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Muhammad Wali
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INDONESIA
Indonesian Journal Economic Review (IJER)
Published by Lembaga Mitra Solusi Teknologi Informasi
ISSN : 28082176     EISSN : 28081129     DOI : https://doi.org/10.35870/ijer
Core Subject : Economy,
Economics, Econometrics & Finance
Indonesian Journal Economic Review with published by Research Division Lembaga Mitra Solusi Teknologi Informasi. This journal covers fields such as People Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business, Strategic Marketing, and Decision Making and Negotiation. This journal is a peer reviewed online journal dedicated to high-quality research publications focused on research and implementation.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 1 (2023): April" : 5 Documents clear
The Influence of Channel Member Management Program on Sales Ability of Indosat Frontliners in Banda Aceh City Ahmad, Lukman; Mujiburahman
Indonesian Journal Economic Review (IJER) Vol. 3 No. 1 (2023): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i1.168

Abstract

Intense cellular business competition forces cellular operators to implement strategies such as; price strategy (cheap starter page, small nomination voucher, low tariff, national free rooming), product strategy (product innovation/features in cellular cards), promotion strategy (incessant advertising, publicity, sponsored events), and distribution strategy. In the elements of the marketing mix, the third element is place or what is often referred to as a marketing channel or distribution channel, which is included in this distribution channel which simply includes wholesalers and retailers (frontliners). Indosat, in an effort to increase its market share, is now trying something new to increase sales in the cellular business, namely through a channel member management program. The management of channel members is expected to increase the positive sales ability of cellular members to sell their cellular card products. The purpose of this study was to determine the effect of managing channel members on the selling ability of frontliners. The surveys conducted use targeted sampling techniques for sampling and are descriptive and verifiable. The sample size for this study is 100 frontliners. Data collection techniques used include questionnaires, interviews and document research. The data analysis technique used is simple linear regression. According to this study, channel member management has a positive impact of 38.8% on sales capability.
Impact of Brand Advertising, Consumer Confidence, and Consumer Attitudes on Purchase of Honda Brand Vehicles in Banda Aceh City Rizal, Syamsul; Yusuf, Zulfan
Indonesian Journal Economic Review (IJER) Vol. 3 No. 1 (2023): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i1.169

Abstract

The purpose of this study was to determine the impact of advertising, brand, consumer beliefs and consumer attitudes on purchasing Honda branded vehicles in Banda Aceh city. Advertisements, brands, consumer beliefs, and consumer attitudes are independent variables, and purchases are the dependent variables. This sample was conducted using an objective sampling method from 100 respondents using Honda brand vehicles, specifically vehicles produced up to 2019. The results showed moderate associations between advertising variables, brands, consumer beliefs, and consumer attitudes towards purchasing Honda vehicles in Banda Aceh City. Honda car purchases in Banda Aceh City are influenced by promotional variables, brands, consumer beliefs, and consumer attitudes, with the remaining 53.7% being influenced by other variables. Evidence for all independent variables in this study, partially using t-tests, shows that all independent variables in this study have a significant impact on Honda vehicle purchases in Banda Aceh City. On the other hand, the simultaneous validation using the F-test also showed that the variables advertising, brand, consumer beliefs, and consumer attitudes had a significant impact on the purchase of Honda brand vehicles in Banda Aceh city at the same time. Based on the results of multiple regression analysis, the hypotheses tested in this study are accepted. 
Impact of Decision-Making Participation, Work Environment Assessment and Achievement Motivation on Job Satisfaction of Sabang Freeport Concession Board (BPKS) Employees Nasir; Fahmi, Ijal
Indonesian Journal Economic Review (IJER) Vol. 3 No. 1 (2023): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i1.171

