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All Journal Jurnal Sains Sosio Humaniora Jurnal Abdimas Mandiri Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ekuilnomi Jurnal Ekonomi Indonesian Journal of Business Analytics (IJBA) Prapanca : Jurnal Abdimas International Journal of Economics, Business and Innovation Research Sasambo: Jurnal Abdimas (Journal of Community Service)
Bagus Yunianto Wibowo
Jurusan Administrasi Bisnis Politeknik Negeri Semarang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analysis of Mie Gacoan Customer Loyalty through Customer Experience and Perceived Quality Mellasan Ayuwardani; Bagus Yunianto Wibowo; Nanang Adie Setyawan
Jurnal Sains Sosio Humaniora Vol. 5 No. 2 (2021): Volume 5, Nomor 2, Desember 2021
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v5i2.16437

Abstract

Penelitian ini dilaksanakan untuk mengetahui loyalitas konsumen atau costumer loyalty pegunjung gerai Mie Gacoan melalui customer experience dan perceived quality di masa pandemi covid-19. Responden dalam penelitian ini adalah para pengunjung gerai Mie Gacoan dari pelajar maupun pekerja di kota semarang dengan sampel 100 responden dari keseluruhan populasi. Penelitian ini menggunakan alat analisis faktor konfirmatori dan maximum likehood estimation pada SEM (Structural Equations Modeling) dari paket statistik AMOS 24.0 (Analysis of Moment Structure). Teknik pengumpulan data menggunakan kuesioner dengan insidential sampling. Hasil estimasi parameter sesuai dengan hipotesis bahwa customer experience secara signifikan mempengaruhi costumer loyalty dengan nilai critical ratio (c.r) 4,666 dan P-Value ***, perceived quality berpengaruh positif terhadap costumer loyalty dengan nilai critical ratio (c.r) 5,926 dan P-Value ***. Dari penelitian ini dapat disimpulkan bahwa ditengah pandemi covid-19 saat ini para konsumen masih sangat antusias dan setia untuk datang membeli Mie Gacoan maupun pesan secara online walaupun banyak pesaing dalam bisnis kuliner sejenis.
Analisa Kepuasan Konsumen Gojek di Kota Semarang Melalui Service Quality, Customer Requirement, dan Technical Response Bagus Yunianto Wibowo; Mellasanti Ayuwardani; Nanang Adie Setyawan
Jurnal Sains Sosio Humaniora Vol. 6 No. 1 (2022): Volume 6, Nomor 1, Juni 2022
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v6i1.19395

Abstract

Gojek merupakan perusahaan teknologi yang bergerak di bidang jasa angkutan transportasi yang didirikan oleh Nadiem Makarim dan timnya pada tahun 2010 di Jakarta. Gojek memiliki tujuan memberikan kenyamanan terhadap pelanggan, namun fakta di lapangan menunjukkan masih banyak pelanggan mengeluh terkait kualitas layanan Gojek, mulai dari kedatangan driver tidak tepat pada waktu, driver serampangan, kenaikan harga jasa. Dalam hal ini untuk memberikan masukan terhadap pihak gojek sebagai sarana peningkatan kepuasan pelanggan, Responden dalam penelitian ini adalah para pengguna layanan Gojek dari mahasiswa maupun pekerja di kota semarang dengan sampel 100 responden dari keseluruhan populasi. Penelitian ini menggunakan teknik analisis faktor konfirmatori dan maximum likehood estimation pada SEM (Structural Equations Modeling) dari paket statistik AMOS 24.0 (Analysis of Moment Structure). Teknik pengumpulan data menggunakan kuesioner dengan insidential sampling. Hasil estimasi parameter sesuai dengan hipotesis bahwa Service Quality secara signifikan mempengaruhi Customer Satisfaction dengan nilai critical ratio (c.r) 3,471 dan P-Value ***, Customer Requirement berpengaruh positif terhadap Customer Satisfaction dengan nilai critical ratio (c.r) 3,639 dan P-Value ***, dan Technical Response berpengaruh positif terhadap Customer Satisfaction dengan nilai critical ratio (c.r) 4,177 dan P-Value ***. Dari penelitian ini dapat disimpulkan bahwa pasca pandemi covid-19 saat ini para konsumen masih sangat antusias untuk menggunakan jasa Gojek guna memudahkan keperluan sehari-hari.
The Influence of Entrepreneurial Mindset, Social Environment and Social Media on Entrepreneurial Interest of Semarang State Polytechnic Students Misbakhul Arrezqi; Bagus Yunianto Wibowo; Nanang Adie Setyawan
Jurnal Sains Sosio Humaniora Vol. 6 No. 1 (2022): Volume 6, Nomor 1, Juni 2022
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v6i1.19396

