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Journal of Business on Hospitality and Tourism

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Published by Institut Pariwisata dan Bisnis Internasional

ISSN : 25279092 EISSN : 25276921 DOI : https://doi.org/10.22334/jbhost

Core Subject : Social,

Social Sciences

JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management

Articles 410 Documents

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Strategy for utilizing social media in improving small micro and medium enterprises market share in the era of revolution 4.0 I Made Artha Budi Susila; I Nyoman Rasmen Adi
Journal of Business on Hospitality and Tourism Vol 7, No 2 (2021): SPECIAL ISSUE MARKETING AND ENTREPRENEURSHIP 4.0
Publisher : Institut Pariwisata dan Bisnis Internasional

Currently, digital marketing, known as social media, is widely used as a promotional medium for business people. The growth in the number of social media users today is also seen as an opportunity to take advantage of social media. It can be seen that the purpose of this study is to determine the strategy of using social media, using social media Instagram in Denpasar City. This research focuses on social media marketing which is applied to the ML Gadgets Bali store which is a quality second gadget store in the city of Denpasar. Using a qualitative approach, with a descriptive analysis, this research collects data through interviews, observations, and documentation which are then analyzed using the SWOT analysis technique comparing internal and external factors to determine the IE Matrix with the SWOT Matrix for strategy determination. The results showed that social media marketing for ML Gadgets Bali is in quadrant 1 in the SWOT Matrix, and cell 5 in the IE Matrix. The right strategy is to support aggressive strategies and growth strategies, namely market penetration, increasing sales and profits, and increasing the effectiveness of marketing on social media.

Implementation of marketing mix strategy to increase room occupancy during covid-19 pandemic at the kayon jungle resort Putri, Ni Made Rian Juniari; Aryana, I Nyoman Rajin; Komala Sari, I Gusti Agung Mas Krisna
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

This research was conducted to know the strengths, weaknesses, opportunities, and threats of The Kayon Jungle Resort during Covid-19 pandemic, business position in IE (Internal – External) matrix, and to find the marketing strategies that can be implemented to increase room occupancy at The Kayon Jungle Resort during Covid-19 Pandemic. Data collection methods that were used in this research were interviews, observation, and questionnaires. Data analysis techniques were descriptive qualitative analysis, SWOT Analysis, IFAS matrix, EFAS matrix, and IE matrix. The sample in this research used 7 people from Sales and Marketing Department employees, Resort manager, and General Manager of The Kayon Jungle Resort. The results of this research showed 15 internal factors become strengths and 5 internal factors become weaknesses. On the other hand, there were 5 external factors that were opportunities, and 4 external factors become threats. The results of the IE Matrix showed that the position of the company was in the growth strategy (cell II). SWOT analysis produced 9 alternative strategies to increase room occupancy during Covid-19 pandemic at The Kayon Jungle Resort.

The Influence Of Brand Awareness And E-Service Quality On Consumer Purchasing Decisions In Booking Hotel Rooms On Traveloka Ria Oktavia; Agung Permana Budi; Febianti Febianti
Journal of Business on Hospitality and Tourism Vol 4, No 2 (2018): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

This study was to determine the effect of brand awareness and e-service quality on consumer purchasing decisions in booking hotel rooms in traveloka. The subject of this study amounted to 100 random people who had booked a hotel room through the Traveloka website. The results of the questionnaire were analyzed using multiple linear regression to see the effect between variable brand awareness, e-service quality and purchasing decisions. The results of this study indicate that brand awareness and e-service quality have a significant effect of 67.1% on the variables of consumer purchasing decisions in hotel room bookings, on the traveloka website. The implication of this research is to see the contribution of the variables studied to be used as consumer decisions in making purchases on room sales services on the website, so marketing is important to know.

Analysis of Travel Experience Quality at City Destinations Yeni Yuniawati; Oce Ridwanudin
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Bandung is one of the many destinations which could be categorised as urban tourism or urban travel destinations. These destinations have different characteristics compared to other types destinations, therefore the experience gained by tourists during visits would be different. This study aims to create a means of measuring the quality of the tourist experience viewed from three phases of travel experience, namely pre-travel phase measured by information search construct, planning, decision making; experiential phase, measured with product attributes, interaction and involvement constructs; and Recollection phase, measured by these constructs: meaning, satisfaction, storing, sharing, and Recollection. The research method is descriptive and verification using factor analysis data analysis techniques. Data were obtained through interviews and questionnaires to tourists who visit the city of Bandung as many as 200 people. The results showed that the proposed model is valid and reliable for measuring the travel experience.

