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Dwi Yuli Rakhmawati
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INDONESIA
Jurnal Pendidikan Tata Niaga (JPTN)
Published by Universitas Negeri Surabaya
ISSN : 23376708     EISSN : 27233901     DOI : https://doi.org/10.26740/jptn.v11n1
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Jurnal ini mempublikasikan hasil penelitian dan pemikiran di bidang pembelajaran pendidikan bisnis/tata niaga serta di bidang ilmu bisnis dan perniagaan yang dilakukan di Sekolah Menengah Kejuruan (SMK), lembaga pendidikan tinggi, serta dunia usaha dan dunia industri yang meliputi: Pembelajaran pendidikan bisnis/tata niaga Evaluasi dan Asesmen pembelajaran pendidikan bisnis/tata niaga Riset dan pengembangan perangkat pembelajaran pendidikan bisnis/tata niaga Manajemen pemasaran Studi perilaku konsumen Kewirausahaan Manajemen Sumber Daya Manusia Manajemen Strategik
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 279 Documents
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PENGARUH SELF-EFFICACY DAN ADVERSITY QUOTIENT TERHADAP INTENSI BERWIRAUSAHA MAHASISWA PRODI PENDIDIKAN BISNIS UNIVERSITAS NEGERI SURABAYA Farhan Rachmat Widianto; Septyan Budy Cahya
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p97-110

Abstract

Indonesia is one of the most populous countries in the world, yet it still faces serious challenges such as a high unemployment rate. One strategic solution to this issue is entrepreneurship. As future leaders, university students are expected to have a strong entrepreneurial intention. This study aims to analyze the influence of self-efficacy and adversity quotient on the entrepreneurial intention of students in the Business Education Program at Universitas Negeri Surabaya. This research uses a quantitative approach with a survey method through an online questionnaire. A total of 205 students participated, and the data were analyzed using IBM SPSS Statistics 25. The t-test results indicate that both self-efficacy and adversity quotient significantly influence entrepreneurial intention, with a value of 0.000 (<0.05). The F-test also confirms a simultaneous effect of both variables (F = 56.244; sig = 0.000). The coefficient of determination (R²) is 0.351, meaning that 35.1% of the variation in entrepreneurial intention is explained by self-efficacy and adversity quotient. These findings highlight that confidence in one's abilities and resilience in facing adversity are essential psychological factors that drive students' intentions to become entrepreneurs.
PENGARUH LITERASI DIGITAL DAN TEMAN SEBAYA TERHADAP HASIL BELAJAR EKONOMI BISNIS SISWA KELAS XI JURUSAN BISNIS DIGITAL DI SMK NEGERI 4 SURABAYA Hardiyanti Rukmana; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 3 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n3.p9-18

Abstract

This research raises the issue of digital literacy and peer interaction among students. The purpose of this study was to observe and explain the effect of digital literacy and peers on the learning outcomes of business economics class XI students majoring in Digital Business at SMK Negeri 4 Surabaya. This research uses descriptive quantitative research. This study has a subject, namely class XI students of the Digital Business Department Class of 2023/2024 at SMK Negeri 4 Surabaya who have taken Business Economics lessons with a total of 102 respondents. This research was obtained by distributing questionnaires to students and conducting interviews with the head of the digital business department. This study analyzed data using the classical assumption test and multiple linear regression test. The results of this study found that digital literacy has an effect on business economics learning outcomes, peers have no effect on business economics learning outcomes, and digital literacy and peers do not simultaneously affect the learning outcomes of class XI students majoring in Digital Business at SMK Negeri 4 Surabaya.
PENGARUH PERAN GURU DAN LINGKUNGAN SEKOLAH TERHADAP MOTIVASI BELAJAR SISWA PADA MATA PELAJARAN DASAR-DASAR PEMASARAN KELAS X BISNIS DIGITAL SMKN 4 SURABAYA Rafli Faiz Aqmal; Rakhmawati, Dwi Yuli
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p111-120

Abstract

This study aims to examine the influence of teacher roles and school environment on students’ learning motivation in the Basic Marketing subject for Grade X Digital Business students at SMKN 4 Surabaya. Using a descriptive quantitative method, data were collected from 105 students through a saturated sampling technique. The findings reveal that both teacher roles and the school environment significantly influence students’ learning motivation, both partially and simultaneously. Teachers' roles as instructors, facilitators, and mentors, combined with a supportive and well-equipped school environment, enhance student enthusiasm and participation. Improving the quality of teaching and the school environment is essential for optimal vocational learning outcomes.
PENGARUH PRAKTIK KERJA INDUSTRI (PRAKERIN) TERHADAP KESIAPAN KERJA SISWA KELAS 12 SMK NEGERI 1 SOOKO MOJOKERTO Novianti, Vitri; Marlena, Novi
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 3 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n3.p1-8

