Article Per Year (5 Year)
p-Index From 2021 - 2026
1.829
P-Index
This Author published in this journals
All Journal Admisi dan Bisnis Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Indonesian Journal of Business Analytics (IJBA) Prapanca : Jurnal Abdimas Technology and Society Perspectives (TACIT) International Journal of Economics, Business and Innovation Research Sasambo: Jurnal Abdimas (Journal of Community Service)
Bagus Yunianto Wibowo
Jurusan Administrasi Bisnis Politeknik Negeri Semarang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
The Influence of Perception of The Quality of The Charter Bus Fleet And Perception of Travel Service Quality Towards Customer Decision To Use PO Nabaru Jasa Trans Tourism Bus Service in Semarang City Bagus Yunianto Wibowo
Al-Kharaj: Journal of Islamic Economic and Business Vol 4, No 1 (2022)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (461.775 KB) | DOI: 10.24256/kharaj.v4i1.3741

Abstract

AbstractThe purpose of this research is to analyze the influence of perception of tourism bus fleet quality (X1) and perception of the quality of travel services (X2) on customer decision (Y) using Nabaru Jasa Trans tourism bus company in Semarang City. The methods of data collecting was conducted by observation and questionnaire. The questionnaire used semantic differential numeric scale with 10 rating score. The sampling technique used was saturated sampling or census with a total of 100 respondents. The analysis methods used were validity test, reliability test, descriptive analysis, normality test, multicollinearity test, heterokedasticity test, linearity test, multiple linear regression analysis, t test, F test, and coefficient of determination. The result of this research shows that perceived bus service quality and perceived travel quality simultaneosly influences significantly on customer decision to use Nabaru Jasa Trans tourism bus company in Semarang City.  Keyword: Tourism Buses, Travel Services, Customer Decision
Digital Marketing of Brand Awareness (At Daikin Kota Semarang) Bagus Yunianto Wibowo; Misbakhul Arrezqi
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3755

Abstract

This research aims to analyze the influence of Digital Marketing (X) on Brand Awareness (Y) on consumers of Daikin in Semarang City. The data collection method used in this research were questionnaires and literature study. The questionnaires used a Semantic.  Differencial scale with a 10-point scale and the sample collecting method used was convenience random sampling on 100 consumers product in Semarang City. The data analysis method used were test of validity, reliability test, the coefficient determination, and t test. The results of the Digital Marketing variable (X) have a significant effect on Brand Awareness (Y).
Pendampingan Legalitas UMKM PKH Graduasi Melalui Sistem Online Single Submission di Kecamatan Suruh Nanang Adie Setyawan; Bagus Yunianto Wibowo; Lastri Sagita
Prapanca : Jurnal Abdimas Vol. 2 No. 1 (2022): Prapanca: Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.047 KB) | DOI: 10.37826/prapanca.v2i1.229

Abstract

Legal assistance regarding the Registration of Micro Small Business Permits in sub-districts is ordered through the Online Single Submission (OSS) System based on Government Regulation Number 24 of 2018, departing from the lack of socialization and education for PKH (Family Hope Program) Graduation SME’s actors. Implementation of community service in the form of micro, small and medium legal assistance to a number of 20 beneficiaries of the Family Hope Program. This community service aims to increase legal awareness of SME’s actors to take care of the legality of their business. Method of increasing legal awareness by providing assistance. The material for socialization includes Law no. 20 of 2008 concerning SME’s and Presidential Regulation No. 98 of 2014, Government Regulation Number 24 of 2018 concerning Integrated Electronic Business Licensing Services or (OSS). Micro, Small and Medium Enterprises as one of the actors of economic development in the regions need to be empowered through human resource development, capital support, production and productivity, business protection, partnership development, business networks and marketing as well as business legality through (OSS). ). The results of the mentoring show an increase in understanding and legal awareness of SME’s to take care of the legality of their business. Keywords: Mentoring, Legality, NIB (Business Permit Number), PKH Graduation
The Influence Of Influencer Endorsement And Brand Image On Purchasing Intentions Gen Y And Z Bagus Yunianto Wibowo; Riyadi; Saptianing Saptianing; Puji Wahyuningrum
International Journal of Economics, Business and Innovation Research Vol. 2 No. 01 (2023): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the influence of influencer endorsement (X1) and brand image (X2) on purchase intention (Y) at Y and Z generation consumers of Erigo products in Semarang City. The data collection method used in this research were questionnaires and literature study. The questionnaires used a Semantic Differencial scale with 10-point scale and the sample collecting method used was convinience random sampling on 100 Y generation consumers and Z generation of Erigo product in Semarang City. The data analysis method used were test of validity, reliability test, three box method test, classic assumption test, multiple linear regression, F test, the coefficient determination, and t test. Based on calculations using IBM SPSS 26 version software, the result of this research showed that the regression equation Y = 0.583 + 0.306X1 + 0.746X2. In addition, the F test result of 519,789 was bigger than F table which was 3,09. Similarly to the F test, the t test result was bigger than t table and had a significance value less than 0,05. So, it can be concluded that influencer endorsement (X1) and brand image (X2) had a significant influence on purchase intention (Y). The most influential variable is brand image (X2)
The Role Of Product Quality, Quality Of Human Resources, And Corporate Culture In Improving Company Performance Through Business Strategy Bagus Yunianto Wibowo; Sinar Hubtrian Ade; Evinta Amalia Nurhidayah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 6 No. 2 (2024): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i2.5151

