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Jurnalika : Jurnal Ilmu Komunikasi
Published by Sekolah Tinggi Ilmu Sosial dan Ilmu Politik Widyapuri Mandiri Sukabumi
ISSN : 25974203     EISSN : 27212475     DOI : https://doi.org/10.37949/jurnalika
Core Subject : Social,
Law, Crime, Criminology & Criminal Justice Social Sciences
The responsibility of lecturers is very heavy, in addition to educating students, they must also actively carry out scientific research, both in the library and in the field as an effort to develop knowledge. Therefore, lecturers and research are a unified whole that cannot be separated. Lecturers without doing research become tasteless and even the existence of the lecturers is questioned. Because indeed research for a lecturer is a necessity.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 49 Documents
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POLITIK IDENTITAS MINANG DAN MULTIKULTURALISME DALAM FILM ”TENGGELAMNYA KAPAL VAN DER WIJCK” Kustiawan Tufail; Aditya Wahyu Saputra; Dyas Puzi Rahmadina; Kharisma Putri Balqis; M. Nursyawal; Nur Thasya Mustiqa Putri; Syaihidina Hefir; Wiky Dwifa Abial; Zhahara Dwi Amanda; Abial, Wiky
Jurnalika : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2024): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika82147

Abstract

This scientific paper aims to find out the politics of identity and multiculturalism contained in the film ‘Tenggelamnya Kapal Van Der Wijck’. This research analyses identity politics and multiculturalism in the film ‘Tenggelamnya Kapal Van Der Wijck’. Through in-depth analysis, it is found that social inequality in Minangkabau society is an important factor influencing the dynamics of this film. Identity politics emerges through the concepts of treasure and custom that dominate social interactions, where power and social status become the main determinants in decision-making, especially in relationships between characters. The film also reflects Bugis cultural values, such as loyalty and honour, which become the foundation for the main character in facing life's challenges. In addition, multiculturalism in this film can be seen from the representation of Minangkabau culture, acculturation with Western culture, and the prominent social differences between the main character who comes from Makassar and the Minangkabau community. In conclusion, this film confirms that identity politics and multiculturalism play a significant role in shaping the narrative and dynamics between characters, and reflects the cultural complexity that exists in Indonesian society.
Ini Politik Identitas dan Multikulturalisme Pada Film Ngeri-Ngeri Sedap stefani, Stefani; Kustiawan; Aurellia Tiffani Putri; Nabilla Amalia; Kinanti Anjani Putri
Jurnalika : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2024): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika82151

Abstract

This scientific paper aims to see how Batak identity politics and multiculturalism in Ngeri-Ngeri Sedap film. The research method uses a descriptive qualitative approach with a case study in the film Ngeri-Ngeri Sedap. This research explores identity politics and multiculturalism in the film ‘Ngeri-Ngeri Sedap’. The main conflict in the film relates to the cultural differences between the Batak tribe and other tribes, especially when Domu, the main character, wants to marry a woman from the Sundanese tribe. Identity politics are highly visible in Mr Domu's efforts to maintain Batak customs, including male dominance in the family and the prohibition of marrying outside the Batak tribe. This conflict reflects the strong influence of customs and traditional values in Batak society. On the other hand, multiculturalism is revealed through the interaction of Sahat, a Batak, with the Javanese community in Yogyakarta, where he is respected despite coming from a different cultural background. The film illustrates the dynamics between maintaining tradition and adapting to change, and highlights how traditional values can clash with multicultural realities in modern society. In conclusion, the film asserts that identity politics and multiculturalism play an important role in shaping the narrative and conflicts between characters, reflecting the cultural complexity that exists in Indonesian society.
The POLITIK IDENTITAS DAN MULTIKULTURALISME DALAM FILM TARUNG SARUNG : POLITIK IDENTITAS DAN MULTIKULTURALISME DALAM FILM TARUNG SARUNG Amrullah, Rezqa; Faizal Rahmat; Hendra Wiguna; Soleh Aprianto; Tenggara Ngabalin
Jurnalika : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2024): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika82154