Abstract

Job readiness is crucial for students' success in entering the workforce. Therefore, factors that can support student job readiness are needed. This study aims to analyze the influence of internship (PRAKERIN) on the job readiness of 12th-grade students majoring in business and management at SMKN 1 Sooko Mojokerto. The study used a descriptive quantitative method. The population was 199 12th-grade students majoring in business and management at SMKN 1 Sooko Mojokerto. A sample of 133 students was selected using probability sampling through a proportional stratified random sampling approach. A questionnaire was used via Google Forms as the instrument. Data analysis was conducted using SPSS version 25. The results showed that internship variables influence the job readiness of 12th-grade students majoring in business and management at SMKN 1 Sooko Mojokerto.
UPAYA PENINGKATAN HASIL PEMBELAJARAN PRODUK KREATIF DAN KEWIRAUSAHAAN SISWA DENGAN PROYEK MELALUI EXPERIENTIAL MARKETING DAN SOCIAL MEDIA MARKETING DI SMKN 4 SURABAYA Vania Elvaretta Tiarawati; Dr. Finisica Dwijayati Patrikha, S.Pd., M.Pd.
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 3 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n3.p19-26

Abstract

The development of technology and social media has opened new opportunities for strengthening entrepreneurship education in Vocational High Schools (SMK). However, challenges arise from the need for adaptive learning that aligns with the demands of the workplace. On the other hand, government programs supporting students' creative projects need to be utilized optimally. This study aims to describe the role of experiential marketing and social media marketing in improving the outcomes of students' Creative Product and Entrepreneurship (PKK) learning projects at SMKN 4 Surabaya. This study uses a qualitative approach with snowball sampling techniques, involving informants from the school, teachers, mentors, and students. Data was collected through interviews and observations. The results of the study indicate that the implementation of the project-based learning model is effective in encouraging active student involvement through real-world experiences in the production and promotion processes. The experiential marketing approach enhances students' practical skills and conceptual understanding of the business world, while the integration of social media marketing provides students with opportunities to hone their digital marketing skills directly. The combination of these two approaches creates holistic and contextual learning, facilitating the development of entrepreneurial attitudes and products relevant to market needs.
PENGEMBANGAN MODUL AJAR BERBASIS WEB MENGGUNAKAN GOOGLE SITES PADA MATERI PERILAKU KONSUMEN KELAS X BISNIS DIGITAL SMKN 4 SURABAYA Dinda Melati Putri; Patrikha, Finisica Dwijayati
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 3 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n3.p27-34

Abstract

The rapid development of information technology demands the education sector to continuously innovate in delivering learning materials. This study aims to develop a web-based learning module to improve students' learning outcomes using the ADDIE development model (Analyze, Design, Development, Implementation, and Evaluation). The research subjects were students of class X Digital Business 1 at SMKN 4 Surabaya. The research instruments included expert validation by subject matter experts, media experts, and language experts, as well as student responses collected through questionnaires. Data analysis was carried out using descriptive qualitative and quantitative methods. The result of this study is a web-based learning module using Google Sites on consumer behavior material. The product feasibility received a "very feasible" rating from subject matter experts (88%), media experts (92%), and language experts (92%). Student responses to the module were very positive, with a score of 91%. The N-Gain score of 0.7 indicates that the module is easy to understand, engaging, and capable of improving students' comprehension.
PENGARUH KEPERCAYAAN DIRI DAN KETERAMPILAN KOMUNIKASI INTERPERSONAL TERHADAP NIAT BERWIRAUSAHA MAHASISWA FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS NEGERI SURABAYA Agustiyan, Devina Reva; Marlena, Novi
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 3 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Educated unemployment remains a pressing issue in Indonesia, particularly among university graduates. The Faculty of Economics and Business at Surabaya State University (FEB UNESA) has sought to foster entrepreneurial intention through courses, training, and entrepreneurship programs. Nevertheless, students’ intention to pursue entrepreneurship has not yet reached an optimal level. This study aims to analyze the influence of self-confidence and interpersonal communication skills on entrepreneurial intention among FEB UNESA students. The research applied a quantitative survey method with 373 active students from the 2021–2023 cohorts selected via purposive sampling. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS 25. The findings reveal that self-confidence does not significantly affect entrepreneurial intention, while interpersonal communication skills have a positive and significant effect. These results emphasize the crucial role of soft skills, particularly interpersonal communication, in preparing students to become competitive young entrepreneurs.
PERAN PEMBELAJARAN KEWIRAUSAHAAN DAN DUKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA MAHASISWA PRODI PENDIDIKAN BISNIS UNIVERSITAS NEGERI SURABAYA Pratama, Errangga; Dwijayanti, Renny
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 3 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n3.p35-44

