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INDONESIA
Jurnal Manajemen dan Ekonomi Kreatif
Published by Universitas Kristen Indonesia Toraja
ISSN : 29641632     EISSN : 29641241     DOI : 10.59024
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 195 Documents
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Pengaruh Komitmen Organisasi, Kepuasan Kerja Dan Budaya Organisasi Terhadap Organizational Citizenship Behavior: Studi Pada PT Victoria Insurance Jihan Adelia Putri; Andi Fariana
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i2.336

Abstract

Organizational citizenship behavior (OCB) is the behavior of employees who consciously and voluntarily carry out work outside of their job description and several studies show that many factors cause the emergence of OCB in employees. For this reason, in this research we try to analyze the influence of organizational commitment, job satisfaction and organizational culture on OCB, namely by conducting a special study on PT employees. Victoria Insurance. This research method uses quantitative methods with a total of 42 samples taken. Data processing uses SPSS version 25.0, where validity and reliability testing uses the Pearson product moment test and Cronbach Alpha statistics. The data collection technique used is a questionnaire technique. The analytical method for answering the hypothesis uses multiple linear regression analysis. Based on the research results, it shows that the organizational commitment variable has a positive and significant effect on organizational citizenship behavior (OCB), job satisfaction has no effect on organizational citizenship behavior (OCB) while organizational culture has a positive and significant effect on organizational citizenship behavior (OCB). Adjusted R Square is 0.927, which means that organizational citizenship behavior (OCB) is influenced by Organizational Commitment, Job Satisfaction and Organizational Culture with a percentage of 92.7% and the remaining 7.3% is influenced by other factors outside this research.
Brand Ambassador dalam Konsep City Branding di Jakarta Nasa Yulandari; Jatmiko Jatmiko
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i2.341

Abstract

This study aims to explore and identify significant relationships between Self-city Brand Connection, City Brand Experience, City Brand Satisfaction, and City Brand Ambassadorship Behavior Intention (CB-ABI), as well as the mediating role of City Brand Experience and City Brand Satisfaction. Data collection was conducted using a survey method by distributing questionnaires online, and measurements were taken using Likert scales. The population in this study consisted of residents of Jakarta who had been living in the Jakarta area for 5 years or more, with a total of 120 respondents. This research uses the PLS SEM analysis method. The results of this study indicate that self-city brand connection positively influences city brand experience and city brand satisfaction. However, self-city brand connection does not have an influence on city brand ambassadorship behavior intention. Furthermore, city brand experience has an influence on city brand satisfaction and city brand ambassadorship behavior intention. However, city brand satisfaction does not have an influence on city brand ambassadorship behavior intention. Moreover, city brand satisfaction plays a mediating role in the relationship between Self City Brand Connection and city brand ambassadorship. However, city brand experience does not play a mediating role in the relationship between Self City Brand Connection and city brand ambassadorship. This research provides important insights into the relationships between Self-city Brand Connection, City Brand Experience, City Brand Satisfaction, and City Brand Ambassadorship Behavior Intention among residents living in the Jakarta, Indonesia area.
Pengaruh Pengawasan Keuangan Daerah terhadap Efektivitas Pengelolaan Anggaran Pemerintah Daerah Kabupaten Belu Paskalis Kurniawan Suri; Yohana F. Angi; Cicilia A. Tungga
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i2.343

Abstract

This study aims to determine and explain the effect of regional financial supervision on the effectiveness of budget management of the Belu Regency Regional Government. The type of research used by researchers is quantitative research using primary data. This research was conducted at the Regional Financial and Asset Management Agency (BPKAD) of Belu Regency. The sampling technique used in this study was by distributing questionnaires. The data analysis techniques used in this study are data validity and reliability tests, simple linear regression analysis, classical assumptions, hypothesis testing and the coefficient of determination (R²) using the Statistical Package for Social Science 22.0 for windows (SPSS 22) analysis tool. The results of this study indicate that regional financial supervision affects the effectiveness of budget management at the Regional Finance and Asset Agency of the Belu Regency Government.
Inovasi Pembuatan Cookies Sehat Dengan Penggunaan Stevia Pengganti Gula Dan Bubuk Daun Kelor, Bubuk Beetroot Serta Bubuk Bunga Telang Sebagai Pewarnanya Fitri Liani Pramudhita
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i2.347

