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Dwi Yuli Rakhmawati
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Jurnal Pendidikan Tata Niaga (JPTN)
Published by Universitas Negeri Surabaya
ISSN : 23376708     EISSN : 27233901     DOI : https://doi.org/10.26740/jptn.v11n1
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Jurnal ini mempublikasikan hasil penelitian dan pemikiran di bidang pembelajaran pendidikan bisnis/tata niaga serta di bidang ilmu bisnis dan perniagaan yang dilakukan di Sekolah Menengah Kejuruan (SMK), lembaga pendidikan tinggi, serta dunia usaha dan dunia industri yang meliputi: Pembelajaran pendidikan bisnis/tata niaga Evaluasi dan Asesmen pembelajaran pendidikan bisnis/tata niaga Riset dan pengembangan perangkat pembelajaran pendidikan bisnis/tata niaga Manajemen pemasaran Studi perilaku konsumen Kewirausahaan Manajemen Sumber Daya Manusia Manajemen Strategik
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 261 Documents
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PENGEMBANGAN BAHAN AJAR BUKU SAKU DIGITAL PADA MATERI PELAYANAN PRIMA KELAS X BISNIS DIGITAL : STUDI KASUS PADA EDUCAFE DI SMK NEGERI 1 JOMBANG Wirainata, Amanda; Sudarwanto, Tri; Saino, Saino; Irawati, Winaika
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025): (In Press)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to develop and test the feasibility of a digital pocket book as an open material on Excellent Service material for class X Digital Business students of SMK Negeri 1 Jombang. The development uses the AADIE model. The process begins with a needs analysis and initial review by media, material, and language experts, followed by validation using the BSNP instrument. The validation results show that the digital pocket book has a very high level of feasibility, namely 94% by media experts, 95% by material experts, and 96% by language experts. The trial was conducted in two stages, namely small groups (10 students) and field tests (90 students). The trial results showed a very positive student response with an average practicality percentage of 95%. The digital pocket book is considered easy to use, relevant to practice at Educafe, and able to increase student motivation and understanding. Thus, this digital pocket book is declared very feasible to be used as an alternative contextual open material that supports project-based learning in vocational schools.
PENGARUH ONLINE CUSTEMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA PENGGUNA APLIKASI TIKTOK SHOP DI KABUPATEN JOMBANG Rossandy, Gesit Arga; Dwijayanti, Renny
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p113-121

Abstract

This study aims to determine the effect of online customer reviews and online customer ratings on the TikTok shop application in Jombang Regency. The population used is the effect of online customer reviews and online customer ratings on purchasing decisions on the TikTok application. This study used a sample of 101 respondents. The analysis used is a research instrument test and hypothesis testing. With the results of the study that a consumer or buyer trusts the rating information in the TikTok shop more because the better the rating given, the goods received will be in accordance with the description so that they can fulfill the purchase decision at the TikTok shop and consumers trust the online customer rating given by other consumers on TikTok to determine the service provided. In addition, consumers also choose purchases based on reviews of seller services reviewed by other consumers on the TikTok shop. But consumers trust the rating information given for a product more, the higher the stars or ratings given, the more the product matches the actual situation. This can be seen from the results of the t-test that the online customer review and online customer rating variables partially influence purchasing decisions in the TikTok shop marketplace. The F test shows that the variables price, online customer review, and online customer rating simultaneously influence purchasing decisions in the Tiktok shop marketplace. The results of the coefficient of determination (R2) show that online customer review and online customer rating simultaneously influence purchasing decisions by
PENGARUH HARGA DAN PROMOSI TERHADAP MINAT PEMBELIAN PRODUK ES TEH INDONESIA DI KALANGAN MAHASISWA FAKULTAS EKONOMIKA DAN BISNIS UNESA Tyana, Renata Salsabila; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p105-112

Abstract

This study aims to determine the effect of price and promotion on the purchase interest of Indonesian iced tea products among students of the Faculty of Economics and Business, Unesa. This study is a descriptive quantitative study with a sample of 92 students of the Faculty of Economics and Business, Surabaya State University. Sampling used a simple random sampling technique. The data analysis technique uses multiple linear regression. The results of the study explain that partially one of the variables does not affect the independent variable, namely the price variable (X1), while the promotion variable affects purchase interest. And the results of the study explain that simultaneously there is an influence of price and promotion on purchase interest in Indonesian iced tea products.
PENGARUH FANATISME, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN OFFICIAL MERCHANDISE KLUB SEPAK BOLA PERSEBAYA SURABAYA Noviany, Lintang; Dwi Rakhmawati
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p148-162

