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Robbi Rahim
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robbirahim@ieee.org
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+62818639363
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apollo@mediadigitalpublikasi.com
Editorial Address
JL. Kenari 18 No. 421 Desa/Kelurahan. Kenangan, Kec. Percut Sei Tuan, Kab. Deli Serdang, Kab. Deli Serdang, Provinsi Sumatera Utara, 20226, Indonesia
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INDONESIA
Apollo: Journal of Tourism and Business
Published by CV. Media Digital Publikasi Indonesia
ISSN : -     EISSN : 29855810     DOI : https://doi.org/10.58905/apollo
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Apollo: Journal of Tourism and Business, a premier peer-reviewed academic journal dedicated to the advancement of knowledge and research in the field of tourism and business. Our journal is committed to publishing high-quality, original research that explores the complex and dynamic relationship between these two fields. We publish three issues per year and welcome submissions from researchers at all career levels and from any geographic location. Our journal is assigned the International Standard Serial Number (ISSN) 2985-5810, which ensures the permanent availability and visibility of our journal in the scholarly community, We are committed to promoting diversity and inclusivity in our editorial process and encourage submissions from underrepresented groups. Our rigorous peer review process ensures that only the most impactful and rigorous research is published in our journal. we hope that you will consider submitting your research to Apollo and join the conversation about the important issues facing the tourism and business sectors.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2025): January 2025" : 5 Documents clear
The Influence of Word of Mouth (WOM) on Customer Buying Interest with Brand Image as a Moderating Variable Ekowati, Dhiana; Nawarcono, Winanto; Sukmarani, Wendri
Apollo: Journal of Tourism and Business Vol. 3 No. 1 (2025): January 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i1.370

Abstract

Consumer purchase intention is related to word of mouth along with the increasing brand image of the company. Brand image is a brand that is based on the good and bad of the brand that consumers remember. This study aims to: (1) Analyze the influence of word of mouth on Purchase Intention and (2) Analyze how word of mouth (wom) influences Purchase Intention with brand image as a moderating variable. This study is a quantitative descriptive study. With a research sample of 100 respondents. The data collection method uses a questionnaire. The data analysis method uses MRA analysis. The results of the study show that (1) word of mouth has a positive effect on consumer Purchase Intention with a calculated t value = 10.927> t table = 1.987 with a significance value of 0.000 <0.05. This means that if the word of mouth variable increases, the purchasing decision will increase. (2) Brand image moderates the influence of word of mouth on consumer purchase interest with a regression coefficient value of the moderation variable (Word of Mouth*Brand image) of 0.588 with a positive value with a significance value of 0.032 < α (0.05).
The influence of Artificial intelligence, Digital leadership on Organizational performance mediated by Innovative work behaviour in the Hotel Industry in Jakarta Yudhaputri, Egabetha; Willy Arafah; Sarfilianty Anggiani
Apollo: Journal of Tourism and Business Vol. 3 No. 1 (2025): January 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i1.405

Abstract

This study aims to analyse the impact of the role of innovative work behaviour between artificial intelligence and digital leadership on improving organizational performance at hotel industry in Jakarta. This research uses quantitative methods withcross-sectional data collection. This study consists of 8 hotels with a total sample size of 124 respondents. Data were collected using a questionnaire distributed to 124 managerial level leaders at 4-star and 5-star hotels in Jakarta. This research data analysis uses SPPS for descriptive statistics and Structural Equation Modeling (SEM) PLS for hypothesis analysis. The results showed that artificial intelligence and digital leadership does not have a direct effect on organizational performance but with mediation can strengthen the influence so that artificial intelligence and digital leadership has a significant effect on organizational performance. The mediating role of using innovative work behaviour variables in this study has produced research findings that can strengthen the influence of artificial intelligence, digital leadership variables on improving organizational performance in the hotel industry in Jakarta. The managerial implication of this research is that artificial intelligence can be developed into the main management strategy in improving business and increasing literacy and innovative behaviour related to technology both artificial intelligence and other digital skills such as emphasizing digital and innovative culture.
Analyzing the Key Drivers of E-Commerce Adoption in MSMEs: an Empirical Research in Indonesia Harsasi, Meirani; Andi Mulyana; Mutmainah, Isbandriyati; Aprihatiningrum Hidayati; Erni Ernawati; Ahsla Nauli Dinanti Sianipar
Apollo: Journal of Tourism and Business Vol. 3 No. 1 (2025): January 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i1.430

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, significantly contributing to the Gross Domestic Product (GDP). However, the shift in consumer behavior from traditional shopping to online shopping necessitates MSMEs to adapt to information technology, particularly e-commerce. This study aims to identify the factors supporting e-commerce adoption by MSMEs, including competitive pressure, entrepreneurial mindset, perceived benefits, and owner/HR knowledge. This research employs a quantitative approach using Partial Least Square (PLS) methods to analyze data from 358 MSMEs respondents in Bandung, Yogyakarta, Denpasar, and Mataram. The results indicate that all independent variables (competitive pressure, entrepreneurial mindset, perceived benefits, and knowledge) significantly influence e-commerce adoption. These findings provide practical contributions for SMEs in developing effective e-commerce adoption strategies.
The Influence of Self-Efficacy, Social Media, and Financial Literacy on The MSMEs Performance in Cirebon City Mubarokah, Ummi; Refanza Ginting, Marchielo; Mulyatno, Roni
Apollo: Journal of Tourism and Business Vol. 3 No. 1 (2025): January 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i1.437

Abstract

MSMEs sector become the most dominant sector in Indonesian economic structure due to its contribution to Gross Domestic Product (GDP). Currently, MSMEs often experience difficulties in adapting to technology, inability to manage finances, and low self-confidence in managing a business. This research aims to determine the extent of self-efficacy, social media, and financial literacy can influence the MSMEs performance. The population in this study is micro, small, and medium enterprises (MSMEs) are located in Cirebon City. Purposive sampling is a technique used to calculate the minimum sample that can be processed using the Slovin‘s formula. This is a quantitative research study using primary data of 100 samples. The data is analyzed through multiple linear regression, along with f-test, t-test, and the coefficient of determination (R2). The result of the research show that social media and financial literacy have a significant effect on the MSMEs performance, while self-efficacy does not affect the MSMEs performance. The findings is expected to contribute to MSME actors to focus more on enhancing their digital and financial capacities to encourage business growth.
Soft Selling Communications Strategies in Building Brand Awareness for “Sasa” on Raditya Dika’s YouTube Account Content Ilham Baihaqi; Salsabila Cahyarani; Farida Nurfalah
Apollo: Journal of Tourism and Business Vol. 3 No. 1 (2025): January 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v3i1.444

Abstract

Marketing in the modern era, namely soft selling, is characterized by the use of digital technology and a more personal approach. This research aims to find out the soft selling communication strategy applied by Sasa in building brand awareness, especially in the promotion of vetsin (MSG) through collaboration with Raditya Dika on YouTube in the content "Who Likes Micin, Watch This!". The research focus includes the target audience, message, method, communicator, media, and communication effects in this promotion. The writing method used is qualitative through a post-positivism approach, with the subject studied being the "Sasa" brand as an entity that implements soft selling communication strategies. The results prove that education-based soft selling communication strategy can be an effective method in building brand awareness and changing public perception of a product. Brand Sasa successfully utilizes digital communication and the right media selection to create an emotional connection by providing educational value for its audience.

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