cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
M. Miftach Fakhri
Contact Email
fakhri@diginus.id
Phone
+6282296263711
Journal Mail Official
andika.isma@unm.ac.id
Editorial Address
Antang, Makassar, South Sulawesi, Indonesia
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Journal of Economics, Entrepreneurship, Management Business and Accounting
Published by Sakura Digital Nusantara
ISSN : 29853222     EISSN : 29853168     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Economics, Entreprenurship, Management Business and Accounting (JEEMBA) mencakup bidang ekonomi dan keuangan, manajemen bisnis dan akuntansi khususnya bidang akuntansi, manajemen, pasar modal, hukum bisnis, perpajakan, sistem informasi, serta bidang ekonomi dan keuangan lainnya. JEEMBA adalah sebuah jurnal nasional elektronik yang menyediakan forum untuk menerbitkan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi terbaru terkait manajemen, akuntansi dan ekonomi. Jurnal ini mencakup artikel penelitian asli, artikel ulasan, dan komunikasi singkat, termasuk: Akuntansi keuangan Akuntansi sektor publik Auditing Perpajakan Sistem informasi akuntansi Manajemen keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Perilaku Organisasi, Tata kelola perusahaan, Manajemen Strategis, Manajemen operasi, Kebijakan publik, Manajemen akunting, Pendidikan Manajemen, Manajemen Syariah, Manajemen Pariwisata, Manajemen Hijau, Kewiraswastaan
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 2 No 2 (2024): Volume 2, Issue 2, May 2024" : 5 Documents clear
The Impact of Innovation Strategies on Competitive Advantage: The Role of Students in the Digital Creative Industry during Industry 5.0 Dewantara, Hajar; Hafish, Muhammad; Pranata, Muhammad Aldi; Fitriah R, Ulfa
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 2 (2024): Volume 2, Issue 2, May 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i2.358

Abstract

The purpose of this study is to analyze the impact of innovative strategies on the competitiveness of creative industry businesses in the Industry 5.0 era. This study aims to analyze the impact of innovative strategies on the competitiveness of creative industry businesses in the Industry 5.0 era, as well as explore the role of students in supporting innovation in the sector. The role of teachers in encouraging innovation in a particular sector. The analysis method used is a quantitative descriptive approach with data collection. The analysis method used is a quantitative descriptive approach with data collection. through a survey of students working in the digital creative industry. The results showed that innovation strategies, including new product/service development, process innovation, and function modification, have a significant influence in creating sustainable competitive advantages for companies. Students, as a young generation who are educated and familiar with technology, have great potential to contribute to innovation in the digital creative industry through fresh mindsets, openness to new ideas, and responsiveness to change.
Assessing the Impact of Environmental Waste Policies on Manufacturing Industry Practices Adi, A. Nur As; Mutia, Anis; Rahmawati, Rahmawati; Abu, Ilham
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 2 (2024): Volume 2, Issue 2, May 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i2.359

Abstract

This study aims to evaluate the effect of waste management policies on manufacturing industry practices in Makassar City. This policy was implemented to regulate the disposal, treatment and recycling of industrial waste to reduce negative impacts on the environment and public health. Although this policy has been implemented, there are challenges in its implementation, such as technological limitations, high implementation costs, and lack of coordination between government agencies and industries. Qualitative methods were used in this study, with in-depth interviews with government representatives, industry managers, and affected communities. The results show that this policy has encouraged some industries to adopt environmentally friendly technologies, but there are still significant barriers that hinder the full effectiveness of this policy. To improve the effectiveness of the policy, recommendations include improved access to technology, more consistent enforcement of regulations, public education, and financial and infrastructure support. This research provides valuable insights for policy makers and industry practitioners in developing more effective and sustainable waste management strategies.
The Relationship Between Knowledge and Digital Utilization in the Culinary Sector: An SMEs Perspective Nurfaiza, Ayu Hasra; Nazhmi, Muh. Rayhan Akmal; Alisyahbana, Andi Naila Quin Azisah; Adio, Matthew Olufemi
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 2 (2024): Volume 2, Issue 2, May 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i2.360

Abstract

This study discusses the influence of knowledge of MSME actors in the use of digitalization in the culinary industry in Makassar City. This study aims to determine and analyze how socialization and interaction affect the knowledge of MSME actors and the extent to which this knowledge affects the use of digitalization in marketing. This research uses a quantitative approach and survey as a data collection method. The results showed that MSME players' knowledge of digitalization affects the utilization of digitalization in marketing, and socialization and interaction affect the knowledge of MSME players. This study hopes to contribute to the theoretical understanding of the factors affecting MSMEs and provide a basis for formulating more appropriate and effective strategies for MSME development.
The Role of Social Media in Digital Marketing in the Creative Industry case study on Aico Creative Indonesia Arwin, Sri Mega Wahyuni; Isra, Muhammad; Mutiara, Mutiara; Aras, Muhammad
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 2 (2024): Volume 2, Issue 2, May 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i2.362

Abstract

This study explores the role of social media in digital marketing at AicoCreative, a creative agency based in Makassar. Using a qualitative approach, data were collected through in-depth interviews and social media content analysis. The findings reveal that social media plays a crucial role in enhancing brand awareness, increasing audience engagement, and improving the effectiveness of marketing campaigns. Despite challenges such as algorithm changes, AicoCreative has successfully navigated these obstacles through adaptive strategies and in-depth data analysis. The study highlights the importance of flexibility and continuous learning in the ever-evolving digital landscape. Furthermore, the research underscores the value of social media as a powerful tool in building and maintaining a strong online presence, which is essential for sustaining competitive advantage in the creative industry. The insights provided by this study are particularly valuable for other creative agencies aiming to maximize their use of social media in digital marketing efforts. By understanding the strategies employed by AicoCreative, these agencies can better adapt to the dynamic nature of social media and leverage its potential to drive business success.
Production Management and Marketing Strategies for Enhancing Passion Fruit Syrup Sales: A Comprehensive Analysis Farhan, Resaldi; Candra, Veronica; Rachmadana, Satria Lintang
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 2 (2024): Volume 2, Issue 2, May 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i2.440

Abstract

The production of passion fruit syrup presents a promising business opportunity, especially given the growing consumer interest in healthy and natural beverages. Passion fruit syrup, made from fresh passion fruits, offers a unique, refreshing taste and is rich in vitamin C and antioxidants. This study, conducted as a case study on the Markisa Sunny business in Makassar, explores the production management functions, including organization, planning, control, and processing, alongside marketing strategies that focus on customer orientation, creativity, innovation, quality, and cost efficiency. The research aimed to analyze how these production management practices and marketing strategies can enhance sales. The study employed a descriptive qualitative method, with data gathered from the business owner and all employees at Markisa Sunny. The results provide insights into the production management and marketing strategies utilized by Markisa Sunny, offering practical guidance for improving product sales and business performance.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol 3 No 3 (2025): Volume 3, Issue 3, September 2025 Vol 3 No 2 (2025): Volume 3, Issue 2, May 2025 Vol 3 No 1 (2025): Volume 3, Issue 1, January 2025 Vol 2 No 3 (2024): Volume 2, Issue 3, September 2024 Vol 2 No 2 (2024): Volume 2, Issue 2, May 2024 Vol 2 No 1 (2024): Volume 2, Issue 1, January 2024 Vol 1 No 3 (2023): Volume 1, Issue 3, September 2023 Vol 1 No 2 (2023): Volume 1, Issue 2, May 2023 Vol 1 No 1 (2023): Volume 1, Issue 1, January 2023