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Journal of Business, Management and Social Studies
Published by APPS Publications
ISSN : -     EISSN : 27986209     DOI : https://doi.org/10.53748/jbms.v1i1
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
The focus and scope of Journal of Business, Management, and Social Studies (JBMS) is in the fields of economics, business, and management, including but not limited to finance and banking, regional economy, marketing management, human resource management, entrepreneurship. The publication frequency of JBMS is quarterly (every 3 months). JBMS provides immediate open access to its content on the principle that providing research freely available to the public supports a greater global exchange of knowledge. Every manuscript submitted to JBMS will not have any Article Processing Charges and Article Submission Charges. This includes submitting, peer-reviewing, editing, publishing, maintaining and archiving, and allows immediate access to the full-text versions of the articles.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 88 Documents
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Start: A Platform For Empowering Talent and Facilitating Industry Collaboration Azzahra, Putri Rakhena; Darlene, Denasha; Edrifian, Salman Zufarian
Journal of Business, Management, and Social Studies Vol. 1 No. 4 (2021): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v1i4.93

Abstract

Objective – The primary objective is to create a centralized platform that efficiently connects entertainment industry professionals with job opportunities. Methodology – This study analyzes user interactions to understand platform usage patterns and identify areas for improvement, monitors key performance indicators (KPIs) to measure platform effectiveness and user satisfaction, and refines the platform based on data insights and user feedback. Findings – Data insights and user feedback can reveal critical information about platform performance, user behavior, and areas for improvement. Potential findings could include user behavior, platform performance, user satisfaction, and using findings to improve the platform. Novelty – The specific focus on the entertainment industry and the inclusion of both performers and technical crew as job seekers is a potential area of novelty.
The Impact of Brand Awareness and Trust on Purchase Decisions: A Case Study of AQUA in Indonesia Freesia, Hanifa Ismi
Journal of Business, Management, and Social Studies Vol. 4 No. 2 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i2.96

Abstract

Objective – To determine the influence of brand awareness and brand trust on the purchase decisions of AQUA brand bottled mineral water at The FoodHall, Grand Indonesia Mall, particularly in light of the controversy surrounding BPA content in AQUA’s packaging.Methodology – This study utilizes a quantitative approach, employing a purposive sampling of 100 consumers at The FoodHall Grand Indonesia Mall, who completed online questionnaires, and analyzes the collected data using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4.0 to determine the relationships between brand awareness, brand trust, and purchase decisions.Findings – The study found that both brand awareness and brand trust have a statistically significant positive effect on purchasing decisions for AQUA bottled water at The FoodHall Grand Indonesia Mall, indicating that consumers are more likely to buy AQUA when they recognize and trust the brand. Brand trust has the most influence on purchasing decisions.Novelty – The study examines brand awareness and brand trust in the specific context of the recent BPA controversy surrounding AQUA. This provides a timely and relevant analysis of how a brand’s reputation is affected by product safety concerns. Although brand awareness and trust have been evaluated in past research, the direct relationships examined in this study have not yet been previously investigated using a sample of AQUA consumers at The FoodHall Grand Indonesia Mall.
Impact of Service Quality and Price on Customer Satisfaction: A Case Study of Salon Waxinc in Jakarta Fathonah, Ekayanti Nur
Journal of Business, Management, and Social Studies Vol. 4 No. 2 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i2.97

Abstract

To analyze the impact of service quality and price on customer satisfaction at Salon Waxinc PIK. This study employed a quantitative approach, utilizing purposive sampling of 125 Salon Waxinc PIK customers aged 17-60 who receive treatments at least monthly, and analyzed questionnaire data using Smart-PLS with a Likert scale to examine the relationship between variables. The study’s findings indicate that both service quality and pricing strategies significantly enhance customer satisfaction at Salon Waxinc PIK, suggesting that improvements in service delivery can lead to increased customer loyalty. Additionally, the positive perception of pricing reinforces the importance of aligning pricing strategies with customer expectations to foster repeat business and strengthen the salon’s competitive position in the market. While previous studies have explored the general relationship between service quality, price, and customer satisfaction in the beauty industry, this study distinguishes itself by uniquely examining these factors within the specific context of Salon Waxinc PIK, a niche waxing salon, and specifically within the post-pandemic environment. The research demonstrates that both enhanced service quality, particularly employee performance, and strategic pricing are crucial for driving customer satisfaction in this niche beauty industry.
Assessing the Impact of Service Quality, Price, and Perceived Value on Customer Satisfaction: A Case Study of Jabodebek LRT at Jatimulya Station Saputra, Joshua Galatia
Journal of Business, Management, and Social Studies Vol. 4 No. 2 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i2.98

