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Editorial Office: | Waisya : Jurnal Ekonomi Hindu | | Institut Agama Hindu Negeri Gde Pudja Mataram | Jln.Pancaka No. 7B Mataram, Nusa Tenggara Barat, Indonesia Telp. (0370) 628382 Fax. (0370) 631725
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Waisya : Jurnal Ekonomi Hindu
Published by Institut Agama Hindu Negeri Gde Pudja Mataram
ISSN : -     EISSN : 28294041     DOI : https://doi.org/10.53977/jw
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Waisya is a scientific journal published by IAHN Gde Pudja Mataram. This Journal contains research and conceptual articles with a focus on studies of economic development studies and entrepreneur. We invite scientists, scholars, researchers, and students to develop their scientific and publish the results of their research after the selection mechanism of the manuscript, review of peer reviewers, and editing process. This Scientific journal published twice a year, the period of April and Oktober.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 48 Documents
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ANALISIS STRATEGI PENGEMBANGAN BISNIS DENGAN PENDEKATAN BISNIS MODEL CANVAS (BMC) DAN SWOT Riscal, Detty Agustin; Sri, Sahbany
Waisya : Jurnal Ekonomi Hindu Vol 3 No 2 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i2.1996

Abstract

Cinnamonstory.id is a handover and dowry decoration business that was formed in 2017. The objectives of this study are analyzing the mapping of the 9-element Business Model Canvas (BMC) business model with SWOT analysis (Strength, Weakness, Opportunity and Threats); Formulate a business model development strategy Cinnamonstory.id using the SWOT matrix. The analysis method in this study uses a combination of BMC analysis approach and SWOT matrix in formulating Cinnamonstrody.id business development strategy. The results of the SWOT analysis show that Cinnamonstory.id in Quadrant II is a diversification. The results of the study show training, design innovation, affordable, responsive services, and effective digital marketing are the keys to Cinnamonstory.id success, develop Cinnamonstory.id by joining a network of vendors, offering consulting and leasing, recruiting and training employees, and establishing partnerships with suppliers, seek new ideas, develop distinctiveness, improve operational efficiency, manage suppliers, and provide superior customer service in Cinnamonstory.id. and analyze customer feedback and sales data, allocate funds for promotions and investments, and develop marketing strategies and partnerships through social media.
RASIO PROFITABILITAS, LIKUIDITAS, DAN SOLVABILITAS TERHADAP HARGA SAHAM (PERUSAHAAN KELAPA SAWIT YANG TERDAFTAR DI BEI) Satria Dwiyana, Fernando Yogha; Ni, Sriwinarti Ketut; Defel, Septian
Waisya : Jurnal Ekonomi Hindu Vol 3 No 2 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i2.1997

Abstract

Oil palm is one of the plants that can produce oil for commercial use (Fuadah, 2018). Palm oil can also be seen as a form of progress in national development. Apart from opening up employment opportunities, another important contribution is its role as a source of foreign exchange for the country. Global demand for palm oil tends to increase from 2016 to 2020.The subject of this study focuses on palm oil companies registered on the BEI from 2018 to 2022. This research is quantitative in nature. The sample for this study was determined using a purposive sampling technique, resulting in 12 samples and 60 observation data points. Secondary data in this research was obtained from the website (BEI) and websites of related companies. This research uses multiple linear regression analysis as a method for analyzing data.Based on the results of the return on equity (ROE) variable, the Sig. is 0.009, then the conclusion is accepted. Based on the results of the variable current ratio (CR), the Sig. is 0.009, then the conclusion is accepted. Based on the results of the variable debt to equity ratio (DER) value Sig. is 0.301, then the result is rejected.Referring to this, it can be stated that: the current ratio (CR) and return on equity (ROE) variables have an influence on share prices, while the debt to equity ratio (DER) has no influence on share prices.
ANALISIS KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN Dwi Sawitri, Ni Nengah Devi; Ida Ayu, Widia Laksmi Nyoman; Ni Luh, Anom Pancawati Putu
Waisya : Jurnal Ekonomi Hindu Vol 3 No 2 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i2.2001

Abstract

This research aims to find the influence of product quality and price on purchasing decisions at Savana Bale Kebaya. The research method uses quantitative methods. Data collection techniques were carried out by means of documentation, observation, interviews and distributing questionnaires. Sampling using techniques Random Sampling with a sample size of 100 respondents. Data analysis techniques and calculating data use SPSS Version 24. The results of the research show that product quality has a positive and significant effect on purchasing decisions at Savana Bale Kebaya. Price has a positive and significant effect on purchasing decisions at Savana Bale Kebaya. There is a simultaneous influence between product quality and price variables on purchasing decisions at Savana Bale Kebaya. The suggestion in this research is that Savana Bale Kebaya owners pay attention to product quality and set the right price to achieve higher purchasing decisions
INOVASI PELAYANAN KELOMPOK PEDAGANG CANANG DI LINGKUNGAN KARANG JASI KOTA MATARAM Wiguna Murti, I Wayan Indra
Waisya : Jurnal Ekonomi Hindu Vol 3 No 2 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i2.2002

