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Journal of Business, Management and Social Studies
Published by APPS Publications
ISSN : -     EISSN : 27986209     DOI : https://doi.org/10.53748/jbms.v1i1
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
The focus and scope of Journal of Business, Management, and Social Studies (JBMS) is in the fields of economics, business, and management, including but not limited to finance and banking, regional economy, marketing management, human resource management, entrepreneurship. The publication frequency of JBMS is quarterly (every 3 months). JBMS provides immediate open access to its content on the principle that providing research freely available to the public supports a greater global exchange of knowledge. Every manuscript submitted to JBMS will not have any Article Processing Charges and Article Submission Charges. This includes submitting, peer-reviewing, editing, publishing, maintaining and archiving, and allows immediate access to the full-text versions of the articles.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 88 Documents
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Bridging the Digital Divide: Motivation and Academic Success in Indonesian Online Education Utama, Firdiny Firensia; Satyawan, Nicole Nadya Aurelie
Journal of Business, Management, and Social Studies Vol. 3 No. 4 (2023): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v3i4.83

Abstract

Objective – With the strict regulations put in place due to COVID-19, scholastic activities have been forced to adjust from traditional in-class learning to online learning. There are an array of benefits associated with online learning including flexibility, accessibility, independence, and stress reduction. However, many students perform substandardly in online classes and most of them prefer face-to-face learning. Interestingly, the advantages and disadvantages of online learning have been found to be influenced by student motivation. Hence, this study aims to find the relationship between motivation, online learning, satisfaction, and academic performance.Methodology – An online survey was conducted with 110 students in Indonesia and SmartPLS was used to do a quantitative analysis on the data collected. Findings – The empirical results showed that motivation significantly affects online learning, online learning significantly affects satisfaction and academic performance, and satisfaction significantly affects academic performance. Hence, this study provides several implications, especially for schools and universities to establish efficient policies and services in their online learning method. For students to be more interactive, skillful, knowledgeable and eventually perform better in their academics, motivation, online learning success, and satisfaction need to be fulfilled beforehand. Novelty – Given the unique cultural, educational, and socioeconomic factors in Indonesia, the findings may offer valuable insights into the specific challenges and opportunities of online learning in this setting.
Key Opinion Leader (KOL) in Influencing Customer’s Buying Decision on Fashion Products through Instagram Pratama, Dendi Andi
Journal of Business, Management, and Social Studies Vol. 4 No. 1 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i1.84

Abstract

Objective This study aims to assess the impact of key opinion leader, intention to interact, and intention to follow the advice on purchase intention. Methodology To collect the sample data, this research using online questionnaire and get 131 respondents who has Instagram account and looked at influencer accounts for fashion references. The collected data was analysed by Structural Equation Model (SEM) using Smart PLS 3. Findings The result shows that Key opinion leader have a direct and indirect affect through consumer behavior such as intention to follow the advice and intention to interact as mediator to purchase intention. Novelty Investigating the mediating role of intention to interact and intention to follow the advice in the relationship between key opinion leader and purchase intention.
An Empirical Investigation Of Cold Email Marketing In The B2B Image Editing Industry: Insights From Dropicts Rani, Fhadil Afdhani
Journal of Business, Management, and Social Studies Vol. 1 No. 4 (2021): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v1i4.85

Abstract

Objective – This study aims to assess the effectiveness of the “collect and blast” cold email marketing method for a B2B company, specifically Dropicts, Pte. Ltd. Methodology – The primary data collection method was through a cold email campaign conducted over a four-month period. Quantitative analysis was performed on the collected data to assess the effectiveness of the cold email campaign. The study was limited to a single company and a specific time period, which may limit the generalizability of the findings. Findings – Despite sending a significant number of cold emails, the company achieved a very low conversion rate, with only two customers acquired after four months of intensive campaigning. This suggests that this particular marketing strategy is not an optimal approach for generating leads and acquiring new clients in the B2B image editing service industry. Novelty – The use of cold marketing as a business-to-business (B2B) strategy is a well-established practice. While the specific case study of Dropicts provides data on the performance of this method for an image editing service, the overall findings about the effectiveness of cold emailing align with general industry knowledge.
A Quantitative Analysis of Brand Ambassador Effectiveness: The Lemonilo and NCT Dream Case Sutrisno, Julius; Venesia , Eunike; Sena , Pieter; Hasugian, Dedy Saputra
Journal of Business, Management, and Social Studies Vol. 4 No. 1 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i1.86

