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Contact Name
Gerry
Contact Email
gerry@stpmanado.ac.id
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+6282232222162
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Hospitality@stpmanado.ac.id
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Jl. Kampus STP Manado
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Sulawesi utara
INDONESIA
Hospitaliti
Published by Sekolah Tinggi Ilmu Pariwisata Manado
ISSN : -     EISSN : 29645174     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Hospitaliti adalah jurnal yang memuat hasil-hasil studi tentang perhotelan baik teori maupun praktek ataupun konsep perencanaan, pengelolaan dan pengembangan industrri perhotelan termasuk segala sesuatu yang berhubungan dengan oprasional industry perhotelan misalnya sistem informasi kantor depan, marketing, pemasaran hotel dan lain sebagainya. Semua konsep pengembangan tersebut diharapkan akan memberikan kontribusi terhadap model pengembangan industry perhotelan yang berkelanjutan.
Arjuna Subject : Umum - Umum
Articles 41 Documents
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POTENSI DAN TANTANGAN PENGEMBANGAN INDUSTRI MICE DI SULAWESI UTARA: ANALISIS DAYA SAING DESTINASI Bet El Silisna Lagarense; Tedy Valens Silape; Sri Martini; Jelly Netty Sendow
Jurnal Hospitaliti Vol. 4 No. 2 (2025): Jurnal Hospitaliti
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

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Abstract

The MICE (Meeting, Incentive, Convention, and Exhibition) industry has become a strategic tourism segment in driving regional economic growth. This research aims to analyze the potential and challenges of MICE industry development in North Sulawesi and examine destination competitiveness within the context of national and regional MICE markets. North Sulawesi possesses geographical advantages as the gateway to Eastern Indonesia, supported by adequate hotel infrastructure and international accessibility through Sam Ratulangi International Airport. However, MICE development in this region still faces various challenges including limited large-capacity convention venues, suboptimal stakeholder coordination, and restricted destination promotion. Employing a qualitative descriptive analysis approach and destination competitiveness assessment, this research identifies key factors affecting MICE development in North Sulawesi. The findings indicate that although North Sulawesi has significant potential in tourism attractions, culture, and regional connectivity, a comprehensive development strategy is required encompassing MICE infrastructure enhancement, human resource capacity building, and synergy among government, hospitality industry, and business operators. This research is expected to provide strategic recommendations for sustainable MICE industry development in North Sulawesi.

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