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Editorial Office: | Waisya : Jurnal Ekonomi Hindu | | Institut Agama Hindu Negeri Gde Pudja Mataram | Jln.Pancaka No. 7B Mataram, Nusa Tenggara Barat, Indonesia Telp. (0370) 628382 Fax. (0370) 631725
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INDONESIA
Waisya : Jurnal Ekonomi Hindu
Published by Institut Agama Hindu Negeri Gde Pudja Mataram
ISSN : -     EISSN : 28294041     DOI : https://doi.org/10.53977/jw
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Waisya is a scientific journal published by IAHN Gde Pudja Mataram. This Journal contains research and conceptual articles with a focus on studies of economic development studies and entrepreneur. We invite scientists, scholars, researchers, and students to develop their scientific and publish the results of their research after the selection mechanism of the manuscript, review of peer reviewers, and editing process. This Scientific journal published twice a year, the period of April and Oktober.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 48 Documents
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POTONGAN HARGA, PENATAAN PRODUK DAN ATMOSFER TOKO DAMPAKNYA PADA KEPUTUSAN PEMBELIAN TIDAK TERENCANA KONSUMEN ALFAMART Juniarsini, Ni Nengah Mega; Wibawa, I Gede Jaya Satria; Yanti, Ni Nyoman Suli Asmara
Waisya : Jurnal Ekonomi Hindu Vol 2 No 2 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i2.1571

Abstract

Impulse buying decision is a form of consumer behavior that occurs suddenly without going through the planning process. This type of consumer behavior often occurs but is rarely realized and noticed. Many factors can trigger impulse buying decisions, such as price discounts, display product, and store atmosphere. The purpose of this research is to find out how the effect of price discounts, display product, and store atmosphere on impulse buying decisions of Alfamart consumers in Mataram City. 90 respondents were selected as the sample for this study, using purposive sampling as the sampling method. The data for this study were obtained through questionnaires distributed by online media using the help of the Google form. Multiple linear regression is a data analysis method that is used with the help of SPSS 25 software. This study obtained results indicating that price discounts, product arrangement, and store atmosphere partially or simultaneously influence impilse buying decisions. Based on the results of this study, Alfamart should pay more attention to the discounts given, as well as display product, as well as the level of comfort in the store, so as to maximize the effect of price discounts, display product and store atmosphere on consumer impulse buying decisions.
DISIPLIN KERJA DALAM PENINGKATAN KINERJA PELAYANAN PUBLIK Putri, Ni Kadek Ayu Wulan Widiantari; Dewi, Ni Luh Sinar Ayu Ratna; Aryawati, Ni Putu Ari
Waisya : Jurnal Ekonomi Hindu Vol 2 No 2 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i2.1572

Abstract

The performance of public services is essentially used as an evaluation of the succes or failure of the implementation of service activities, service procedures and policies in accordance with predetermined goals by increasing work discipline can direct the attitudes, behavior and actions of service providers to be better. In accordance with applicable rules and procedures in achieving company goals. This study aims to analyze the obstacles in improving work discipline, the efforts made to improve work discipline, and work discipline in improving public service performance at the Mataram SAMSAT Office. The theory used in this study is McClelland's theory of motivation and performance theory. The method used in this study is a qualitative method which is described in detail through observation and interviews with informants. The results of the study show that there are several obstacles in improving employee work discipline, namely there are still employees who arrive late, employees return before the set time, lack of employee self-awareness and efforts to increase work discipline in public service performance have not been fully implemented properly, it can be seen through indicators work discipline, namely: (1) time discipline, (2) regulatory discipline, (3) responsibility discipline, and work discipline in improving public service performance that has not been fully implemented properly can be seen through public service performance indicators, namely: (1) productivity, (2) quality of service, (3) responsiveness, (4) accountability.
KEPUASAN KERJA PEGAWAI SEKSI PENDATAAN DAN PENETAPAN PAJAK DALAM PELAYANAN PUBLIK Candani, Ni Putu Ari; Wibawa, I Gede Jaya Satria; Wijaya, I Gede Bayu
Waisya : Jurnal Ekonomi Hindu Vol 2 No 2 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i2.1573

