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Editorial Office: | Waisya : Jurnal Ekonomi Hindu | | Institut Agama Hindu Negeri Gde Pudja Mataram | Jln.Pancaka No. 7B Mataram, Nusa Tenggara Barat, Indonesia Telp. (0370) 628382 Fax. (0370) 631725
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INDONESIA
Waisya : Jurnal Ekonomi Hindu
Published by Institut Agama Hindu Negeri Gde Pudja Mataram
ISSN : -     EISSN : 28294041     DOI : https://doi.org/10.53977/jw
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Waisya is a scientific journal published by IAHN Gde Pudja Mataram. This Journal contains research and conceptual articles with a focus on studies of economic development studies and entrepreneur. We invite scientists, scholars, researchers, and students to develop their scientific and publish the results of their research after the selection mechanism of the manuscript, review of peer reviewers, and editing process. This Scientific journal published twice a year, the period of April and Oktober.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 48 Documents
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PENGEMBANGAN STRATEGI PEMASARAN PRODUK OLAHAN SUSU “KOMIKU” PADA MERRY FOODIES LOMBOK TIMUR Ni Nyoman Suli Asmara Yanti
Waisya : Jurnal Ekonomi Hindu Vol 1 No 2 (2022)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.209 KB) | DOI: 10.53977/jw.v1i2.709

Abstract

Milk is a food that is rich in benefits and nutrients. There are many benefits obtained from the content of milk, making milk produced by many producers. One of the home industries that produces dairy products is Merry Foodies, which is located in Selong, East Lombok Regency, West Nusa Tenggara Province. The business idea of ​​making Komiku dairy products originated from the phenomenon of public interest, especially the Indonesian people who are interested in things that are related to the South Korean state, including processed food products that are often shown on South Korean television shows. In this study, we will discuss how to develop a marketing strategy for "Komiku" dairy products at Merry Foodies, East Lombok with a qualitative research approach. The analysis used in this research is SWOT analysis . The results on the SWOT matrix show that Merry Foodies as a milk processing producer has strengths in terms of packaging, taste, raw materials, and prices. However, there are several weaknesses, namely products that are easily damaged, difficulties in terms of distribution to more remote areas, limited capital and the absence of BPOM. Opportunities owned are quite broad market share, large target market and product diversification. Meanwhile, the threats they have are the season, the nature of consumers and new competitors. The development of the marketing strategy used by Merry Foodies is the convert selling strategy and other strategies in the marketing mix.
PERAN MEDIA ONLINE FIRSTLOMBOKTOUR.COM DALAM MEMASARKAN PARIWISATA BUDAYA DI PULAU LOMBOK I Ketut Putu Suardana
Waisya : Jurnal Ekonomi Hindu Vol 1 No 2 (2022)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (594.685 KB) | DOI: 10.53977/jw.v1i2.710

Abstract

Media online menjadi sarana komunikasi yang paling digandrungi masyarakat di era internet. Media online bukan hanya sebagai sarana komunikasi biasa tetapi juga digunakan dalam memasarkan pariwisata budaya di Pulau Lombok, salah satunya yang dilakukan oleh media Firstlomboktour.com. Oleh karena itu, tujuan penelitian ini untuk mengungkap peran media Firstlomboktour.com dalam memasarkan pariwisata budaya di Pulau Lombok. Rumusan masalah penelitian ini yaitu "Bagaimana peran media Firstlomboktour.com dalam memasarkan pariwisata budaya di Pulau Lombok?". Penelitian ini dianalisis dengan metode kualitatif deskriptif berdasarkan data yang diperoleh dengan teknik dokumentasi atas teks isi pesan media online Firstlomboktour.com. Hasil penelitian menunjukan bahwa media online Firstlomboktour.com berperan dalam memasarkan pariwisata budaya di Pulau Lombok. Peran media online Firstlomboktour.com dalam memasarkan pariwisata budaya di Pulau Lombok dilakukan dalam bentuk pemberitaan khusus memuat daya tarik wisata budaya di Pulau Lombok. Selain itu, media online khususnya Firstlomboktour.com menjadi media testimoni pengalaman perjalanan wisata budaya bagi para wisatawan. Berdasarkan temuan tersebut maka peran media online Firstlomboktour.com bagi industri pariwisata budaya sangat besar manfaatnya. Oleh karena itu, maka diharapkan seluruh pengguna media online untuk terus memanfaatkan media online secara optimal untuk memasarkan pariwisata budaya secara berkelanjutan.
STRATEGI MENINGKATKAN PERAN MEDIA SOSIAL DALAM MEMBRANDING DESTINASI WISATA SEBAGAI MEDIA PEMASARAN Kemala Dewi; I Gusti Kade Heryadi Angligan; I Made Ngurah Oka Mahardika
Waisya : Jurnal Ekonomi Hindu Vol 2 No 1 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i1.923

