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MESSAGE: JURNAL KOMUNIKASI
Published by Universitas Darma Agung
ISSN : 2301735X     EISSN : 27460215     DOI : 10.46930
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
p-ISSN 2301-735X e-ISSN 2746-0215 Journal of Message: Journal of Communication Science is published by LPPM of Darma Agung University. It contains of scientific articles on research results in the study of communication science. This journal is intended to develop the novel knowledge and information in the field of communication science as well as a means for lecturers to fulfill one of the obligations of the Tri Dharma Perguruan Tinggi. The Message Journal is published regularly by the Postgraduate Magister of Communication Science, Darma Agung University every six months. To further improve the quality of the results of research publications, we invite all academics, researchers and practitioners to publish their research through the Message Journal.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 8 Documents
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Search results for , issue "Vol 9 No 1 (2020): AGUSTUS" : 8 Documents clear
STRATEGI KOMUNIKASI PARIWISATA DALAM MENINGKATKAN MINAT BERWISATA DI SUMATERA UTARA Elisabeth Sitepu; Sabrin Sabrin
MESSAGE: JURNAL KOMUNIKASI Vol 9 No 1 (2020): AGUSTUS
Publisher : Lembaga Penenlitian dan Pengabdian kepada Masyarakat Universitas Darma Agung

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Abstract

This aims at determining the tourism communication strategies in increasing tourism interest in North Sumatra s as well as things that became supporters and inhibitors in the implementation of marketing. This study uses descriptive methods qualitative that aim to describe the situation or phenomenon. The informants consisted of visitors to the study site, and the local regent/mayor, travel agent, local residents. The data used in this study is a combination of primary data and secondary data. Data collection techniques with observation, interviews and documentation. Data analysis, namely data reduction, data presentation, and conclusion. The results of the study show that the parties involved in developing l tourist attraction have carried out a pariwisata communication strategy but are not yet optimal. , pariwisata communication is carried out through advertising, public relations, Direct Marketing and personal selling. The marketing communication strategy focuses on: image, natural attraction, community support and advances in information technology. The marketing communication strategy that highlights the is the natural attraction to win competition with other tourist objects.
KAITAN ANTARA PEMBANGUNAN DAN KOMUNIKASI KRISIS DALAM ERA NEW NORMAL Susanna Hutapea; Irene Silviani
MESSAGE: JURNAL KOMUNIKASI Vol 9 No 1 (2020): AGUSTUS
Publisher : Lembaga Penenlitian dan Pengabdian kepada Masyarakat Universitas Darma Agung

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Abstract

This study aims at finding the relationship between the development and communication of the crisis in the new normal era. This research was conducted by taking information from various sources and then a summary of these sources is put together as reading material.There are many diverse responses from netizens regarding the implementation of new normal in Indonesia today. Based on World Health Organization (WHO) guidelines, everyone inevitably has to adapt to new habits so that during the Covid-19 pandemic. New normal refers to new habits that are felt uncomfortable, but must be made comfortable for the sake of survival. Like studying online at home, working from home, and refraining from leaving the house as long as the Covid-19 outbreak has not subsided. But the definition of new normal in question does not seem to be fully understood by the people of Indonesia. The majority of people understand that new normal is a suggestion to return to activities as usual, the same as before the Covid-19 pandemic occurred. In the Covid-19 crisis, the government needs to conduct effective crisis communication by conveying transparent information related to the handling of Covid-19. Failures in communication can worsen the situation and make it difficult for governments to deal with crises. Not infrequently new problems will emerge, namely the communication crisis. So, ethics in crisis communication is an important part that should not be ignored.
KOMUNIKASI WIDYAISWARA DAN GURU DALAM MENGEVALUASI DIKLAT PENINGKATAN KOPETENSI PEMBELAJARAN PADA PUSAT PENGEMBANGAN DAN PEMBERDAYAAN PENDIDIK DAN TENAGA KEPENDIDIKAN Floren Kembaren; Elisabeth Sitepu
MESSAGE: JURNAL KOMUNIKASI Vol 9 No 1 (2020): AGUSTUS
Publisher : Lembaga Penenlitian dan Pengabdian kepada Masyarakat Universitas Darma Agung

