arifin; Eka Farida
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 25 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The aim of this research is to know satisfaction of consumers in Kopi Pete Shop in Malang City. Based on the influence of experiential marketing, shop’s atmosphere and sense of trust. This is quantitative descriptive verificative research using non probability sampling with purposive sampling method as a sampling technique. 75 respondent was picked as a sample for this research. The result shows that experiential marketing variable doesn’t affect to consumer’s satisfaction partially, otherwise the shop’s atmosphere trust affect to consumer’s satisfaction partially, sense of trust affect to consumer’s satisfaction partially. Experiential marketing, shop’s atmosphere, and sense of trust, affect simultaneously towards consumer’s satisfaction in Kopi Pete Shop Malang. Researcher hope for the next generation to add another variable, respondent’s amount and using newer theory to give interesting update in the research. Keywords : Experiential Marketing, Shop’s Atmosphere, Sense Of Trust,  Consumer’s Satisfaction
Pengaruh Word Of Mouth, Kualitas Layanan, Kualitas Produk Dan Lokasi Terhadap Keputusan Pembelian Konsumen (Studi pada Cafe Maitreya Kopi Dau Malang) Zaidanil Kamil; Abdul Kodir Djaelani; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 25 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine the effect of word of mouth, service quality, product quality and location on consumer purchasing decisions (Case Study at Cafe Maitreya Kopi Dau Malang). The variables used in this study, namely the purchase decision variable (dependent variable), while the independent variables are word of mouth, service quality, product quality and location.The results of this study partially conclude that the variables are word of mouth, service quality, product quality and location. there is a significant influence on purchasing decisions and simultaneously concludes that there is a significant influence between the variables word of mouth, service quality, product quality and location on purchasing decisions. Keywords: Word Of Mouth, Service Quality, Product Quality And Location, Purchase Decision
Pengaruh Harga, Citra Merek dan Kepercayaan Merek Terhadap Loyalitas Merek (Studi Kasus Pada Pengguna SmartPhone Realme di Kota Probolinggo) Riski Bagus Satria; Rois Arifin; Siti Asiyah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 25 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to see the effect of price, brand image and brand trust on consumer loyalty for Realme Smartphone products in the city of probolinggo.The type of research used this time is explanatory research, with population of 152 consumer data obtained from Realme outlets throughout the city of Probolinggo. The technique used in sampling is probability sampling, with the number of respondents obtained as many as 110 people.The results of thie research indicate there is a significant positive effect carried out by the variables of price, brand image, and brand trust on consumer loyalty of the Realme smartphone products.  Keywords: Loyalty, Price, Brand Image, Brand Trust
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Bauran Promosi Terhadap Keputusan Pembelian Konsumen Di Waroeng OM Kota Malang Agus Mubarok; Agus Widarko; Arini Fitria Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 25 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of service quality, product quality and promotion mix on purchasing decisions for Waroeng Om products, Malang City. The location of this research was carried out on the community and students in Malang City who became consumers of Waroeng Om Malang City. This research is a quantitative research. This research uses a case study method where data is obtained by distributing questionnaires to the public and students in Malang City who were selected by purposive sampling. Determination of the number of samples using the Maholtra formula and the results obtained were 85 respondents. The data were analyzed using multiple linear regression and determination tests. Based on the results of data analysis, the results of the F test indicate that the quality of service, product quality and promotion mix simultaneously have a significant and positive effect on purchasing decisions and have an effect on purchasing decisions for Waroeng Om products, Malang City. Furthermore, the results of the t-test indicate that service quality, product quality and promotion mix partially have a significant and positive effect on purchasing decisions for Waroeng Om products, Malang City. The results of the determination test show that the percentage is 60.5%, which purchasing decisions can be influenced by service quality, product quality and promotion mix. Management should pay more attention to consumer attitudes and behavior in the purchase stage, one of which is by providing good quality products so that consumers will easily buy Waroeng Om Malang products more precisely and quickly. Keywords: Purchase Decision, Service Quality, Product Quality, Promotional mix
Pengaruh Promosi, Daya Tarik Iklan, Dan Celebrity Endorsement Terhadap Minat Beli Konsumen Online Shop Tokopedia (Studi Kasus Pada Mahasiswa FEB Angkatan 2018) Agus Salim; Nurhajati Nurhajati; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 25 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to find out the influence of promotion, advertising power and celebrity endorsement on the buying interest of consumers online shop tokopedia study in students feb Universitas Islam Malang Force 2018. The type of research used is quantitative research with questionnaire dissemination methods. The sample in this study was as many as 100 respondents and data processing using the SPSS computer program. This research has qualified for validity and reliability.  The data analysis used in this study is a test of classical assumptions, normality, multiple linear regression, hypothesis test and determination coefficient analysis. The variables used in this study are the Buy Interest variable (dependent variable), while the independent variables are Promotion, Ad Attractiveness and Celebrity Endorsement.The results of this study concluded that Variable Promotion, Ad Attractiveness and Celebrity Endorsements are influential both simultaneously and partially on Consumer Buying Interests. Keywords: Promotion, Ad Appeal, Celebrity Endorsement and Consumer Buying Interest.
Pengaruh Pemenuhan Kebutuhan, Pemenuhan Harapan Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Pada Toko Duta Printer Kota Malang Muhammad Sholehuddin; Budi Wahono; Nurhidayah Nurhidayah
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 25 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractSholehuddin, Thesis Title, "The Influence of Fulfillment of Needs, Fulfillment of Expectations and Quality of Service on Customer Satisfaction at the Duta Printer Shop in Malang City". Strata 1 (S1) Management study program at the Faculty of Economics, Islamic University of Malang. 2017This study aims to determine the effect of Fulfillment of Needs, Fulfillment of Expectations and Quality of Service on Customer Satisfaction at the Duta Printer shop. The type of research used is a survey, the data collection method uses a questionnaire with a sample of 99 respondents who use products at the Duta Printer shop in Malang.The results of statistical calculations with multiple linear regression analysis can be shown by the regression equation Y = 0.879 + 0.163X1 + 0.094X2 + 0.115X3 + e. From the regression equation, it is known that the fulfillment of needs, fulfillment of expectations and service quality have a positive effect on customer satisfaction. This means that the better the fulfillment of needs, the fulfillment of expectations and the quality of services provided by the company, the greater the satisfaction felt by the customer. Keywords : Fulfillment of Needs, Fulfillment of Expectations, Quality of Service and Customer Satisfaction.

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