Abstract

The objective of this research is to investigate the influence of service quality, price, and perceived value on customer satisfaction among users of the Jabodebek LRT at Jatimulya Station. Given the increasing usage of the Jabodebek LRT and the reported dissatisfaction among customers regarding service quality, particularly at Jatimulya Station, the study aims to identify the key factors that contribute to customer satisfaction. The research employed a quantitative methodology with a comparative causality approach, focusing on the influence of service quality, price, and perceived value on customer satisfaction among users of the Jabodebek LRT at Jatimulya Station, utilizing a questionnaire distributed via Google Forms. Data analysis was conducted using the Partial Least Square (PLS) method with SmartPLS software to assess the relationships between the variables and ensure the validity and reliability of the measurement models. The findings of the research indicate that all three variables—service quality, price, and perceived value—significantly influence customer satisfaction among users of the Jabodebek LRT at Jatimulya Station. The novelty of the research lies in its focus on the specific context of the Jabodebek LRT at Jatimulya Station, addressing the unique challenges and customer feedback related to service quality, pricing, and perceived value. This study is among the first to systematically analyze these factors and their direct impact on customer satisfaction in this newly operational mass transit system, providing valuable insights for future improvements.
Social Media Marketing as a Catalyst for Brand Awareness and Purchase Decisions: Evidence from New Balance Shoe Consumers Septiyani, Sati
Journal of Business, Management, and Social Studies Vol. 4 No. 2 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i2.101

Abstract

The purpose of this study is to determine the influence of Social Media Marketing and Brand Awareness on the decision to purchase New Balance brand shoes, and this study focuses on New Balance shoe consumers. A quantitative methodology is employed in this study, utilizing a cluster sampling technique to gather data from a minimum of 96 respondents through questionnaires distributed via Google Forms, with the analysis conducted using Smart PLS SEM software to explore the relationships between service quality, price, perceived value, and customer satisfaction. Social media marketing significantly influences both purchasing decisions and brand awareness for New Balance shoe products, confirming the hypotheses that higher engagement and effectiveness in social media marketing lead to increased consumer purchasing behavior and brand recognition. Additionally, brand awareness itself has a substantial impact on purchase decisions, suggesting that as consumers become more aware of and familiar with the brand, they are more likely to choose it when making purchasing decisions, thereby highlighting the interconnected roles of social media marketing and brand awareness in driving consumer behavior. The novelty of this research lies in its comprehensive examination of the interconnected relationships between social media marketing, brand awareness, and purchasing decisions specifically within the context of New Balance shoes. While previous studies have explored these variables in isolation, this research uniquely integrates them to demonstrate how effective social media marketing not only enhances brand awareness but also directly influences consumer purchasing behavior.
Law as a Tool of Social Engineering in Indonesia: Revisiting Roscoe Pound Theory and Its Application to Legal Reform Rasji, Rasji; Chandra, William; Hamonangan, Marcellius Kirana
Journal of Business, Management, and Social Studies Vol. 4 No. 3 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i3.102

Abstract

This article examines the role of law as an instrument of social engineering within the framework of sociological jurisprudence, focusing on its application in the Indonesian legal system. The study employs a normative juridical approach with conceptual, historical, and comparative methods to analyze how legal structures can influence social transformation. Findings indicate that while the theoretical foundation aligns with Indonesia’s aspiration for justice and reform, practical implementation often lacks systemic integration and responsiveness to societal needs. By mapping these gaps, the research proposes a conceptual framework for enhancing the law’s role in achieving equitable and adaptive legal reform. This contribution bridges classical legal theory with the realities of Indonesia’s legal development, highlighting the importance of aligning philosophical ideals with practical governance.
Legal Politics of the Establishment of the Daya Anagata Nusantara Investment Management Agency (BPI Danantara) in Indonesia Erwin, Yanuar Putra; Gunadi, Ariawan; Aprilia, Indah Siti; Matheus, Juan
Journal of Business, Management, and Social Studies Vol. 4 No. 3 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i3.103