Abstract

Objective This study aims to analyze the influence of NCT Dream as brand ambassadors on organic instant noodle Lemonilo buying decisions and intention to purchase Lemonilo, and to determine the effect of intention on purchasing decisions from Lemonilo. Methodology This research uses quantitative methods with a quantitative descriptive analysis approach. The type of research is explanatory research which aims to explain the relationship between research variables. The research samples were taken randomly from the population. Data collection was carried out through an online survey using Google Forms. Findings The findings demonstrated that Lemonilo buying decision is positively and significantly impacted by NCT Dream as brand ambassadors and consumers’ buying interest, and consumers’ buying interest is positively and significantly influenced by NCT Dream as brand ambassadors. Novelty The quantitative analysis of the influence of brand ambassador on buying decisions and purchase intention speficially for the Lemonilo brand is the novelty of the research.
Influencer Attributes and Purchase Intentions in Indonesian Luxury Market: A Case of Gadgetin and iPhone Kristina, Katharina
Journal of Business, Management, and Social Studies Vol. 4 No. 1 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i1.87

Abstract

Objective The objectives of this study are to determine the effect of an influencer’s attractiveness on the intention of Indonesian customers to purchase a luxury product, explore the relationship between an influencer’s expertise and Indonesian customers’ desire to purchase luxury brands, and to investigate the impact of an influencer’s trustworthiness on Indonesians’ intentions to purchase luxury brands. Methodology Partial Least Squares (PLS) with SmartPLS software was used to examine the research model. The sample of the study are 50 to 100 respondents. This study used a quantitative approach in the form of an online questionnaire to investigate the effects of YouTube videos on luxury brand purchase intention. Findings Influencer attractiveness and trustworthiness have positive effects on purchase intention, whereas expertise, despite having a negative impact, is still statistically significant. Novelty This research offers a unique contribution by examining the specific context of luxury brands in Indonesia and delving into the nuances of the influencer attributes (attractiveness, expertise, and trustworthiness).
The Interplay of Content Marketing and Brand Awareness in Driving TikTok Shop Purchases Jeaniefer, Jeaniefer; Sutrisno , Julius; Wijaya , Steffie Debbyana; Novytasari , Delvy
Journal of Business, Management, and Social Studies Vol. 4 No. 1 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i1.88

Abstract

Objective This study aims to analyze the effect of content marketing and brand awareness of TikTok Shop on purchase intention. Methodology This research uses quantitative methods with a quantitative descriptive analysis approach. The type of research is explanatory research which aims to explain the relationship between research variables. The research population is all TikTok Shop users in DKI Jakarta aged 17-30. Samples were taken randomly from the population. Data collection was carried out through an online survey using Google Forms. Findings The findings demonstrated that purchase intention is positively and significantly impacted by content marketing and brand awareness. Given that brand recognition has a higher coefficient value than content marketing, it has to be given greater priority. Novelty The study examines the combined effect of content marketing and brand awareness on purchase intention. This combination of variables provides a more comprehensive understanding of how these factors interact to influence consumer behavior.
Product Placement in Anime: The Impact of Anime Character Associations on Audience Perceptions and Purchasing Intentions Haryo, Muhammad Ra’if; Alfarisy , Edon Salman
Journal of Business, Management, and Social Studies Vol. 4 No. 1 (2024): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v4i1.89

