cover
Contact Name
Robbi Rahim
Contact Email
robbirahim@ieee.org
Phone
+62818639363
Journal Mail Official
athena@mediadigitalpublikasi.com
Editorial Address
JL. Kenari 18 No. 421 Desa/Kelurahan. Kenangan, Kec. Percut Sei Tuan, Kab. Deli Serdang, Kab. Deli Serdang, Provinsi Sumatera Utara, 20226, Indonesia
Location
Kota medan,
Sumatera utara
INDONESIA
ATHENA: Journal of Social Culture and Society
ISSN : -     EISSN : 29853605     DOI : https://doi.org/10.58905/athena
Athena: Journal of Social, Culture and Society is a peer-reviewed academic international journal that publishes original research on a wide range of topics related to social, cultural, and societal issues. Our goal is to provide a forum for scholars, researchers, and practitioners to share their findings and insights on the complex and evolving nature of society and culture. We publish four issues per year, featuring articles from diverse disciplines and perspectives. Our scope includes, but is not limited to, the following areas: Anthropology, Communication, Cultural studies, Education, Gender studies, Human geography, Linguistics, Literature, Media studies, Political science, Psychology, Sociology. We welcome submissions from researchers at all career levels and from any geographic location. We are committed to promoting diversity and inclusivity in our editorial process and encourage submissions from underrepresented groups.
Articles 77 Documents
Applications of Educational Technology in Solving Learning Problems Furtasan Ali Yusuf; Linda Wijayanti; L Lukas; Sandra Octaviani; Enny Widawati
Athena: Journal of Social, Culture and Society Vol. 1 No. 4 (2023): October 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v1i4.201

Abstract

Educational technology in its contribution to the management and learning of education is opening up knowledge horizons about changing strategic environments. We need the growth of science and technology caused by learning and learning activities of innovation. Speaking in this case is inadequate because the concept of technological studies provides a formula for how to bring teaching and learning activities. Then, the application of educational technology, especially ICT (Information and Communication Technology) in education to overcome learning problems has a number of requirements. For example, the need for large investment costs and energy that are skilled in managing and developing education and utilizing technological advancements that will support the process of learning. It is noteworthy that education is a long-term investment. Therefore, investment in basic education facilities must be calculated with future educational outcomes
The Role of Christian Religious Education Teachers in Shaping Student Character Through Peace Education and Conflicts Resolution Among Students Martha Anthoneta Talakua
Athena: Journal of Social, Culture and Society Vol. 1 No. 4 (2023): October 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v1i4.202

Abstract

Peace education has emerged as one of the main factors for reducing conflicts among students, although its implementation in various Indonesian schools was limited. This qualitative study incorporated a literature review and aimed to investigate the role of Christian Religious Education (CRE) teachers in addressing conflicts among students by integrating peace education into CRE learning. Data were collected through observation and interviews. The results showed that the likelihood of both internal and external conflicts decreased when the teachers played a good role in educating students. Moreover, peace education constituted a long-term, effective effort against a culture of violence, specifically when implemented at an early age. CRE teachers were crucial in mitigating conflicts, making their promotion of peace education highly valuable in reducing such incidents. Furthermore, peace education is one of the solutions for shaping the character of students who embraced a peace-loving life
Model of Digital Marketing Communication of Sprite Rebranding Susilo, Daniel; Dizon, Carl C.G.
Athena: Journal of Social, Culture and Society Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i1.154

Abstract

Sprite is a widely recognised beverage brand renowned for its popular carbonated soft drinks worldwide. Among the various marketing models available, there exists a multitude of models that include diverse data. However, Sprite is demonstrating a distinct approach. While the consumption of soda is not widely prevalent in Indonesia, Sprite has implemented extensive promotional strategies to target and captivate the market, particularly the younger demographic. This study employed the Krippendorf Content Analysis approach to examine the Sprite Digital marketing Communication operations on Social media. According to the official Instagram account of the corporation in question, there appears to be a singular focus on promoting sustainability, with a particular emphasis on the efforts undertaken by the Sprite brand. Therefore, Sprite's commitment to a specific marketing strategy aimed at a significant objective demonstrates their capacity for sustainable development. The intricacy of Sprite's operational processes is once again demonstrated through the utilisation of digital content analysis
The Role of PAI Teacher in Educating Environmental Character Students at Junior High School Alam Lampung Novandi, Dicky Arya; Putri, Yulita; Nurhuda, Abid
Athena: Journal of Social, Culture and Society Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i1.183

