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Journal of Business on Hospitality and Tourism
Published by Institut Pariwisata dan Bisnis Internasional
ISSN : 25279092     EISSN : 25276921     DOI : https://doi.org/10.22334/jbhost
Core Subject : Social,
Social Sciences
JBHOST aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The audience of this publication primarily comprises academics, graduate students, practitioners and all others interested in hospitality and tourism industries. The journal welcomes and encourages articles from practitioners and academics as well as qualitative and quantitative researches. Each paper will be judged according to international standards, originality/innovativeness of paper, contribution to knowledge, its relevance of the subject and its quality of presentation. Those papers are subject to a double blind reviewing.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 410 Documents
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The impact of ir 4.0 technology acceptance on small medium enterprises behavior intention in the halal food and beverage industry in malaysia: a pilot study Mokhtar, Mazita; Yahya, Salme; Ali Khan, Muhammad Waris; Kamaruzzaman, Zetty Ain
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.342

Abstract

This pilot study implemented Venkatesh, Morris, Davis and Davis (2003)'s model of Unified Theory of Acceptance and Use of Technology (UTAUT) in the field of halal food and beverage enterprises in Malaysia. 30 sets of questionnaires have been sent to participants which are from the management level in food and beverage establishment. The questionnaire is organized in eight parts and used 5 point Likert scale. The research variables are effort expectancy, performance expectancy, facilitating condition, social influence, price value and muamalat e-commerce. The dependent variable is Small Medium Enterprise (SME) behavior intention in halal food and beverage establishment. The findings highlighted the question items that performed and thus should be kept, as well as the question items that performed badly and should be discarded or studied further. Statistical Program for Social Science (SPSS) version 26 was also used to do a reliability analysis and factor analysis. The findings revealed that the data is trustworthy and has a fair level of normality. In the future, this pilot study will be followed by a full study.This pilot study implemented Venkatesh, Morris, Davis and Davis (2003)'s model of Unified Theory of Acceptance and Use of Technology (UTAUT) in the field of halal food and beverage enterprises in Malaysia. 30 sets of questionnaires have been send to participant which are from the management level in food and beverage establishment. The questionnaire is organized in eight parts and used 5 point Likert scale. The research variables are effort expectancy, performance expectancy, facilitating condition, social influence, price value and muamalat e-commerce. The dependent variable is Small Medium Enterprise (SME) behavior intention in halal food and beverage establishment. The findings highlighted the question items that performed and thus should be kept, as well as the question items that performed badly and should be discarded or studied further. Statistical Program for Social Science (SPSS) version 26 was also used to do a reliability analysis and factor analysis. The findings revealed that the data is trustworthy and has a fair level of normality. In the future, this pilot study will be followed by a full study.
Mapping the position of the tourism villages in purworejo regency based on local potential unique Sri Nugroho, Arif Julianto; Haris, Abdul; Tasari, Tasari; Setyawanti, Dandang; Jati, Agung Nugroho; Santoso, Gunawan Budi
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.343

Abstract

This study aims to determine the position of excellence of each tourism village so that it can determine the right marketing strategy to satisfy and improve the tourist experience. The study was conducted using a quantitative test approach (positivism) through multivariate multidimensional scaling statistical tests with SPSS package. The population in this study were domestic tourists and the public who visited the six tourism villages of Purworejo Regency. Sampling used purposive sampling as many as 112 respondents. The attributes in the questionnaire adapted from Vassiliadis include attractiveness, accessibility, facilities, community empowerment, marketing-promotion and institutional resources. The final stage of the research has formed a map of each tourism village so as to create village competitiveness in facing the era of creative economic growth through sustainable tourism after the Covid-19 pandemic in Purworejo Regency
The quality of service and user satisfaction of airline chatbots Arreza, Mariae Khrisna Baring
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.346