Abstract

This scientific paper aims to see how Batak identity politics and multiculturalism in Ngeri-Ngeri Sedap film. The research method uses a descriptive qualitative approach with a case study in the film Ngeri-Ngeri Sedap. This research explores identity politics and multiculturalism in the film ‘Ngeri-Ngeri Sedap’. The main conflict in the film relates to the cultural differences between the Batak tribe and other tribes, especially when Domu, the main character, wants to marry a woman from the Sundanese tribe. Identity politics are highly visible in Mr Domu's efforts to maintain Batak customs, including male dominance in the family and the prohibition of marrying outside the Batak tribe. This conflict reflects the strong influence of customs and traditional values in Batak society. On the other hand, multiculturalism is revealed through the interaction of Sahat, a Batak, with the Javanese community in Yogyakarta, where he is respected despite coming from a different cultural background. The film illustrates the dynamics between maintaining tradition and adapting to change, and highlights how traditional values can clash with multicultural realities in modern society. In conclusion, the film asserts that identity politics and multiculturalism play an important role in shaping the narrative and conflicts between characters, reflecting the cultural complexity that exists in Indonesian society.
POLITIK IDENTITAS TIONGHOA DAN MULTIKULTURALISME PADA FILM NGENEST “KADANG HIDUP PERLU DITERTAWAKAN”: CHINESE IDENTITY POLITICS AND MULTICULTURALISM IN NGENEST FILM "SOMETIMES LIFE NEEDS TO BE LAUGHED AT" Azzahra, Maharani; Fahrozi; Kustiawan; Sabrina, Rayhan; Sabrina, Rapika
Jurnalika : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2024): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika82155

Abstract

This scientific aim is to analyze the occurrence of identity politics and multiculturalism in Indonesia (study of the NGENEST film "Sometimes Life Needs to be Laughed at"). The problem in this research is "How Identity Politics and Multiculturalism in Indonesia are seen from the NGENEST Film "Sometimes Life Needs to be Laughed at". The results of this research emphasize that identity politics can influence social interactions and often lead to conflict. The change in Meira's papa's attitude towards Ernest reflects how prejudice and stereotypes can be overcome. This research is included in qualitative research by connecting objects or symptoms of conditions with the culture in question. The approach used is literature study.
Politik Identitas dan Multikulturalisme : The Gods Must be Crazy II (1989) yati, Mulyati; Hellen Permatasari; Dini Otafiana; Tini Haryani; Aswandi; Alif Farhan Habibie; Marlina; Kustiawan
Jurnalika : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2024): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika82163

Abstract

The aim of this research is to find out what happens to identity politics and multiculturalism in the film "AND MULTIUCULTURALISM IN THE FILM "THE GODS MUST BE CRAZY II" (1989). In this research the author uses a qualitative approach method. In this research, the author collected data by studying literature from journals, articles and films. The analysis technique used is qualitative descriptive. The film "The Gods Must Be Crazy II" (1989) is a comedy film originating from South Africa. Even though this film focuses more on comedy elements, there is a background of identity politics and multiculturalism that can be found in the context of this film. Identity politics relates to how individuals or groups identify themselves based on characteristics such as ethnicity, religion, language, or culture. Overall, "The Gods Must Be Crazy II" (1989) uses a comedic approach to highlight the complexity of relationships between different ethnic groups. different in South Africa.
MANAJEMEN KOMUNIKASI KRISIS PADA KAKU FOOD: STUDI KASUS PENANGANAN ULASAN NEGATIF DI MEDIA SOSIAL Nasir, Nasir
Jurnalika : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2025): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika91188

Abstract

Kaku Food as a fast-growing culinary brand in Indonesia faces challenges in managing negative reviews on social media. Negative reviews can have an impact on the reputation and trust of consumers if not handled properly. This study aims to analyze the crisis communication management strategy implemented by Kaku Food in dealing with negative reviews on social media. The research method used is a case study with a qualitative approach. Data was collected through interviews with Kaku Food's communication team, analysis of social media content, and related documentation. The results of the study show that Kaku Food implements a crisis communication strategy based on quick response, openness, and a personal approach to consumers who give negative reviews. In addition, the company uses social media as the main channel in managing interactions with customers, providing clarification, and rebuilding the brand image. These findings show that responsive and transparent handling of negative reviews can mitigate adverse impacts on a company's reputation. The contribution of this research lies in further understanding the effectiveness of crisis communication strategies in the culinary industry, especially in the context of social media. The practical implications of this study can be a reference for culinary business actors in developing communication policies that are more adaptive to the dynamics of public opinion in the digital era.
Transformasi Komunikasi Interpersonal di Era IoT: Studi Budaya Digital di Masyarakat Indonesia Sholikhaq, Amelia; Nugraha, Ayi Krisnha Widya Adhi; Adham, Ibnu
Jurnalika : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2025): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika91196