Abstract

Education has goals that must be achieved by students, one of which plays an important role to achieve these goals is the teacher. And in this era of disruption full of global concerns, as it is today, PAI teachers play the most important role, especially in instilling the character values of caring for the environment in their students. Not only teachers, but several schools have also promoted their program as Adiwiyata schools and have even received awards, including SMP Alam Lampung. And the purpose of this study is to describe the role of PAI teachers in educating the character of caring for the environment in students at SMP Alam Lampung. The method used is qualitative with a field study approach, collecting data using observation techniques, documentation, and interviews. After the data has been collected, an analysis is carried out by checking the validity of the data by triangulating the sources and methods, and finally concluding. The results of the study show that the role of PAI teachers includes teaching, educators, trainers, mentors, and also role models for students to instill a caring character in the environment. This can work well because it is supported by the school's vision, activities, policies, appeals, and an adequate budget
Literature Review: Bulletin Media in Learning as a Literacy Resource in Strengthening the National Literacy Movement Program Ahmar, Dewi Satria; Azzajjad, Muhammad Fath
Athena: Journal of Social, Culture and Society Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i1.207

Abstract

Through a survey of numerous articles connected to bulletin media in learning, this study intends to provide information on the utilization and development of bulletins as a learning medium. This study is classified as a literature review. The information data used was collected from scientific journals accredited by the Science and Technology Index (SINTA). The information was gathered by analyzing published data from 2016 through 2022. Researchers examined, analyzed, and collaborated to evaluate, assemble, and review the results. Choosing nine journal papers that investigate the use and development of bulletins as learning media. 9 articles were picked at random to represent the chosen theme research, namely the use and development of bulletin media. The literature review includes information on the title of the scientific article, the author, the source of the journal publication, the methods used, the findings, and the review's recommendations in describing specific concepts and explanations that are still missing from the essence of the scientific article. This scientific article review is meant to serve as a source of inspiration for educational progress through the use of various media in molding excellent education in accordance with national goals
The Effect of Internal Control and Compensation on Honorary Employee Performance (Case Study of BAPENDA Southeast Sulawesi Province) Andi Basru Wawo; Andi Muh. Fuad; Si Made Ngurah Purnaman; R Rahmiati
Athena: Journal of Social, Culture and Society Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i1.219

Abstract

This study aims to test and explain the Effect of Internal Control and Compensation for the Performance of Temporary employees. The independent variable in this study is Internal Control and Compensation, while the dependent variable in this study is the Performance of Temporary employees. Data collection method used aquestionnaire. The data analysis used the descriptive analysis method and multiple linear regressionanalysis. This research also uses factor analysis to show the most influential indicators in one variable. The result of this study indicate that (1) the internal control variabel has t-count > t-tabel and significance value < significance level (2) compensation variable has t-count > t-table and significant value< signivicance level (3) internal control variable and compensation for the performance of Temporary employees has a value of t-count > f-table and a significant value of significance level.
Student Reasoning Based on Mathematical Ability in Solving HOTS Problems through Differentiated Learning Dian Septi Nur Afifah; Nur Ika Fatmawati
Athena: Journal of Social, Culture and Society Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i1.232

Abstract

The mathematical abilities of students with reasoning are closely interrelated. The HOTS-type problem is an effort to improve reasoning ability. The ability of students to solve HOTS questions is still relatively low. Through a differentiated learning model, it is expected to help students in the learning process that suits their needs. The purpose of this study is to describe the application of differentiated learning models and describe the mathematical reasoning ability of students who have low, medium, and high abilities. This type of research is qualitatively descriptive with instruments in the form of observation sheets, questionnaires, test questions and interviews. Data analysis techniques include data reduction, data presentation, and conclusions. Test the validity of data using triangulation techniques. The results of this study show that differentiated learning can improve students' ability to reason. Four indicators of mathematical reasoning are, students' ability to present mathematical problems in the form of written statements, students' ability to make conjectures, students' ability to manipulate mathematics, and students' ability to draw conclusions from problems. Subjects with a high level of reasoning meet two indicators. Whereas subjects with moderate levels of reasoning met only three indicators and subjects with low levels of reasoning met only two indicators. Mathematics teachers should provide learning that is in accordance with the learning style of students and students should also do HOTS type questions more often.
The Effect of Strategic Orientation Through Social Capital on the Performance of the Republic of Indonesia Public Employee Cooperative (KPRI) Tulungagung Regency Sawal Sartono; U Ujianto; Tri Andjarwati
Athena: Journal of Social, Culture and Society Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i1.233

