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eProceedings of Management
Published by Universitas Telkom
ISSN : 23559357     EISSN : -     DOI : https://doi.org/10.34818/eoe
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
merupakan media publikasi karya ilmiah lulusan Universitas Telkom yang berisi tentang kajian management. Karya Tulis ilmiah yang diunggah akan melalui prosedur pemeriksaan (reviewer) dan approval pembimbing terkait.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,862 Documents
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Strategi Komunikasi Terapeutik Antara Dokter Dengan Pasien Rawat Inap Lansia Di Klinik Nadhifa Al-ghiffari Bandung Wismagian, Octavius Jonathan Noel; Destiwati, Rita; Rochimah, Haris Annisari Indah Nur
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Building a relationship based on trust and openness through therapeutic communication efforts is importantso that the problems experienced by patients can be known and overcome by health workers. Elderly patients are differentwith patients in general, there are physiological and psychological factors in elderly patients that can hinder effective communication efforts.inhibit effective communication efforts. Ineffective communication can increaseuncertainty for the patient. This study aims to determine effective therapeutic communication strategiesbetween doctors and elderly inpatients at the Nadhifa Al-Ghiffari clinic in Bandung. This research utilizestheoretical views in Uncertainty Reduction Theory to examine communication strategies by doctors whenhandling uncertainties and barriers of therapeutic communication with elderly patients. This researchusing a qualitative approach. The informants in this study were five people, the data collection was carried outusing in-depth interviews, direct observation, and document search. The result of the researchThe results showed that the doctor had applied the stages and techniques of therapeutic communication well to the elderly inpatients at the Nadhifa Al-Ghaza Clinic.elderly inpatients at Nadhifa Al-Ghiffari Clinic Bandung. In addition, doctors have also carried out active and interactive strategies in communicating.active and interactive strategies in communication. Active strategies are carried out when communicating with third parties, namelypatient's family, while interactive strategies are carried out by doctors when communicating directly with elderly inpatients.elderly inpatients. Keywords-communication barriers, doctor communication, elderly patients, uncertainty reduction, therapeutic.
Pengaruh Ultilitarian Value Terhadap Mobile App Loyalty Melalui Mobile App Engagement: (Studi Pada Pengguna Reddoorz Di Indonesia) Yassin, Roandika Pratama; Dewi, Citra Kusuma
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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In this current era, traveling to various regions has been widely embraced by people, considering it as a part of theirlives. Coupled with numerous policies implemented by the government to enhance the tourism industry. In this digitalage, there have been significant changes in people's lifestyles, especially in meeting their needs. They desireconvenience in obtaining things simply by using their smartphones. Hence, various applications have emerged tofacilitate travelers in their journeys, one of which is the online hotel booking application. One of the online hotelbooking applications available is RedDoorz, which offers a variety of services that users need.The aim of this research is to understand the influence of Utilitarian Value on Mobile App Loyalty through MobileApp Engagement among RedDoorz application users in Indonesia. Data collection for this research was conductedby distributing questionnaires and using quantitative data analysis. The sample used in this study was 277respondents, analyzed using Smart-PLS version 3. Based on the research findings, it can be concluded that partially,the utilitarian value variable has a positive and significant effect on mobile app engagement. Partially, the mobileapp engagement variable has a positive and significant effect on mobile app loyalty. Furthermore, the utilitarian valuevariable has a positive effect on mobile app loyalty through mobile app engagement.Keyword-mobile app, booking online, hotel, RedDoorz
Strategi Komunikasi Pemasaran Pengelola Nama Domain Indonesia (pandi) Registry Nama Domain Tingkat Atas Indonesia Yasin, Rayhan Muhammad; Anggraeni, Clara Novita
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Currently, people use internet devices not only for communication but also for buying and selling activies carried outby traders and consumers. Buying and selling transactions carried out between traders and consumers are veryefficient. This is very profitable for traders because business can be done without renting accommodation. By utilizingthe interney, traders can create their sites, which are called website. The website itself is a document written inHypertex markup language format and accessed via HTTP to transfer information from the web server so that it canbe displayed to users via a web browser in static form. In Indonesia, there is an institution that manages the use ofIndonesia’s website domain. PANDI (Indonesia Domain Name Manager) has the authority the formulate policies andcreate .id domains in Indonesia. The Use of domain names in Indonesia Is currently still dominated by .com. PANDI’srole is to transfer the use of the .com domain name to .co.id so that the Indonesian indentity is present on the website.Because people are more familiar with the .com domain, PANDI face the challenge of attracting people’s attention tocreate a domain on PANDI. To increase sales of .id products in Indonesia, a good marketing communication strategyis needed. The research method use in this research is qualitative with a post-positivism approach by conductinginterviews. The research results show that PANDI use a marketing communication strategy consisting of 7 strategies.Of the 7 strategies, PANDI only uses 5 strategies, namely sales promotion, personal selling, Sponsorship, andadvertising, while the other 2 are not. In marketing domain products, PANDI only acts as a formulator and sellsproducts through the registrar. Keywords-buying and selling transactions, website, PANDI, marketing communication strategy.