Abstract

This study aims to analyze employee job satisfaction in public service, and to analyze the implications of employee job satisfaction on public service in the Mataram City SAMSAT Office. The theory used in this research is satisfaction theory and motivation theory. The method used in this study is qualitative which is described in detail through observation and interviews with informants. This study uses two (2) types of data sources, namely primary data sources and secondary data sources. The data was obtained by means of interviews, observation, documentation, and methods of literature. The results of the study show that employee job satisfaction has not been fully fulfilled or is not satisfied, there are still some that have not been fulfilled, in employee job satisfaction there are 5 (five) indicators, namely; working conditions, wages, security, quality of supervision, and relationships with others. And employee job satisfaction has implications for public services in the Mataram City SAMSAT Office. This shows that the better the employee's job satisfaction, the better the employee's performance and vice versa, the less employee job satisfaction, the less employee performance job.
IMPLEMENTASI SISTEM INFORMASI AKUNTANSI, SISTEM PENGUKURAN KINERJA TERHADAP KINERJA MANAJERIAL PADA KOPERASI SIMPAN PINJAM Murti, I Wayan Indra Wiguna
Waisya : Jurnal Ekonomi Hindu Vol 2 No 2 (2023)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v2i2.1575

Abstract

Technology is advancing at an ever-increasing rate these days, and accounting computation processes in businesses are no exception. Performance evaluation and accounting information systems are crucial components of managerial effectiveness in businesses. This is why the purpose of this study is to evaluate the accounting information system and the performance evaluation system in Mataram City's savings and loan cooperatives.
OPTIMALISASI DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI DALAM PEMASARAN UMKM DI ERA INDUSTRI 5.0 Satyadinatha, I Nyoman Dhani; Yasa, Komang Widya Purnama
Waisya : Jurnal Ekonomi Hindu Vol 3 No 1 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i1.1604

Abstract

Optimizing Digital Marketing as a Communication Strategy in Marketing MSMEs in the Era of Industry 5.0 will provide insight into the things that must be done by MSME players to further utilize digital media. The research method uses a qualitative descriptive approach with primary data sources obtained from Nusantara Ice Tea MSME consumers and their Website and Social Media activities. The location of this research is in Mataram City, specifically only at UMKM Es Teh Nusantara. This research discusses Digital Marketing and its Role in MSME Marketing, Industrial Transformation 5.0 and its Impact on MSME Marketing Strategies, and Optimizing Digital Marketing as a Communication Strategy in MSME Marketing. The data obtained from is sourced from 10 MSME Es Teh Nusantara Outlets. The importance of this is discussed in order to be able to provide insight to MSME players in the industrial 5.0 era regarding the use of digital marketing as a communication strategy that is able to make a significant increase in sales at low cost costs, but it is also necessary to collaborate with related parties who are creative in the field of promotion to increase product attractiveness to consumers.
WARALABA SEBAGAI PELUANG BARU DALAM DUNIA WIRAUSAHA Oktaviani, Ni Made Ayu Dwi
Waisya : Jurnal Ekonomi Hindu Vol 3 No 1 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i1.1605

Abstract

Franchising is a new choice in the development of the business world amid the development of industry 5.0. Franchising is developed a business system in which a brand owner or company (franchisor) gives the right to another party (franchisee) to sell products or services using a trademark, operational system, and support that has been proven successful This research uses a quantitative approach with data collection using literature studies. researchers explore various available sources of information, such as journal articles, textbooks, and other related documents. Data analysis was carried out by data reduction, data presentation and conclusion. Presentation of the analysed data is done in a descriptive narrative that is adjusted to the level of the researcher's ability. The results of the study show that franchising is currently an option for prospective entrepreneurs. Franchising as an entrepreneurial business model offers advantages such as support from the franchisor, access to a recognised brand, and flexibility, but its success depends on a SWOT analysis that includes brand strength, franchisor support, expansion opportunities, and competitive threats. Factors such as brand quality, franchisor support, efficient management, innovation and the role of government regulation also influence the success of franchising, with complex social, economic and environmental impacts, but with attention to all these aspects, franchising can be an engine of inclusive and sustainable growth in Indonesia.
PERAN E-COMMERCE TERHADAP PERILAKU KONSUMSI DAN KEPUTUSAN PEMBELIAN BUSANA ADAT MENJELANG HARI RAYA Asmara Yanti, Ni Nyoman Suli
Waisya : Jurnal Ekonomi Hindu Vol 3 No 1 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i1.1606

