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Jurnal bintang manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Trianandra
ISSN : 29636035     EISSN : 29634830     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 18 Documents
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Search results for , issue "Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen" : 18 Documents clear
Pengaruh Social Media Marketing Dan Celebrity Endorser Terhadap Purchase Intention Dengan Brand Awareness Sebagai Variabel Intervening Sultan Hasan Nudin; R.A. Nurlinda
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1868

Abstract

The research objective was to determine the direct effect of social media marketing and celebrity endorsers on purchase intention, then to determine the direct effect of social media marketing, celebrity endorsers, brand awareness on purchase intention and the final objective is to determine the indirect effect of social media marketing, celebrity endorsers on purchase intention through brand awareness. Data collection was carried out through a survey with a questionnaire. Distribution of questionnaires using the Google form via social media. The population in this study are all people who know Erigo products. Questionnaires collected as many as 160 respondents. The sampling technique is non-probability with a purposive sampling procedure. In this study using a quantitative approach. The results of the research analysis, namely social media marketing, celebrity endorsers have a positive effect on purchase intention. social media marketing, celebrity endorser, brand awareness has a positive effect on purchase intention. Social media marketing has a positive effect on purchase intention through brand awareness and celebrity endorsers have a positive effect on purchase intention through brand awareness. The results of the study are expected to provide input to everyone to find out about social media marketing and celebrity endorsers which can increase product brand awareness and raise the intention to buy Erigo products.
Analisis Kinerja Unit Lost And Found Dalam Penanganan Bagasi Hilang Dan Rusak Maskapai Wings Air Di PT. Merpati Angkasa Abadi Bandar Udara Sultan Muhammad Kaharuddin III Sumbawa Faril Aditya Pratama; Febriansyah Ignas Pradana
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.1869

Abstract

This study was made to determine the performance of Lost and Found unit in handling lost and damaged baggage, which aims to analyze the performance of Lost and Found unit in handling lost and damaged baggage at PT Merpati Angkasa Abadi Sultan Muhammad Kaharuddin III Sumbawa Airport. The research method uses a qualitative method, namely with the stages of observation, interviews, and documentation. It is known that the Lost and Found unit of Wings Airline at PT Merpati Angkasa Abadi Sultan Muhammad Kaharuddin III Sumbawa Airport is not in accordance with the SOP (Standard Operational Procedure), and there are several things that must be further improved by the Lost and Found unit in the future in carrying out its duties and taking full responsibility for passenger inconvenience about problems regarding luggage. It is expected to improve the form and quality of better performance for lost and found unit officers in handling Wings Air airline passenger baggage in order to minimize and avoid baggage irregularities and things that harm for passengers.
Pengaruh Kepercayaan, Kemudahan, Brand Image Dan Kualitas Informasi Terhadap Keputusan Pembelian Pada Pengguna E-Commerce Shopee (Studi Kasus pada Pengguna Aplikasi Shopee di Kota Sukoharjo) Ana Dewi Marsalin; Christiawan Hendratmoko
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1870

Abstract

This study seeks to ascertain how Shopee's online purchase choice is influenced by trust, convenience, brand image, and quality of information. The research results were evaluated using a quantitative research methodology based on respondents' responses on a Likert scale. The population of this study is every resident of Sukoharjo City, the number of samples is 100 respondents, and the Cochran formula and purposeful sampling are used to select the sample. Instrument Test, Classical Assumption Test, and Multiple Regression Test are used as data analysis techniques in this study. Secondary data is collected from online sources, old research publications, and books that show consumer choices. The findings show that Trust, Convenience, Brand Image and Information Quality all have a large impact on purchasing decisions together (F test). Trust, Convenience, Brand Image, and Information Quality all have a significant effect on purchasing decisions, at least partially (t test). Trust, convenience, brand image, and information quality influence purchasing decisions by 64.3% and 35.7%, respectively, according to the results of data processing showing that the coefficient of determination (Adjusted R Square) is 0.643. This means that other variables not seen in this study determine 35.7% of the variance of the results
Analisis Manajemen Parking Stand Terhadap Keselamatan Pergerakan Pesawat Udara Di Bandara Udara Komodo Labuan Bajo Amri Feisal Darjami; Annike Resty Putrie
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1871

