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M. Miftach Fakhri
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Jurusan Bisnis dan Kewirausahaan Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar, Jalan Raya Pendidikan, Makassar
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INDONESIA
Indonesian Journal Of Business And Entrepreneurship Research
Published by Universitas Negeri Makassar
ISSN : 29854636     EISSN : 29854644     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Entrepreneurship education Government policy on entrepreneurship Entrepreneurship in ethnic enclaves Self-employment among immigrants Entrepreneurship among minority groups Indigenous entrepreneurship Gender and entrepreneurship Entrepreneurship in developing and transitional countries Entrepreneurship and ethics Intrapreneurship Entrepreneurial marketing, leadership and management Knowledge entrepreneurship, entrepreneurial learning organisations Social entrepreneurship Family business and entrepreneurship Sustainable entrepreneurship, parallel entrepreneurship e-Entrepreneurship Part-time entrepreneurship, Home-based entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 36 Documents
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Behavioral Control, Entrepreneurial Activity, and Entrepreneurship Education: The Mediating Role of Entrepreneurial Attitude in haping Entrepreneurial Interest Tika Handayani; Rosita
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v3i1.6658

Abstract

Unemployment is a major issue in Indonesia. This is due to Indonesia being a country with a relatively high population growth rate, which impacts competition for job opportunities. One effective way to address unemployment is by creating or increasing the number of entrepreneurs. This study aims to determine the direct and indirect effects of entrepreneurship education, behavioral control, entrepreneurial activity, and entrepreneurial attitude on entrepreneurial interest. The sampling technique used was Proportional Random Sampling, with a total of 106 students at Politeknik Negeri Sriwijaya. The research results indicate that both directly and indirectly, entrepreneurship education, behavioral control, entrepreneurial activity, and entrepreneurial attitude have a significant impact on entrepreneurial interest. Based on the findings of this study, it can serve as a source of information or reference for educators or lecturers to guide and mentor students regarding the development of entrepreneurial skills. Students are expected to deepen their skills related to business management so that they focus not only on the products produced but also on marketing activities and decision-making regarding business evaluation, with the aim of developing their businesses. Furthermore, future researchers are encouraged to deepen and expand this research in terms of variables and the development of research methods.
Quantitative Analysis of the Trade Industry: The Effect of Environmental Policy on Industry Growth Ahmad Nur Budi Utama; Zumrotul Avifa K; Diah Nurdiana; Rusni Andriani; Hasnadia Rusdi
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i2.2492

Abstract

This study aims to examine the impact of environmental policies on the growth of the trade industry, with a particular focus on Toko Marannu. Through a descriptive analysis, the research highlights key areas of implementation, customer acceptance, and the resultant effects on sales, customer satisfaction, and overall business performance. The findings reveal that Toko Marannu has successfully implemented environmental policies, such as the use of environmentally friendly bags and the provision of alternative packaging options, which have been well-received by customers. The study shows that these policies positively influence sales growth, increase the number of visitors, and enhance profits, while maintaining high levels of customer satisfaction. The research, conducted through a quantitative approach using surveys and questionnaires with 40 customers, underscores the importance of environmental policies in driving industrial growth and improving consumer perceptions. These insights offer valuable guidance for businesses seeking to integrate sustainable practices while achieving economic growth.
How Digital Payment and Online Marketing Strategies affect Consumer Experience in the Culinary Industry? Rachmawaty Kadir; Andi Naila Quin Azisah Alisyahbana; Nursinah Amrullah; Ririn Mardhani Syakur; Amraeni
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i2.2493