Abstract

This study aims to analyze of product quality, human resource (HR) quality, and company culture on business strategy. As well as the influence of product quality, quality of HR, corporate culture, and business strategy at company performance. The population in this study is the manager of micro units for the 2021-2022 period which amounted to 147 with a sample using a population of 147 respondents and the data processed amounted to 102 respondents. Analyzer using SEM (structure equations modeling) The results of investigation prove that product quality has a sign on business strategy. HR quality has a sign on business strategy. Corporate culture does not affect business strategy. The quality of the product does not affect the performance of the enterprise. The HR quality does not affect company performance. Corporate culture has a sign effect in company performance and business strategy has a sign effect on company performance
Pelatihan Manajemen K3 Dan Penerapannya Sebagai “Value Co-Creation” Di Masa Pandemik Covid-19 (Studi Kasus Pada Pangkas Rambut Madura Di Kota Semarang) Andi Setiawan; Mellasanti Ayuwardani; Bagus Yunianto Wibowo; Irawan Malebra
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 4 No. 1: February 2022
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v4i1.605

Abstract

Usaha Pangkas Rambut Madura telah menjadi ikonik “Migrant Family Entrepreneurship” di Indonesia. Kehadiran mereka telah menjadi kekuatan ekonomi kerakyatan yang tangguh dan mandiri. Pandemi COVID-19 telah mempengaruhi pendapatan sector jasa termasuk usaha Pangkas Rambut Madura yakni 90,90%. Kegiatan pengabdian ini bertujuan memberikan solusi atas dampak pandemic dengan pelatihan manajemen kesehatan dan keselamatan kerja (k3) dan penerapannya sebagai “Value Co-Creation”. Kegiatan pengabdian ini melibatkan tiga mitra Usaha Pangkas Rambut Madura di Kota Semarang. Metode yang digunakan pada kegiatan pengabdian adalah pelatihan dan pemberian alat Manajemen Keselamatan dan Kesehatan Kerja (K3) serta IPTEK. Instrumen evaluasi kegiatan pengabdian dengan penyusunan kuesioner yang mengukur kinerja pelaksanaan program pelatihan, sedangkan instrument kinerja pemasaran dipergunakan untuk mengukur dampak positip bagi tiga mitra pengabdian. Hasil kegiatan pengabdian menunjukkan pertama, perilaku mitra pengabdian semakin patuh melaksanakan protocol Kesehatan. Kedua, mitra pengabdian mampu praktik manajemen K3. Ketiga, Mereka memasukan konsep penciptaan Value Co-Creation dalam praktik bisnis mereka. Keempat, mereka mampu meningkatkan kinerja usaha dengan praktik manajemen K3 dan konsep penciptaan Value Co-Creation. K3 Management Training and Its Application as "Value Co-Creation" During the Covid-19 Pandemic (Case Study on Madura Barbershop in Semarang City)  The Madura Barbershop has become an iconic “Migrant Family Entrepreneurship” in Indonesia. Their presence has become a strong and independent people's economic force. The COVID-19 pandemic has affected the revenue of the service sector, including the Madura Barbershop business, which is 90.90%. This service activity aims to provide solutions to the impact of the pandemic with occupational Health, Safety and Environment (HSE) management training and its application as "Value Co-Creation". This service activity involves three partners of the Madura Barber Shop in Semarang City. The method used in service activities is training and providing management tools for Occupational Health, Safety and Environment (HSE) and science and technology. The instrument for evaluating service activities is by compiling a questionnaire that measures the performance of the implementation of the training program, while the marketing performance instrument is used to measure the positive impact for the three service partners. The results of service activities show that first, the behavior of service partners is increasingly obedient in implementing the Health protocol. Second, service partners are able to practice HSE management. Third, they incorporate the concept of Value Co-Creation in their business practices. Fourth, they are able to improve business performance with HSE management practices and the concept of Value Co-Creation.    
Building Brand Image through Social Media Marketing and Service Quality to Improve Marketing Perfomance Destine Fajar Wiedayanti; Karnowahadi; Bagus Yunianto Wibowo; Subandi
Admisi dan Bisnis Vol. 26 No. 2 (2025): JUNI 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v26i2.6204