Abstract

Aviation safety, especially on the air side, is very important, so there is a need for supervision so that it can be maximized in maintaining the smooth running of activities on the apron, this has been regulated in Circular Letter Number 23 of 2011 concerning Improving Operational Safety at the Apron. One of the activities at Apron is the activity carried out by the Apron Movement Control Unit, namely determining the stand packing for the aircraft parking lot. Management Parking Stand which greatly determines safety in flight operations. Komodo Labuan Bajo Airport has 3 parking stands that are used for non-commercial planes such as private planes, private jets, however, all of these three parking stands cannot be used. from the parking stand because the wings between the two aircraft were too close or the sizes of the parking stands between A1, A2, and A3 were different sizes and the three parking stands are still actively used today. This study aims to determine parking stand management applied at Labuan Bajo Airport and parking stand management for the safety of aircraft movements at Komodo Labuan Bajo Airport.This study used a qualitative method with data collection methods in the form of observation, interviews, and documentation. Sources of data in this study were obtained from primary data and secondary data. This research was conducted from May to June 2023 at Labuan Bajo Airport.The results of this study Labuan Bajo Airport have 7 parking stands, of which 2 parking stands are used for garbarata, and 5 parking stands are used for remote and parking stands for charters where not many charter planes enter Labuan Bajo Airport and to maintain flight safety in determine the parking stand The AMC Unit is working according to the SOP that has been set. When there are planes that will be landing at the same time, the AMC Unit will ask the ATC for an estimate of the aircraft, then the AMC Unit will determine the parking stand based on the type of aircraft that will be landing, for parking stands 5 and 6 can be used for Boeing and Airbus aircraft, parking stand 3 is used for ATR type aircraft, and parking stands 6 and 7 can be used for Boeing or Airbus type aircraft.
Pengaruh Gaya Hidup, Online Customer Review Dan E-Wom Terhadap Keputusan Pengguna Aplikasi Ovo Di Solo Raya Cindy Dayinta Puspitasari; Ari Susanti
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1892

Abstract

This study aims to determine the analysis of the influence of lifestyle, OCR and E-WOM on the decisions of OVO application users. This research method is associative research where the research method is a quantitative approach. This study uses a questionnaire to share basic data. In this study, the population is all the people of Solo Raya and the research sample is 100 respondents, and the sampling method uses Purposive Sampling and uses the roscoe formula, the analytical method is assisted by SPSS version 25. The data analysis method uses Instrument Tests, Classical Assumptions tests, and Multiple Regression Tests. secondary data obtained from books that reveal user decisions, the internet and previous research journals. The results of this study conclude that simultaneously (F test) shows if there is a significant effect between lifestyle, OCR, and E-WOM on user decisions..
Strategi Promosi Terhadap Peningkatan Volume Penjualan Pada Toko Redjo AC Sukoharjo Hasanudin Hasanudin; Esti Dwi Rahmawati; Agus Suyatno
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1895

Abstract

The market for the need for electronic goods such as air conditioners is much sought after by the public, which is marked by the large number of dealers or electronics stores that sell air conditioners. This has the impact of causing competition between business actors to attract consumers to buy. In this study the method used by researchers used data collection methods through observation, interviews, and documentation directly in the field, with qualitative descriptive analysis techniques and SWOT analysis using SWOT matrix analysis tools. The purpose of this research is to find out the promotion strategy that is run by Redjo AC store and the right promotion strategy to use it. The right promotion strategy to be carried out by the Redjo AC Sukoharjo store is a direct marketing promotion strategy because it will make consumers feel served by their air conditioning needs, what consumers want will be what they want and will make consumers loyal and will recommend to others
Model Bisnis Platform Kecantikan Beaudy Sebagai Media Telekonsultasi Perantara Antara Consumer Dengan Klinik Kecantikan Evarianti Evarianti; Kustini Kustini
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1905

Abstract

Currently, the business platform model is experiencing rapid development, one of which is in the health sector. The purpose of establishing a platform is to make it easier for consumers to be able to exchange value with one another. The idea for the Beaudy beauty business platform model is to help customers solve their skin problems. Customers who have problems in conducting skin care consultations, starting from price consultations tend to be expensive and don't have time to go to a beauty clinic. So that the results of the validation of the solutions carried out to the informants were the idea of a Beaudy web-based beauty business platform model that could help and answer the problems they were experiencing. These results indicate that Beaudy can be an intermediary teleconsultation medium between consumers and beauty clinics.
Pengaruh Gaya Hidup Hedonisme Dan Promo Tanggal Kembar Terhadap Impulse Buying : Studi Kasus Pengguna Shopee Di Tangerang Selatan Nurul Eka Putri; Ambardi Ambardi
Jurnal Bintang Manajemen Vol. 1 No. 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1932

Abstract

This study was structured to determine the effect of the Hedonism Lifestyle and Twin Date Promos on Impulse Buying for Shopee users in South Tangerang. The method used in this study is a quantitative method with the type of associative descriptive research. This study uses primary data obtained by making questionnaires and then distributed to respondents who match the research criteria, the data is then analyzed using the classical assumption test and hypothesis testing. The statistical method in this study uses multiple linear regression analysis with the help of SPSS version 24. The results of this study indicate that there is a significant influence between the Hedonism Lifestyle and Twin Date Promo on Impulse Buying for Shopee users in South Tangerang.

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