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Jurnalika : Jurnal Ilmu Komunikasi
Published by Sekolah Tinggi Ilmu Sosial dan Ilmu Politik Widyapuri Mandiri Sukabumi
ISSN : 25974203     EISSN : 27212475     DOI : https://doi.org/10.37949/jurnalika
Core Subject : Social,
Law, Crime, Criminology & Criminal Justice Social Sciences
The responsibility of lecturers is very heavy, in addition to educating students, they must also actively carry out scientific research, both in the library and in the field as an effort to develop knowledge. Therefore, lecturers and research are a unified whole that cannot be separated. Lecturers without doing research become tasteless and even the existence of the lecturers is questioned. Because indeed research for a lecturer is a necessity.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 49 Documents
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KOMUNIKASI INTERPERSONAL PECANDU GAME ONLINE MOBILE LEGEND PADA MAHASISWA STISIP WIDYAPURI MANDIRI SUKABUMI Rafli Saputra Rafendi
Jurnalika : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2025): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika91206

Abstract

This research is motivated by the existence of a problem that was found during the pre-survey regarding the phenomenon of online game addicts. Namely regarding interpersonal communication on openness, empathy, supportive attitude, positiv attitude and equality. The purpose of this study was to determine the extent of interpersonal communication of online mobile lagend game addicts in STISIP Widyapuri Mandiri Sukabumi students. The theory used refers to Devito's theory (1997: 259) in Suranto Aw (2011: 82-84) with 5 research dimensions namely openness, empathy, supportive attitude, positive attitude, and equality. The approach in this study uses a qualitative approach with descriptive methods. Data collection techniques using interview techniques, observation, and documentation as well as applying triangulation techniques. Then data analysis using data reduction, data presentation, and drawing conclusions. Determining informants was carried out by purposive sampling, as many as 7 (seven) people, namely students. The results of the study show that student interpersonal communication has not gone well. This can be seen from the attitude of openness in interpersonal communication that is good, the attitude of empathy in interpersonal communication is not good, the attitude of supporting interpersonalcommunication is not good, the positive attitude in interpersonal communication is not good, and the attitude of equality in interpersonal communication is not good. The conclusion of this study is that because the indicators for each dimension are not appropriate, Interpersonal Communication of Online Mobile Game Addicts among STISIP Widyapuri Mandiri Sukabumi Students has not been achieved.
Komunikasi Organisasi di Kantor Kecamatan Cisaat Kabupaten Sukabumi Moch Dendi Saputra
Jurnalika : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2025): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika91208

Abstract

Organizational communication is a complex process involving formal and informal interactions. This study aims to analyze the communication flow within the Cisaat District Office, including downward, upward, horizontal, and diagonal communication. The research adopts a qualitative descriptive approach with interviews and observations as primary data collection methods. The findings indicate that while horizontal and diagonal communication are effectively implemented, upward and downward communication still face challenges, impacting work motivation and organizational effectiveness. Improving communication strategies could enhance efficiency and employee engagement.
Komunikasi Interpersonal Orang Tua Tunggal dalam Menjalin Hubungan Emosional dengan Anak Nasir, Nasir
Jurnalika : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika92222

Abstract

This study aims to examine the form and quality of interpersonal communication carried out by single parents in establishing emotional relationships with children. The background of this research is based on the fact that single parents face psychological, social, and economic challenges that can affect communication patterns with children. This study uses a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The subjects of the study were several single parents who had school-age children and were domiciled in a particular region. The results of the study show that interpersonal communication carried out by single parents is generally open and empathetic, both verbally and nonverbally. Warm and consistent communication patterns play a big role in building emotional attachment and a sense of security in children. However, time constraints, work pressure, and psychological conditions are the main obstacles in maintaining the quality of communication. Nonetheless, single parents who are able to create meaningful communication routines, such as eating together or bedtime conversations, can still build a strong emotional connection with their child. This research contributes to the development of family communication science, especially in the context of non-conventional families, as well as provides practical insights for single parents in building effective communication and supporting children's emotional development.
Analisis Resepsi Fanbase "Kelelawar" terhadap Transformasi Identitas (Rebranding) Band .Feast Maulana, Isa; Nurliah
Jurnalika : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika92227