Abstract

O’Bites Cookies is an innovative product offering snacks with low sugar content and high nutrients, using natural ingredients such as stevia sugar, candlenuts, moringa leaves, and beetroot. The product comes in three flavor variants: butterfly pea flower, moringa leaves, and beetroot. The target market includes individuals who are health-conscious and looking to reduce sugar intake, especially those with obesity and diabetes. With the right marketing approach, O’Bites can become an attractive option for people concerned about their health. O’Bites engages in selling products to a health-conscious market aiming to reduce sugar consumption. Marketing the product to health-conscious markets also has the potential to increase revenue. Users can experience additional health benefits from butterfly pea flowers, moringa leaves, beetroot, and candlenut in cookies that can help stabilize blood sugar, aiding in diabetes control. The low sugar content of O’Bites Cookies makes it a suitable and healthy choice for snacking, allowing users to enjoy snacks while experiencing the benefits of additional natural ingredients. Additionally, the diverse flavor variants (butterfly pea flower, moringa leaves, and beetroot) provide variety and uniqueness to the product. O’Bites develops and combines existing cookie recipes with the use of natural ingredients, creating cookies in three flavor variants and packaging that makes it easy for consumers to store them back.
Exploring The Delightful Flavors Of Xie Wonton: A Culinary Journey Through Pangsit Perfection Siska Hermansyah
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i2.348

Abstract

The internship activity of the Independent Campus program is the Independent Entrepreneurship (WMK) program which is held as a form of work training process in the entrepreneurial world to gain sufficient experience for students so that after graduating, they are ready to enter the real world of work. So the existence of the Certified Independent Entrepreneurship Internship (WMK) program is one way to improve the skills obtained apart from lectures in order to gain new knowledge and experience in the world of work which will be very beneficial when students graduate. The Independent Entrepreneurship (WMK) certified internship program can equip students with skills and also answer all entrepreneurship needs, especially in the field of computing and going directly into the community (Expo). This internship program runs for 4 months, starting from 8 August to 22 November. This internship program provides learning about entrepreneurship and a final project in the form of a report on entrepreneurial activities by going directly into the community for 2 days (Expo Day). In completing this final project, the same work method is used as an approach that will be carried out for each student. In this way, you have fulfilled the requirements to carry out the final project in this program.
Analisis Perkembangan Pinjaman Online Di Era Revolusi Industri 4.O Pada Mahasiswa GEN Z Universitas Nusa Cendana Kupang Yerisonsianus Peron; Fransina W. Ballo; Novi Theresia Kiak
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i2.349

Abstract

This research aims to analyze the influence of Lifestyle, Needs and Access to Financial Institutions on Online Loans among GEN-Z students at Nusa Cendana University, Kupang. This research uses quantitative methods with a quantitative descriptive approach. Determining the sample in this study used a purposive sampling method. The number of samples in this study was 100 samples and was determined based on the Slovin formula. The data collection technique used a questionnaire distributed to all students at Nusa Cendana University, Kupang. Data analysis used in this research is data quality test (validity test and reliability test), classic assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis test (t test and f test) and determination test (R2). The results of the research state that variable X1 has no effect on variable Y, variable X2 has an effect on variable Y and variable X3 has an effect on variable Y. Variables X1,
Pengaruh Firm Size, Leverage, Dan Profitability Terhadap Earnings Response Coefficient : Studi Kasus Pada Perusahaan Sektor Pertambangan Yang Terdaftar Di BEI Tahun 2020-2022 Nabila Zaina Aiffa; Isyfa Fuhrotun Nadhifah
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i2.350