Abstract

This study aims to analyze the impact of digital payment and online marketing strategies on the customer experience in the food industry, with a focus on the company "Kaku Food." As digital technology increasingly shapes the food industry, Kaku Food has effectively leveraged these advancements to enhance service quality and customer interaction. The research method involved a survey of 57 respondents who were Kaku Food customers. The results of the analysis show that both digital payment and online marketing have a significant impact on the customer experience. Specifically, the implementation of digital payment methods, such as e-money and e-wallets, has led to faster transactions and reduced wait times, contributing to higher customer satisfaction. Moreover, creative online marketing strategies, particularly through social media and collaborations with culinary influencers, have proven effective in reaching a digitally active audience, especially young people. The coefficient of determination indicates that 64.2% of the variation in customer experience can be explained by these two variables. The regression results reveal that while both digital payment and online marketing have positive and significant coefficients against customer experience, online marketing exerts a greater influence. This study provides valuable insights for Kaku Food management to formulate effective marketing strategies and payment systems, ultimately enhancing customer satisfaction and fostering greater loyalty.
Do Marketing Strategy and Product Innovation Contribute to the Marketing Performance of Culinary Enterprises? Muh. Yahya; Nurul Mufida; Mahmudatus Sholihah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i2.2494

Abstract

This study aims to examine the impact of marketing strategy and product innovation on marketing performance at Rumah Roti store in Makassar. The population consists of buyers on Jalan Toddopuli 10, with a sample of 31 buyers. Data collection methods include literature review, documentation, and questionnaires. The analysis methods used are validity tests, reliability tests, classical assumption tests, linear regression analysis, t-tests, F-tests, and the coefficient of determination (R2). The t-test results show that both marketing strategy and product innovation have a significant impact on marketing performance. The F-test results indicate that these variables simultaneously influence marketing performance. The coefficient of determination reveals that 94.8% of the variance in marketing performance is explained by marketing strategy and product innovation, with the remaining 5.2% attributed to other factors not included in this study, such as product quality and entrepreneurial orientation. The study concludes that market orientation and service quality are critical factors influencing marketing performance at Rumah Roti store. The recommendation is that the store owner should focus more on innovation, market orientation, and service quality to enhance customer attraction to the store.
The Effect of Job Creation Law Regulation on Mining Business: Economic Impact Analysis on the Mining Industry Muhammad Satrio Mubaraq; Pawata, Wahyudin; Muhammad Irham Guntur
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 2 (2024): Vol. 2, No. 2, May 2024: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i2.2497

Abstract

This study provides important insights into the impact of Labor Law Regulation on the mining industry, with a focus on PT. Vale Indonesia. By applying simple linear regression analysis to the company’s financial and operational data from 2019 to 2022, the research evaluates the effects of the Labor Law Regulation both before and after its implementation. The study aims to determine how the regulation influences the financial and operational performance of PT. Vale Indonesia. The Labor Law Regulation, as the independent variable, assesses the effectiveness of government policies in supporting the mining sector. Financial performance, the dependent variable, is measured through indicators such as economic impact and perception. The analysis reveals a significant improvement in PT. Vale Indonesia’s financial outcomes post-regulation, suggesting enhanced operational efficiency and capital investment. However, the study also notes the need for further investigation into the social impact on surrounding communities. Overall, the research concludes that the Labor Law Regulation has a positive and statistically significant effect on the mining business, indicating strong government policy support, with a high predictive power.
Analysis of Factors Affecting Consumer Behavior and Marketing Performance in the Livestock Industry Hadiansyah Ma'sum; Heny Hendriyati; Ina Septiana; Gery Geraldy Embatau; Nuraisyah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i3.2498

Abstract

This study investigates consumer behavior and marketing performance in the chicken egg industry, with a particular focus on Li'an Meto Farm in Takalar Regency. Data were gathered through in-depth interviews with the farm's owner and customers, providing insights into the factors influencing consumer decisions. The findings reveal that consumer behavior in the region is primarily shaped by price, quality, and availability. Consumers tend to prefer chicken eggs that are affordable, of high quality, and easily accessible. Moreover, trust in the brand and the farm's reputation significantly impact purchasing decisions. Li'an Meto Farm exhibits strong marketing performance, which can be attributed to its strategic emphasis on building and maintaining good relationships with customers, alongside a commitment to consistently delivering high-quality products. These factors contribute to the farm's ability to attract and retain a loyal customer base, thereby enhancing its overall market position.
Do Digitalization and Startups Contribute to the Development of the Agroindustry Sector? Syahruddin Yasen
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i3.2499