Abstract

In the modern era of the sports industry, football has evolved beyond mere entertainment into a highly profitable business sector, particularly through the sale of official merchandise. Persebaya Surabaya, one of the football clubs with the largest supporter base in Indonesia, has seized this opportunity through the establishment of the Persebaya Store. However, the widespread circulation of counterfeit products sold at lower prices presents a significant challenge. This study aims to examine the extent to which fanaticism, product quality, and price influence consumers’ decisions to purchase official Persebaya merchandise. A quantitative research approach was employed, with primary data collected through online questionnaires distributed to Persebaya supporters aged 17 and above who have purchased official merchandise at least twice. A purposive sampling technique was used, yielding a total of 101 respondents. The collected data were analyzed using multiple linear regression with the assistance of IBM SPSS version 30. The research results show that, partially, fanaticism and price influence purchasing decisions, while product quality shows no effect. Collectively, these three variables are proven to influence purchasing decisions.
PENGARUH PENGALAMAN MAGANG DAN BIMBINGAN KARIR TERHADAP KESIAPAN KERJA SISWA KELAS XII DI SMKS NU GRESIK TAHUN AJARAN 2024 / 2025 Raharjo, Mutiara Wijaya; Marlena, Novi
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025): (In Press)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p39-51

Abstract

Work readiness can be defined as the ability of students to enter the workforce immediately after graduating from school, equipped with the mental preparedness, knowledge, experience, and maturity they have acquired. Therefore, readiness is essential for employment. Work readiness is a crucial aspect that must be possessed by students of Vocational High Schools (SMK) in order to compete in the job market after graduation. Factors that may influence work readiness include internship experience and career guidance obtained by students during their education. This study aims to analyze the influence of internship experience and career guidance on the work readiness of XII grade students at SMKS NU Gresik in the 2024/2025 academic year. This research uses a quantitative method. The research was conducted at SMKS NU Gresik with XII grade students as the research population. The sampling technique used a census method, resulting in 129 students from all majors being selected as research samples, with the criteria that they had participated in internship programs and received career guidance at school. The instrument used in this study was a questionnaire, and the data were analyzed using multiple linear regression with SPSS version 26. The results showed that internship experience and career guidance had an influence on the work readiness of XII grade students at SMKS NU Gresik in the 2024/2025 academic year. Keywords : work readiness; internship experience; career guidance; students
PENGARUH PENGGUNAAN MEDIA SOSIAL DAN GAYA HIDUP HEDONISME TERHADAP PERILAKU KONSUMTIF PADA MAHASISWA FEB DI UNIVERSITAS NEGERI SURABAYA Amelia, Vania; Jannah, Tisaul; Intani, Eklesia Dewi; Rakhmawati, Dwi Yuli; Mahendra, Angga Martha
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025): (In Press)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p52-61

Abstract

This investigation examines how the use of social media and hedonism lifestyle affects consumptive behavior which is the goal of the study. This type of study is quantitative which is obtained from primary data through distributing questionnaires. With the sample used in the study totaling 119 respondents. The data collection method used is random sampling. The IBM Statistics 27 program is used to produce multiple linear regression data analysis results. The findings showed that the utilize of social media has a significant effect on consumptive behavior, as well as the hedonism lifestyle. The findings provide important implications for education in managing consumption patterns more wisely in the digital era.
PENGARUH PENDIDIKAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA PADA SISWA SMKN 1 SURABAYA Nindiya Kencana Duwi Pertiwi; Marlena, Novi
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025): (In Press)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p62-68

Abstract

Stronger entrepreneurship education is needed as an alternative job creation strategy given the high unemployment rate in Indonesia, especially among vocational high school (SMK) graduates. The purpose of this research is to examine how entrepreneurship education influences the entrepreneurial interest of eleventh-grade students at SMKN 1 Surabaya. This research uses a quantitative approach, and questionnaires are used to obtain data. The sample was selected using simple random sampling, totaling 187 students. Simple linear regression was used to analyze the data. The findings of this research indicate that entrepreneurial interest is significantly influenced by entrepreneurship education. This research highlights the importance of entrepreneurship education in shaping students' perspectives and preparing them for entrepreneurship.
PENGARUH PROMOSI DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA LAYANAN JASA ONLINE GOFOOD (Studi Kasus Pada Pengguna GoFood di Kecamatan Sumbersari Kabupaten Jember) Hanifah, Nabilah Nur
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025): (In Press)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p79-87