Abstract

Strategic orientation refers to how organizations should interact with customers, competitors, technology, and other external factors to make optimal strategic choices. Research using four orientations simultaneously is still rarely done and given the importance of social capital in social enterprises, this study will analyze the effect of social capital as an intervening variable on the performance of KPRI. Based on this, this study aims to determine the effect of strategic orientation on KPRI performance with social capital as an intervening variable. The research method uses quantitative methods with path analysis and data analysis using the PLS Smart application. The results of the study resulted in the following findings; Entrepreneurial orientation. Market orientation Technology orientation has no effect, learning orientation has no effect on KPRI performance. Social capital has a significant influence on the performance of KPRI in Tulungagung Regency. Social capital is proven as an intervening variable affecting entrepreneurial orientation, market orientation, technology orientation, learning orientation on KPRI performance. KPRI management is more risk averse to maintain financial balance so that the social mission of the cooperative is maintained. The majority of KPRI's business is savings and loans, KPRI members to meet urgent financial needs prefer to borrow from KPRI. The use of technology and learning orientation is still limited due to constraints on KPRI's resources. Improving cooperative performance can be done by the management by strengthening social capital in KPRI.
Analysis of the Determination of Standard and Actual Raw Material Cost Calculations at PT Cipta Frima Adam, Moh. Nasrul Setiawan
Athena: Journal of Social, Culture and Society Vol. 2 No. 2 (2024): April 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i2.245

Abstract

This study aims to evaluate whether Cipta Frima Jaya company uses standard and actual costing in its activities, and whether it affects the company's profitability. Using a descriptive approach, this research will analyze the implementation and influence of standard and actual costs on the company's operations. The descriptive method in this study will include data collection related to standard and actual costing carried out by the company. The data may include information on how standard costs are set, how actual costs are monitored and recorded, and how comparisons between standard and actual costs are made. The analysis process will involve a comparison between standard and actual costs to evaluate the extent to which Cipta Frima Jaya company implements effective cost control practices. If there is a significant difference between standard and actual costs, the cause and impact on the company's profitability will be analyzed. The results of the analysis will provide an understanding of the effectiveness of standard and actual costing in controlling the company's production costs, as well as its impact on the company's overall financial performance. This information can be the basis for recommendations for improvement or improvement in cost management and decision making at Cipta Frima Jaya company. For the purpose of support PT Cipta Frima Jaya in these three areas, this research may subsequently be used for analysis to examine standard costs, actual costs, and cost control inside the organization. This study might also serve as a summary for other businesses looking to implement similar standards for effective management
Magical Realism in Contemporary Indonesian Literature: An Exploration of the Value of Education in a Fantasy World Ayuningtyas, Arviah Putri; Pamungkas, Onok Yayang
Athena: Journal of Social, Culture and Society Vol. 2 No. 2 (2024): April 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i2.277

Abstract

The purpose of this study is as an effort to interpret the short story Peminspin Gelap by Intan Pramataditha in the perspective of magical realism. The value of education is also present as one of the aspects studied because it can provide new knowledge for readers and is considered important to learn. The approach used is to use qualitative methods that focus on semiotics, content analysis, and hermeneutics. The source of the data was obtained from the main object of this study, namely the short story book Peminspin Gelap by Intan Paramaditha. Other data used to support this research relate to magical realism such as book references, some relevant research and electronic journals taken from the internet. Data collection is carried out by reading and recording techniques. The results of this research can be found data from the representation of magical realism in the short story Dark Spinner by Intan Paramadhita. First, magical realism data was found based on the meanings and symbols of images on the cover of the short story anthology book Female Magic, and the cover of the short story Dark Spinner pen.  Then, data were obtained from the analysis of story texts based on Wendy B. Faris's theory, namely: (1) irreducible elements were found two data; (2) the phenomenal world (Phenomenal World) found two data; (3) Unsettling doubt found four data; (4) Merging realms found one data. Then, the value of education was found in the short story Dark Spinner by Intan Paramadhita, namely the value of religious education