Pengaruh Perceived Incentives Terhadap Purchase Intention Of Electric Vehicle Melalui Perceived Usefulness Di Indonesia Lesmana, Cep Sunandar; Dewi, Citra Kusuma
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Air pollution is a serious issue and a prevalent phenomenon in Indonesia, with harmful impacts on public health andthe environment. Currently, the Indonesian government is strongly committed to achieving Net Zero Emission (NZE)by 2060. Net zero emissions (NZE) means that the amount of carbon emissions released into the atmosphere does notexceed the amount that can be absorbed by the Earth. The objective of this research is to explore the influence ofPerceived Incentives, Perceived Usefulness, and Purchase Intention concerning electric vehicles in Indonesia. Thisstudy adopts a descriptive and quantitative approach. Non-probability sampling, specifically purposive sampling, wasutilized to select respondents who are knowledgeable and interested in electric vehicles in Indonesia. The researchersemployed Likert scales for measurement, targeting an unspecified population size. The study involved 273 respondentsand utilized SmartPLS version 3.0 for data analysis. Based on the processed data, it was found that PerceivedIncentives have a positive influence on Perceived Usefulness. Perceived Usefulness, in turn, positively affects thePurchase Intention of Electric Vehicles. Furthermore, Perceived Incentives significantly influence the PurchaseIntention of Electric Vehicles directly and also indirectly through Perceived Usefulness.Keywords-percived incentives, percived usefulness, purchase intention
Analisis Reaksi Pasar Modal Indonesia Terhadap Pengumuman Kenaikan Suku Bunga The Fed: Studi Pada Perusahaan Kelompok Indeks Lq45 Alifiani, Zulfa; Isynuwardhana, Deannes
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Information was an indicator that can influence penanam modals' decisions when carrying out transctions in thecapital market. The importance of information made penanam modals consider various factors before makinginvestment decisions to reduce the risks they will receive. This research aims to find out how the capital marketreaction to the announcement of Fed's interest rate increase by seeing whether there are differences in abnormalreturns, trading volume activity, and security return variability. The objects used in this research are companiesin the LQ45 index group with a research period of 11 days, consisting of 5 days before, duringt, and 5 days afterthe event. The method used in this research is event study. The sampling technique used in this research waspurposive sampling and 39 companies were obtained. The hypothesis test used in this research is the WilcoxonSigned-Rank Test. The research results found that there were no difference in abnormal returns and tradingvolume activity in LQ45 companies before or after the announcement of the Fed's interest rate increase.However, there are differences in security return variability both before and after the announcement of the Fed'sinterest rate increase. Keyword-abnormal return, event study, security return variability, trading volume activity.
Pengaruh Corporate Governance Terhadap Environmental, Social, And Governance (esg) Sustainalytics Score: Studi Kasus Perusahaan Yang Terdaftar Di Bursa Efek Indonesia Yang Telah Dilakukan Penilaian Oleh Sustainalytics Periode 2023 Wulandari, Givanny Yusti; Wardoyo, Dwi Urip; Saraswati, Sri
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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This research focuses on ESG scores as measured by Sustainalytics in collaboration with the Indonesia StockExchange since 2023. It is unique because it examines the factors influencing the ESG scores of companies assessedby Sustainalytics. This study aims to examine the effects of board diligence, board gender diversity, and board size,along with the control variables of age and firm size, on ESG scores. The population of this study consists of 79companies assessed by Sustainalytics, with a sample of 78 observations selected using purposive sampling. Theanalysis was performed using descriptive statistics and cross-sectional multiple regression with Eviews version 12.This study found that board member diligence, board gender diversity, and board size simultaneously affect ESGscore, with controls for age and firm size. However, board gender diversity has a negative and significant effect onESG score, while board member diligence and board size do not have a significant effect. The results suggest thatfuture research should explore additional variables, such as financial ratios and green investments. For companies, these findings can serve as a basis for improving governance factors that impact ESG score. For investors, ESGscores assessed by independent institutions can be a crucial factor in making investment decisions. Keywords-board diligence, board gender diversity, board size, ESG.
Social Media Dependency Dan Information Privacy Concerns Terhadap Switching Behavior Pada Media Sosial Tiktok Azahra, Putri Rif’da Azmi; Saputri, Marheni Eka
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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The emergence of various new social media facilities causes dependence and worry for users. As a new social media,TikTok is currently one platform that users love. This research investigates users' transition from the TikTokapplication to a new one. The method used in this research applies a quantitative approach with a descriptive researchtype. The population used in this research is TikTok social media users in Indonesia with a sample size of 385respondents. The sampling used in this research was accidental sampling. Based on the results of research usingdescriptive analysis with the help of IBM SPSS 25 for Windows software, it shows that social media dependency andinformation privacy concerns have a significant simultaneous and partial effect on switching behavior. Keywords-privacy concern; social media dependency; switching behavior, and TikTok.