Abstract

This study examines several problems that arise in the establishment of BPI Danantara, such as the urgency of establishing BPI Danantara, the objectives of Danantara's legal policy, and the the strengths and weaknesses of establishing BPI Danantara. The writing method used in this writing is normative legal analysis. The study finds that the establishment of BPI Danantara is urgently needed to accelerate economic growth, eradicate extreme poverty, and fund downstream programs, yet its success hinges on upholding good governance, transparency, professional management, and the development of clear implementing regulations for investment management. The novelty lies in the proposed establishment of BPI Danantara as a strategic entity to address critical national economic goals, specifically through direct capital injection into downstream programs, a function previously reliant on foreign investment.
Danantara dan Reformasi Perekonomian Negara dalam Perspektif Teori Keadilan: Antara Pemerataan dan Efisiensi Investasi Negara Ngabut, Rupertus Arvinci; Silalahi, Wilma
Journal of Business, Management, and Social Studies Vol. 4 No. 3 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i3.104

Abstract

This study aims to analyze the role of Danantara, Indonesia’s sovereign wealth fund, in national economic reform through the lens of distributive justice, particularly based on John Rawls’ theory. Using a normative legal method supported by conceptual and statutory approaches, the research examines Danantara’s legal framework and investment practices through literature and legal documents. The findings reveal that Danantara’s current institutional design lacks sufficient safeguards for transparency, public participation, and equitable benefit distribution, failing to prioritize the least advantaged groups in accordance with Rawls’ difference principle. The novelty of this study lies in its application of justice theory as a critical evaluative framework for public investment policy, diverging from traditional economic or managerial analyses of sovereign wealth funds. By focusing on institutional fairness, this paper contributes a new legal-philosophical dimension to debates on economic governance, emphasizing the need for justice-oriented state investment strategies in developing economies such as Indonesia.
Danantara and the Reform of Indonesia's Economy: A Multi-Dimensional Literature Review on Investment, SOEs, and National Development Chandra, William; Silalahi, Wilma
Journal of Business, Management, and Social Studies Vol. 4 No. 3 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i3.105

Abstract

Danantara, Indonesia’s newly established sovereign wealth fund (SWF), holds transformative potential for economic reform. This article analyzes Danantara’s strategic role in optimizing investment management, enhancing the performance of State-Owned Enterprises (SOEs), and advancing Indonesia’s national development agenda. Employing a qualitative literature review of peer-reviewed sources and comparative SWF case studies (primarily Norway and Singapore), the study highlights that Danantara can reduce inefficiencies in SOE capital allocation, strengthen domestic investment capacity, and lower reliance on foreign debt. Danantara’s structure mirrors successful international SWF models while adapting to Indonesia’s legal and institutional context. However, persistent risks such as political interference and governance gaps may hinder its long-term success. This literature-based approach allows a broad yet integrative view but is limited by the absence of empirical validation or field data. Strengthening legal safeguards and aligning SOE mandates with national industrial strategy emerge as critical steps toward Danantara’s effective implementation.
Danantara's Influence on State Economic Reform: A Review of Legal Theory and Public Investment Governance Djayanti, Djayanti; Silalahi, Wilma
Journal of Business, Management, and Social Studies Vol. 4 No. 3 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i3.106

Abstract

The purpose of this study is to examine the influence of Danantara on Indonesia’s economic reform from a legal theory perspective, while also exploring the legal implications for state financial governance and law enforcement, and the mechanisms ensuring transparency and accountability in public asset management. This research employs a qualitative doctrinal approach, integrating comparative and thematic analyses. Data were gathered from legal texts, policy documents, academic literature, and empirical studies to construct a comprehensive framework that situates Danantara within the context of legal development and modern governance practices. The study finds that the establishment of Danantara consolidates state asset management, thereby reducing bureaucratic inefficiencies and transaction costs, while enhancing fiscal discipline and strengthening legal oversight. Additionally, the research reveals that adaptive regulatory reforms and integrated digital monitoring systems are critical in ensuring that Danantara operates in alignment with national legal standards. Unlike previous studies, this paper uniquely integrates doctrinal, comparative, and thematic perspectives to offer a holistic legal framework for institutional reform. It bridges theoretical insights and practical applications, thereby providing a novel approach to understanding the role of centralized asset management in emerging economies.

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