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui dan menganilisis pengaruh mindset wirausaha, lingkungan pergaulan dan media sosial terhadap minat berwirausaha mahasiswa politeknik negeri semarang. Responden dalam penelitian ini adalah para mahasiswa politeknik negeri semarang dengan sampel 100 responden dari keseluruhan populasi. Penelitian ini menggunakan alat analisis faktor konfirmatori dan maximum likehood estimation pada SEM (Structural Equations Modeling) dari paket statistik AMOS 24.0 (Analysis of Moment Structure). Teknik pengumpulan data menggunakan kuesioner dengan insidential sampling. Hasil estimasi parameter sesuai dengan hipotesis bahwa mindset wirausaha secara signifikan mempengaruhi minat berwirausaha dengan nilai critical ratio (c.r) 3,194 dan P-Value 0,001, Lingkungan pergaulan berpengaruh positif terhadap minat berwirausaha dengan nilai critical ratio (c.r) 3,179 dan P-Value 0,001, Sosial Media berpengaruh positif terhadap minat berwirausaha dengan nilai critical ratio (c.r) 4,366 dan P-Value ***. Hasil penelitian ini menunjukkan pengaruh positif dan signifikan antara mindset wirausaha, lingkungan pergaulan, dan media sosial terhadap minat berwirausaha mahasiswa.
PELATIHAN PENDAFTARAN IZIN USAHA BERBASIS RESIKO BAGI KPM PKH GRADUASI DI KECAMATAN SURUH Bagus Yunianto Wibowo; Nanang Adie Setyawan
Jurnal Abdimas Mandiri Vol. 6 No. 2
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v6i2.2286

Abstract

Pelatihan pendaftaran izin usaha berbasis resiko bagi usaha mikro kecil di Kecamatan Suruh melalui Sistem Online Single Submission (OSS) berdasarkan Peraturan Pemerintah Nomor 24 Tahun 2018 ini, berangkat dari kurangnya sosialisasi dan edukasi kepada KPM PKH (Program Keluarga Harapan) Graduasi. Pelaksanaan pengabdian masyarakat dalam bentuk pelatihan mendapatkan legalitas usaha mikro kecil dan menengah kepada sejumlah 20 Penerima manfaat dari Program Keluarga Harapan. Pengabdian masyarakat ini bertujuan untuk meningkatkan kesadaran hukum pelaku UMKM untuk mengurus legalitas usahanya di tengah pandemi covid-19. Metode peningkatan kesadaran hukum dengan memberikan pelatihan. Adapun materi sosialisai meliputi UU No. 20 Tahun 2008 tentang UMKM dan Perpres No 98 Tahun 2014, Peraturan Pemerintah Nomor 24 Tahun 2018 tentang Pelayanan Perizinan Berusaha Terintegrasi Secara Elektronik/Online Single Submission (OSS). Pelaku Usaha Mikro, Kecil, dan Menengah sebagai salah satu pelaku pembangunan ekonomi di daerah perlu diberdayakan melalui pengembangan sumber daya manusia, dukungan permodalan, produksi dan produktifitas, perlindungan usaha, pengembangan kemitraan, jaringan usaha dan pemasaran serta legalitas usahanya melalui Online Single Submission (OSS). Hasil pelatihan menunjukkan peningkatan pemahaman dan kesadaran hukum UMKM untuk mengurus legalitas usahanya.Kata Kunci : Pelatihan, Legalitas, NIB (Nomor izin Berusaha), KPM PKH Graduasi, Covid-19
The Influence of Perception of The Quality of The Charter Bus Fleet And Perception of Travel Service Quality Towards Customer Decision To Use PO Nabaru Jasa Trans Tourism Bus Service in Semarang City Bagus Yunianto Wibowo
Al-Kharaj: Journal of Islamic Economic and Business Vol 4, No 1 (2022)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.775 KB) | DOI: 10.24256/kharaj.v4i1.3741