Abstract

Chatbots have shown to be a viable alternative to customer service agents in addressing customer questions and concerns. The airline sector has developed chatbots to meet the needs of their customers. In this paper, the study presents findings from a questionnaire involving 417 chatbot users. The assessment revealed that the quality of the airline chatbot service was deemed good, and users were satisfied with the airline chatbot service. This study also tested the relationship between the variables of the study. The outcomes revealed a significant relationship between users' profiles and the quality of the service provided by the chatbot. A significant relationship manifested between the users' profile and their satisfaction with the airline chatbot service. The results also discover a highly significant relationship between the quality of airline chatbot service and the users' satisfaction. Drawing on the findings, Developers should enhance chatbots to provide better service and boost customer satisfaction.
K-pop music: the influence of pop-culture involvement and destination image on travel intention to south korea Putong, Paulina Elizabeth; Dermawan, Stefany; Thio, Sienny
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.347

Abstract

This study implements the concept of pop-culture involvement, specifically K-Pop music. Pop-culture involvement is classified into two categories, situational involvement, and enduring involvement. This study aims to investigate the involvement of pop-culture in shaping a destination image that will influence the intention to travel. A quantitative study by distributing questionnaires was performed on 135 Indonesian citizens aged 17 and above. The Partial Least Square (PLS) method was employed to process the data acquired. The result indicates that situational involvement has a significant influence in forming enduring involvement. Situational involvement also influences the destination image, yet enduring involvement has no effect on destination image. In addition, the result also shows that destination image does significantly affect travel intention. This study has provided a preliminary investigation on pop-culture involvement of K-Pop music. It is expected to be insights for further research specifically in the context of K-Pop music and tourism.  
The effect of hygiene sanitation and promotion on purchase decisions at favela sunset cafe bogor Ishak, Riani P.; Rabbania, Faisal
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.348

Abstract

Cleanliness and sanitation are the most important things that must be considered to ensure that the products served to customers are safe and free from various viruses and bacteria. These issues, Hygiene Sanitation and promotion must be considered by food and beverage entrepreneurs to increase the interest of buyers. The purpose of this study was to determine whether or not Hygiene Sanitation and Promotion influenced the purchase decisions at Favela Sunset Cafe Paledang, Bogor.  The research method used is quantitative research. The data analysis used in this study consisted of multiple linear regression analysis with SPSS V 20.0. The result of the study concluded that the Effect of Hygiene Sanitation and Promotion on Purchase Decisions at Favela Sunset Cafe Paledang Bogor had a positive and significant influence. 
Exploring travel for work-life balance: a study on solo woman travellers in bali Wiwiek Agustina, Ni Ketut; Julio, I Kadek Nora; Argapura, Kadek Kresna
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.353

Abstract

With the importance of balance in life, the phenomenon of work-life balance is very engaging to be associated with travelling activities, especially solo travel, which became popular during the COVID-19 pandemic as a new trend that emerged. This research aims to analyse the phenomenon of travelling for work-life balance, whether it can be a trend or lifestyle, using an exploratory study approach that focuses on solo women travellers in Bali, especially those from Denpasar City and Badung Regency. Qualitative descriptive methods were used in this study, with data collection techniques through literature studies, observations, and comprehensive interviews of 13 informants consisting of 10 primary informants, 2 key informants, and 1 supporting informant. The selection of informants is carried out using purposive sampling techniques with the Pentahelix approach. With the selection of the primary informant criteria, namely, solo woman travellers in Bali aged 18-26 years, and the criteria of key informants and supporters are academics that have insights into the field of travel, especially in women travellers. The results showed that travelling activities have a strong and significant influence in building new behaviour patterns towards women travellers in Bali in doing solo travelling activities to achieve work-life balance.  The need for healing activities for their lives and performance become a motivation and desire that every solo woman traveller in Bali wants to realise. Travelling for work-life balance plays a vital role in achieving productivity and can be a workable lifestyle.
Covid-19 air travel: do intervention measures influence intent? Montalbo, Kyle Calapre
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.355

Abstract

Similar to the 9/11 terrorist attacks in 2002, safety measures in air travel are placed to combat the spread of COVID-19. With developing countries, like the Philippines, lagging behind post-pandemic aviation recovery, just how influential are these intervention measures in bringing back travellers to the skies? This research measured the passengers’ intent to return to air travel and analyzed the respondents’ assessment of the implementation of safety measures in air travel during the COVID-19 pandemic. The correlation of both variables was explored using Pearson Correlation Coefficient. The data were from a self-administered survey questionnaire disseminated to air travellers to and from Mactan Cebu International Airport (MCIA), Philippines during the COVID-19 pandemic. The results show that the safety protocols were far from being exceptionally implemented. The study further revealed the respondents’ uncertainty on returning to air travel due to the COVID-19 crisis regardless of the safety measures in place.  Even with the high uncertainty, however, the respondents’ assessment of the implementation of protocols was found to be highly associated with the respondents’ intention to return to air travel. The pre-departure safety protocols had the highest association compared to in-flight and arrival protocols.
The analysis on work motivation at restaurant as culinary destination in kerawang city west java on covid-19 pandemic Koerniawaty, Francisca Titing; Wibowo, Valentino Ardian Wahyu
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.363