THE CREATION OF VISITOR SATISFACTION THROUGH QUALITY OF EXPERIENCE IN THE GASTRONOMIC TOURISM AT THE CITY OF BANDUNG, INDONESIA Vany Octaviany; Ersy Ervina
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Visitors need something more than just a delicious meal with a good appearance to be satisfied. They need something they can easily remember when they deal with a gastronomic tourism in the city of Bandung. Something they remember is called experience. Unforgettable experience will produce an unforgettable memory, making the Visitors recall their past experience. Quality of experience can affect visitor satisfaction through the impression given by the gastronomic product attributes. But today, the quality of experience is considered to be unable to create satisfaction as sustainable strategy, because usually the gastronomic tourism managers prefer improving ‘taste’ to creating a good impression in the minds of Visitors. A good impression is able to lead the visitors to return, even invite others to come along to the city of Bandung. Therefore, this study was aimed at examining the creation of visitor satisfaction through the quality of experience at a gastronomic tourism in Bandung. This study used a quantitative method. The data analysis techniques included regression analysis. The results showed that the quality of experience is able to create a visitor satisfaction by 60.1%. The highest score is given on the impression perceived during the visit to the gastronomic tourism area.

The Role of Educational Tourism for Indonesian Development Kadek Ayu Ekasani; Ni Kadek Ajeng Wangi Bhuanaputri; Paulin Yosephanny; Felicia Johny Alberta
Journal of Business on Hospitality and Tourism Vol 6, No 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Educational Tourism is one of the types of tourism in Indonesia. There are still limited studies that attempt to discover the relationship between tourism education and education tourism (edu-tourism). Educational Tourism is one of the types of tourism activities that has been recognized by the Indonesian government, which is a field trip related to an activity or trip whose purpose is for recreation or entertainment and contains educational activities in it. The data method is done by interview was used in collecting the data to get some information from local people or society, and data is descriptive qualitative. The results showed that English educational tourism through the phenomenon of Kampung Inggris is one of the Educational Tourism destinations in Indonesia. Educational Tourism has many benefits, such as creating jobs, improving the educational system, and increasing young generations' competitiveness. The role of education can make the country is able to have highly developed and foremost competitiveness.

INSTITUTIONAL RESEARCH AGENDA EXECUTION THROUGH UNDERGRADUATE THESIS OUTPUT Edgar Allan Dela Cruz Mendoza
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

As the universities in the Philippines aspires to be among the leading institutions within ASEAN together with other ASEAN universities, research initiatives have been one of the way for them to internationalize. Research agenda were created to align all the efforts of the higher education institution towards few, if not one, foci. This paper is a formative evaluation of the initial execution of a certain autonomous university in the country. Utilization of the research agenda as well as the research capability of the advisers is looked into in this paper. The 10-fold agenda, sixty eight (68) theses and thirty (30) faculty members, twenty (20) of which are thesis advisers, are used as data for the document analysis. Slovin’s formula is shown to set the minimum required number of data needed. The census of the population is gathered. Descriptive statistics, such as frequency and percentage, are employed since the research is qualitative in nature. Among the 68 theses analyzed, 6 are classified as Type A, 18 are Type B, and the rest are Type C. Scoring is based on the panel or paper critique done at the end of the semester. The bias is reduced through a ranking of score, instead of using the weighted mean to eliminate sensitivity to extreme values. In its entirety, this research is valuable to the institution as its results could be used to improve the current system of the institution and further strengthen its research culture. At the end of this paper, a model is proposed to aid the other institution in formulating its own research agenda through internal and external assessment – Tri-Focal Assessment for Research Agenda Creation (TARAC).