Abstract

Penelitian ini dilatar belakangi oleh adanya fenomena yang terkait seringnya konsumen melakukan keputusan pembelian secara online. Persaingan antar perusahaan saat ini semakin ketat dalam mempertahankan konsumen masing-masing. Perusahaan harus mempunyai strategi yang kuat pula dalam menghadapi persaingan bisnis tersebut. Strategi yang kuat pula dalam menghadapi persaingan bisnis. Strategi yang tepat dalam hal tersebut misalnya dengan diterapkannya pemasaran. Adanya promosi yang tepat dan mampu menciptakan kepercayaan, sehingga konsumen mempunyai penilaian baik terhadap perusahaan. Strategi pemasaran itulah nantinya akan membuat daya tarik tersendiri bagi konsumen untuk melakukan keputusan pembelian. Permasalahan dalam penulisan ini adakah pengaruh promosi dan kepercayaan terhadap keputusan pembelian pada layanan GoFood, adakah pengaruh promosi terhadap keputusan pembelian pada layanan GoFood. Adakah pengaruh kepercayaan terhadap keputusan pembelian pada layanan GoFood. Manakah dari variabel promosi dan kepercayaan yang memiliki pengaruh dominan terhadap keputusan pembelian layanan GoFood. Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Metode analisis data menggunakan uji validitas, uji reliabilitas, uji normalitas, uji multikoliniritas, uji heterokedastisitas, analisis regresi linier berganda dan uji hipotesis. Hasil penelitian menunjukan bahwa promosi berpengaruh positif dan signifikan terhadap keputusan pembelian GoFood. Kepercayaan berpengaruh positif dan signifikan terhadap keputusan pembelian GoFood. Promosi dan kepercayaan secara simultan berpengaruh secara positif dan signifikan terhadap keputusan pembelian GoFood. Terakhir promosi memiliki pengaruh yang lebih dominan terhadap keputusan pembelian GoFood.
PENGARUH ULASAN INFLUENCER DAN DISKON DI TIKTOK DALAM KEPUTUSAN PEMBELIAN PRODUK DI TIKTOK SHOP Syah, Aurora Shakila Ananda
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025): (In Press)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

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Abstract

This paper aims to analyze how significant the role of influencer reviews and discount offers are in influencing consumer decision to purchase products. There were 94 respondents for this study. This research uses descriptive quantitative method with Google Form as instrument. Respondents were obtained using simple random sampling technique. The results showed that influencer reviews and discounts simultaneously and partally influence purchasing decisions by consumers on the TikTok application. Through the T test (partial) influencer review variables (X1) and discounts (X2) have a significant effect on consumer purchasing decisions in the TikTok application. Then all hypotheses, H1, H2, and H3 can be accepted. This study contributes to the digital marketing literature by explaining consumer behavior in the social media era, emphasizing the importance of leveraging platforms like TikTok for effective marketing strategies.
PENERAPAN MEDIA TIKTOK DALAM PEMBELAJARAN PEMASARAN DIGITAL UNTUK MENINGKATKAN MOTIVASI BELAJAR DAN KETERAMPILAN DIGITAL SISWA KELAS X BISNIS DIGITAL (STUDI DI SMKS NU GRESIK TAHUN AJARAN 2024 / 2025) Imanuel, James Imanuel; Patrikha, Finisica Dwijayati
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025): (In Press)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p69-78

Abstract

This study aims to determine the differences in learning motivation and digital skills of class X BD students. The number of students sampled and studied in the experimental class was 30 students and in the control class was 30 students. In this study, the research method used was Quantitative research with a Quasi-Experimental approach. The sample taken was all class X BD students totaling 60 students for two classes. With relatively equal initial conditions. Data collection used questionnaires, interviews, drawing tests, and observations. The results of the study can be seen that the learning motivation of the experimental class has an average of 73.33 and digital skills of 75.00. The Control Class learning motivation has an average of 71.33 and digital skills of 71.17. Statistical analysis was carried out using descriptive analysis and the Independent T-test. This shows that there are differences in learning motivation and digital skills between the experimental class taught using Tiktok media and the control class using PowerPoint.

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