Abstract

This research aims to analyze the preferences and other factors influencing consumer decisions related to Markisa Mammiri products. The respondents selected are undergraduate students from the Faculty of Economics and Business, Universitas Negeri Makassar, with data collection conducted online through Google Forms with 37 respondents. The descriptive analysis results indicate that most respondents gave positive ratings for digital accessibility, digital promotion, customer satisfaction, product price, and social economic impact. However, there is relatively lower rating for product quality. It is recommended to develop a strategy focusing on improving product quality through strengthening the R&D department, implementing strict quality control, enhancing communication and education with customers, as well as innovative product and customer service development. It is hoped that the continuous application of this strategy will increase customer satisfaction and strengthen the company's position in the market. This research provides valuable insights for business development strategies to achieve higher customer satisfaction and sustainable growth for Markisa Mammiri's business.
The Effect of Digital Payment Innovation and Point Giving Marketing Strategy on Consumer Shopping Experience in the Culinary Industry Anton Susilo; Emelia Rahmadany Putri Gami; Yohanis Resa Surentu; Eka Dian Hikmayani Jufri
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i3.2500

Abstract

This study investigates the impact of digital payment innovation and point-of-sale marketing strategies on consumers' shopping experiences in the Yotta culinary industry. As companies strive to innovate and grow, understanding customer behavior and competitor capabilities becomes essential for achieving a competitive advantage. The study aims to: 1) Analyze the effect of digital payment innovation on consumer shopping experiences, 2) Assess the influence of point-of-sale marketing strategies, and 3) Examine the interaction between these factors. A descriptive analysis approach was utilized, with data collected from 35 questionnaires. The results indicate that digital payment innovation significantly affects consumer shopping experiences, with an average score of 35.80 and a standard deviation of 3.692. The point-of-sale marketing strategy also influences consumer experiences, reflected by an average score of 24.60 with a standard deviation of 2.746. The overall consumer shopping experience scored an average of 24.68 with a standard deviation of 2.598, suggesting that Yotta consumers are more inclined to choose digital payment options. The findings offer valuable insights for stakeholders aiming to enhance consumer satisfaction through innovative payment and marketing strategies.
How does Creative Industry Innovation affect Entrepreneurial Interest Mediated by Student Entrepreneurial Motivation? Rini Ariyanti; Ahmad Fathir Imran; Anis Pri Nandini; Muh. Fadil Nugraha; Gleno Amdalitu Tandi
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i3.2501

Abstract

This study investigates the impact of creative industry innovation on the entrepreneurial interest of University of Makassar students, with entrepreneurial motivation as a mediator. According to the latest survey on creative economy, this industry has shown significant growth in its contribution to national GDP. However, entrepreneurial interest is still considered low among students, despite having great potential. Through regression analysis, the findings show that creative industry innovation has a positive and significant influence on entrepreneurial interest among students, both directly and through entrepreneurial motivation as a mediator. The implications of these findings are the need for increased understanding and awareness of the importance of innovation in promoting entrepreneurial interest among students, by involving various parties such as educational institutions, government, and the creative industry.
Impact of Technological Innovation on Productivity and Competitiveness of the Culinary Industry Ramdhan Kurniawan; Andi Naila Quin Azisah Alisyahbana; Soussou Raharimalala; Maria Reski; Enzel D. S. Situmorang; Nurul Fadilla
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 3 (2024): Vol. 2, No. 3, September 2024: Indonesian Journal of Business and Entrepreneurs
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v2i3.2505

Abstract

This study analyzes the impact of technological innovation on productivity and competitiveness within the bread industry, focusing on a case study of Usaha Roti Gembong Gembul in Makassar. A descriptive qualitative approach was employed, using data collected through in-depth interviews, direct observations, and relevant document analysis. The research provides a comprehensive examination of how new technologies are integrated into various operational aspects, including production processes, inventory management, and marketing strategies. The findings offer practical insights for industry players, highlighting the importance of adopting and utilizing technology to enhance operational efficiency and competitiveness. Respondents generally expressed positive perceptions regarding the availability, accessibility, and efficiency of the technology implemented. Furthermore, high levels of satisfaction were noted concerning product quality and decision-making processes, especially in managing risks and uncertainties. These findings underscore the critical role of technological innovation in boosting both productivity and competitiveness in the bread industry.

Page 3 of 4 | Total Record : 36

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