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Robbi Rahim
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ATHENA: Journal of Social Culture and Society
Published by CV. Media Digital Publikasi Indonesia
ISSN : -     EISSN : 29853605     DOI : https://doi.org/10.58905/athena
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Athena: Journal of Social, Culture and Society is a peer-reviewed academic international journal that publishes original research on a wide range of topics related to social, cultural, and societal issues. Our goal is to provide a forum for scholars, researchers, and practitioners to share their findings and insights on the complex and evolving nature of society and culture. We publish four issues per year, featuring articles from diverse disciplines and perspectives. Our scope includes, but is not limited to, the following areas: Anthropology, Communication, Cultural studies, Education, Gender studies, Human geography, Linguistics, Literature, Media studies, Political science, Psychology, Sociology. We welcome submissions from researchers at all career levels and from any geographic location. We are committed to promoting diversity and inclusivity in our editorial process and encourage submissions from underrepresented groups.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 77 Documents
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Exploration of the Role of Tiktok Content: Influencer Strategy, Affiliate Marketing, and Online Customer Reviews in Influencing Generation Z Purchasing Decisions at Shopee F Fitria; Adisti, Desi Tia; D Dea; Gumelar, Agum; Adi Setiawan
Athena: Journal of Social, Culture and Society Vol. 2 No. 2 (2024): April 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i2.287

Abstract

This study aims to determine the effect of the role of influencers, affiliate marketing, and online customer reviews at Shopee through TikTok content on Generation Z purchasing decisions. This research uses a quantitative approach by collecting data through an online survey of 199 respondents of the Management Study Program students class of 2020. The data were analyzed using multiple regression methods to evaluate the relationship between the independent variables of influencer roles, affiliate marketing, and online customer reviews and the dependent variable (purchasing decisions). The analysis results show that the role of influencers, affiliate marketing, and online customer reviews have a positive and significant influence on Generation Z's purchasing decisions. The findings emphasize the importance of integrating marketing strategies through influencers, affiliate marketing, and online customer reviews in influencing Generation Z's purchasing decisions. This provides guidance for businesses to utilize e-commerce platforms such as Shopee and TikTok content as an effective means of communication to reach and influence the Generation Z market. This research makes a new contribution to the understanding of how the role of influencers, affiliate marketing and online customer reviews on Shopee, particularly through TikTok content, can influence Generation Z's purchasing decisions. This research adds insight into effective marketing strategies to capture the attention and influence the consumption behavior of the younger generation in the context of e-commerce platforms.
The Influence of Live Streaming on Flash Sale and ITS Impact on Impulse Buying of Shopee E-Commerce Users in Indonesia Ridwan Alif Nurfatria; Hakim Ramadhan; Muhammad Rifqi; Adi Setiawan; Misbak
Athena: Journal of Social, Culture and Society Vol. 2 No. 2 (2024): April 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i2.288

Abstract

This study aims to analyze the influence of Live streaming and Flash sale variables on the Impulse Buying behavior of Shopee E-commerce users in Indonesia. The method used is quantitative with descriptive analysis techniques to explain the characteristics of the sample and inferential analysis techniques using SPSS and AMOS software analysis tools. The study population consisted of Shopee e-commerce users in Indonesia, with a sample of 140 respondents selected by non-probability methods with purposive sampling techniques and analysis methods used in this study namely validity test, reliability test, classical assumption test, cross-tabulation test and path analysis. Data was obtained by distributing google form questionnaires through social media. The results of the analysis show that the existence of Live Streaming and Flash Sale has a positive and significant effect on Impulse Buying. This research provides a deeper understanding of the factors that influence Impulse Buying behavior in the context of Live Streaming and Flash Sale of Shopee e-commerce users. The results of this study can provide guidance for Shopee and other e-commerce parties to design more effective marketing strategies and focus on Flash Sale to increase impulse purchases. The results of the validity test output show that the data of this study is declared valid and the reliability test shows that each variable in this study is declared reliable or consistent. The statistical assumption test shows a positive and significant influence, which means that quality Live Streaming can provide stimulus to the Flash Sale program which is a limited number of offers for a short period of time so that it can encourage users to make impulse purchases or unplanned purchases. The path analysis fit model test shows a match of several samples that can subsidize the population as a whole
The Influence of Paylater and Affiliate Features on Consumer Buying Interest in Shopping on the Shopee Aplication Irma Trimulyawati; Ladina Syafa Sholeha; Adi Setiawan; Tiara Muthiarsih
Athena: Journal of Social, Culture and Society Vol. 2 No. 2 (2024): April 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i2.289