Abstract

Branding is an important factor in building the image of a tourism destination as a marketing strategy. Therefore, this study aims to analyze the branding of tourism destinations using social media, which plays a very important role in branding tourism destinations. Social media can be used to introduce sustainable tourism practices as a unique green destination.
KOMPARASI PRAKTIK GREEN ACCOUNTING PADA PERUSAHAAN DI INDONESIA: PERSPEKTIF PERUSAHAAN JASA DAN PERUSAHAAN DAGANG Novia Rizki; Victoria K. Priyambodo; Paradisa Sukma; Ni Putu Ari Aryawati
Waisya : Jurnal Ekonomi Hindu Vol 2 No 1 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i1.941

Abstract

This study aims to determine the similarities and differences betweenservice and trading companies' green accounting practices. PT BankMandiri (Persero) Tbk is used as a sample for service companies andPT Matahari Department Store Tbk is a sample for tradingcompanies. The method used descriptive comparative by comparingthe green accounting practices of the two companies disclosed in theirannual reports and sustainability reports. These two companies donot carry out production activities, but both provide quitecomprehensive environmental responsibilities. The two companiesrecycle waste, offer environmentally friendly products, reduce the useof plastic and paper, and work to reduce the negative effects ofgreenhouse gas emissions. The difference between the two lies inwhether or not a special team handles the environment and thedifferent components included in the details of environmentalmanagement costs.
DETERMINAN STRUKTUR MODAL YANG OPTIMUM Nengah Sukendri; I Gede Bayu Wijaya; I Made Arya Adi Thanaya
Waisya : Jurnal Ekonomi Hindu Vol 2 No 1 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i1.942

Abstract

Companies in their management require capital as financing thatcan affect business sustainability. For this reason, consideration isneeded in choosing the source of capital funds. The purpose of thisstudy is to describe the determinants of optimal capital structure.Funding and fulfilling investment needs can be done from internalsources and external sources so that funding and equity decisionswithin a company are influenced by internal and external factorswithin the company's environment. The optimal proportion andbalance between the two sources of funds, both sources of owncapital funds and sources of foreign capital funds, is expected toprovide an optimum capital structure for the company. Thedecision to finance with debt can be made as needed by consideringthe risks.
PENGEMBANGAN STANDAR OPERASIONAL PROSEDUR (SOP) UNTUK PENGADAAN DAN PEMBAYARAN MATERIAL PADA PERUSAHAAN KONSTRUKSI PT XYZ Paradisa Sukma; Ni Putu Ari Aryawati
Waisya : Jurnal Ekonomi Hindu Vol 2 No 1 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i1.943

Abstract

This study aims to create Standard Operating Procedures (SOP) forthe Procurement and Payment of Materials for PT XYZ, aconstruction services provider. The research method is qualitative anddescriptive, with data collected via interviews and observation.Interviews were conducted with the leadership (CEO) and employeesin five departments, namely: field (project), procurement(procurement), finance, cashier, and accounting. Then theobservation is done through direct observation. This researchproduced SOPs for material procurement and payment that weresuitable for PT XYZ.
FAKTOR PENENTU KEPUTUSAN KONSUMEN DALAM MEMILIH LAYANAN TRANSPORTASI ONLINE DI KOTA MATARAM I Putu Agus Agus Wiradana; Ni Nyoman Satya Widari; Ni Nyoman Suli Asmara Yanti
Waisya : Jurnal Ekonomi Hindu Vol 2 No 1 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i1.944

