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Journal of Economics, Entrepreneurship, Management Business and Accounting
Published by Sakura Digital Nusantara
ISSN : 29853222     EISSN : 29853168     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Economics, Entreprenurship, Management Business and Accounting (JEEMBA) mencakup bidang ekonomi dan keuangan, manajemen bisnis dan akuntansi khususnya bidang akuntansi, manajemen, pasar modal, hukum bisnis, perpajakan, sistem informasi, serta bidang ekonomi dan keuangan lainnya. JEEMBA adalah sebuah jurnal nasional elektronik yang menyediakan forum untuk menerbitkan artikel penelitian asli, artikel review dari kontributor, dan berita teknologi terbaru terkait manajemen, akuntansi dan ekonomi. Jurnal ini mencakup artikel penelitian asli, artikel ulasan, dan komunikasi singkat, termasuk: Akuntansi keuangan Akuntansi sektor publik Auditing Perpajakan Sistem informasi akuntansi Manajemen keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Perilaku Organisasi, Tata kelola perusahaan, Manajemen Strategis, Manajemen operasi, Kebijakan publik, Manajemen akunting, Pendidikan Manajemen, Manajemen Syariah, Manajemen Pariwisata, Manajemen Hijau, Kewiraswastaan
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 64 Documents
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Big Five Personality and Workplace Emotions An Integrative Systematic Review Rosmawati, Rita; Ahman, Eeng; Sojanah, Janah
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 2 (2026): Volume 4, Issue 2, March 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i1.924

Abstract

Purpose – This study systematically reviews empirical research on the relationship between Big Five personality dimensions and workplace emotions over the past decade, proposes an integrative conceptual framework, and identifies directions for future research. Design/methodology/approach – A Systematic Literature Review (SLR) approach was employed following PRISMA guidelines across four stages: identification, screening, eligibility assessment, and inclusion. Searches were conducted on Scopus, ScienceDirect, SpringerLink, Taylor & Francis Online, and Google Scholar using Boolean keyword combinations. A structured quality appraisal rubric was applied to all eligible articles by two independent reviewers. Finding/Results – From 458 identified articles, 19 met all inclusion criteria. Thematic synthesis reveals consistent patterns: neuroticism is the strongest predictor of negative workplace emotions (stress, anxiety, burnout) mediated by maladaptive emotion regulation; extraversion and agreeableness consistently associate with positive emotions and prosocial interpersonal quality; conscientiousness functions as an emotional buffer, and is the strongest predictor of job performance; and openness to experience supports emotional flexibility, particularly in dynamic environments. Emotion regulation and emotional labor serve as the primary mediating mechanisms. Affective events theory is confirmed as a robust framework for understanding personality–emotion linkages at work. Originality/Value – This study contributes an integrative conceptual framework linking Big Five traits, emotion regulation strategies, and workplace emotional outcomes, with contextual factors as moderators. Practical implications are provided for personnel selection, employee development, and organizational well-being interventions.
Sustainable Digital Marketing Drives Consumer Engagement: The Mediating Role of Customer Trust in Indonesian Local Brands Herdiyana, Andi Raina Ananda; Hamzah, Baginda; Yolanda, Audrey Michelle Wenny
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 2 (2026): Volume 4, Issue 2, March 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i1.967

Abstract

Purpose – This study aims to examine the mediating role of customer trust in the relationship between sustainable digital marketing (SDM) practices and customer brand engagement among Indonesian local brands. In particular, it investigates how key SDM dimensions, namely transparency and disclosure, social and environmental impact communication, and stakeholder engagement, influence engagement through the development of customer trust in digital contexts. Design/methodology/approach – A quantitative cross-sectional survey design was employed. Data were collected from 150 consumers who have prior experience interacting with Indonesian local brands and have been exposed to sustainability-related digital marketing content. The proposed relationships among the constructs were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Finding/Results – The findings indicate that all SDM dimensions have positive and significant effects on customer trust, with transparency and disclosure emerging as the most influential determinant. Customer trust also demonstrates a strong and significant effect on customer brand engagement. These results suggest that sustainability-oriented digital marketing practices contribute to engagement through the development of customer trust. Originality/Value – This study advances SDM by positioning customer trust as the central mechanism linking sustainability communication to engagement and provides empirical evidence that SDM operates as a credibility-based signaling system with asymmetric effects across its dimensions in an emerging market context.
Digital Marketing Strategy in Increasing Brand Awareness of MSME Local Products Yunianto Wibowo, Bagus; Adie Setyawan, Nanang; Fajar Wiedayanti, Destine
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 3 (2026): Volume 4, Issue 3, May 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i3.1013

Abstract

Purpose - This study aims to analyze the role of digital marketing strategies in increasing the brand awareness of local MSME products in the digital era and to provide effective strategy recommendations for business actors. Methodology - This study uses a descriptive qualitative approach by collecting data through in-depth interviews, observations, and documentation of MSME actors selected through purposive sampling. Data analysis was conducted using the Miles interactive model, with validation through the triangulation of sources and methods. Finding - Digital marketing has been proven to significantly contribute to increasing the brand awareness of MSMEs through five key elements: quality visual content, consistency of publications, active consumer interaction, use of digital platform features, and customer testimonials. Storytelling and product education approaches have also been proven to be more effective in increasing engagement than conventional promotions. However, limitations in digital literacy, technical capabilities, and time management remain major obstacles. Originality - This study integrates visual content analysis, branding consistency, interactivity, and storytelling as a qualitative framework for MSME digital marketing strategies and emphasizes digital human resource capacity building as a key factor for its successful implementation.
“I'm Gen Z—Can I Buy a House?” The Moderating Role of Sharia Risk Tolerance and Islamic Financial Planning in Homeownership Intention Models Umar, Ni'ma; Iskandar, Ahmad Syarief; Ishak, Ishak
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 3 (2026): Volume 4, Issue 3, May 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i3.1027

Abstract

Purpose – This study aims to investigate the impact of the reality of the gig economy, especially income volatility and the intensity of freelance work on the interest in home ownership among Generation Z and analyze the role of Islamic financial literacy and Islamic risk tolerance as protective mechanisms (moderation) amid economic uncertainty. Design/methodology/approach – Using a quantitative explanatory approach, primary data were collected through questionnaires from 160 Generation Z respondents who work as freelancers (gig workers) and are homeless, drawn through purposive sampling. The data were then analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method using SmartPLS 4.0 software.. Finding/Results – The test results demonstrate that access to Islamic financing, gig work intensity, housing affordability, Islamic financial literacy, Islamic consumption orientation, and perceived job security have a positive and significant influence on homeownership interest. Conversely, income volatility has a very significant negative impact on this interest. In terms of direct influence, Islamic financial planning and Islamic risk tolerance do not have a significant effect.  Originality/Value – This research fills a gap in the literature regarding barriers to home ownership for Gen Z gig workers, which has often been overlooked in mainstream economic studies. Its primary contribution lies in empirically testing Sharia Risk Tolerance as a crucial moderating mechanism that effectively neutralizes the negative impact of income volatility on long-term housing decisions.

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