Abstract

Post covid 19 pandemic that hit the world made sales decline, especially the Canang Traders Group in the Karang Jasi Neighborhood, Mataram City. This research focuses on three things, namely: (1) the sales trend of the canang trader group in the Karang Jasi Neighborhood, Mataram City, (2) the form of service innovation of the canang trader group in increasing sales, (3) the supporting and inhibiting factors of the canang trader group in innovating services. The research methodology uses descriptive with data collection techniques using observation, interviews, and documentation techniques. the results of this study show, the form of service innovation where canang traders provide services by delivering orders to customers' homes. supporting factors in this study can be known, namely to meet needs such as demands for daily living expenses, school fees, the desire to develop a business, the desire to get more profit, then the obstacles are lack of knowledge in using telephones and WhatsApp, capital, many competitors.
PEMANFAATAN DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN EFEKTIF DAN INOVATIF UNTUK MENARIK KONSUMEN UMKM Astikarani, Ni Made Dhyana; I Komang, Yasa Widya Purnama
Waisya : Jurnal Ekonomi Hindu Vol 3 No 2 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i2.2006

Abstract

Digital marketing has become an increasingly important strategy for Micro, Small and Medium Enterprises (MSMEs) in an effort to attract and retain consumers in the digital era. This research examines the use of digital marketing as an effective and innovative marketing communications strategy to support the growth of MSMEs. The research method uses a qualitative descriptive approach with primary data sources obtained from King Kebab MSME consumers and social media activities. The research location is in Mataram City, specifically King Kebab MSMEs. Through the use of digital platforms such as social media and e-commerce, MSMEs can reach wider and more precisely segmented consumers, as well as convey relevant and personal messages to consumers. Even though King Kebab MSMEs often face challenges such as limited resources, low digital literacy, and intense competition, digital marketing strategies that are tailored to the characteristics of target consumers can produce more optimal results compared to conventional marketing methods. This research aims to discuss the level of understanding and application of digital marketing by MSMEs in marketing communication strategies, the challenges faced by MSMEs in utilizing digital marketing to attract consumers, the effectiveness of digital marketing in increasing consumer attraction and loyalty to MSMEs compared to conventional marketing strategies, and MSMEs can develop digital marketing strategies that are innovative and suit the characteristics of target consumers. Highlighting the importance of innovation and the use of technology in digital marketing strategies to increase consumer attraction and loyalty, as well as support the sustainability of MSME businesses in an increasingly competitive market.
ANALISIS ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN SHOPEE Angraeni, Ni Luh Ayu; Made, Sudarma I; Rieka, Widaswara Yulita
Waisya : Jurnal Ekonomi Hindu Vol 3 No 2 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i2.2010

Abstract

The study aims to analyze online customer reviews and online customer ratings on the decision to purchase Shopee. In this study, there are two independent variables consisting of the variable Online customer reviews (X1) and variable Customer ratings (X2) and dependent variables that are the variables of the Buying Decision. (Y). This type of research uses quantitative research that is analyzed using statistics. The population in this study is the total active students of the State Hindu Religious Institute Gde Pudja Mataram which amounted to 1200 students. The sampling technique in this study uses the Purposive Sampling technology which uses certain criteria in samplings. As for the analytical tool used in this study, the IMB SPSS Statistic 25. As to the results obtained in the research conducted from the hypothesis testing, it can be concluded that 1) Online customer review has a positive and significant influence in part on the decision to purchase Shopee among the students of the State Hindu Institute of Gde Pudja Mataram. 2) Online customer rating has a significant and positive influence on the purchase decision of the Institute of Hindu Religion of Gde Pudja Mataram in part.
THE ROLE OF SATISFACTION AND TRUST ON REVISIT INTENTION DOMESTIC TOURIST TO BANJAR HOT SPRING Mahardika, I Made Ngurah Oka; Citra, I Putu Ananda
Waisya : Jurnal Ekonomi Hindu Vol 4 No 1 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v4i1.2417