Abstract

Traffic on the Internet. This suggests the presence of community or drivers ofconsumer choice for online products. This way we can get interesting researchon price, service quality, corporate image and word of mouth. This stujdy try todetermine the influence of factors influencing consumers' online choices. Thesampling in this research adopts intentional sampling technique, that is, thetechnique of determining samples according to certain standards. Criteria aremales and females aged 19-50 who are college students, students and employeesof Mataram City and have used Gojek or Grab app services. The Datacollection techniques using questionnaires. The data analysis tool used is IBMSPSS Statistics 24. Result show that price, service quality, corporate image,and word of mouth components significantly effects consumers' onlinedecision-making.
KONTRIBUSI LATAR BELAKANG PENDIDIKAN TERHADAP PERKEMBANGAN EKONOMI KELUARGA (ANALISIS KRITIS) Ida Ayu Made Yuni Andari; Ida Bagus Alit Arta Wiguna; Srirahayu Puspawati
Waisya : Jurnal Ekonomi Hindu Vol 2 No 1 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i1.945

Abstract

Education helps improve skills and knowledge, opens up employmentopportunities, improves quality of life, increases social awareness,and increases participation in society. The purpose of this study is tocritically analyse the contribution of educational background inimproving family economic growth. In this study using qualitativeresearch using a literature review approach with critical analysis. Inthis study found four things 1). The relationship between educationalbackground and economy in the eyes of the community, 2). Theweakness of education for underprivileged families. 3). Economicproblems for people who do not have education 4). The extent towhich education can improve the economic development of the family.5). The need for education and economy for financial progress. Thisresearch can be used as preliminary research so that furtherresearchers get more accurate results.
ANALISIS RISIKO KREDIT DAN TINGKAT EFISIENSI OPERASIONAL TERHADAP PRFITABILITAS PADA KOPERASI DI KOTA MATARAM Yanti, Ni Made Ayodia Ratna Dwi; Listiawati, Ni Putu; Pancawati, Ni Luh Putu Anom
Waisya : Jurnal Ekonomi Hindu Vol 2 No 2 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i2.1569

Abstract

The purpose of this study was to determine the effect of credit risk and the level of operational efficiency on the profitability of cooperatives in the city of Mataram. This study uses quantitative analysis with an associative approach. The type of data used is secondary data with data processing using the SPSS version 25.0 program. Data collection techniques used are observation and documentation. The samples used were five cooperatives with a purposive sampling technique with certain criteria. The data analysis used is multiple linear regression analysis with a determination coefficient of 55.90% on profitability. The results of the t-test stated that credit risk had no significant effect on profitability, while the level of operational efficiency had a significant effect on the profitability of cooperatives in the city of Mataram. The results of the F-test show that credit risk and the level of operational efficiency jointly affect the profitability of cooperatives in the city of Mataram.
FAKTOR-FAKTOR YANG MEMPENGARUHI KREDIT MACET PADA KOPERASI SIMPAN PINJAM SEJAHTERA (KSP) DI KOTA MATARAM Lestari, Ni Putu Dian Ari; Sudarma, I Made; Bagiartha, I Putu Pasek
Waisya : Jurnal Ekonomi Hindu Vol 2 No 2 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i2.1570

Abstract

Cooperatives are a form of non-bank financial institutions that are already operating. One of them is a savings and loan cooperative. Savings and loan cooperative activities that provide credit to members. Borrowing from savings and loan cooperatives is faster and easier in the loan disbursement process compared to borrowing at a bank. The purpose of this study was to determine the factors that influence bad credit at the Prosperous Savings and Loans Cooperative (KSP) in the city of Mataram. The data in this study were obtained using non-participant observation methods, interviews and documentation. Data analysis techniques used data reduction, data presentation and data verification. The results of this study indicate the factors of bad credit in cooperatives that cause failures or calamities that befall members' businesses, causing cooperative members to lose their business and directly affect ongoing credit payments resulting in bad credit. Of all the problems that exist, this research provides a solution for bad credit, namely by visiting the homes of members who have bad credit so that communication does not break up between the cooperative and members who are experiencing bad credit, if it is due the credit member can pay interest on the loan before paying the loan tree.

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