Abstract

The paylater feature is a digital payment feature that uses an e- commerce platform, purchasing goods among teenagers is very lacking due to the economic conditions that are currently unstable. The method used in this research is quantitative method. The population in this study was conducted at the unswagati Cirebon campus, level 1-4 management study program as many as 147 respondents.  The sampling technique used by researchers is non-probability sampling with purposive sampling technique and data analysis used in this researcher is regression and descriptive analysis then the analysis methods used in this study include validity test, cross tabulation, reliability test, normality test, multicollinearity test, hypothesis testing, path analysis fit model test using SPSS and amos Softwer analysis tools to test the effect of paylater and affiliate features on consumer buying interest. The results of this study indicate that the paylater feature has a positive effect on consumer buying interest, affiliates have an effect on consumer buying interest. Because the validity and reliability test results are less than 0.1362, the normality test is less than 0, 01, the multicoronality test is less than 10, hypothesis testing, the results show that all hypotheses are accepted, because the C.R value is more than 1.98, namely with a C.R value of 7.875 and 11.532 respectively. And the P value also shows the same result if the P value is less than 0.05 or symbolized * (below 0.01), it means that the two hypotheses have a significant effect or are accepted. path analysis fit model test is accepted because the GFT measure shows a P-value of more than 0.05, RMSE less than 0.08, CMIN less than 2.00, GFI less than 0.90, AGFI less than, 0.90, CFI more than 0.90, TLI more than 0.90. So it can be stated that the path analysis model fit test is accepted.
Procurement Tender Fairness: MSME, Business Competition Law, and SIKaP Application Asmah, Asmah
Athena: Journal of Social, Culture and Society Vol. 2 No. 3 (2024): July 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i3.312

Abstract

This study analyzes the right to justice in tenders for the procurement of goods and services for small business actors from the perspective of business competition law through the application of the SIKaP application. The research method used is qualitative analysis based on the available empirical analysis of the literature. The results of the literature analysis show that small business actors face challenges such as the non-transparency of the selection process, unfairness in evaluating proposals, non-neutral procurement, unfair competition, and constraints on access to information. SIKaP application is considered as a potential solution to increase fairness in procurement tenders, but challenges such as lack of understanding and awareness as well as technical obstacles still need to be overcome. The importance of the role of business competition law is also recognized in protecting the rights of small business actors. This study concludes that additional efforts are needed, including training and awareness, technological infrastructure improvements, and effective law enforcement, to ensure the successful implementation of the SIKaP application and the protection of small business actors' rights in procurement tenders. The results of this study make an important contribution in understanding the challenges and opportunities for small business actors in obtaining fairness in procurement tenders. The implications can be used as a basis for developing policies and actions that support fair participation and equal opportunities for small business actors.
Effect Submerged Arc Welding (SAW) of Angular Distortion of T-joint Yusuf Pradesar; Pranowo Sidi
Athena: Journal of Social, Culture and Society Vol. 2 No. 3 (2024): July 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i3.314

Abstract

Submerged Arc Welding(SAW),the molten weld metal is immersed in aflux that protects it from air contamination, forming welding slag which is strong enough to protect the weld metal until it solidifies. The used electrode was AWSA5.17EL12. The base metal being welded is ASTM A283 Grade A. In this study, the effect of angle distortion on the T joint was observed by changing the welding parameters. In order to obtain the optimal results, an attempt was made to link the welding parameters to the angle distortion through a mathematical model by using the Box Behnken statistic technique, the feasibility of which was then tested by using ANOVA analysis. What was obtained was analyzed with the help of the response surface methodology (RSM = Response Surface Methodology) then
The Influence of Occupational Factors to Carpal Tunnel Syndrome on Administrative Workers in A Transportation Manufacturing Company Farizi Rachman; Am Maisarah Disrinama; Alifia Rojana
Athena: Journal of Social, Culture and Society Vol. 2 No. 3 (2024): July 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i3.315