Abstract

Objective This study delves into the analysis of product placement strategies, examining the impact of character variables on audience perceptions in selected anime works. The primary objective is to ascertain the influence of product placement on audience purchasing intentions, thereby contributing valuable insights to the realms of marketing and advertising literature. Methodology This research uses a quantitative approach with descriptive and causal research types. Primary data was collected by distributing questionnaires; then, the data was processed using Smart-PLS. The population of this study is 100 anime movie/video viewers. Findings The results showed that product placement and attitude toward anime characters positively and significantly affect propensity to acquire the showcased items in anime showing. Novelty This research offers a unique contribution by examining a specific genre (anime), focusing specifically on product placement in anime, and delving into the nuances of character variable and their influence on audience behavior.
A Study Of The Effectiveness Of Entrepreneurship Education In Fostering Entrepreneurial Mindsets Among Indonesian Youth Hildianto, Jordi; Iswandari, Ni Komang Priscila Putri
Journal of Business, Management, and Social Studies Vol. 1 No. 4 (2021): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v1i4.90

Abstract

Objective – This study examines the impact of entrepreneurship education on teenagers’ career aspirations, entrepreneurial mindset, and entrepreneurial intention. Methodology – Using a quantitative method with a cross-sectional design, the study surveyed 200 high school students in Indonesia who had participated in entrepreneurship education programs. The study applied various statistical tests to ensure the reliability and validity of the data and to test the hypotheses. Findings – The results revealed that entrepreneurship education had a positive and significant effect on entrepreneurial intention, but not on entrepreneurial mindset. The study also found that career aspiration did not influence entrepreneurial intention or mindset, but it did affect entrepreneurship education. Novelty – This study focuses on the impact of entrepreneurship education on teenagers in Indonesia. Additionally, the study’s emphasis on the relationship between entrepreneurship education, career aspirations, entrepreneurial mindset, and entrepreneurial intention can be a valuable contribution to the field.
Brand Attachment As A Driver Of Influencer Authority Nagarista, Maria Magdalena Leony; Setiono, Bambang
Journal of Business, Management, and Social Studies Vol. 1 No. 4 (2021): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v1i4.91

Abstract

Objective – This study examines how influencers as a new marketing strategy to increase brand attachment and brand love from customers through perceived quality, personal branding, and brand personality with a case study of Arief Muhammad’s business, Billionaire’s Project. Methodology – Using SmartPLS software as a tool to examine validity and reliability, this study is quantitative in nature and 185 people in all took part in the survey for this study. Findings – The result highlights the brand attachment is the main variable that can influence influencer authority capital for influencers to be able to increase influence on customers to be bonded to traded brands. Novelty – This study contributes to a deeper understanding of how these factors interact to influence consumer behavior in the context of influencer marketing.
Examining The Impact Of Pandemic-Induced Changes On College Student Productivity: A Quantitative Analysis Budiman, Muhammad Fathar Hamada
Journal of Business, Management, and Social Studies Vol. 1 No. 4 (2021): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53748/jbms.v1i4.92

Abstract

Objective – This research aims to reveal if there is any difference in college students’ productivity during and after the COVID-19 pandemic. This research will examine the factors that influence students’ productivity at those times. The factors that will be discussed are the learning environment, teaching methods, and students’ expectations. Methodology – Using Smart-PLS software as a tool to examine validity and reliability, this study is quantitative in nature and 124 students in all took part in the survey for this study. The present study was conducted via an online platform, specifically Google Forms, in order to collect data from participants in an anonymous manner. Findings – The result highlights the teaching methods affect academic performance, while learning environment and students’ expectations did not. Novelty – This study focuses on examining the impact of the COVID-19 pandemic on college students’ productivity and the specific factors that influence this change. While there have likely been studies on the general impact of the pandemic on education, this research specifically delves into the productivity aspect and isolates learning environment, teaching methods, and student expectations as key factors. This targeted approach provides valuable insights into how the pandemic has affected students’ academic performance and what factors can be attributed to these changes.

Page 6 of 9 | Total Record : 88

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