Pengaruh Dewan Komisaris Independen, Komite Audit, Public Ownership, Dan Risk Minimization Terhadap Pengungkapan Corporate Social Responsibility: Studi Kasus pada Perusahaan Industri Primer yang Terdaftar di Bursa Efek Indonesia Periode 2019-2022 Margareth, Anggita; Murti, Galuh Tresna
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Corporate social responsibility (CSR) refers to a company's efforts to fulfill social and environmentalresponsibilities. Companies should consider the local community and environment affected by their businessactivities. Disclosure of CSR information allows the public to evaluate a company's performance based on itspositive contribution to society and the environment. This study aims to test the influence of the independent boardof commissioners, audit committee, public ownership and risk minimization on CSR disclosure This study appliesquantitative methods and data panel regression as analysis techniques, and uses E-views 12 software to processthe data. Companies listed on the Indonesia Stock Exchange from 2019 to 2022 are the subjects of this study. Thepurposive sampling technique was used in this study which produced 19 samples over a period of 4 years with atotal of 76 observational data. The findings of this study found that the independent board of commissioners, theaudit committee, public ownership and risk minimization simultaneously affect CSR disclosure. Overall, theindependent board of commissioners, the audit committee and public ownership do not affect CSR disclosure. Onthe other hand, CSR disclosure is greatly influenced by risk minimization. This study is aimed at helping investorsmake better investment decisions. The researcher suggested that the researcher then look at other independentvariables that affect CSR disclosure by changing the research object and adding the latest research year. Keywords-corporate social responsibility disclosure, independent board of commissioners, audit committee,public ownership, risk minimization.
Pengaruh Product Acceptability Dan Attitude Towards Product Placement Terhadap Purchase Intention Produk Scarlett Whitening Pada Penonton Drama Korea Reborn Rich Zulfa, Chofifah; Rubiyanti, R. Nurafni
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Developments in the digital era now have a positive impact and can be utilized well. One beauty brand that paysattention to effective marketing is Scarlett Whitening. In the current digitalization era, Scarlett Whitening's marketingstrategy does not only focus on its products, but by combining the online and offline worlds. One of the efforts madeto increase product acceptance of this brand, especially among kdrama lovers, is to implement a product placementprogram on Korean dramas. The purpose of this study was to examine how the influence of Product acceptability andAttitude Towards Product placement on Purchase Intention of Scarlet Whitening products in the audience of theKorean drama Reborn Rich. The research method used is quantitative with a descriptive approach, usingnonprobability sampling techniques with a total of 103 respondents. Data collection was carried out by distributingquestionnaires to consumers who watched the Korean drama Reborn Rich. Data analysis was carried out using theSEM-PLS method with the help of SmartPLS 3.2.9 software. The results of this study indicate that Productacceptability has a positive and significant influence on Purchase Intention in the audience of the Korean DramaReborn Rich. In addition, Attitude Towards Product placement has a positive and significant influence on PurchaseIntention. The findings also show that Product acceptability has a positive and significant influence on purchaseintention mediated by Attitude Towards Product placement on Scarlet Whitening products in the Korean dramaReborn Rich.Keywords-product acceptability, attitude towards product placement, purchase intention
Pengaruh Fee Audit, Audit Delay, Dan Ukuran Perusahaan Klien Terhadap Kualitas Audit: Studi Kasus Pada Perusahaan Sektor Perindustrian Yang Terdaftar Di Bursa Efek Indonesia (bei) Tahun 2018-2022 Azzam, Afghan Adillah; Farida, Ajeng Luthfiyatul
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Audit quality is the totality of auditor services that are important for finding violations, correcting financial reports,and ensuring accurate accounting information. This study attempts to ascertain the impact of audit fees, audit delay,and client business size on audit quality in firms in the industrial sector that are listed between 2018-2022 on the IDX.This study employs a quantitative approach of secondary data type using the IBM SPSS version 26 application to testthe research hypothesis. Using purposive sampling, 37 firms or 185 data from industrial companies written on theIDX between 2018 and 2022 served as the study's samples. The total data after removing outliers is 170 data. Thisresearch was analyzed using descriptive statistics also logistic regression. The study's findings suggest that the sizeof the client firm, audit costs, and audit delay all have an impact on audit quality. In addition, audit fees also clientcompany size have a positive influence on audit quality. Meanwhile, audit delay has no influence on audit quality.The contribution of this study is that audit fees and client company size are positive determinants of audit quality inindustrial sector companies. Recommendations for further study is to change the independent variables that have noinfluence on audit quality with different proxies, periods and research objects. Keywords-audit quality, audit fee, audit delay, client company size.

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