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eProceedings of Management
Published by Universitas Telkom
ISSN : 23559357     EISSN : -     DOI : https://doi.org/10.34818/eoe
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
merupakan media publikasi karya ilmiah lulusan Universitas Telkom yang berisi tentang kajian management. Karya Tulis ilmiah yang diunggah akan melalui prosedur pemeriksaan (reviewer) dan approval pembimbing terkait.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,862 Documents
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Pengelolaan Kecemasan Dan Ketidakpastian Komunikasi Virtual: Studi Kasus Kelompok Discord Survivor Mulya, Muhamad Agam; Nugrahani, Rah Utami; Rochimah, Harris Annisari Indah Nur
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

In Discord Survivor, the members have different cultural backgrounds who did not previously know each other andthere are several members who come from abroad which causes communication barriers to arise. However, withdifferent cultural backgrounds and communication barriers, members of the Discod Survivor group can work togetherand create strategies in playing the Mir4 game. Therefore, this research aims to find out how members who join theDiscord Survivor group can regulate and manage anxiety and uncertainty when interacting caused by differentcultural backgrounds so that these members can interact well. This research uses a qualitative method with a casestudy approach. The results of this research are that informants can manage their anxiety and uncertainty well byusing Gudykunst's theories, namely self-concept, motivation to interact with strangers, reactions to strangers andsocial categories of strangers. Keywords-Discord, anxiety and uncertainty, virtual communication, group communication, Mir4 game.
Pengaruh Religiusitas, Kepercayaan, Dan Logo Halal Terhadap Keputusan Pembelian Produk Halal: (Studi Pada Konsumen Sudirman Street food di Kota Bandung) Widana, Indah Ayu Puji; Artadita, Sherly
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

Muslims are expected to consume halal food and according to Islamic law guidelines, religiosity and trust arevalues and attitudes that can influence human behavior in consuming products, and trust in a product will arisefrom the presence of a halal logo. But in fact at Sudirman streetfood Bandung, some food stands do not yet have ahalal logo and there is no separation of areas between halal and non-halal food stands, which has an impact on thedoubts of some potential consumers in making purchasing decisions. The purpose of this study was to determine theeffect of religiosity, trust and halal logos on purchasing decisions for halal products. The research method appliedis quantitative descriptive approach, nonprobability sampling technique with purposive sampling type with a total of100 respondents with consumers who have visited / bought products at Sudirman street food in Bandung City as thepopulation. The analysis technique used is multiple linear regression analysis using SPSS software version 27.Based on the research results, simultaneously (F-test) and partially (T-test), religiosity, trust and Halal Logo havean effect on purchasing decision. Based on the coefficient of determination, it is found that religiosity, trust andhalal logos on purchasing decisions for Sudirman street food consumers in Bandung City are 42.1% while theremaining 57.9% gets the influence of the halal logo.Keywords-religiosity, trust, halal logo, purchase decision.
Peran Dan Pengelolaan Media Sosial Instagram @apilogy.id Maharani, Azka Ayu; Ismail, Oki Ahmad
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

The current challenge for companies is introducing their products in the digital era. To address this challenge,APILOGY, a business product in the form of an API marketplace under PT Telekomunikasi Indonesia Tbk, optimallymanages its Instagram content. However, there are several obstacles in implementation, such as a lack of contentvariety and the inability to effectively manage content. Consequently, APILOGY recognizes the growing need forinformation by utilizing Instagram as a strategy to manage content. This design project employs several theories,including communication theory, AIDA (Attention, Interest, Desire, and Action), Instagram social media, Instagramcontent features, and content production. Primary data for this project was obtained through observation, interviews,and documentation. For secondary data, the authors conducted scientific studies through journals, websites, andcredible articles. The Instagram content management process for @apilogy.id was carried out over four months, fromSeptember to December 2023. This project design includes pre-production activities such as channel identification,content strategy, and audience identification; production activities including social media planning, scenarioconcepts, copywriting, content visualization, and tapping; and post-production activities such as review, revision,uploading, evaluation, and content analysis. Through these activities, the implementation of APILOGY's contentmanagement strategy aims to build public trust in the products and features provided by APILOGY. Keywords-AIDA, communication, content, Instagram social media.
Peran Komunikasi Keluarga Dalam Membangun Motivasi Pada Anak Pengidap Kanker Nurfamila, Aisya Rahma Putri; Aprianti, Agus
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