Abstract

CTS is arranged in outer muscle problems. This infection is brought about by pressure of the middle nerve at the wrist. Occupational factors are work- related risk factors, such as working quickly, repetitive movements, work stress, work that uses a lot of wrists and vibrations. The motivation behind this study is to decide the impact of word related elements to CTS frequency on regulatory specialists. This study uses cross sectional design with 35 respondents as sample. To determine hand posture was carried out by observation and interpretation with RULA, measurement of repetitive motion use a stopwatch, and work stress use Stress Diagnosis Survey. Utilize the Phalen's Test and the Boston Carpal Tunnel Questionnaire to determine the incidence of CTS. The aftereffect of prescreening on managerial specialists uncovered that 40% laborers are positive for CTS. While the analysis uses binary logistic regression to determine the influence of occupational factors to CTS incident. Variables that influence CTS are repetitive motion of using mouse (p=0.005), repetitive motion of typing (p=0.027), and work stress (p=0.027). Therefore, it is necessary to give recommendations based on related variables (repetitive motion and work stress) in order to minimize the occurrence of CTS.
Mathematical formulation of the problem of designing a transport vessel, in the conditions of transition to a Blue Economy Yegor Petrov
Athena: Journal of Social, Culture and Society Vol. 2 No. 3 (2024): July 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i3.316

Abstract

When setting a task for designing a vessel, restrictions imposed by the customer, classification societies and requirements for the characteristics of ship structures are usually taken into account. In the current conditions, it also becomes necessary to ensure sufficient "sustainability" of the project. In this paper, a mathematical model describing these changes is given.
Variations of Sundanese in Agrarian Societies in Central Java Mutmainah, Sevia; Fahrani Almira Rizkya Haryanto; Dwi Astuti; Shafira Anggraeni Kismanto; El Fathia Raisya Qonitulhaq; Eko Muharudin
Athena: Journal of Social, Culture and Society Vol. 2 No. 4 (2024): October 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i4.302

Abstract

The purpose of this study is to describe the differences in language variations, explain the history of language development, and describe the differences in language variations in the agrarian society in Central Java. The problem that arises is how is the language variation, the history of development and the difference in language variation in the agrarian society in Central Java?. This research is qualitative with an approach that uses sociology and dialectology.qualitative approach. The data collection technique is by recording a list of questions and answers from informants directly or in writing. Then record images and sounds using a mobile phone. The results of the study show that there are two language variations, namely Sundanese and Javanese. Comparison of language variations in agrarian societies in Central Java includes phonology, morphology and lexicals.
Values Reflected in First Language Textbooks of Primary Education in West Bengal Ankur Nandi; Tarini Hader; Tapash Das
Athena: Journal of Social, Culture and Society Vol. 2 No. 3 (2024): July 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i3.320

Abstract

Textbooks function as catalysts for societal change, influencing students’ values, beliefs, and cultural awareness from their primary level of education. Textbooks serve as key learning resources for students which significantly influences students’ character development. The creation of textbooks reflecting values is essential, and achieving this goal requires a comprehensive analysis of textbooks. The objectives of the study are focused on examining values are represented in the text and images found within Bengali language textbooks of Primary Education Board, School Education Departments, govt. of West Bengal, India was the publisher of the textbook. A Bengali textbook named “Patabahar” of class IV of the West Bengal Board of Primary Education has been chosen through the purposive sampling technique as a sample in this study. This study used qualitative and documentary research methods through content analysis. The findings demonstrate that social values, moral values, environmental values, and Personal values, emotional values, cultural values are more reflected and spiritual, aesthetic, humanistic, economic, historical, civic, peace, national, cognitive values were minimally reflected across the textbooks. The study results provide a basis for state or national policy changes that promote values-balanced content in educational media and ensure the development and implementation of guidelines that are beneficial to the development of textbook development agencies. Also, helpful for textbook authors and teachers in developing a value-alignment curriculum and creating more inclusive, culturally sensitive, and ethically grounded visual materials
Teaching Speaking in Senior High School by Pair Work Technique Purnama Sari, Ika; Yanti Anggraini; S Setiawati; Anita Purba; Noor Faridha
Athena: Journal of Social, Culture and Society Vol. 2 No. 4 (2024): October 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i4.345

Abstract

This research was conducted to increase students' speaking skills by using the Pair Work Technique. The researcher wanted to find out whether the Pair Work Technique can increase students' speaking skills; besides that, the researcher wanted to know the students' perception as long as thought by the Pair Work Technique. This researcher used Action Class Research. The subject was Class X IPS MAN Pematangsiantar.  This research uses quantitative and qualitative methods. In quantitative the researcher use Pre Test and Post Test. In the test, the average of students was 66,77, and in the post-test Test, the students could increase their average score to 80,65. Besides that, the researcher also makes an observation about students' perception as long as taught by Pair Work Technique. There are 31% of students feel studying happily, 29% of students feel brave and active in giving their opinions, 26% of students feel motivated, and 14% of students are becoming helpful in studying when teaching and learning process using Pair Work techniques. It can concluded that Pair work was successful in improving students’ speaking skills

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