Abstract

AbstractThe purpose of this research is to analyze the influence of perception of tourism bus fleet quality (X1) and perception of the quality of travel services (X2) on customer decision (Y) using Nabaru Jasa Trans tourism bus company in Semarang City. The methods of data collecting was conducted by observation and questionnaire. The questionnaire used semantic differential numeric scale with 10 rating score. The sampling technique used was saturated sampling or census with a total of 100 respondents. The analysis methods used were validity test, reliability test, descriptive analysis, normality test, multicollinearity test, heterokedasticity test, linearity test, multiple linear regression analysis, t test, F test, and coefficient of determination. The result of this research shows that perceived bus service quality and perceived travel quality simultaneosly influences significantly on customer decision to use Nabaru Jasa Trans tourism bus company in Semarang City.  Keyword: Tourism Buses, Travel Services, Customer Decision
The Influence of Market Orientation and Entrepreneurship Orientation on Marketing Performance of Culinary SME`s in Semarang City Misbakhul Arrezqi; Bagus Yunianto Wibowo
Al-Kharaj: Journal of Islamic Economic and Business Vol 3, No 2 (2021)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (636.844 KB) | DOI: 10.24256/kharaj.v3i2.3743

Abstract

This study analyzes the effect of market orientation and entrepreneurial orientation on the marketing of culinary micro, small and medium enterprises (SME`s) in Semarang City. The aim of this research is: (1) Determine the effect of market orientation on market efficiency (2) Determine the effect of business orientation on market efficiency. By using quantitative descriptive research, the sampling technique used in this research is saturated sampling method. The data obtained in this study were obtained by distributing questionnaires to 100 culinary MSME respondents registered in the city of Semarang. SEM Paket Amos 24.0 is used as an analytical tool. The results of the research obtained are (1) Marketing orientation has a positive and significant effect on the performance of MSME culinary marketing (2) Entrepreneurial orientation has a positive and significant effect on the performance of MSME culinary marketing.
Factors Influence Interest in Entrepreneurship Semarang State Polytechnic Student Nanang Adie Setyawan; Bagus Yunianto Wibowo
Al-Kharaj: Journal of Islamic Economic and Business Vol 4, No 1 (2022)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (648.83 KB) | DOI: 10.24256/kharaj.v4i1.3710

Abstract

This study aims to determine the factors that influence interest in entrepreneurship which consists of entrepreneurial mindset, environment and the influence of social media on Semarang State Polytechnic students. Respondents in this study were students of Semarang State Polytechnic with a sample of 100 respondents from the entire population. This study uses a confirmatory factor analysis tool in the SEM of the AMOS 24.0 statistical package. The data collection technique used a questionnaire with incidental sampling and snow ball sampling, namely students who were met and had run entrepreneurship or had participated in entrepreneurship studies and forwarded it to their friends according to the criteria. The results of parameter estimation are consistent with the hypothesis that entrepreneurial mindset significantly influences entrepreneurial interest with a critical ratio (c.r) value of 3.194 and a P-Value of 0.001, Environment has a positive effect on entrepreneurial interest with a critical ratio value (c.r) of 3.179 and a P-Value of 0.001, Social The media has a positive effect on entrepreneurial interest with a critical ratio (c.r) of 4.366 and P-Value ***. The results of this study indicate a positive and significant influence between entrepreneurial mindset, environment, and social media on students' interest in entrepreneurship. Kata Kunci: Minat Berwirausaha, Media Sosial, Pola Pikir Wirausaha, Lingkungan.
Quality of Online Learning Services in Graphic Design And Publishing Courses During The Covid-19 Pandemic Bagus Yunianto Wibowo; Mellasanti Ayuwardani
Al-Kharaj: Journal of Islamic Economic and Business Vol 3, No 2 (2021)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.814 KB) | DOI: 10.24256/kharaj.v3i2.3748