Family communication between parents and children with cancer is quite different when compared to communicationthat occurs between parents and children who do not have cancer in general, because the presence of cancer inchildren not only brings physical pain, but also brings deep emotional trauma. The purpose of this research is to findout how the role of family communication in building motivation in children with cancer. The main theory of thisresearch uses Family Communication Patterns Theory from Koerner and Fitzpatrick 2002. The method in thisresearch is qualitative by collecting primary data through interviews, observation, and documentation. The keyinformants in this research are parents who have children with cancer. The research location took place at AmbuCancer Fighters House, which is located at Jalan Bijaksana Dalam Number 11, Bandung City, West Java. The resultsshowed that open, supportive, intensive and unrestricted family communication, as well as the application of abalanced conformation orientation played an important role in building the motivation of children with cancer. Thetypes of family communication encountered, namely consensual, pluralistic, and protective, can provide a supportiveenvironment to develop positive motivation for children with cancer, where children can remain energized,empowered and optimistic during their recovery period. Keywords-family communication, children with cancer, motivation.
Pengaruh Sales Promotion Flash Sale dan Price Discount Terhadap Perilaku Impulse Buying Pada Marketplace Tokopedia Hasbi, Imanuddin; Iftikhar, Farhan Dhiya
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

Tokopedia, as one of the largest marketplace platforms in Indonesia, offers various shopping conveniences forconsumers. This is proven by previous research which found that Tokopedia has a high level of ease of use comparedto other e-commerce platforms. The convenience offered encourages consumers to shop impulsively. Based on thephenomenon found on social media, it shows that consumers make impulse buying on Tokopedia because of the flashsale sales promotion program and also price discounts. This study aims to determine: (1) the effect of sales promotionflash sales on impulse buying behavior in the Tokopedia marketplace, (2) the effect of price discounts on impulsebuying behavior in the Tokopedia marketplace, (3) the effect of sales promotion flash sales and price discounts onimpulse buying behavior in the Tokopedia marketplace simultaneously. This research is quantitative research withmultiple linear regression analysis with support from SPSS Statistics 26 software. In this study using a survey methodwith a sample size of 150 Tokopedia user respondents. The results of this study: partially there is a positive andsignificant effect of the flash sale variable on the impulse buying variable, and partially there is a positive andsignificant effect of the price discount variable on the impulse buying variable. Simultaneously, it shows that the flashsale and price discount variables jointly affect the impulse buying variable (based on the results of the F test). Keywords-flash sale, price discount, impulse buying
Pola Komunikasi Keluarga Pada Model Helicopter Parenting (pada Anak Dalam Fase Late Adolescence) Reynaldo, Rahmat; Prasetio, Arie
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

The role of the family in child development is very important because the family is the first social group in everyhuman being's life. In choosing and determining the level of college, a child needs the role of both parents to provideadvice and views regarding their choices. If children are not given freedom to express their opinions, they willwithdraw from their parents. The purpose of this study was to determine the communication patterns of families whohave a helicopter parenting pattern in choosing their children's level of college. The research method in this study isa qualitative method with a phenomenological approach. This study focuses on the conversation dimension in theFamily Communication Patterns theory. The results of this study are that the communication patterns of children andparents who have a helicopter parenting pattern have limitations, causing children to choose to be more open withothers. There should be openness, empathy, and mutual support in children and parents so that both children andparents are at an equal point in communicating without any feelings of not being heard for both parties, resulting ineffective communication in a family. Keywords-communication patterns, family communication, helicopter parenting, conversation.
Pola Komunikasi Keluarga Pada Remaja Rantau Selama Masa Perkuliahan Apriliani, Rasel Silvia; Supratman, Lucy Pujasari
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