Abstract

This study aims to analyze the influence of entrepreneurship learning and family support on student’s entrepreneurial interest in the Business Education Study Program at Surabaya State University. The research is motivated by the importance of educational experiences and family environments in shaping entrepreneurial interest in students. This study used a descriptive quantitative approach with a sample of 209 students determined using slovin formula. Data collection was conducted using a questionnaire, then analyzed through validity and reliability test, classical assumption tests, multiple linier regression, T-test, and F-test. The results indicate that entrepreneurship learning and family support have a positive and significant effect on entrepreneurial interest, both partially and simultaneously. Together, these two variables contribute 44,2% to student’s entrepreneurial interest, while the remaining 55,8% is influenced by other factors outside the study. These findings confirm that a positive learning experience and strong family support play a crucial role in fostering student’s entrepreneurial interest.
PENGARUH VARIASI MENU, FASILITAS, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN NASI GORENG DUA KARET SURABAYA Cecilia Agatha Manalu; Septyan Budy Cahya
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 3 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variasi menu, fasilitas, dan nilai persepsi terhadap keputusan pembelian Nasi Goreng Dua Karet Surabaya. Subjek penelitian ini adalah konsumen yang telah membeli Nasi Goreng Dua Karet Surabaya, dengan total 100 responden. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah dengan mendistribusikan kuesioner kepada konsumen yang telah membeli lebih dari satu varian Nasi Goreng Dua Karet menggunakan Google Forms dengan skala Likert. Penelitian ini menggunakan uji asumsi klasik, yang kemudian diuji menggunakan uji regresi linier berganda. Hasil penelitian ini menunjukkan bahwa secara simultan, terdapat pengaruh signifikan variasi menu, fasilitas, dan nilai persepsi terhadap keputusan pembelian Nasi Goreng Dua Karet Surabaya. Secara parsial, variasi menu dan nilai persepsi menunjukkan pengaruh signifikan terhadap keputusan pembelian Nasi Goreng Dua Karet Surabaya, sedangkan fasilitas tidak memiliki pengaruh signifikan terhadap keputusan pembelian Nasi Goreng Dua Karet Surabaya.
PENGEMBANGAN ASESMEN MODEL TEAMS GAMES TOURNAMENT (TGT) BERBASIS WEBSITE BAAMBOOZLE UNTUK MENINGKATKAN HASIL BELAJAR PESERTA DIDIK PADA MATA PELAJARAN DASAR-DASAR PEMASARAN SMKS KETINTANG SURABAYA Elena Dwi Putri Sumali; Tri Sudarwanto
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 3 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n3.p45-53

Abstract

Penelitian ini dilatarbelakangi oleh rendahnya hasil belajar dan kurangnya variasi instrumen asesmen interaktif pada mata pelajaran Dasar-Dasar Pemasaran di SMKS Ketintang Surabaya. Tujuan penelitian ini adalah untuk mengembangkan, menguji kelayakan, dan mengetahui tanggapan siswa terhadap instrumen asesmen model Teams Games Tournament (TGT) berbasis website Baamboozle. Jenis penelitian ini adalah penelitian pengembangan (Research and Development) dengan model ADDIE (Analysis, Design, Development, Implementation, Evaluation). Hasil penelitian menunjukkan bahwa Proses pengembangan melalui lima tahapan ADDIE menghasilkan produk asesmen digital di platform Baamboozle yang diintegrasikan dengan model TGT sebagai treatment pembelajaran, namun tetap menggunakan pre-test dan post-test secara individu. Kelayakan produk dinyatakan "Sangat Layak" berdasarkan validasi ahli materi sebesar 94%, ahli bahasa sebesar 95%, dan ahli asesmen sebesar 96%. Tanggapan siswa berdasarkan angket respon peserta didik memperoleh skor sebesar 92,67% dengan kategori "Sangat Layak". Berdasarkan capaian hasil belajar, penggunaan asesmen ini mampu memberikan dampak positif pada peningkatan pemahaman siswa secara mandiri. Kesimpulannya, asesmen model TGT berbasis website Baamboozle layak digunakan sebagai inovasi instrumen penilaian untuk meningkatkan hasil belajar peserta didik pada elemen proses bisnis pemasaran.

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