Abstract

This research aims to determine the influence of firm size, leverage and profitability on the Earnings Response Coefficient. Earnings Response Coefficient (ERC) or earnings response coefficient is a quantity that shows the relationship between profits and share prices. Research on ERC is developing quickly and is interesting to observe because ERC is useful for investors as a research model to determine the market reaction to information on a company's earnings, so that it can be seen how likely the stock price will respond to information on the company's earnings. The data used in this research is secondary data, namely in the form of financial reports of mining companies listed on the Indonesia Stock Exchange (BEI) during 2020-2022 which are accessed via www.idx.co.id and each company's website as well as daily share price data. which is accessed via Yahoo Finance. The population in this research is mining sector companies listed on the Indonesia Stock Exchange (BEI) during the 2020-2022 period. The analytical tool used is multiple linear regression analysis with the SPSS 25 program. The results of hypothesis testing show that firm size has a positive and significant effect on the earnings response coefficient, leverage has no significant effect on the earnings response coefficient, and profitability has a positive and significant effect on the earnings response coefficient.
Analisis Perkembangan Pinjaman Online Di Era Revolusi Industri 4.O Pada Mahasiswa Gen Z Universitas Nusa Cendana Kupang Yerisonsianus Peron; Fransina W. Ballo; Novi Theresia Kiak
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i2.351

Abstract

This research aims to analyze the influence of Lifestyle, Needs and Access to Financial Institutions on Online Loans among GEN-Z students at Nusa Cendana University, Kupang. This research uses quantitative methods with a quantitative descriptive approach. Determining the sample in this study used a purposive sampling method. The number of samples in this study was 100 samples and was determined based on the Slovin formula. The data collection technique used a questionnaire distributed to all students at Nusa Cendana University, Kupang. Data analysis used in this research is data quality test (validity test and reliability test), classic assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis test (t test and f test) and determination test (R2). The results of the research state that variable X1 has no effect on variable Y, variable X2 has an effect on variable Y and variable X3 has an effect on variable Y. Variables X1,
Analisis Pengelolaan Barang Milik Daerah Pada Badan Pengelolaan Keuangan Dan Pendapatan Daerah (BPKPD) Di Kabupaten Malaka Virgilius Gracelio Seran; Petrus E. De Rosari; Cicilia A. Tungga
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i2.352

Abstract

This study aims to describe the management of regional property at the Regional Financial and revenue management agency (BPKPD) in Malaka Regency. The method used is qualitative with a qualitative descriptive approach involving the head of the asset sector I and the head of the security sub-sector from BPKPD Malaka Regency. This research focuses on the management of regional property at BPKPD Malaka Regency, using data collection techniques in the form of observation, interviews, and documentation which are analyzed using the Miles and Huberman model analysis technique. The results of this study indicate that the management of regional property at BPKPD Malaka Regency has been carried out properly, starting from planning needs and budgeting, procurement, use, utilization, security and maintenance, valuation, handover, deletion, destruction, administration and supervision and control guidance. In addition, the management carried out by the asset sector at BPKPD as an assistant manager is in accordance with the procedures for the regional property management cycle stipulated in Permendagri No. 19 of 2016 concerning guidelines for managing regional property, but not all have been carried out optimally, such as the delay in submitting reports at the user of goods (OPD) level, the utilization of regional property by BPKPD Malaka Regency which is only limited to the utilization of security leases carried out by BPKPD Malaka Regency does not carry out legal security.
Pengaruh Loan To Value (LTV) dan Shock Variabel Makroekonomika terhadap Industri Properti di Indonesia Yustina Irmiyanti Mamir Tanar; Fransina W. Ballo; Cicilia A. Tungga
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 2 (2024): April : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i2.353

Abstract

This research aims to determine the influence of Loan To Value (LTV), BI Rate and Exchange Rate on Residential Property Sales. This type of research is quantitative research with secondary data in the form of Loan To Value, BI Rate, Exchange Rates and Residential Property Sales data. The data analysis technique used is SPSS. .The results of this research show that LTV, BI Rate and Exchange Rate simultaneously influence Residential Property Sales with a significance of 0.004 < 0.05. Meanwhile, partially LTV has a positive effect on Residential Property Sales with a significant value of 0.897, BI Rate has a positive effect on Residential Property Sales with a significant value of 0.173 and the Exchange Rate has a positive effect on Residential Property Sales with a significant value of 0.001. With the results achieved, namely LTV, BI Rate and Exchange Rate, they play an important role in the sale of Residential Property. For related agencies, it is better to improve their performance to improve the quality of Residential Property Sales.

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