The Uniqueness of Megeret Pandan Tradition as Tourist Attraction in Tenganan Village, Karangasem, Bali Anak Agung Istri Putera Widiastiti; Anak Agung Istri Ngurah Dyah Prami
Journal of Business on Hospitality and Tourism Vol 7, No 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Megeret Pandan or mekare-kare is a tradition in Tenganan Village, Karangasem. This tradition is related to local ritual activities and beliefs in which all men from children to adults take turn performing in an arena to play dexterity match as fighters by using pandan leaves, a shield from rattan wicker and traditional costume. This tradition is potential to be tourist attraction since the tourists are welcome to participate. The purpose of this study is to determine the existence the tradition of Megeret Pandan as a tourist attraction in Tenganan Village and its relation to the defense of ancestral heritage. This study used qualitative method and it was conducted through inductive process. The theory was Structural Functional Theory of Talcott Parson concerning action system, in which the objective conditions were united with collective commitment upon certain value for the development of a social action form. Based on the research finding, it was concluded that the tradition of Megeret Pandan which was packaged in such a way as tourist attraction could be tourist attraction without leaving the sacred values within.

THE PERCEPTION AND PARTICIPATION OF COMMUNITY IN DEVELOPPING SMART ECO-VILLAGE DESTINATION IN THE TOURIST VILLAGE PAKSABALI AS A TOURISM ICON IN KLUNGKUNG DISTRICT-BALI I Wayan Pantiyasa; Putu Devi Rosalina
Journal of Business on Hospitality and Tourism Vol 4, No 1 (2018): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

The development of tourist village is a government policy that is expected to improve the economy of the community, expanding the employment vacancies, alleviating poverty. Expanding the employment vacancies that lead to improve the welfare of rural communities. The purpose of this study is to determine the perception and participation of local people in Paksebali in the development of smart eco-village destination in the tourist village of Paksebali, Dawan subdistrict, Klungkung regency. The approach is done by distributing to 30 respondents (Purposive sampling).The collected data were primary and secondary data with the techniques are observation, interview and documentation. The collected data were then analyzed by qualitative descriptive analysis. The results of this study shows that the public perception of the development of smart eco-village Paksebali tourist village is the the public generally has known about the development of tourist villages. The community very agree and support by implementing the sapta pesona (seven ways of enchantment). People hope that the development of tourist village can promote the village and improve the welfare of their life. Community participation in the development of tourist village is done started from planning, developing facilities and infrastructure, managing, and monitoring and evaluation.

Restaurant Customer-Based Brand Equity Dimensions during COVID-19 Lozano, Jaya Sierras; Ornopia, Jerome V; Montalbo, Kyle Calapre
Journal of Business on Hospitality and Tourism Vol 8, No 2 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Academia continues to make significant efforts to comprehend the factors affecting the growth of a brand and its durability in times of pressure. In the restaurant industry, companies place a high priority on developing and maintaining brand equity for brands are one of their most important assets. In 2020, COVID-19 lockdowns and restrictions disrupted business norms across the globe, especially in the restaurant industry where the in-person dining experience plays a significant role in the overall business strategy. This research analyzed the four dimensions of customer-based brand equity (CBBE) of restaurants during the COVID-19 pandemic. Survey questionnaires were distributed to 219 dine-in customers of ten different restaurants when Cebu, Philippines, a known booming ground for homegrown brands, was under the Modified Enhanced Community Quarantine (MECQ) status. The study revealed that Brand Loyalty was the lowest among the four variables in all ten restaurants during the COVID-19 pandemic. No significant difference was noted among the four dimensions of all the restaurants included in this study.

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Contact Name
I Made Trisna Semara

Contact Email
trisna.semara@ipb-intl.ac.id

Phone
+62361426700

Journal Mail Official
info@jbhost.org

Editorial Address
Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location
Kota denpasar,

Bali

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

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Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name I Made Trisna Semara

Contact Email trisna.semara@ipb-intl.ac.id

Phone +62361426700

Journal Mail Official info@jbhost.org

Editorial Address Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location Kota denpasar, Bali INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
I Made Trisna Semara

Contact Email
trisna.semara@ipb-intl.ac.id

Phone
+62361426700

Journal Mail Official
info@jbhost.org

Editorial Address
Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location
Kota denpasar,

Bali

INDONESIA