Abstract

This study aims to analyze the reception of the "Kelewar" fanbase towards the identity transformation or rebranding carried out by the band .Feast. This transformation includes changes in aesthetics, ideology, and musical direction that are quite significant, and have caused various responses from fans. Using a qualitative approach with the reception analysis method according to Stuart Hall, this study classifies audience responses into three categories: dominant-hegemonic, negotiation, and opposition. Data were collected through in-depth interviews with active fanbase members, as well as documentation of their interactions on social media. The results of the analysis show that most fans are in a dominant-hegemonic position by fully supporting the changes, the rest are able to accept some elements of the changes while questioning the new values ​​brought by the band. There are also fans who reject it, because they feel that the forum for political critics with a commercial style has been lost. This study shows that the fanbase is not only passive, but active in reinterpreting the new symbols and identities offered by the artist. These findings strengthen the importance of the audience perspective in the study of popular culture, especially in the context of Indonesian independent music.
Analisis Komunikasi Pariwisata Digital pada Akun Instagram @explorebulukumba: Studi Kasus Promosi Pantai Bara Bulukumba Henri; Nasir
Jurnalika : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika92230

Abstract

The development of social media, especially Instagram, has changed the paradigm of tourism promotion through visual and interactive approaches. In the midst of the dominance of popular tourist destination promotions, community accounts such as @explorebulukumba play an important role in introducing little-known destinations, such as Bara Beach in Bulukumba Regency, South Sulawesi. This study aims to analyze the digital tourism communication strategy applied by the account in building the image of Bara Beach. The approach used was qualitative descriptive, with data collection through digital observation, semi-structured interviews, and field documentation. The research informants consisted of account managers, local tourism activists, and tourists who were exposed to digital promotional content. The results showed that @explorebulukumba accounts leveraged strong visual and narrative communication strategies through aesthetic content, the use of emotional captions, and local hashtags. These elements form the image of Bara Beach as an exclusive and natural destination. High user interaction shows the effectiveness of this strategy in attracting attention and encouraging tourist visit intentions. This research recommends collaboration between local governments and community accounts in digital tourism promotion strategies. In addition, increasing the capacity of creative content and optimizing social media features needs to be done on an ongoing basis to strengthen the branding of local destinations.
Komunikasi Pemasaran Terpadu di Grandia Ecoprint Kabupaten Sukabumi M. Adam Ramdan
Jurnalika : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika92250

Abstract

The phenomenon of technological development penetrates into all fields including the business field, starting from the distribution production process including marketing, especially Micro, Small and Medium Enterprises (MSMEs) which are expected to be able to adapt and keep up with the flow of industrial developments that are increasingly advanced and creative. The purpose of this study is to determine the advertising, personal selling, sales promotion, publicity and direct marketing carried out by Grandia Ecoprint, referring to the theory of Integrated Marketing Communication from Kotler and Armstrong. In this study using a qualitative approach with descriptive methods, this research was conducted at Grandia Ecoprint. Informants totalled 4 people consisting of 1 owner of Grandia Ecoprint, 1 admin and 2 consumers using purposive sampling technique. Data collection through structured interviews, unstructured observations with the following tools, interview guidelines and gadgets. Data validation using triangulation (Source, Technique and Time) and analysed with data reduction, data presentation and verification. The results of the research that has been carried out obtained the results that Integrated Marketing Communication carried out by Grandia Ecoprint has been achieved because advertising has been done well, personal selling has been done efficiently, sales promotion has been done optimally, publicity has been packaged attractively, direct marketing has been done consistently and continuously.
Komunikasi Politik Dewi Asmara dalam Kontestasi Pemilu Legislatif 2024 Di Dapil Jabar IV Dindra Hasna Shabira
Jurnalika : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika92251