Abstract

The purpose of this study is to determine the impact of achievement motivation on participation in the decision-making process, assessment of work environment, and job satisfaction of Free Trade Area Concession Service and Sabang Freeport employees. Respondents were 56 facility employees selected through a rapid sampling sample. Data collection was performed using questionnaires and data were analyzed using multiple statistical linear regression tools. The study found that decision-making involvement, work environment ratings, and achievement motivations had a positive impact on job satisfaction among Sabang Free Trade Zone and Freeport Concession Authority employees. Motivation to achieve has the greatest impact on employee job satisfaction, followed by evaluation of the work environment. Statistical test results show that the values ​​of F count > F table and T count > T table can be simultaneously and partially interpreted as participation in decision-making and evaluation of the working environment of Sabang Free Trade Zone employees. I'm here. and the Freeport Concession Office. Therefore, hypothesis Ha is accepted and hypothesis Ho is rejected. The conclusion drawn from this survey is the job satisfaction of Sabang Free Trade Agreement Agency employees. heavily influenced by employee involvement in the decision-making process, evaluation of the work environment, and employee motivation to perform
Customer Preferences for Financing Products (Mudharabah, Musyarakah and Murabahah) of Bank Muamalat Indonesia Banda Aceh Branch Hajriyanti, Rahmi; Imilda
Indonesian Journal Economic Review (IJER) Vol. 3 No. 1 (2023): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i1.172

Abstract

It is considered important to research customer preferences when using sharia financial instruments (mudaraba, musharaka, muravaha). This is not only a management consideration for Islamic banks, but is also critically needed in efforts to self-determine marketing guidelines for Shariah financial products. The purpose of this study is to find out how customer preferences for Islamic financial products at Bank Muammalat contribute, whether there are differences in customer preferences based on the characteristics of financial products, and what characteristics of Islamic financial products. is to clarify whether has a more dominant influence. Customer's decision whether or not to use this bank's loan product. The respondents were 65 customers of Mudaraba, Musharaka and Murabaha financial products of Bank Muamalat Indonesia Banda Aceh branch. Data collection was carried out by distributing questionnaires. Additionally, data were analyzed with nonparametric statistical tools using the Mann-Whitney method (U test). As a result, customers' preferences in availing Mudaraba, Musharaka and Murabaha financial products of Muamalat Bank Banda Aceh Branch are as follows: We found that it consists of public understanding, public information, and customer environment. Existence. Customer environmental factors are very important preference factors compared to other indicators. Based on statistical tests, Ho1, Ho2, Ho3, and Ho4 are accepted because we know that differences in gender, age, marital status, and education level do not make a difference in preference for the three financial instruments. Hypotheses Ha1, Ha2, Ha3, Ha4 are rejected. Conversely, differences in employment and median monthly income actually lead to differences in customer preferences for financial products. (Ha5, Ha6 are accepted and vice versa; Ho5, Ho6 are rejected). The conclusions drawn from this study are that customer preferences in using Islamic financial products are related to economic benefits, bank location, financial security, adherence to beliefs, profit sharing concept, religious understanding, public information, It is the customer environment. Among these preferences, the customer's environmental factor is the dominant preference compared to other factors
The Influence of Price and Quality on The Purchase of Honda Scoopy Motorcycle in Banda Aceh City Hamdani; Ismail
Indonesian Journal Economic Review (IJER) Vol. 3 No. 1 (2023): April
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v3i1.173

Abstract

Currently, Banda Aceh city has a large number of different brands of motorcycles, and new motorcycle products with different advantages and different prices are emerging. This influences consumer purchasing decisions. This fact is also recognized by motorcycle manufacturers, so that every new motorcycle product launch will constantly improve the quality, price and product design demanded by consumers, allowing these products to compete in the market. The purpose of this study was to determine the impact of price and quality on the purchase of Honda He scoopy vehicles in Banda Aceh city. The sample for this study included his 52 respondents, representing 25% of the average population: his 207 Honda and his Scoopy cars sold in his one year. This amount is more than sufficient compared to the minimum number of samples taken (10-25%). (Arrikunt, 2005) Based on the results of multiple regression analysis, all the variables studied, i.e. price and quality factors, have close correlation coefficients (relationships) and strongly influence Honda's purchasing decisions. It turns out. Scoopy vehicle in Banda Aceh

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