Abstract

Marketing by utilizing internet media or electronic marketing (e-marketing) has increased significantly. This is supported by technological developments that are growing rapidly because of the internet which helps make it easier to find information, communicate without limits, and distance. This study aims to determine how the Effect of Social Media Marketing and Service Quality on Brand Image in Food Processed MSMEs in Semarang City. While the sampling technique used in this research is the Purposive Sampling Method. The number of research samples was 100 samples from the total population of respondents. This research technique uses two approaches: 1). Confirmatory factor analysis, on Structural Equation Modeling (SEM); and 2). Regression Weight on Structural Equation Modeling (SEM). The model output in this study can make a positive contribution to Food Processed MSMEs in Semarang City in an effort to realize the continuity and sustainability of their business in marketing performance, both in the form of managerial implication suggestions and formulation of scientific articles and measurement instruments. Managerial advice is aimed at food processing MSMEs in formulating strategies to maintain their business so that consumers come back to buy food processing MSME products.   Pemasaran dengan media internet atau electorinc marketing (e-marketing) mengalami peningkatan signifikan. Hal ini didukung oleh perkembangan teknologi yang semakin berkembang dengan pesat karena adanya internet yang membantu mempermudah mencari informasi, berkomunikasi tanpa batas, dan jarak. Penelitian ini bertujuan untuk mengetahui bagaimana Pengaruh Social Media Marketing dan Service Quality Terhadap Brand Image pada UMKM Olahan Pangan di Kota Semarang. Sedangkan Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Metode Purposive Sampling. Untuk jumlah sampel penelitian adalah 100 sampel dari total populasi responden. Teknik penelitian ini mengunakan dua pendekatan: 1). Confirmatory factor analysis, pada Structural Equation Modeling (SEM); dan 2). Regression Weight pada Structural Equation Modeling (SEM). Luaran model pada penelitian ini dapat memberikan konstribusi positif bagi UMKM Olahan Pangan di Kota Semarang dalam upaya untuk dapat mewujudkan continuity dan Sustainibility usaha mereka dalam kinerja pemasaran, baik dalam bentuk saran implikasi manajerial dan rumusan artikel ilmiah serta instrumen pengukuran. Saran manajerial ditujukan bagi UMKM Olahan Pangan dalam merumuskan strategi guna mempertahankan bisnisnya agar konsumen kembali lagi untuk membeli produk UMKM Olahan Pangan
The Influence of Digital Marketing and Social Media Marketing on Purchase Intention with Brand Awareness as Mediator Nanang Adie Setyawan; Bagus Yunianto Wibowo; Destine Fajar Wiedayanti
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5330

Abstract

Driven by the burgeoning influence of digital marketing and social media marketing on consumer behavior within the Indonesian restaurant sector, this study investigates their effect on purchase intention. The primary objective is to evaluate how these digital strategies affect consumer intent, both directly and through the mediating role of brand awareness. Utilizing a quantitative methodology and a cross-sectional survey design, the research gathered data from 200 patrons of prominent restaurants in Semarang City. The subsequent analysis was performed using Structural Equation Modeling (SEM) via IBM AMOS 24 software. The empirical results demonstrate that both digital marketing and social media marketing exert positive and significant effects on brand awareness and purchase intention, with social media marketing exhibiting a more pronounced influence. Additionally, brand awareness was found to significantly enhance purchase intention while functioning as a critical mediator between marketing efforts and consumer decisions. The study concludes that optimizing digital strategies, especially on social media, is vital for elevating brand visibility and stimulating consumer interest. These findings underscore the necessity for restaurant operators to craft interactive and pertinent digital content to maintain a competitive advantage in the modern digital marketplace.
Business Incubation Strategy of Information Technology in Stimulating Innovation and Supporting SME Growth in the Community Environment Sutrisno Sutrisno; Dwi Prastiyo Hadi; Prayitno; Bagus Yunianto Wibowo
Technology and Society Perspectives (TACIT) Vol 2 No 1 (2024): Research Article
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i1.144

Abstract

The growth of Micro, Small, and Medium Enterprises (MSMEs) has become a key driver of the economy in many countries, including Indonesia. MSMEs not only make significant contributions to job creation but also play a crucial role in supporting economic inclusion and reducing socio-economic disparities. This research aims to provide an in-depth understanding of the business incubation strategy of information technology and its impact on the growth of MSMEs in the community environment. This study utilizes a literature review method to compile a comprehensive understanding of the topic and gather data from Google Scholar for the years 1994-2023. The results of the study indicate that the business incubation strategy of information technology has significant potential in stimulating innovation and supporting the growth of Micro, Small, and Medium Enterprises (MSMEs) in the community environment. By providing access, training, collaboration, and appropriate financial support, MSMEs can more effectively utilize information technology to enhance their competitiveness and productivity.
Co-Authors Andi - Setiawan Destine Fajar Wiedayanti Destine Fajar Wiedayanti Dwi Prastiyo Hadi, Dwi Prastiyo Evinta Amalia Nurhidayah Irawan Malebra Karnowahadi Lastri Sagita Mellasanti Ayuwardani Misbakhul Arrezqi Nanang Adie Setyawan Prayitno Puji Wahyuningrum Riyadi Saptianing Saptianing Sinar Hubtrian Ade Subandi Sutrisno, Sutrisno