Abstract

This research attempts to describe Dewi Asmara's political communication in the 2024 Legislative Election Contestation in the West Java Regional Election District IV (Descriptive Study of Dewi Asmara's Political Campaign in Sukabumi City and Regency). This research describes the strategies and practices carried out by Dewi Asmara and her team in the 2024 Legislative Election contestation in the West Java IV electoral district. Based on the political communication theory by Kamarudin Hassan, political campaigns become systematic political media, seeks to create a specific place in the minds of audiences about the product, candidate, or idea being offered This research method is research that uses a qualitative approach Data collection was carried out through interviews, observations, and literature studies the informant withdrawal technique uses the selection of sources who are considered capable of representing the information as a whole. This research also describes the special strategy carried out by Dewi Asmara and her team to use mass media, public meetings and social media to convey messages to potential voters. The results of this research provide a deeper understanding of how Dewi Asmara and her team utilize their political communication to face the 2024 legislative election These findings provide valuable insight for practitioners of political communication in the context of Indonesian democracy. Further research could be conducted to see the impact of communication strategies on voter support and election results in 2024
Komunikasi Pemasaran Objek Wisata Selabintana Sukabumi Dalam Membangun Brand Awareness Moch Dafa Fadillah
Jurnalika : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika92252

Abstract

There is a phenomenon where the more the era develops, the more competitors there are in the tourism sector. Selabintana is a Sukabumi tourist spot that has been established for a long time since the Dutch colonial era until now. Currently, there are many competitors competing to develop their products, but Selabintana is not inferior to the development of the era, with that the researcher is interested in how the Selabintana tourist spot continues to maintain and develop the products they offer to the public. The objectives of this study are (1) To determine advertising in marketing communications of Selabintana Sukabumi tourist attractions in building Brand Awareness, (2) To determine sales promotion in marketing communications of Selabintana Sukabumi tourist attractions in building Brand Awareness, (3) To determine public relations in marketing communications of Selabintana Sukabumi tourist attractions in building Brand Awareness, (4) To determine personal sales in marketing communications of Selabintana Sukabumi tourist attractions in building Brand Awareness, (5) To determine production identity in marketing communications of Selabintana Sukabumi tourist attractions in building Brand Awareness. The theory used in this study is the marketing communication theory put forward by Octaviani (2023: 33- 34) including, Advertising, Sales Promotion, Public Relations, Personal Selling and Production Identity. This study uses a qualitative approach and descriptive method, with the Purposive Sampling technique. The equipment used in this study was a camera, notebook, tape recorder, and interview guidelines. Data collection techniques through observation, interviews and documentation. The subjects of this study were 4 people, namely 1 Room Division Manager, 1 Sales & Marketing Manager, and 2 Selabintana Sukabumi Tourist Visitors. The results of this study indicate that the Marketing Communication of Selabintana Sukabumi Tourist Attractions in Building Brand Awareness, namely Advertising has been running optimally, sales promotions have been running well, public relations have been widely covered, personal sales have not been running effectively, and production identity has been quite satisfacto
Komunikasi Pemasaran Terpadu Bioskop Moviplex Pasca Covid 19 di Kota Sukabumi Muhamad Randi Paisal
Jurnalika : Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2025): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika92253

Abstract

With the development of the film industry and increasing competition in the entertainment sector, cinemas are required to innovate in marketing strategies in order to attract and retain customers. The aim of this research is to determine the advertising, personal selling, sales promotion, publicity and direct marketing carried out by cinemas. Moviplex, refers to the Integrated Marketing Communication theory of Kotler and Armstrong. This research uses a qualitative approach with descriptive methods, this research was conducted at the Moviplex Cinema. There were 4 informants consisting of 1 Moviplex Cinema manager, 1 marketing person and 2 people in the audience using purposive sampling technique. Data collection through structured interviews, unstructured observations with the following tools; interview guide and gadgets. Data validation uses triangulation (Source, Technique and Time) and is analyzed by data reduction, data presentation and verification. The results of the research that has been carried out show that the Integrated Marketing Communication carried out by Moviplex Cinemas has been achieved because advertising has been carried out well, personal sales have been carried out efficiently, sales promotions have been carried out optimally, publicity has been packaged attractively, direct marketing has been carried out consistently and sustainably.

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