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M. Miftach Fakhri
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Jurusan Bisnis dan Kewirausahaan Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar, Jalan Raya Pendidikan, Makassar
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INDONESIA
Indonesian Journal Of Business And Entrepreneurship Research
Published by Universitas Negeri Makassar
ISSN : 29854636     EISSN : 29854644     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Entrepreneurship education Government policy on entrepreneurship Entrepreneurship in ethnic enclaves Self-employment among immigrants Entrepreneurship among minority groups Indigenous entrepreneurship Gender and entrepreneurship Entrepreneurship in developing and transitional countries Entrepreneurship and ethics Intrapreneurship Entrepreneurial marketing, leadership and management Knowledge entrepreneurship, entrepreneurial learning organisations Social entrepreneurship Family business and entrepreneurship Sustainable entrepreneurship, parallel entrepreneurship e-Entrepreneurship Part-time entrepreneurship, Home-based entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 36 Documents
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The Role of Digital Technology in Optimizing Marketing Strategies and Business Management in the Culinary Industry Rizka Aisyah Nurjannah; Mena Sari; Julian Chandra; Jessica Asrina
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i2.2506

Abstract

Industri kuliner di Indonesia mengalami perkembangan pesat dengan memanfaatkan teknologi digital untuk mengoptimalkan strategi pemasaran dan pengelolaan bisnis. Penelitian ini bertujuan untuk memahami peran teknologi digital dalam mengoptimalkan strategi pemasaran dan pengelolaan bisnis pada industri kuliner Yotta. Metode penelitian yang digunakan adalah penelitian kualitatif dengan pendekatan studi kasus, di mana data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumen. Hasil penelitian menunjukkan bahwa teknologi digital memiliki peran signifikan dalam meningkatkan efisiensi operasional, meningkatkan brand awareness, membangun hubungan dengan pelanggan, dan meningkatkan penjualan. Selain itu, teknologi digital juga membantu dalam pengambilan keputusan yang lebih baik melalui analisis data dan meningkatkan kontrol keuangan. Kesimpulannya, pemanfaatan teknologi digital secara optimal dapat memberikan keuntungan kompetitif bagi pelaku usaha kuliner di Indonesia, khususnya industri kuliner Yotta
Feed Milling Industries Resilience amid COVID-19 in Ekiti State Nigeria Matthew Olufemi, Adio; Luke Oyesola, Olarinde; Oyepeju Abosede, Ajetunmobi; Matthew Durojaiye, Ayeni; Serah Adeola, Asake
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i2.2709

Abstract

This study analyzed the resilience strategies for small-scale feed milling industries, learning from the COVID-19 pandemic in Ekiti State, Nigeria. 215 small scale feed mills industries were selected by multistage sampling procedure. Descriptive statistics, gross margin and regression analysis were used for the analysis of data collected. Results revealed that the mean age for the respondents was 40.45 year. In addition, 91.58% of the feed millers were married while 8.42% were single with a mean household size of 6. 13 years was the mean number of years spent in school. With respect to experience, the respondents had 11 years of feed milling experience. Gross margin results indicated that income after COVID-19 is more than during the COVID-19 showing an N168,330.00 significant (p<0.001) difference indicating that COVID-19 had great consequences on the income. The regression result revealed that sex (p<0.001), marital status (p<0.010), household size (p<0.001), education (p<0.001) and experience (p<0.005) were feed mill profitability determining factors in the study area. Constraints faced during COVID-19 are that lockdown due to COVID-19 hindered operational activities of feed mill (65.26%), COVID-19 causes a total increase in the price of inputs (66.32), reduction in the sales of feeds (69.29%), reduction in work force (65.26%), and loss of raw materials through spoilage (66.32%). The study recommended that feed millers should collaborate with local farmers for the supply of materials at lesser price, rather than buying highcost foreign materials.
Effect of Individual Characteristics, Self-Efficacy, and Entrepreneurial Motivation on Entrepreneurship Interest through Entrepreneurial Attitude Suci Ramadoan; Soussou Raharimalala; Salim Diarra
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i3.6659