Abstract

This study explores the impact of interpersonal communication transformation influenced by the Internet of Things (IoT) on the quality of social relationships and the dynamics of digital culture within Indonesian society. Employing a qualitative approach with a case study design, this research examines individuals' experiences and perceptions of shifting communication patterns due to the integration of IoT devices in a culturally collective context. Data were collected through participant observation and digital documentation of interactions on social media platforms and messaging applications. The findings reveal that although IoT enhances connectivity and communication efficiency, excessive reliance on smart devices significantly reduces emotional depth and the quality of face-to-face interactions. Additionally, the study identifies selective adaptation in digital communication patterns, where Indonesian society leverages IoT to strengthen social networks without fully replacing warm and personal face-to-face interactions. These findings indicate a shift in interpersonal communication values, prioritizing efficiency and accessibility over emotional warmth. This study contributes to the development of digital communication theory within a collectivist cultural context and offers practical insights for technology developers and policymakers in designing adaptive and human-centered digital ecosystems. Future research should consider a longitudinal approach to explore the long-term effects of IoT usage on social interaction patterns and cultural value changes in digital society
Pola Komunikasi Organisasi Antara Pemimpin dan Bawahan PT Barat Karya Indonesia Dalam Meningkatkan Produktivitas Kinerja Karyawan: Pola Komunikasi Organisasi Permana, Muhamad Dovan
Jurnalika : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2025): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika91197

Abstract

Research entitled "Organizational Communication Patterns between Leaders and Subordinates of PT. Barat Karya Indonesia in Increasing Employee Performance Productivity" highlights the significance of efficient communication patterns in an organization to achieve the desired productivity. The purpose of this research is to analyze the influence of communication between leaders and subordinates on employee performance at PT. Barat Karya Indonesia. The method applied in this research is a descriptive qualitative approach, which allows researchers to directly observe interactions and communication patterns in an organizational context. Data was obtained through interviews, observation and document analysis. Research findings show that communication patterns in companies include both formal communication, which is carried out through meetings and reports, and informal communication that occurs in daily interactions. Communication from leaders to subordinates has proven to be very influential on employee work motivation, where leaders provide direction and constructive feedback. Apart from that, horizontal communication between employees also contributes significantly to building solid teamwork.
Peran Komunikasi Pemasaran Dalam Membangun Brand Awareness UMKM Supit, Gerry Rizky Andrean
Jurnalika : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2025): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika91200

Abstract

For micro, small, and medium enterprises (MSMEs), marketing communication plays a strategic role in increasing their brand awareness. In today's internet era, effective marketing strategies, such as the use of social media, digital advertising, and promotional strategies, are essential to increasing MSME visibility. The purpose of this study was to analyze how marketing communication impacts MSME brand awareness. This study used a quantitative method, with questionnaires distributed to 200 MSME actors and customers in the culinary, fashion, and service industries. Data were analyzed using linear regression and descriptive statistics to determine the relationship between marketing communication variables (digital advertising, social media promotion, and advertising) with the level of MSME brand awareness. The results showed that there was a positive and significant influence between marketing communication and MSME brand awareness (p <0.05). With a contribution of 65% to increasing brand awareness, social media is the most effective communication channel. In addition, interesting marketing content and customer interaction increase customer loyalty and increase MSME competitiveness in the market. The results indicate that MSMEs must regularly optimize their digital marketing communication strategies to increase brand awareness.
Komunikasi Pemasaran Destinasi Wisata Situ Gunung Suspension Bridge Sukabumi Pasca Pandemi Anne Sandra Dewi; Rosita Juliyanti
Jurnalika : Jurnal Ilmu Komunikasi Vol. 9 No. 1 (2025): Jurnalika : Jurnal Ilmu Komunikasi
Publisher : STISIP Widyapuri Mandiri Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37949/jurnalika91205

Abstract

Marketing communication activities are very diverse and growing rapidly to this day. Effective marketing is the spearhead for the development of the tourism business, especially when competition in the development of the tourism business shows an increasingly high identity with various products and new tourist destinations in this industry. In fact, not a few business people in the tourism industry failed and went out of business because they were unable to carry out their marketing activities effectively. PT. Fontis Aquam Vivam designs the most appropriate, efficient and effective marketing communications to make it easier for management to determine how marketing will be carried out.This research uses a qualitative approach with descriptive methods. Data collection techniques using observation techniques, interviews, documentation and triangulation techniques. Then analyze the data by reducing data, presenting data, and drawing conclusions. As for the research informants there were 5 people, using a purposive sampling technique.The results of this study indicate that Fontis Aquam Vivam uses 6 dimensions in marketing communications, namely, Advertising, Personal Selling, Direct Marketing, Sales Promotion, Public Relations and Publicity, Interactive marketing. Based on the data obtained in the field, it shows that not all dimensions run well, there are several dimensions that do not work and are not implemented by PT. Aquam Vivam font.

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