Someone who has entered the world of higher education is generally in the late adolescence phase. Issues such aslong- distance communication between parents and college students who have moved away are indeed interesting tostudy because they usually have very close relationships and often communicate directly due to living in the samehousehold. However, due to the decision to move away for the sake of continuing their education, communicationmust be maintained over long distances. This study aims to explain the patterns of family communication amongcollege students who have moved away during their studies. Someone who has entered the world of highereducation is generally in the late adolescence phase. Issues such as long-distance communication between parentsand college students who have moved away are indeed interesting to study because they usually have very closerelationships and often communicate directly due to living in the same household. However, due to the decision tomove away for the sake of continuing their education, communication must be maintained over long distances. Thisstudy aims to explain the patterns of family communication among college students who have moved away duringtheir studies. The results of this study conclude that various approaches are used to maintain a good relationshipwith parents despite being separated by distance. The first student shows awareness of the importance ofmaintaining the quality of the relationship by choosing the right time to talk and committing to maintaining familycloseness. The second student emphasizes the importance of open and honest two-way communication, providingreasons if unable to talk to maintain understanding and balance in the family relationship. The third student takesthe initiative in communication, showing responsibility and readiness to create a harmonious and mutuallysupportive relationship. Overall, these patterns of approach reflect the effective efforts of college students whohave moved away to maintain quality communication with their parents despite being in different locations. Keywords-family communication patterns, college students who have moved away, higher education.
Strategi Komunikasi Kegiatan Corporate Citizenship Pt Krakatau Posco Dalam Membangun Kesadaran Stakeholder Sekunder Aini, Sheva Nada; Christin, Maylanny
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

As industrial operational risks increase which have an impact on the wider community socially, economically andenvironmentally, building awareness of secondary Stakeholders has become a necessity for companies. Goodawareness of the surrounding community will minimize the potential for conflict and resistance that could hamper thecontinuity of company operations. This research aims to analyze the communication strategies implemented by PTKrakatau Posco in Corporate Citizenship activities to build awareness of secondary Stakeholders, especially thesurrounding community. This research uses a descriptive qualitative method with a case study approach, analysis iscarried out based on the communication strategy stages according to Hafied Cangara, including determining thecommunicator, target audience, compiling the message, determining media channels, forming a work team, andconducting evaluations. The research results show that PT Krakatau Posco implements an effective communicationstrategy at every stage so that it is able to build awareness of the surrounding community regarding the company'scontribution and commitment to realizing inclusive and sustainable growth. This research provides theoretical andpractical implications for the development of Corporate Citizenship communication strategies in building secondaryStakeholder awareness in the future. Keywords-communication strategy, corporate citizenship, secondary stakeholders.
Pengaruh Social Media Marketing, Brand Image Dan Brand Trust Terhadap Purchase Intention: Studi Kasus Pada Produk Skintific Rafly, Muhammad; Pradana, Mahir
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

The development of technology and the internet has created social media as an effective marketing tool. Social mediaenables two-way communication, reviews, campaigns, and relevant content to interact with consumers. Data fromSimilarWeb indicates a global decline in customer value for Skintific. This study aims to test the effects ofpredetermined variables and seek solutions from previous research. The research applies a quantitative method,involving data collection through research instruments and statistical analysis to test hypotheses. Using a conclusivemodel, the study explores correlations between the studied variables, referring to similar previous research. Datawere obtained through questionnaires distributed to Skintific consumers. The research findings show that, based onpredetermined statistical analysis, the influence of Social Media Marketing on Purchase Intention is significant, BrandImage significantly affects Purchase Intention, and Brand Trust also has a significant impact on Purchase IntentionKeywords-social media marketing, brand image, brand trust, purchase intention, and Skintific.
Pengaruh Tanggung Jawab Kerja Terhadap Kinerja Karyawan Di Ramada By Wyndham Bali Putra, Putu Bayu Surya Dharma; Pangarso, Astadi
eProceedings of Management Vol. 11 No. 4 (2024): Agustus 2024
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Abstract

The COVID-19 pandemic has increased competition among hotels. Organizations are forced to balance staffinglevels to retain their workers in the face of diminishing performance and growing responsibilities. Businesses thatdon't compete will eventually disappear from their sector. As such, it is imperative that businesses maintain andenhance their performance on a constant basis. This study looks at how job responsibility affects Ramadaemployees' performance. Written by Wyndham Bali. Using surveys and questionnaires, this research employs aquantitative methodology to collect primary data from 91 respondents and analyze it using simple linear regression.Based on hypothesis testing, the research results indicate that work responsibility has a significant impact onperformance. The theoretical contribution of this study expands our understanding of the specific impact of jobresponsibility on performance at Ramada By Wyndham after the COVID-19 pandemic. SPSS version 25 wasemployed as the data analysis program. The findings of the study show that work responsibility has a major impacton Ramada By Wyndham employees' performance. According to data analysis, work responsibility (X) influencesperformance (Y) by 33%, with other factors not included in this study accounting for the other 67% of the variation. Recommendations to optimize the responsibility processes are derived from the findings of the hypothesis testing.This makes it easier for the business to evaluate its own performance requirements and provides information foranalyzing employee performance inside the company. Keywords-work motivation, work environment, and employee performance

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