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Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Published by Universitas Maritim AMNI Semarang
ISSN : 29635284     EISSN : 29635225     DOI : 10.58192
Core Subject : Science,
Decision Sciences, Operations Research & Management
Cakupan keilmuan Jurnal Manajemen, Ekonomi dan Kewirausahaan adalah jurnal yang memuat tentang hasil-hasil penelitian ilmu manajemen yang terdiri dari Manajemen SDM, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Operasional dan Manajemen Bisnis Syariah serta Manajemen Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 29 Documents
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Search results for , issue "Vol. 2 No. 2 (2024): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan" : 29 Documents clear
Kajian Peranan Sektor Ekonomi Basis Terhadap Produk Domestik Regional Bruto (PDRB) Kabupaten Lamongan Tahun 2022 Parikesit Penangsang; Pramita Studiviany; Adiati Trihastuti
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2024): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i2.1884

Abstract

The improving condition of the regional economy can be seen through economic growth, of course this cannot be separated from the support of an increase in investment value. Lamongan Regency's long-term economic development aims to increase sustainable economic growth by providing investment opportunities for investors. A good investment climate is needed by investors so that their investments have a positive impact. Regional economic development hopes to have good progress and can increase the GRDP of Lamongan Regency. Various efforts have been made by the regional government to promote Lamongan Regency with the aim of attracting investor interest so that GRDP and Regional Income increase, as well as having a direct impact on equitable development in all fields. In this situation, there needs to be a phenomenal instrument to encourage the investment climate, by calculating 17 GRDP economic sectors, to find out which economic sectors have a basic economy, and this needs to be supported by the Lamongan Regency Regional Regulation. The GRDP of Lamongan Regency from 2017-2021 is a description of the economic activities of 17 GDP economic sectors which are experiencing fluctuations. Economic structure based on business field, rate of economic growth in a region, increase in prices of goods and services over one year, determination of base and non-base sectors, development of investment value based on target and realization, development of gross fixed capital formation, investment opportunities seen through the ICOR approach . The role of regional government as regional leaders and OPD as regional government organizers, needs to support economic activities so that GRDP in 2022 increases. Using the ICOR value can predict the amount of investment in the four sectors, namely the Agriculture, Forestry and Fisheries sectors amounting to IDR 7,115,508,510,000.00, the Processing Industry sector amounting to IDR 12,289,068,850,000.00, Wholesale and Retail Trade sector; Car and Motorbike repairs amounting to IDR 21,761,325,480,000.00, Real Estate sector amounting to IDR 2,809,442,040,000.00. This results in a prediction of the GRDP value increasing to Rp. 28,853,394,420,000 and investment/capital investment requirements to increase the GRDP of Lamongan Regency amounting to Rp. 15,580,832,990,000.00, this economic sector needs to be supported by a Regional Regulation concerning Providing Incentives and Facilitation of Regional Investment which has a positive impact on Investment and absorbs Lamongan Regency workforce.  
Kebijakan Produk Global Menghadapi Tantangan di Era Ekonomi Digital dan Globalisasi Ardhinur Ardhinur; M. Difach Hazairin Nst; Syakira Rifdahayani Yoes; Suhairi Suhairi
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2024): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i2.1890

Abstract

Global product policy facing challenges in the digitalization era is a new challenge for manufacturers who market their products internationally and this is a challenge that must be handled by means of marketing research, digital marketing through social media and also making their own applications, and also using Global store as a public puller for these products. The research used a descriptive qualitative research methodology with literature study techniques which sourced from readings such as journals, news sources, books and also facts on the ground which were clearly explained and led to a result which was then concluded as a research result. The results of this study conclude that only companies that are going to market their products or so far after marketing their products to international shores must follow the development of basic marketing digitalization as well as manufacturers who have never marketed their products abroad and also use international or global figures as brands. and attractiveness for consumers who will buy the product.
The Effect Of Digital Marketing On Increasing Product Sales In Micro, Small And Medium Enterprises (MSMEs) In Palembang City Muhammad Saim; Efriyani Sumastuti; Qristin Violinda
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2024): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i2.1916

Abstract

In order to ascertain the impact of digital marketing on raising product sales in micro, small, and medium companies (MSMEs) in Palembang City, this research studies MSMEs in that city. A total of 40,130 MSMEs in Palembang City made up the population for this research, and 100 MSMEs made up the sample. This study employs a research methodology that combines random sampling with probability sampling approaches. The application SPSS 24 was used for the study's data analysis. Multiple linear regression analysis was performed in the data analysis process. The analysis and discussion's findings indicate that in Micro, Small and Medium-Sized Enterprises (MSMEs) in Palembang City, the Digital Marketing Variable has a partial positive effect on Increased Sales, the Type of Digital Marketing has a partial positive effect on Increased Sales, and the Digital Marketing Strategy has a partial positive effect on Increased Product Sales.
Analisis Strategi Pemasaran pada PT Tomoe Valve Batam Golan Hasan; Ade Pratama; Intan Permata; Okta Riza; Oktaviana Oktaviana
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2024): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i2.1925

Abstract

The purpose of this article is to find out the marketing strategies implemented by PT Tomoe Valve Batam in reaching its business to various countries. As a branch in Indonesia located in Batam City, marketing is implemented efficiently and well in marketing products. International marketing has been implemented through social media platforms so that this makes it easier and increases the company's sales targets. Marketing strategy is one of the effective product introduction tactics.
Pengaruh Cita Rasa Dan Harga Terhadap Kepuasan Pelanggan Di Rumah Makan Rasbani Selong Lombok Timur Baiq Rina Fadilah; M. Ilhamuddin; Rahman Dayani
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2024): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i2.1926

