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Muhammad Wali
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ijer@msti-indonesia.com
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Jln. T.Nyak Arief No. 166 Jeulingke, Kota Banda Aceh, Provinsi Aceh.
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INDONESIA
Indonesian Journal Economic Review (IJER)
Published by Lembaga Mitra Solusi Teknologi Informasi
ISSN : 28082176     EISSN : 28081129     DOI : https://doi.org/10.35870/ijer
Core Subject : Economy,
Economics, Econometrics & Finance
Indonesian Journal Economic Review with published by Research Division Lembaga Mitra Solusi Teknologi Informasi. This journal covers fields such as People Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business, Strategic Marketing, and Decision Making and Negotiation. This journal is a peer reviewed online journal dedicated to high-quality research publications focused on research and implementation.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 1 No. 1 (2021): April" : 5 Documents clear
Effect of Brand Image, Price, and Quality Perceived by Consumers on Interest in Buying Wardah Cosmetics Products in Banda Aceh City Farmiati, Josi; Ismail
Indonesian Journal Economic Review (IJER) Vol. 1 No. 1 (2021): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.498 KB) | DOI: 10.35870/ijer.v1i1.17

Abstract

This research was conducted to investigate the effect of brand images, perceived price, and perceived quality of purchase intention consumers of Panin Bank Banda Aceh. Respondents in this research were all employees of Wardah Cosmetics at Banda Aceh which amounted to 100 responds (convenience sampling). The analysis model that used in this research was the multiple linear regression. Based on the regression results found that brand images, perceived price, and perceived quality positively affect to purchase intention of consumers of Wardah Cosmetics at Banda Aceh. Partially only two variables that significantly affected purchase intention, two variables were brand image and perceived quality (a = 0,05), while the perceived price has no significant effect on purchase intention.
The Effect of Marketing Communications on Consumer Decisions in Using The XL Cellular Card In Banda Aceh: Consumer Motivation a Mediation Variable Jamali; Jamil, Muhammad
Indonesian Journal Economic Review (IJER) Vol. 1 No. 1 (2021): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.518 KB) | DOI: 10.35870/ijer.v1i1.18

Abstract

Modern marketing is not only oriented by developing good products, interesting rate members, and making them affordable for consumers, but the company has to build communication with the potential consumers in order to receive their aspirations and wills intended to fulfill and satisfy the consumers' need. This research is focused on the impact of marketing communication on the consumers' decision in using cellular card XL, through consumers' motivation. The goal of this study is to determine whether there is an indirect effect of marketing communication for consumer decisions through consumer motivation. The object of this study is the user's XL in Banda Aceh. The sampling method used in this study is the purposive sampling method, the method of sampling based on certain criteria. The analysis technique used is path analysis. The result of this study indicates that marketing communication directly has positive and significant effects on consumers' motivation, consumers' motivation has positive and significant effects on consumers' decisions, and marketing communication has positive and significant effects on consumers' decisions. Meanwhile, marketing communication indirectly has positive effects on consumers' decisions through consumers' motivation.
Effect of Service Quality, Received Value, and Company Image on Customer Satisfaction Savings in PT. Bank Aceh Center Banda Aceh Jamil, Muhammad; Jamali
Indonesian Journal Economic Review (IJER) Vol. 1 No. 1 (2021): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (182.696 KB) | DOI: 10.35870/ijer.v1i1.19

Abstract

The research was conducted to investigate the effect of service quality, perceived value, and the corporate image on consumer satisfaction in Bank Aceh. The sample used in this research was 177 people total customer savings of the population saving customers that saving in Bank Aceh. Primary data were collected by distributing the sheets of questions (questionnaire) conducted by the convenience sampling method. This research used multiple linear regression. Hypothesis testing was done by using a statistical test that is partially (t-test) and simultaneously (F test) with a significance level (a) of 5%. The results showed that the independent variables consisting of the variable service quality, perceived value, and the corporate image affects customer satisfaction savings on PT Bank Aceh either partially (t-test) or simultaneously (F test). Variable service quality was the most influential variable on customer satisfaction at PT Bank Aceh.
The Effect of Reputation, Responsiveness, Giving Gifts and Recommendations on Customers Moving to Branch BNI Syariah Meulaboh Branch Fahmi, Ijal; Rizal, Syamsul; Hamdani
Indonesian Journal Economic Review (IJER) Vol. 1 No. 1 (2021): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.384 KB) | DOI: 10.35870/ijer.v1i1.20

Abstract

The aim of this research is to measure the effect of reputation, responsiveness, gift-giving, and recommendation to customer bank switching behavior in the Bank BNI Meulaboh. Independent variables including are reputation, responsiveness, gift-giving, and recommendation. Multiple Regression Analysis methods are chosen by using Liker Scale with 100 samples. The result of this research shows for simultan test that dependent variable brand switching (Y) can be effected by independent variable reputation (XI), responsive (X2), gift-giving (X3) and the last recommendation (X4) with a significant 0, 000 < 0, 05. The result of this research shows for partial test that dependent variable brand switching (Y) can be effected by independent variable reputation (XI) with a significant 0,010 < 0,05 , responsive (X2) with a significant 0,004 < 0,05, gift-giving (X3) with a significant 0,000 < 0,05 and the last recommendation (X4) with a significant 0, 020 < 0, 05.
The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables Yusuf, Zulfan; Sarboini
Indonesian Journal Economic Review (IJER) Vol. 1 No. 1 (2021): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.808 KB) | DOI: 10.35870/ijer.v1i1.21

Abstract

This study was done to examine the effect from the country of origin and knowledge of product on purchase intention and product evaluation as mediating variable (study at electronics product, Maspion at Banda Aceh), the respondents of this study is Banda Aceh's society (purposive sampling). Model analysis in this study is using path analysis. Based on the result of the analysis found that country of origin have an influence on purchase intention, knowledge of product have no influence on purchase intention, country of origin have an influence on product evaluation, knowledge of product have to influence on product evaluation, evaluation product have an influence on purchase intention, the effect from the country of origin to purchase intention mediated by product evaluation, and the knowledge of the product to purchase intention mediated by product evaluation.

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