Journal of Business, Management and Social Studies
The focus and scope of Journal of Business, Management, and Social Studies (JBMS) is in the fields of economics, business, and management, including but not limited to finance and banking, regional economy, marketing management, human resource management, entrepreneurship. The publication frequency of JBMS is quarterly (every 3 months). JBMS provides immediate open access to its content on the principle that providing research freely available to the public supports a greater global exchange of knowledge. Every manuscript submitted to JBMS will not have any Article Processing Charges and Article Submission Charges. This includes submitting, peer-reviewing, editing, publishing, maintaining and archiving, and allows immediate access to the full-text versions of the articles.
Articles
88 Documents
<![CDATA[The Effects of Advertisements on Influencing Decisions to Invest in Riskier Financial Assets ]]>
<![CDATA[Honadi, Winston]]>;
<![CDATA[Johan, Jeremy Christo]]>
<![CDATA[ Journal of Business, Management, and Social Studies Vol. 3 No. 3 (2023): Journal of Business, Management, and Social Studies ]]>
Publisher : <![CDATA[APPS Publications ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53748/jbms.v3i3.68
<![CDATA[This research’s main purpose is to discover whether psychological and social factors have a significant effect on a person’s attitudes toward advertisement, ultimately affecting their investment decisions. This research utilized GOTO Stockbit’s advertisement and was distributed to the public Indonesian population who has an interest in investment. The research collected a total of 115 samples which were then filtered to only include those who had experience investing to test the possibility of investing in a riskier financial asset. The research results show that psychological factors had no significant effects on attitudes toward advertisements. However, social factor has a significant enough effect on attitudes toward advertisement, as do attitudes toward advertisement toward investment decision. The study results that social factors lead to a positive attitude toward advertisements from securities that motivate individuals to make an investment decision. However, this study’s results show that psychological factors do not lead to any investment decisions by individuals as it has little to no effect on their attitude toward advertisements. This research aims to measure the effectivity of security advertisements on the investment decisions of individuals by adding a new study goal by introducing new hypotheses involving psychological and social factors to add clarity to previous research covering investment decisions. This research hopes that security brokerage can make an effective and optimal advertisement suggested in the research.]]>
<![CDATA[Coping Mechanisms of Stress: The Impact on Online Purchase Impulsivity ]]>
<![CDATA[Maharani, Silvina Angelia Dwi]]>;
<![CDATA[Utami, Nanda Putri]]>
<![CDATA[ Journal of Business, Management, and Social Studies Vol. 3 No. 3 (2023): Journal of Business, Management, and Social Studies ]]>
Publisher : <![CDATA[APPS Publications ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53748/jbms.v3i3.70
<![CDATA[The coping mechanisms of stress and their impact on online purchase impulsivity are essential in understanding consumer behavior in the digital age. This research investigates the relationship between stress, the form of coping strategies, and impulsive online purchasing, addressing the gap in the existing literature. Next, to determine which is the most effective between self-control failure and self-reward as coping mechanisms of stress that can trigger online impulsive buying. Using a survey-based approach conducted online with a 5-Likert scale, assessed by 25 survey items. A sample-to-item sampling method to collect a diverse sample of consumers in Indonesia uses a 5 to 1 ratio. The findings reveal that people in their productive age tend to experience this circumstance, resulting in a positive correlation between stress, self-reward, self-control failure, and online impulsive purchasing. However, it found that stress does not directly affect impulsive buying while coping mechanisms significantly impact this relationship. The conclusion emphasizes the relationship of the variables that may be used to develop a suitable marketing strategy and enhance employees’ performances.]]>
<![CDATA[Impact of Creativity on Students’ Entrepreneurial Intention: Study Case on Jakarta ]]>
<![CDATA[Anggraeny, Chuurur Roshi]]>
<![CDATA[ Journal of Business, Management, and Social Studies Vol. 3 No. 2 (2023): Journal of Business, Management, and Social Studies ]]>
Publisher : <![CDATA[APPS Publications ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53748/jbms.v3i2.71
<![CDATA[This study examines the factors that affect individuals’ entrepreneurial intention, especially among university students. The study employed a quantitative approach and applied descriptive analysis as a methodological approach to investigate the students’ entrepreneurial intention using Smart-PLS software to test the hypotheses. The results showed that entrepreneurial intention is positively and significantly influenced by attitude toward self-employment. Besides, this study confirmed significant effect of creativity on attitude toward self-employment, which later affect entrepreneurial intention. This study contributes to adding to the literature on the factors determining entrepreneurial intention and provides empirical support for university that encourage university students to practice entrepreneurship.]]>
<![CDATA[From Likes to Purchases: Analyzing the Impact of Instagram Marketing on Online Shoppers ]]>
