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Journal of Business, Management and Social Studies

JBMS
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Published by APPS Publications

ISSN : - EISSN : 27986209 DOI : https://doi.org/10.53748/jbms.v1i1

Core Subject : Economy, Humanities, Science, Education, Social,

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

The focus and scope of Journal of Business, Management, and Social Studies (JBMS) is in the fields of economics, business, and management, including but not limited to finance and banking, regional economy, marketing management, human resource management, entrepreneurship. The publication frequency of JBMS is quarterly (every 3 months). JBMS provides immediate open access to its content on the principle that providing research freely available to the public supports a greater global exchange of knowledge. Every manuscript submitted to JBMS will not have any Article Processing Charges and Article Submission Charges. This includes submitting, peer-reviewing, editing, publishing, maintaining and archiving, and allows immediate access to the full-text versions of the articles.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 92 Documents

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The Effect of Brand Image and Celebrity Influencers towards Consumer Purchase Intention of ERIGO Store Phwa, Kanaya Audy; Putri, Maria Ervania Eka
Journal of Business, Management, and Social Studies Vol. 2 No. 2 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Exacerbated by mass media and modern digital marketing, the role of celebrity influence is considered paramount in driving forward purchase intention and in building a strong brand image. However, studies for this topic provide mixed results, with very few being conducted within the geographical context of Indonesia. This paper surveys whether these factors (celebrity influence; brand image) significantly affect Indonesian respondents’ purchase decision for the local brand, ERIGO. An online survey questionnaire was developed using multiple perceptional scales with prevalidated survey items, as taken from previous research. The results show that neither brand image nor celebrity influence have a positive significant impact on purchase decision for respondents in Indonesia. The suggested consumer purchase intention study will contribute to the growing body of knowledge aimed at understanding behavior of consumer purchase intention in Indonesia.

Measuring the Impacts of Self Efficacy and Perceived Health Benefits toward Smoking Cessation of e-Cigarettes Dewi, Berlinda Devi Liliyana
Journal of Business, Management, and Social Studies Vol. 2 No. 2 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Smoking is one of the most preventable causes of disease and death, including cancer. This study aimed to investigate whether perceived health benefits and self-efficacy affects e-smoking cessation. The method used in this research is quantitative using an online survey started in November 2020. From 50 distributed questionnaires using Google Form link, only 34 responses are valid. The results reveal that self-efficacy, not perceived health benefits, had a significant influence on intention to quit smoking. This study extends our understanding of this relationship by highlighting the non-significant result in the health benefits–smoking cessation linkage.

Do Owner Characteristic, Technology Usage, and Product Competence Affect Small Business Performance? Cahyati, Ni Kadek Dwi
Journal of Business, Management, and Social Studies Vol. 2 No. 2 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

The purpose of the research is to evaluate the factors of owner characteristics, technology usage, and product competence toward small business performance. The research model was tested using a survey of 64 small business shoppers in Jakarta. The research findings indicate that owner characteristics, technology usage, and product competence affect small business performance. The results point to the importance of owner characteristics, technology usage, and product competence factors in understanding small business performance.

The Impact of Youtube's Beauty Vlogger on Consumer Buying Decision (The Case of University Students) Putri, Safir Dzakiyyah Aziziyah
Journal of Business, Management, and Social Studies Vol. 2 No. 2 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Advancement in technology has brought a lot of changes in many aspects of life. Currently, there are trends of YouTube’s Beauty Vlogger where they share videos on how to apply makeup or information on a beauty product through tutorials or by reviewing with clear presentations and attractive visuals as a way to influence women to be interested in using these beauty products. It cannot be denied that these trends have been supporting a lot of existing businesses. The purpose of this research is to analyze the influence of YouTube’s Beauty Vlogger with its three dimensions of Attractiveness, Trustworthiness, and Expertise towards consumer buying decision. The data collection technique uses random sampling which produces data from people who are beauty enthusiasts. There were 57 respondents for this research after the researcher distributed the questionnaires through several social media platforms. The researcher used SPSS as the data analysis technique. The result of this research shows that YouTube’s beauty vlogger significantly influenced the consumer buying decision. Although the relationships between the influencer’s attractiveness, trustworthiness, expertise, and consumer buying interest have been examined in past research, the specific relationships examined in this study have not yet been previously investigated using YouTube vloggers in Indonesia and a sample of the country’s young people.

The Influences of Content Creation and Community Building on Purchase Decision during COVID-19: A Case Study of Sociolla Putri, Nadiyah Asmaranti Anita; Pasaribu, Pananda
Journal of Business, Management, and Social Studies Vol. 2 No. 3 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

This study aims to ascertain the influence of social media marketing via Instagram, which includes content creation and community building, on purchase decision in Sociolla during the pandemic. This study collected primary data from respondents via questionnaires. The respondents were 101 people with customers who became Sociolla followers and made online purchases on Sociolla during the COVID-19 pandemic. SPSS was used to analyze the data in this analysis. Analytical techniques include multiple linear regression analysis, the t test for partial hypotheses, the F test for simultaneous hypotheses, and the coefficient of determination (R²). This study found that content creation and community development had a significant positive effect on purchase decision. The partial results (t test) indicate that the variables relating to content sharing most influence purchase decision. While concurrently (F test) demonstrates that content creation and community building have a significant effect on purchasing decisions. Although the relationship between community building and purchase decision has been examined in past research, the specific relationships examined in this study in comparison with the content creation-purchase decision relationship has not yet been previously investigated using a local cosmetic brand followers in Indonesia.