Abstract

This study seeks to explore the key factors that influence the likelihood of domestic tourists revisiting Banjar Hot Springs in Buleleng Regency. The primary variables under examination include service quality and destination image, with tourist satisfaction serving as a mediating factor and trust functioning as a moderating variable. Data was collected from 200 domestic respondents, and analysis was performed using Smart-PLS 3. The findings reveal that while service quality significantly influences satisfaction, it has a negative effect on revisit intention. Destination image is found to have a substantial impact on both satisfaction and revisit intention. Furthermore, tourist satisfaction positively influences revisit intention. Satisfaction also plays a key mediating role, enhancing the relationship between both service quality and destination image with revisit intention. Trust emerges as a pure moderator in the link between satisfaction and revisit intention, indicating its important role in strengthening the relationship.
PARTICIPATORY MARKETING COMMUNICATION: IMPROVE THE IMAGE OF TOURISM DESTINATIONS IN NORTH LOMBOK Sutama, I Wayan; Pawito, Pawito; Hastjarjo, Sri; Demartoto, Argyo
Waisya : Jurnal Ekonomi Hindu Vol 4 No 1 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v4i1.2418

Abstract

As a tourist destination, North Lombok possesses substantial natural and cultural potential; however, the challenges in constructing the destination's image are primarily associated with the digital literacy of the local populace. This article examines the efficacy of participatory marketing communication in integrating the image of tourism destinations in North Lombok through community empowerment and community-based digital strategies. Utilizing a case study approach, this research investigates the effectiveness of community-based marketing in reinforcing destination branding. The study's findings indicate that the community's active engagement in promoting tourism plays a crucial role in shaping destination branding, wherein destinations that combine natural and cultural elements exhibit significant potential for development as sustainable tourism assets. Furthermore, the suboptimal synergy among government entities, the community, and tourism industry stakeholders represents a considerable impediment to achieving integrated and sustainable destination promotion. The wisdom of Wetu Telu serves as a foundation for fostering social harmony amidst diversity and multiculturalism, maintaining social stability, and encouraging the development of a tolerant society prepared to accommodate diverse tourist backgrounds in inclusive and sustainable tourism development.
IMPLIKASI MEDIA MASSA TERHADAP PERAN GENERASI Z DAN MILENIAL DALAM MENDORONG PERTUMBUHAN EKONOMI HIJAU Artana, Nengah Yudik; Yasa, I Komang Widya Purnama; Dharma Yanti, Ni Wayan Alinda
Waisya : Jurnal Ekonomi Hindu Vol 4 No 1 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v4i1.2419

Abstract

Government policy regarding the green economy (environmentally friendly concept), mass media also plays a role in inspiring the younger generation to innovate in creating sustainable solutions. This research will examine how mass media can shape the views of generation Z and millennials about the importance of the green economy in the context of Indonesia Emas 2045, mass media can motivate generation Z and millennials, mass media representation of the perceptions of Generation Z and Millennials and the creation of a sustainable ecosystem into economic policy. This research uses descriptive qualitative methods with data collection techniques in the form of non-participant observation, semi-structured interviews, and documentation analysis. Research location is Mataram City Mass Media with a focus on Suara NTB, Lombok Post and Radar Lombok. Informant selection technique with purposive sampling. This research also uses the News Factory Model and Audience Reception Theory approaches. The results of this study state that the implications of mass media on the role of generation Z and millennials are very significant, this is because the news that is carried out continuously (intensely) can increase the awareness of Generation Z and Millennials of renewable energy, natural sustainability and green economy towards Indonesia Emas 2045. This is supported by the participation of Generation Z and Millennials in social activities carried out by the mass media.
ANALISIS SWOT PADA PENJUALAN KONSINYASI SEBAGAI UPAYA PENGEMBANGAN UMKM HINDU DI PASAR KARANG JASI Devi, Ni Putu Laksmi Pradayini; Somiartha, Putu; Yanti, Ni Nyoman Suli Asmara
Waisya : Jurnal Ekonomi Hindu Vol 4 No 1 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v4i1.2420

Abstract

This research aims to obtain a description of consignment sales at Karang Jasi Market. The focus of the problem is analyzing the strategies implemented by Consignment Sales, internal external conditions and priority strategies according to business environmental conditions. This research design uses a descriptive qualitative approach. Primary research data was obtained through observation, interviews and documentation methods. Secondary research data was obtained through journals that support this research. The analytical media used were SWOT analysis of the IFAS, EFAS, IE matrices and QSPM matrices. The results of this research show that consignment sales at Karang Jasi Market utilize consignment sales to gain profits, overcome competition, increase product variants, maintain good relationships with consignors. The results of the IFAS and EFAS matrices show that the internal and external conditions of consignment sales at Karang Jasi Market are in a state of growth and development (Grow and Build) with the IE Matrix of Consignment Sales at Karang Jasi Market describing internal conditions in strong conditions and external conditions in high conditions. After going through three stages of analysis, Input Stage, Matching Stage and Decision Stage, the priority strategy in the QSPM matrix shows the priority strategy on strengths and opportunities to seize opportunities and overcome existing competitive threats.

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