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Abstract

The phenomenon faced by teachers is that most teachers today do not understand the curriculum well, so there are clear obstacles in the implementation of the learning process in the classroom. The teacher's understanding in the field can be identified from the training activities material including the Concept and Deepening of HOTS-Oriented Learning Materials, and HOTS-Oriented Learning Development, most teachers have difficulty connecting Core Competencies, Basic Competencies and Indicators to be achieved. The research objectives are: To find out how Widyaiswara and Teacher's Communication about Education and Training Competency Improvement Training in the Center for Development and Empowerment of Educators and Education Personnel in the Field of Building and Electricity in Medan. To analyze how to evaluate the Training of Learning Competency Improvement at the Center for Development and Empowerment of Educators and Education Personnel in the Field of Building and Electricity in Medan. To find out how Widyaiswara and Teacher Communication efforts are in Evaluating Education and Training Competency Improvement Training at the Center for Development and Empowerment of Educators and Education Personnel in the Field of Building and Electricity in MedanIn terms of communication carried out by widyaiswara both with group communication with the teachers, a widyaiswara as a communicator in the implementation of training delivered by widyaiswara to the training participants had good communication. In the evaluation conducted by P4TK Medan through widyaiswara, it has been going well, it is proven that the participants of PKP training are able to achieve good grades and have certificates. Communication Efforts of Widyaiswara and Teachers in Evaluating the Training of Improvement of Learning Competencies at the Center for Development and Empowerment of Educators and Education Personnel in the Field of Building and Electricity in Medan are zoning systems and socialization of learning houses.
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MINAT BERKUNJUNG DI MUSEUM NEGERI PROVINSI SUMATERA UTARA Hulman Sinurat; Irene Silvia; Sabrin Sabrin
MESSAGE: JURNAL KOMUNIKASI Vol 9 No 1 (2020): AGUSTUS
Publisher : Lembaga Penenlitian dan Pengabdian kepada Masyarakat Universitas Darma Agung

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Abstract

This study aims at finding the marketing communication strategy at the State Museum of North Sumatra Province, interest in visiting the North Sumatra Province State Museum, the barriers to marketing communication strategies in increasing interest in visiting the North Sumatra Province Museum. The research method is a descriptive study with a qualitative approach. The phenomenon that occurs in the Museum of the Province of North Sumatra is the lack of budget disbursed by the Government of North Sumatra Province in which the total budget is seniliai 1.5 billion and these funds are purely funds originating from the APBD and the funds are not entirely intended for marketing the museum but overall museum needs. The lack of facilities makes the museum think about how to increase the interest of visitors in every day, besides, the low variety of cultural activities in which the museum is the sole manager, cultural activities are a staple product for every visitor.
PERAN KOMUNIKASI OPINION LEADER DALAM MENINGKATKAN ELEKTABILITAS CALON KEPALA DAERAH DI SUMATERA UTARA Aswan Jaya; Irene Silviani
MESSAGE: JURNAL KOMUNIKASI Vol 9 No 1 (2020): AGUSTUS
Publisher : Lembaga Penenlitian dan Pengabdian kepada Masyarakat Universitas Darma Agung

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Abstract

The elections have been held several times, but the problem of public welfare has not yet been reached, whether caused by underprivileged candidates or the wrong voters. This research focuses on the role of opinion leaders in the elections with the aim of analyzing the way opinion leaders conduct information selection and analyze the role of opinion leader communication in increasing the electability of prospective regional head candidates in North Sumatra. Methods used in this study is qualitative approach through in-depth interviews. From the results of the study, it was found that religion; ethnicity and getting to know the candidate pairs became a factor of opinion leaders in determining the choice of candidate pairs brought to the midst of the community. To influence public opinion opinion leaders tend to use interpersonal communication patterns and small group communication, especially to voters who are in their own environment such as an organization and / or area of ​​residence / environment
PENGARUH KOMUNIKASI INTERPERSONAL ANTARA CREDIT MARKETING OFFICER DAN DEALER TERHADAP PENINGKATAN VOLUME PENJUALAN KENDERAAN RODA DUA DI PT.MEGA CENTRE FINANCE MEDAN Wahidin Pardosi; Aswan Jaya
MESSAGE: JURNAL KOMUNIKASI Vol 9 No 1 (2020): AGUSTUS
Publisher : Lembaga Penenlitian dan Pengabdian kepada Masyarakat Universitas Darma Agung