The Role of Instagram Influencers in Affecting Purchase Decision of Generation Z Ghalib, Abie Syahrin; Ardiansyah, Muhril
Journal of Business, Management, and Social Studies Vol. 2 No. 3 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Currently, social media is an online communication tool that made a huge impact on society. It makes social media a means for companies that want to attract the attention of potential consumers by utilizing the role of social media influencers who are considered to have great power and influence in the online world. An influencer could evaluate a product that consumers would admire, encouraging them to purchase it. A social media influencer has a significant role in consumer purchase intention. Hence, it is essential to analyze a factor that might affect a customer’s purchase intention. Therefore, this paper will examine the effect of Instagram influencers on customer purchase intention for Generation Z in Jakarta, Indonesia. An online questionnaire was used to collect the data from 162 respondents who are active Instagram users, currently living in Jakarta, following at least two Instagram influencers, and have purchased a product/service reviewed by Instagram influencers at least once. The findings indicate that Instagram influencers’ expertise and trustworthiness significantly affect customer purchase intention. Therefore, marketers and entrepreneurs in all sectors need to consider and engage with Instagram influencers as a strategy to increase customer purchase intention, particularly when planning to target Gen Z in Jakarta, Indonesia. Also, it can help them evaluate the long term impact that Instagram influencers may have on their business. This study will give a deeper understanding regarding the influence of influencer’s credibility, expertise, and trustworthiness toward Gen Z’s purchase intention.

Pengaruh Iklan Internet, Harga Dan Promosi Terhadap Keputusan Pembelian Pada Aplikasi Mobile Commerce Wimpertiwi, Dotty; Sunarto, Abdul Rosid; Nurhaliza, Bella; Suputra, Made Esa Kameswara
Journal of Business, Management, and Social Studies Vol. 2 No. 4 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

The purpose of this study was to determine the effect of internet advertising, promotions and prices on consumer purchasing decisions on mobile commerce applications. This study employed a quantitative method, sample selection using a non-probability sampling technique in the form of purposive sampling. The sample used is the general public in Jakarta, the primary data is obtained from questionnaires distributed online. Based on the results of data processing and statistical tests, the researchers succeeded in proving that there was indeed a significant effect of advertising, prices, and promotions on purchasing decisions made by consumers in m-ommerce applications.

Memetakan Hubungan antara Harga Diskon, Kualitas Produk, dan Niat Membeli Secara Impulsif melalui e-Commerce Wanda, Meisya; Pasaribu, Pananda
Journal of Business, Management, and Social Studies Vol. 2 No. 3 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

The study aimed to analyze the relationships between price discounts, impulsive purchasing behavior, and perceived quality. This study collected primary data from respondents via questionnaires. Using the Smart PLS tools, this study uses the t-test and data regression to validate the hypothesis. The perceived quality factor performed an essential mediating effect in the relationship between price discounts and impulsive buying. When the direct effect of price discounts on impulsive buying was investigated, it was discovered that price discounts have no effect on people’s impulsive purchase. However, when perceived quality served as a mediator, the feelings created by a price discount led to a positive perception of product and give significant impact on impulsive buying behavior.

Analyses of Gen Z’s Perceived Environmental Knowledge and Intention to Use Eco-Friendly Shopping Bags Anggraeny, Chuurur
Journal of Business, Management, and Social Studies Vol. 2 No. 3 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

This study aims to find out how generation Z perceives environmental knowledge in relation to their intention to use environmentally friendly shopping bags. This study collected primary data from respondents via questionnaires. A 54-respondent online survey is sent throughout East Java, with a focus on Pasuruan city, in order to achieve the study’s goal. The results demonstrate that consumer attitudes are significantly influenced by environmental knowledge, which results in the intention to use environmentally friendly shopping bags. This study extends the literature by examining and demonstrating that perceived environmental knowledge and environmental awareness may contribute to attitude toward using environmental-friendly shopping bags.

A Study on How the Features and Design of Social Media, Emotions and Behavior, and Advertising Affect Impulse Buying Khadijah, Alifa
Journal of Business, Management, and Social Studies Vol. 2 No. 3 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

The purpose of this study is to identify and evaluate how marketers use social media to capitalize on impulse purchases. This study focuses on the Indonesian e-commerce market to investigate how social media affects impulse buying. This study will also examine and make an effort to demonstrate the connection between the misuse of social media and how it led to impulsive choices or purchases. Data from a survey of 71 social media users in Jakarta was used to test the proposed model and hypotheses. Statistical analyses performed towards the data proved that there is a significant effect of social media emotions and behavior on impulse buying. However, social media advertisement as well as design and features do not have a positive impact on impulse buying. This is one of the few investigations to study features and design in a social media context along with emotions and behavior as well as advertising affecting impulse buying.

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Elfindah Princes

Contact Email
westin_school@yahoo.com

Phone
+6281903081978

Journal Mail Official
appspublications@gmail.com

Editorial Address
Teluk Gong Raya No. 434A Jakarta Utara

Location
Kota adm. jakarta utara,

Dki jakarta

INDONESIA

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Elfindah Princes

Contact Email westin_school@yahoo.com

Phone +6281903081978

Journal Mail Official appspublications@gmail.com

Editorial Address Teluk Gong Raya No. 434A Jakarta Utara

Location Kota adm. jakarta utara, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Elfindah Princes

Contact Email
westin_school@yahoo.com

Phone
+6281903081978

Journal Mail Official
appspublications@gmail.com

Editorial Address
Teluk Gong Raya No. 434A Jakarta Utara

Location
Kota adm. jakarta utara,

Dki jakarta

INDONESIA