Abstract

The purpose of the research is to analyze the level of customer satisfaction at Rasbani Restaurant in Selong, East Lombok, which is influenced by price and taste. The data collection method implements a questionnaire survey and interviews with 100 customers of Rasbani Restaurant. Based on the results of the t-test and multiple linear regression analysis, the sig. value between customer satisfaction and taste (X1) is below 0.05, namely 0.000, which means that customer satisfaction is positively influenced by taste and the percentage of influence is 60.6%. Meanwhile, the sig. value for the correlation between customer satisfaction and price (X2) is above 0.05, namely 0.065, which means that customer satisfaction is not significantly influenced by price in a positive direction, where the percentage level of influence is 14.7%. In addition to the t-test, the F-test was also carried out and it was found that customer satisfaction as the dependent variable was simultaneously influenced by price and taste as independent variables.  
Pengaruh Keterlibatan Kerja Karyawan, Karakteristik Pekerjaan dan Dukungan Organisasi Terhadap Komitmen Organisasional Pada Pegawai Dinas Kependudukan dan Pencatatan Sipil Kabupaten Lombok Barat Asrani Asrani; Djoko Suprayetno; I Nyoman Nugraha
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2024): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i2.1934

Abstract

This research is entitled the influence of employee work enggagement, job characteristics, and organizational support on organizational commitment in employees of the West Lombok Regency Dukcapil Service. This research aims to determine the influence and significance of the variables employee enggagement, job characteristics and organizational support on organizational commitment at the West Lombok Regency Dukcapil Service. There were 35 respondents, using causal associative research methods, namely research used to see the relationship between variables. The data analysis used was multiple linear regression processed using IBM SPSS and statistical tests were carried out, namely the F test, t test and R Square test. The research results show that: 1). Employee engagement variables have a positive and significant effect on organizational commitment, 2). Job characteristics variables have a negative and insignificant effect on organizational commitment, and 3). The organizational support variable has a positive and significant effect on organizational commitment.
Pengaruh Locus of Control dan Lingkungan Kerja terhadap Kinerja Pegawai pada Dinas Kependudukan dan Pencatatan Sipil Kota Padang Tari Yulianda Putri; Maria Magdalena; Jeki Algusri
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2024): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i2.1936

Abstract

This research aims to statistically prove the influence of locus of control and work environment on employee performance at the Padang City Population and Civil Registration Service. The sample method used in this research used a total sampling technique. The sample in this research were employees of the Padang City Population and Civil Registration Service using a questionnaire totaling 46 respondents. The types of data used in this research are primary data and secondary data. The primary data obtained were analyzed using multiple linear regression analysis tests. The technique for analyzing the data uses validity and reliability tests using the SPSS 21 program. The hypothesis is tested using the T test. The results of this research show (1) Locus of Control has a significant effect on employee performance at the Padang City Population and Civil Registration Service (2) The work environment has an effect significant impact on employee performance at the Padang City Population and Civil Registration Service.
Dampak Negatif Globalisasi pada Perilaku Generasi Milenial yang Bertentangan dengan Nilai-Nilai Pancasila Advent Graceman Mendrofa; Amelia Nurlita; Ilham Hudi; Dimas Darma Putra; Dian Juniati Sandra Putri; Sakti Wibowo; Syarifatul Hayati
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2024): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i2.1950

Abstract

This research investigates the negative impact of globalization on the behavior of the millennial generation which is contrary to the values ​​of Pancasila. Through qualitative methods and literature studies, this research collects and analyzes various relevant sources to understand how globalization has influenced the mindset and behavior of the millennial generation in the context of Pancasila values. This research aims to analyze the negative impact of globalization on the behavior of the millennial generation which is contrary to the values ​​of Pancasila. Qualitative methods and literature studies were used to explore various relevant sources, including academic journals, books and scientific articles. The research results show that globalization has had a significant impact on the behavior of the millennial generation, changing thought patterns and values ​​that may not be in line with Pancasila values. Factors such as the influence of social media, economic globalization, and pop culture can influence the attitudes and behavior of this generation. This research provides a deeper understanding of the dynamics between globalization and local values, especially Pancasila. The implications of these findings can be used as a basis for developing educational and social strategies to mitigate the negative impact of globalization on the millennial generation and strengthen awareness of the values ​​of Pancasila.
Analisis Pengaruh Kemampuan Berinovasi, Keterlibatan Pelanggan, dan Adopsi Media Sosial terhadap Kinerja Inovasi UMKM Alfian Galih Akbar Prasetya
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 2 No. 2 (2024): April : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v2i2.2055

Abstract

MSMEs support most of Indonesia's economic portion. To improve MSMEs performance, it is necessary to develop innovation capabilities, customer engagement, and social media adoption in business. Therefore, this study aims to determine whether innovation capabilities, customer engagement, and social media adoption can improve MSMEs innovation performance which is expected to improve overall MSMEs performance. This quantitative study distributed questionnaires to 100 respondents domiciled in Sleman Regency, Yogyakarta. Then, the data were processed using structural equation modeling techniques (SEM) with SmartPLS software. The results show that innovation capabilities have a directly significant effect on MSMEs innovation performance, but are not proven to significantly moderate the effect of social media adoption on MSMEs innovation performance. Social media adoption is proven to have a significantly positive effect on MSMEs innovation performance. Customer engagement is not proven to have a significant effect on MSMEs innovation performance, either directly or in moderating the effect of social media adoption. This study also shows that there are other variables that can affect MSMEs innovation performance apart from innovation capabilities, customer engagement, and social media adoption.

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