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Journal of Business on Hospitality and Tourism

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Published by Institut Pariwisata dan Bisnis Internasional

ISSN : 25279092 EISSN : 25276921 DOI : https://doi.org/10.22334/jbhost

Core Subject : Social,

Social Sciences

JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management

Articles 419 Documents

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Art Capital to Support the Establishment of Tourism Village of Tri Eka Buana Village in Sidemen, Karangasem I Gde Agus Jaya Sadguna; I Gusti Agung Mas Krisna Komala Sari; I G.P. Fajar Pranadi Sudhana
Journal of Business on Hospitality and Tourism Vol 7, No 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

The various potentials of each village or area in Bali has made it an island of prosperous wonders for tourism. Tri Eka Buana Village currently is in the process of becoming a tourism village, where Arak, a local liquor, is the main magnet. The aim of this research is 1) identify other aspects that support the development for the tourism village; 2) to identify the arts and cultures to be a capital that can support the development of the tourism village; 3) the attitude of the artists in the village towards the development of the tourism village. This research is a qualitative research, using purposive sampling to retrieve qualitative data from five determined interviewees, and uses the concept of tourism village and green tourism as the applicative theory. The result shows that, 1). although Tri Eka Buana Village’s main magnet is arak, arts and culture reside together in the village as an important aspect for the establishment of the tourism village; 2). this village has several forms of arts and culture such as Utamaning Malini Dance, Jaga-jaga Dance, pesantian, drama gong (theater), and traditional dances that are commonly used as entertainment; and 3).the artists in this village is willing to support the establishment of the tourism village by creating new dances and performances that are more suitable to showcase to future tourists.

Analysis on Promotion and the Influence of Social Media in Restaurant Industry, Ubud, Bali, Indonesia Ratih Tunjung Sari; Putu Eka Wirawan
Journal of Business on Hospitality and Tourism Vol 3, No 1 (2017): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

The activities of promotion can be varied nowadays as the Internet technology has been developed to get information in real time. Digital promotion, such as from website and social media, is common to use to promote product and services, such as food and beverages in the restaurant including the services. The restaurant industry in Ubud has been growing since the start of the tourism in Ubud, Bali. Moreover, the promotion activities also need to be enhanced due to development of the technology. This research discussed further the analysis of promotion and the influence of social media to influence the decision-making process of the customers to eat food in Ubud. The aim of this research was to investigate the marketing trend in promoting restaurant in Ubud. Besides, the author aimed to find the relation between the use of social media for the restaurant to influence the decision-making process of the customers to find food in Ubud. Since Ubud is a touristic area in Bali, Indonesia, the competition of the restaurant industry should have the attention of the restaurants’ owners and managers. This research used descriptive analysis method to answer the research questions and collecting both secondary and primary data through literature review, observation, interview, and questionnaires. Based on our research, we found that digital promotion, such as social media marketing through social networks (Instagram, Facebook, Tripadvisor, and Website) could enhance the number of the customers in restaurants in Ubud.

Local people’s attitude and perception towards eco tourism development: empirical evidence from india Patita Paban Mohanty; Nihar Ranjan Mishra; Sunil Tiwari
Journal of Business on Hospitality and Tourism Vol 7, No 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Ecotourism perceived as a tool for conservation and sustainability across the globe. Ecotourism has become the buzzword and need of this hour focusing community development and conservation. The present study was conducted in five tourism sites in India (western Odisha) to identify the problems and prospects and also to investigate the attitude and perceptions of local people towards eco-tourism development. The study was undertaken through a sociological survey research design having 570 numbers of local people residing within the piloted study area. The research study was dependent on both primary and secondary data from which analysis was done to reach the conclusion. Structured questionnaire and focus group discussion was applied for one to one interview with village people. Quantitative data from the questionnaire was used in the SPPS package for analysis.

Covid-19 air travel: do intervention measures influence intent? Montalbo, Kyle Calapre
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Similar to the 9/11 terrorist attacks in 2002, safety measures in air travel are placed to combat the spread of COVID-19. With developing countries, like the Philippines, lagging behind post-pandemic aviation recovery, just how influential are these intervention measures in bringing back travellers to the skies? This research measured the passengers’ intent to return to air travel and analyzed the respondents’ assessment of the implementation of safety measures in air travel during the COVID-19 pandemic. The correlation of both variables was explored using Pearson Correlation Coefficient. The data were from a self-administered survey questionnaire disseminated to air travellers to and from Mactan Cebu International Airport (MCIA), Philippines during the COVID-19 pandemic. The results show that the safety protocols were far from being exceptionally implemented. The study further revealed the respondents’ uncertainty on returning to air travel due to the COVID-19 crisis regardless of the safety measures in place. Even with the high uncertainty, however, the respondents’ assessment of the implementation of protocols was found to be highly associated with the respondents’ intention to return to air travel. The pre-departure safety protocols had the highest association compared to in-flight and arrival protocols.