<![CDATA[Wicaksono, Trio Bayu]]>
<![CDATA[ Journal of Business, Management, and Social Studies Vol. 3 No. 2 (2023): Journal of Business, Management, and Social Studies ]]>
Publisher : <![CDATA[APPS Publications ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53748/jbms.v3i2.73
<![CDATA[This study examines how social media users feel about influencers and sponsored material based on factors including credibility, entertaining postings, and informativeness. Then, consider how these factors relate to users’ intentions to buy in the context of Instagram marketing. This research paper collected data from 418 respondents through an online questionnaire. The questionnaire requires the respondents who are social media user, especially Instagram, millennials and Gen Z who is currently a university student who lived in Jakarta, and those who are following influencer on Instagram at least 3 influencers and who have purchased product and or services online. Statistical analyses are performed in this study. Findings – The result shows that the activity of influencers on Instagram has an impact on consumer behavior. Therefore, marketers in any kind of industries should consider the long-term impact that marketing influencer can give to their company. This study offers fresh perspectives on the efficacy of influencer marketing for millennials and Generation Z on Instagram in Jakarta, Indonesia. It highlights the need of carefully choosing influencers according to their unique approaches and comprehending the requirements of the target market, providing helpful advice to digital marketers hoping to increase the influence of influencer activities on consumer behavior and purchase decisions.]]>
<![CDATA[Exploring Gender-Dependent Relationships between Mobile Phone Screen Addiction and Sleep Quality ]]>
<![CDATA[Princes, Elfindah]]>;
<![CDATA[Erlis, Erlis]]>
<![CDATA[ Journal of Business, Management, and Social Studies Vol. 3 No. 3 (2023): Journal of Business, Management, and Social Studies ]]>
Publisher : <![CDATA[APPS Publications ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53748/jbms.v3i3.75
<![CDATA[This research’s main purpose is to assess whether smartphone addiction have a significant effect on sleep quality moderated by gender. The respondents in this study were specifically young adults, and a quantitative methodology was employed. Questionnaires were distributed to participants, and the researchers used the responses to compile quantitative data. Like the preceding example, the survey conducted through purposeful sampling would be classified as quantitative due to its use of closed-ended questions with multiple choice responses on a 5-point Likert scale. The results of the study show that although gender is not a significant moderating influence, smartphone addiction does have an effect on sleep quality. The research presents novel managerial strategies, including the creation of technology-free zones for designated periods of time and the encouragement of a work environment that places a high value on work-life balance. These useful recommendations do more than just identify the issue; they also include doable solutions that may be applied in a variety of work environments.]]>
<![CDATA[PENGARUH LANGSUNG DAN TIDAK LANGSUNG DARI KEWAJARAN HARGA, KUALITAS MAKANAN, DAN PEMASARAN DARI MULUT KE MULUT TERHADAP NIAT PEMBELIAN: PERAN CITRA MEREK (STUDI KASUS MIXUE) ]]>
<![CDATA[Putri, Safir Dzakiyyah Aziziyah]]>
<![CDATA[ Journal of Business, Management, and Social Studies Vol. 3 No. 2 (2023): Journal of Business, Management, and Social Studies ]]>
Publisher : <![CDATA[APPS Publications ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53748/jbms.v3i2.77
<![CDATA[Purchase intention holds significant importance in understanding factors that drive customers’ decision-making processes and subsequent purchasing behavior, using Mixue as a case study, this study focuses on the purchase intention of Mixue by exploring determinants such price fairness, food quality and word-of-mouth and the indirect effect of brand image. The study was conducted in Jakarta with a total of 206 samples which were analyzed using the Smart-PLS software. The results indicated that food quality and word-of-mouth have a positive significant influence on purchase intention and that price fairness does not. Additionally, the relationship between the determinants is mediated by brand image. This study contributes to the existing literature on purchase intention by providing empirical evidence on Mixue and emphasizes the importance of enhancing food quality, fostering positive word-of-mouth recommendations, and strengthening brand image in hopes of providing valuable insights for Mixue management for developing effective marketing strategies.]]>
<![CDATA[Analysis Of The Influence Of Online Consumer Reviews And Influencers On Trust In Reaching Online Cosmetics Purchasing Decisions Among Gen Z ]]>
<![CDATA[Arridho, Agung]]>;
<![CDATA[Sinaga , Betrand Orlando]]>;
<![CDATA[Satrio , Yogi Agung]]>
<![CDATA[ Journal of Business, Management, and Social Studies Vol. 3 No. 4 (2023): Journal of Business, Management, and Social Studies ]]>
Publisher : <![CDATA[APPS Publications ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53748/jbms.v3i4.79