Abstract

COVID-19 pandemic has severely affected for tourism and hospitality businesses globally which caused the transformative on that business particularly the management business, in turn, was the Human Resources Management.  The phenomenon was interesting to be studied for providing essential concept of human resources management.  The purpose of this study was to analyze the employee motivation and its impact on work performance during the pandemic at Bakmi Kota Lama 1819 KIIC Restaurant in Karawang City of West Java Province. This qualitative study was collecting the data by implementing the techniques approach of participative observation by visiting the restaurant as a visitor. The informants were the owner, chef, cook helper, drink section personnel, and waiter or waitress.  The results indicated that the management struggled to provide of the regional standard of minimum wages for the employees. The employees still maintained good motivation to show the productive performance in terms of pandemic survival. The management also has determined to reduce the number of employees by rescheduling the employees to work three times a week.  This caused a little complaint from the employees since there was extra workload due to double job.
The influence of instagram, tiktok travel influencers and city branding on the decision to choose a tourist destination ( case study on @backpackertampan in bali ) Melati, Ni Luh Putu Kurniayu; Fathorrahman, Fathorrahman; Pradiani, Theresia
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.369

Abstract

Tourism is the attraction of a country or a tourist destination that can encourage tourists to visit. The decision to visit tourists is influenced by pull factors that come from the destination and push factors that encourage someone to travel. The role of internet plays an important role in the pattern of searching for travel information and the flow of choosing tourist destinations. In this case, Instagram and TikTok as the most popular social media are used which display photos and videos that are used as a reference for choosing tourist destinations. The existence of social media is supported by the presence of travel influencers, one of them is @backpackertampan. City branding is one of the important points in the image management of a destination which is closely related to how an image is built by travel influencers as a promotional media to introduce a tourist destination. The purpose of this study to measure (1) the impact of Instagram travel influencers on destination choice decisions, (2) the impact of Tiktok travel influencers on travel destination choice decisions, and (3) Impact of city branding on travel destination choice decisions, (4) Instagram travel influencers, Tiktok travel influencers, and city branding impacts on travel destination choice decisions. The focus of this research is on the followers of @backpackertampan in Bali. This type of research is a quantitative approach. The number of respondents to this survey was 100 respondents that followed @backpackertampan account in Bali and used a non-probability sampling technique called purposive sampling. As a result, all of the variables in this research have a significant positive effect on the choice of tourist destinations. 
The effect of service quality on consumer satisfaction at fast food restaurants in denpasar Astina, I Nyoman Gede; Wirawan, Putu Eka; Ying, Lim Hui; Sadipun, Wilhelmus Venrico; Jnanasara, IGN Aryavikan; Astuti, Putu Cindy Ayudia; Kurniawan, Kadek Indra
Journal of Business on Hospitality and Tourism Vol. 8 No. 1 (2022): June 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i1.372

Abstract

The culinary industry is a small part of the tourism sector in Indonesia, which still exists during the Covid-19 pandemic. This study aims to analyze the existence of fast food restaurants in Bali, with the focus of the study on the effect of service quality on customer satisfaction. The type of research used in this study is associative research and the variables analyzed in this study are physical evidence, reliability, responsiveness, assurance, empathy and customer satisfaction. This research was conducted at Mie Gacoan Gatot Subroto Restaurant, Central Bali, using a sample population of the restaurant's consumers. The sampling technique used purposive sampling, which amounted to 100 respondents. Based on the results of the F-test, it can be concluded that the dependent variable in the form of consumer satisfaction can be significantly influenced by the independent variables in the form of physical evidence, reliability, responsiveness, assurance and empathy together.

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