The Feasibility of Puncak Damar and Tanjung Duriat Ecotourism as Tourist Destination Areas Nadya Nur Aziza; Endah Djuwendah
Journal of Business on Hospitality and Tourism Vol 5, No 1 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Jatigede Reservoir area has potential to be a Tourist Destination Area. This area has two ecotourism that are Puncak Damar and Tanjung Duriat. The area will be used as a Tourism Special Economic Zone (Kawasan Ekonomi Khusus). This research purpose is to find out how the feasibility of Puncak Damar and Tanjung Duriat Ecotourism as tourist destinations. The design used is qualitative with a case research approach. The result of the research showes that Puncak Damar and Tanjung Duriat have not fulfill the principle of ecotourism. Puncak Damar Ecotourism has attractions, (1) the views of Jatigede Reservoir, (2) taking pictures at viewdeck, (3) camping, (4) offroad. While in Tanjung Duriat, that are (1) the view of the Jatigede Reservoir, (2) taking photos in tree towers, (3) camping, (4) fishing, (5) boating. In terms of accessibility, the road conditions of both ecotourism are damaged and rocky and there is no public transportation. The facilities of the infrastructure in both ecotourism are not yet complete. The obstacles in Puncak Damar Ecotourism are (1) damaged road conditions, (2) no clean water, (3) no food stall that operate, (4) relations between managers. In Tanjung Duriat there obstacles are: (1) damaged road conditions, (2) no electricity system, (3) relations between managers. Both of these ecotourism are still not feasible for tourist destinations. It is because there are still many attractions that cannot support tourism activities at Puncak Damar and Tanjung Duriat Ecotourism objects.

Analysis of The Economic Impacts of Special Event: The Case of Jember Fashion Carnival in Jember City Christina L., Rudatin; Fauzi Mubarak
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

This study investigated the economic impact a special event in the tourism industry. Jember Fashion Carnival 2015 became the object observed to conduct this study. Jember Fashion Carnival is an annual event from Jember City, but until this time not anyone makes observations to investigate the economic impact of outside tourist that come to Jember City during the time of the event. This study used a semi-structured, self-administered questioner was employed in collecting relevant social and economic data from respondents. A convenience sample of 100 attendees was used to determine the economic impact generated. The Respondents is the tourists who come from outside the city of Jember and attend the Jember Fashion Carnival 2015. The Economic impact assessment based on the amount of spending money from the attendees, with the details information some expenditure categories such as; accommodation, food, entertainment, souvenirs, communication and other types of expenditure. The result supported the claim that the event of Jember Fashion Carnival 2015 has positive economic impact on the host community.

TOURIST VILLAGE PORTRAIT (Case Study in Kampung Tajur, Desa Pasanggrahan, Kecamatan Bojong, Kabupaten Purwakarta) Iyan Mugni Nugraha; Gunardi Judawinata
Journal of Business on Hospitality and Tourism Vol 5, No 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Kampung Tajur is located at the foot of Mount Burangrang Purwakarta, this area has beautiful natural scenery and cool air so that it has the potential to be used as a tourist destination. The purpose of this study is to find out the sustainability of Kampung Tajur as a tourist destination by conducting portraits wisely and based on relevant socio-economic theories. The design used is qualitative with a case study method. The results of the study show that based on the history of the chronicle and its development, Kampung Tajur has potential and has long been projected as a tourist destination. Based on their performance, Kampung Tajur tends to be categorized as a Tourism Village. Kampung Tajur is managed by the local community and the Tourism Driving Group. The Kampung Tajur management system tends to use the Top-down approach. The Kampung Tajur has several positive impacts on the economic and socio-cultural life of its people and has a negative impact, namely the decrease in the level of community harmony due to inequality in income. The sustainability of Kampung Tajur as a Tourism Village is poorly maintained due to several development efforts that tend to be less than optimal

VISITOR BEHAVIOR AT THEME PARKS AS AN URBAN TOURISM IN THE CITY OF BANDUNG, INDONESIA Ersy Ervina; Vany Octaviany
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