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Abstract

This study aims at finding out whether Interpersonal Communication between Credit Marketing Officers and Dealers has an effect on the increase in Sales Volume of Two Wheeler Vehicles at PT. Mega Central Finance Medan. The researchers used a quantitative descriptive approach in looking for a variable relationship. The phenomenon that occurs at PT. Mega Central Finance is the low interpersonal communication that creates credit marketing officers to dealers as service entrepreneurs, many problems that arise are the administrative settlement process that involves credit by credit marketing officers when consumers apply for credit, for customers who can transfer data still have problems such as the lack of completeness of the file done by the credit marketing officer so as to suspend the disbursement of a long time, this is always in conflict with the dealer, which dealer is providing the specified time, but not done well, as well as the dealer, the dealer also overcomes the shortage in the officer credit marketing, given the high business competition in Medan City, deeper Interpersonal Communication is needed for dealers to be able to create higher sales volumes between PT. Mega Center Finance and Dealers.
POLA PENGGUNAAN INSTAGRAM DI KALANGAN SISWA SISWI KELAS XI SMA NEGERI 7 KOTA MEDAN Jannatun Nisa; Billqis Efriza Lubis
MESSAGE: JURNAL KOMUNIKASI Vol 9 No 1 (2020): AGUSTUS
Publisher : Lembaga Penenlitian dan Pengabdian kepada Masyarakat Universitas Darma Agung

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Abstract

The current digital era has succeeded in changing the community culture of the world from traditional to modern conditions. Social media becomes inseparable for human life including among students SMA Negeri 7 Medan. So it’s interesting to do a study quantitative descriptive. This study aims at finding out patterns or motives for using Instagram among students of SMA Negeri 7 Medan and the frequency of accessing Instagram.The theories that are considered relevant in this study are theories: Uses Gratification. The population in this study are students of SMA Negeri 7 Medan. Determination of the sample using the Slovin formula with a precision of 10% and a confidence level of 90% to obtain a sample of 71 people. The sampling technique uses purposive sampling with criteria, namely; grade XI students of SMA Negeri 7 Medan, have an Instagram account, and actively use the Instagram account. Data collection was carried out through field research using questionnaires and literature studies. Data analysis was performed through a single table analysis using the SPSS 24 program, then analyzed and interpreted. The results of the study: The use of Instagram among grade XI students of SMA Negeri 7 Medan is as follows: The intensity of Instagram users is active users who are still using it, the frequency of use ranges from 1-2 hours during the day, the motives used in choosing Instagram are information, personal identity, integrity, social interaction and entertainment. One of the benefits that can be felt is getting the latest information, adding insight, building relationships, Almost all students feel benefits in terms of information and entertainment via Instagram.
KOMUNIKASI KRISIS DALAM NEW NORMAL Irene Silviani; Inggrit Febriani Pardede; David Cardona Sembiring
MESSAGE: JURNAL KOMUNIKASI Vol 9 No 1 (2020): AGUSTUS
Publisher : Lembaga Penenlitian dan Pengabdian kepada Masyarakat Universitas Darma Agung

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Abstract

The Covid-19 pandemic hit the world, and Indonesia was included. Indonesia fought against Covid-19 by modifying the lockdown policy to become a large-scale social limitation (PSBB) that was local in accordance with the severity of the province, district or city. During this pandemic, the world economy and Indonesia experienced a slowdown. The government and strategic study institutions predict that Indonesia will grow low or even negative in 2020. For this reason, the Government is trying to schedule a New Normal policy so that the economic impact of the pandemic does not result in a prolonged crisis. This policy is related to development planning where the Government has set programs, targets and major projects in the National Medium-Term Development Plan (RPJMN) 2020-2024. The government needs to review the medium-term plan considering that in 2020 all programs will shift their focus to handling Covid-19. The government has 3 alternatives in medium-term planning, whether it sticks with the original plan, makes moderate revisions, or replaces it with a new plan by basing the updated assumptions with the coming of the Covid-19 pandemic and the accompanying economic impact.

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