Abstract

This study examines the influence of individual characteristics, self-efficacy, and entrepreneurial motivation on entrepreneurial interest through entrepreneurial attitude among students of the Faculty of Economics and Business (FEB) at Universitas Negeri Makassar. Using a quantitative explanatory approach, data were collected from 102 respondents through purposive sampling and analyzed with Path Analysis. The results show that individual characteristics and entrepreneurial motivation indirectly influence entrepreneurial interest through entrepreneurial attitude, while self-efficacy has no significant direct effect. Additionally, entrepreneurial attitude positively affects entrepreneurial interest. This study offers valuable insights for educators and lecturers to mentor students in developing entrepreneurial skills, emphasizing both product management and marketing strategies. It also encourages students to enhance their business decision-making abilities. Future research can explore additional variables and methodologies to expand the understanding of factors influencing entrepreneurial interest.
The Strategic Role of Millennial Women in Advancing MSMEs in the Digital Economy Era Nurhayani; Jumardi; Hasisa Haruna
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v3i1.7391

Abstract

The development of the MSME sector which is supported by the digital economy creates many new innovations. The transformation towards a digital-based economy is mostly driven by millennial women. This study aims to analyze the strategic role of millennial generation women in the digital economy era. The research method used is the descriptive qualitative method. The data collection method used is the method of observation, interviews, and documentation. Data were analyzed through three paths, namely data reduction, data presentation, and drawing conclusions. The results of the study show that respondents play an important role in economic development through MSMEs. The results of this study prove: 1) millennial women have an important and strategic role in starting businesses, creating new products, managing business finances, and marketing their business products using digital media; 2) on average business actors understand their position as women, respondents say that there are no norms/rules that prohibit women from working, and MSMEs managed by respondents have received permission and support from husbands or family; 3) MSME actors have benefited from the digital economy, especially in the marketing process, the benefits derived from social media activities greatly support the development of their businesses, and the government is very supportive of the efforts made by women entrepreneurs in helping improve the regional and national economy.
Service Quality, Promotions, and Product Prices on Consumer Purchasing Decisions in the Marketplace: The Mediating Role of Brand Image Nur Hikmah; Mustari; Muh Ihsan Said Ahmad; Nur Arisah; Wulan Purnamasari
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v3i1.7392

Abstract

In today's digital era, almost all activities can be carried out using the internet, making information access easier. This study aims to review and analyze existing problems to determine the extent of the influence of service quality, promotions, and product prices in the marketplace on consumers' purchasing decisions, with brand image acting as a mediating variable. The research subjects are students from eight study programs at the Faculty of Economics and Business, Makassar State University, from the 2021 and 2022 intakes, with a sample size of 348 respondents. Data analysis was conducted using the Partial Least Squares Structural Equation Model (PLS-SEM). Based on the problem formulation, the study results show that service quality, promotions, product prices, and brand image have a positive and significant influence on consumers' purchasing decisions. Additionally, brand image effectively mediates the relationship between these three variables and consumers' purchasing decisions.
The Influence of Entrepreneurial Self-Efficacy and Locus of Control on Entrepreneurial Intention: The Mediating Role of Entrepreneurial Attitude Ginting, Medeilia Bernike Br
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 2 (2025): Vol. 3, No. 2, May 2025: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v3i2.8322

Abstract

Unemployment remains a critical issue in Indonesia, largely due to the country's high population growth, which intensifies competition for employment opportunities. One effective approach to mitigate this problem is by fostering entrepreneurship and increasing the number of entrepreneurs. This study aims to examine both the direct and indirect effects of entrepreneurial self-efficacy and entrepreneurial locus of control on entrepreneurial intention, with entrepreneurial attitude serving as a mediating variable. A quantitative descriptive explanatory approach was employed, involving a population of 492 students. Using proportional random sampling, 96 students from the Faculty of Economics at Universitas Negeri Makassar were selected as respondents. The findings indicate that entrepreneurial self-efficacy and locus of control significantly influence entrepreneurial intention, both directly and indirectly through entrepreneurial attitude. These results underscore the importance of developing psychological attributes to enhance students' entrepreneurial potential. The study provides valuable insights for educators in guiding students toward entrepreneurial skill development, encouraging them to go beyond product creation and focus on business management, marketing, and strategic decision-making. Future research is recommended to expand the scope of variables and explore more diverse methodologies to deepen the understanding of entrepreneurial behavior in higher education.

Page 4 of 4 | Total Record : 36

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