The presence of a variety of theme parks in Bandung, Indonesia is intended as an urban tourism and public green spaces whereby the townspeople can make interactions. In reality, there are many visitors who still not realize the purpose and function of the theme parks. Some of the newly constructed parks are damaged by visitor behavior. This condition makes the theme park less comfortable. This study was aimed to identify and analyze of visitor behavior at the Bandung theme parks as urban tourism.This study used quantitative descriptive analysis technique by tabulating the frequency responses of respondents. Visitor behavior was analyzed using two (2) sub variables, including personal and interpersonal factors. Personal factors consist of six indicators, i.e. (1) need, want and motivation; (2) perception; (3) learning; (4) personality; (5) lifestyle; and (6) self-concept. Meanwhile, interpersonal factors consist of five indicators, i.e. (1) culture; (2) reference group; (3) social class; (4) opinion leader; and (5) family. The analysis results show that the visitor behavior at theme parks as urban tourism, analyzed by personal and interpersonal factors, is in sufficient condition (not yet positive). On the personal factors, the highest indicator is need, want and motivation and the lowest indicator is personality. On interpersonal factors, the highest indicator is opinion leader. Therefore, it is necessary to enhance socialization in order to increase the knowledge of visitors pertaining to the function of theme parks and to amke proper regulations regarding superintendence of theme parks.

Brand Loyalty Model in Balinese Village as an Art and Cultural Tourism Destination in National Rural Areas, Case Study on Wanagiri Kauh Village, Tabanan I Made Bayu Wisnawa; Putu Agus Prayogi; I Ketut Sutapa
Journal of Business on Hospitality and Tourism Vol 6, No 2 (2020): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

The village is an Indonesian wealth that has the potential to be developed in the tourism sector in realizing prosperity for all Indonesian people. However, there are still many resources in the village that are not well managed. This study aims to: i) identify tourism potential, ii) formulate strategies based on strengths, weaknesses, opportunities and threats, iii) formulate a brand loyalty model in Wanagiri Kauh Tabanan Bali Village in developing tourism as a village in the national rural area, iv) compile a village potential development plan towards rural tourism. The method used is quantitative and qualitative methods. The quantitative method uses Structural Equation Modeling to form a brand loyalty model with antecedents of Brand Image, Brand Awareness, Service Quality, and Customer Satisfaction. The number of samples is 200 tourists who have visited. Meanwhile, the qualitative methods used include SWOT, and in-depth interviews. The results showed that Wanagiri Kauh Village: i) has natural and cultural tourism potential, ii) tourism potential development strategy by presenting uniqueness as the basis for development, iii) brand loyalty model is largely determined by customer satisfaction, brand awareness, service quality and brand image, iv) development planning by managing all resources through the management function by involving the tourism stakeholder Penta helix.

BLEBERAN TOURIST VILLAGE OF GUNUNG KIDUL: COMPONENT ANALYSIS OF ITS ATTRACTION, PRODUCT, MANAGEMENT AND MARKETING Marsono Marsono
Journal of Business on Hospitality and Tourism Vol 2, No 1 (2016): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

The need to live naturally with the principal of ‘going back to nature’ has resulted in development of new tourist attraction: the tourist village. Village potentials such as varied natural attractions, friendly local people, unspoiled natural setting and fresh air are among attractions for the tourists. This research is aimed primarily at revealing tourist attraction elements of the products, the management, the product itself and its marketing in Bleberan Tourist Village of Playen, Gunung Kidul Regency, Yogyakarta Special Region. The primary data cover all activities from its launching in 2009 to the end of 2015, in which its development could be seen clearly. The theoretical approach applied in this research is tourist attraction component theory on the product, its management and marketing.

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Contact Name
I Made Trisna Semara

Contact Email
trisna.semara@ipb-intl.ac.id

Phone
+62361426700

Journal Mail Official
info@jbhost.org

Editorial Address
Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location
Kota denpasar,

Bali

INDONESIA

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Abstract

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name I Made Trisna Semara

Contact Email trisna.semara@ipb-intl.ac.id

Phone +62361426700

Journal Mail Official info@jbhost.org

Editorial Address Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location Kota denpasar, Bali INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
I Made Trisna Semara

Contact Email
trisna.semara@ipb-intl.ac.id

Phone
+62361426700

Journal Mail Official
info@jbhost.org

Editorial Address
Jalan Kecak, No. 12, Gatot Subroto Timur - Bali

Location
Kota denpasar,

Bali

INDONESIA