Abstract

This research aims to describe the role of e-commerce in the consumption behavior of Hindu teenagers before the holidays and the role of e-commerce in purchasing decisions about Balinese traditional clothing. The research method used is descriptive qualitative by describing the results of interviews conducted with informants. The results found in this research indicate that E-commerce has an important role in influencing teenagers' consumption behavior before the holidays. There are several factors that influence teenagers' consumptive behavior before the holidays, including cultural factors, personal factors, social factors and psychological factors. E-commerce has an important role in helping Hindu teenagers decide to purchase Balinese traditional clothing before the holidays. There are several stages that teenagers go through before and until they decide to purchase a product. The stages of decision making to purchase Balinese traditional clothing are problem identification, information search, evaluation of alternatives from various e-commerce options, making a purchase and post-purchase product evaluation.
STRATEGI KOMUNIKASI KRISIS SEBAGAI UPAYA RESILIENSI EKONOMI PARA PETERNAK BABI PASCA SERANGAN VIRUS ASF Astraguna, I Wayan; Kartika, Komang Reza; Cahyani, Ni Kadek Gita
Waisya : Jurnal Ekonomi Hindu Vol 3 No 1 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i1.1607

Abstract

The ASF (African Swine Fever) virus outbreak resulted in a 100% mortality rate among the pig population in Tomoni Timur District. This situation has severely impacted the local economy, with a significant portion of the community losing their sources of income. The government has implemented crisis communication strategies as an effort to enhance the economic resilience of the local community. This research aims to explore effective crisis communication strategies for bolstering the economic resilience of pig farming communities following an ASF virus outbreak. The study adopts a qualitative approach with a case study design. Data sources include observations, interviews, documentation, and literature review, with data analysis stages comprising data collection, data presentation, and conclusions. The findings of this research reveal that economic resilience efforts within the community can be facilitated through the implementation of crisis communication strategies, including Crisis Communication Plan Development, Proactive and Transparent Communication, and Reconstruction of Trust and Livestock Subsector Resilience. Furthermore, the community's response to crisis communication strategies involves increased awareness levels, active public engagement in government decisions, and impacts on economic resilience.
LITERATUR REVIEW: DESTINATION IMAGE AND REVISIT INTENTION Mahardika, I Made Ngurah Oka
Waisya : Jurnal Ekonomi Hindu Vol 3 No 1 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i1.1608

Abstract

In the rapidly growing tourism industry, destination image plays a key role in influencing tourists' intention to revisit a place. This article outlines the relationship between destination image, experience, satisfaction, and intention to revisit. A positive destination image can shape tourists' satisfying experiences, which in turn increases their level of satisfaction and encourages the intention to return. Positive experiences during previous visits strengthen the desire to revisit the destination. Tourist satisfaction becomes a key factor in forming the intention to revisit, as it reflects the fulfillment of their expectations regarding the services and facilities provided. The article also outlines strategies that destination managers can take to enhance tourists' experiences and satisfaction, including improving service quality, interaction with local residents, and sustainable innovation. By understanding this relationship, destination managers can build a good reputation and create unique experiences for tourists, driving the growth and sustainability of the tourism industry.
STRATEGI DIGITAL MARKETING MELALUI INSTAGRAM OLEH CV. ELECTRA DIAMOND Sujaya, Kadek Bagus Wira; Kusuma Negara, Indah Suprabawati
Waisya : Jurnal Ekonomi Hindu Vol 3 No 1 (2024)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v3i1.1622

Abstract

This research aims to determine the digital marketing management carried out by CV. Electra Diamond; obstacles faced by CV. Electra Diamond in doing digital marketing on Instagram; Instagram digital marketing strategy carried out by CV. Electra Diamond in maintaining its business to be sustainable. To find out this, researchers used marketing theory and digital marketing theory. This research uses descriptive qualitative research methods, with data collection techniques in the form of observation, interviews and documentation. The results of this research are (1) digital marketing management carried out by CV. Electra Diamond is very good because it can be seen from the way goods are produced, looking at fashion products that are trending among the public, CV. Electra Diamond promotes its products; (2) obstacles faced by CV. Electra Diamond includes digital obstacles such as a decrease in the number of likes and views on content that has been uploaded, obstacles in carrying out advertising which takes a long time; and (3) digital marketing strategies used by CV. Electra Diamond is an event support and sponsorship strategy via Instagram so that it is well known to the public.

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