<![CDATA[Objective – The aim of this research is to analyze the influence of Consumer Online Reviews and Influencers on Trust in achieving Gen Z purchasing decisions. Methodology – The data in the study were analyzed using Smart-PLS software. This study collected 70 Gen Z samples. Evaluation is carried out with the outer model and the inner model to ensure the robustness of the proposed model. Findings – The results obtained show that online consumer and brand trust have a direct and significant influence on online purchase decisions. As already calculated, we also obtained results showing that influencer affect and transaction trust do not have a direct and significant influence on online purchase decisions. Novelty – This research analyzes the combined influence of Consumer Online Reviews (COR) and the influence of influencers on purchasing decisions. The combination of these two variables provides a more comprehensive understanding of the factors that influence Gen Z’s online purchasing decisions.]]>
<![CDATA[Toward an Understanding of Purchase Decision at Totu Thrift House: A Mediation Analysis of Trust ]]>
<![CDATA[Zikrullah, Aulia]]>
<![CDATA[ Journal of Business, Management, and Social Studies Vol. 3 No. 4 (2023): Journal of Business, Management, and Social Studies ]]>
Publisher : <![CDATA[APPS Publications ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53748/jbms.v3i4.80
<![CDATA[Objective – This study aims to analyze the effect of store atmosphere, variety of products, and social media marketing on purchase decisions with trust as a moderating variable on the consumer Totu Thrift House, Jakarta. Methodology – This research uses a quantitative approach with descriptive and causal research types. Primary data was collected by distributing questionnaires; then, the data was processed using Smart-PLS 3.0. The population of this study is the customers of Totu Thrift House who had visited and followed the store’s Instagram account. Data collection was conducted from March to May 2023, and collected 150 respondents as the samples. Findings – The results showed that the store atmosphere and variety of products positively and significantly affect purchase decisions. Contrary to expectations, the findings revealed that the effect of social media marketing on purchase decisions is insignificant. However, the trust variable is a mediator for all independent variables: store atmosphere, variety of products, and social media marketing, which positively and significantly affect the purchase decision. This research results can be treated as a reference for thrift stores in offering products concerning the store atmosphere and variety of products sold and building trust so that the consumers want to come and are interested in buying in the store. Novelty – Investigating the mediating role of trust in the relationship between the independent variables (Store atmosphere, product variety, and social media marketing) and purchase decisions. This adds depth to understanding the underlying mechanisms influencing consumer behavior in this context.]]>
<![CDATA[Perceived Quality Drives Indonesian Purchase Intention for Fermented Drinks ]]>
<![CDATA[Nurfaida, Avesta Angelia]]>
<![CDATA[ Journal of Business, Management, and Social Studies Vol. 3 No. 4 (2023): Journal of Business, Management, and Social Studies ]]>
Publisher : <![CDATA[APPS Publications ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53748/jbms.v3i4.81
<![CDATA[Objective – This study aims to determine people's perceptions of fermented drinks through its value, and quality which then lead to Indonesian purchase intention on fermented drinks. Methodology – An online survey was used to gather information from respondents of various ages and professions who enjoy drinking fermented beverages as well as those who are unsure of what it is and its advantages. Fermented beverages are still not categorized as alcoholic beverages, but with some restrictions. A linear regression model was used in SPSS 3 version to examine the data gathered for this study. Findings – The outcome demonstrates that the significant hypothesis only applies to hypothesis 1, which states that perceptions of fermented drink quality simultaneously influence Indonesian buying intentions in a favorable way. Additionally, a significant positive connection is shown in this study between the dependent variable of purchase intention and the independent variable of perceived quality. Hypothesis 2, on the other hand, which holds that perceived value and Indonesian buy intention are strongly correlated, is not supported by the data and has a modest positive association. Novelty – While there might be studies on fermented drinks and consumer behavior, focusing specifically on the Indonesian context is a unique angle.]]>
<![CDATA[A Feasibility Study on the Expansion of Production Capacity of CV XYZ ]]>
<![CDATA[Susanto, Fabian Aditya]]>
<![CDATA[ Journal of Business, Management, and Social Studies Vol. 3 No. 4 (2023): Journal of Business, Management, and Social Studies ]]>
Publisher : <![CDATA[APPS Publications ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53748/jbms.v3i4.82
<![CDATA[Objective – This feasibility study aims to analyze whether or not this project will be profitable for the company and to understand what can the owner of the company expect regarding the return of this investment. Methodology – The study has employed a quantitative approach to evaluate the feasibility of expanding the handbag and backpack manufacturing company, CV XYZ. The specific techniques include NPV, IRR, profitability index, and payback period. Findings – The analysis shows that the project has a positive net present value at 15% discount rate, a 21% internal rate of return, and a profitability index of 1.29. This shows that the expansion should be implemented as it will be a profitable investment. Novelty – The study essentially conducted a standard feasibility analysis for a business expansion project. While the specific context is a handbag and backpack manufacturing company, the methodology and analysis are typical for such projects.]]>