Abstract

The Covid-19 pandemic that has hit the entire world has caused all activities to be carried out online (online) including learning activities. Experience is lacking and is something that is still unfamiliar in Indonesia in conducting online learning,  causing several obstacles and difficulties in delivering learning optimally, especially in practical courses.  The problem of this research is "How is the Quality of Online Learning Services  in Graphic Design and Publishing Courses  during the Covid-19 Pandemic". The purpose of this research is the development of a conceptual integration model in the quality of online learning services  expected by students. The sample size of this study was 21 respondents. The method of data collection is done by providing a list of questions using Google Form.  Reliability results are considered good enough; Responsiveness, Assurance and Attention are considered good; Direct Evidence (Tangible) has not been good.  The conclusion in this study was obtained to conclude that the limited facilities and infrastructure and costs owned by students in conducting practical lectures   online during the COVID-19 pandemic caused many obstacles in carrying out a quality online service process.
DEVELOPING ENTREPRENEURIAL INTEREST TO INCREASE BUSINESS PRODUCTIVITY THROUGH ENTREPRENEURIAL SELF-EFFICACY AND ENTREPRENEURSHIP TRAINING Bagus Yunianto Wibowo; Nanang Adie Setyawan
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to identify entrepreneurial desire and entrepreneurial productivity among Semarang State Polytechnic students after post-covid-19. Respondents in this study were 100 Semarang State Polytechnic students who own businesses. This study used confirmatory factor analysis and maximum likelihood estimation in SEM (Structural Equation Modeling) from the AMOS 24.0 statistical software package (Structural Moment Analysis). The data collection technique used questionnaires with different semantic scales. The results of parameter estimation are in accordance with the hypothesis that entrepreneurial knowledge has a significant effect on business preference with a normalised coefficient estimate of 0.586 and a P-Value of ***, and entrepreneurial training has a positive effect on business preference with a normalised coefficient estimate of 0.470 and a P-Value of *** and entrepreneurial interest has a significant effect on business productivity with a normalised coefficient estimate of 1.007 and a P-Value of ***. From this study, it can be concluded that in the current post- covid-19 context, students who are engaged in the startup world need to increase their education and understanding of entrepreneurship, especially in this time of great need. There must be innovation so that they can survive and develop in a better direction along with the times.
Digital Marketing of Brand Awareness (At Daikin Kota Semarang) Bagus Yunianto Wibowo; Misbakhul Arrezqi
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3755

Abstract

This research aims to analyze the influence of Digital Marketing (X) on Brand Awareness (Y) on consumers of Daikin in Semarang City. The data collection method used in this research were questionnaires and literature study. The questionnaires used a Semantic.  Differencial scale with a 10-point scale and the sample collecting method used was convenience random sampling on 100 consumers product in Semarang City. The data analysis method used were test of validity, reliability test, the coefficient determination, and t test. The results of the Digital Marketing variable (X) have a significant effect on Brand Awareness (Y).
Co-Authors Andi - Setiawan Destine Fajar Wiedayanti Evinta Amalia Nurhidayah Irawan Malebra Irin Mirrah Luthfia Kusmayadi Lastri Sagita Mellasan Ayuwardani Mellasanti Ayuwardani Mellasanti Ayuwardani Misbakhul Arrezqi Misbakhul Arrezqi Mona Inayah Pratiwi Nanang Adie Setyawan Novitasari Eviyanti Puji Wahyuningrum Riyadi Riyadi Saptianing Saptianing Sinar Hubtrian Ade Vinda Setya Kartika