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Jurnal Pendidikan Tata Niaga (JPTN)
Published by Universitas Negeri Surabaya
ISSN : 23376708     EISSN : 27233901     DOI : https://doi.org/10.26740/jptn.v11n1
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Social Sciences
Jurnal ini mempublikasikan hasil penelitian dan pemikiran di bidang pembelajaran pendidikan bisnis/tata niaga serta di bidang ilmu bisnis dan perniagaan yang dilakukan di Sekolah Menengah Kejuruan (SMK), lembaga pendidikan tinggi, serta dunia usaha dan dunia industri yang meliputi: Pembelajaran pendidikan bisnis/tata niaga Evaluasi dan Asesmen pembelajaran pendidikan bisnis/tata niaga Riset dan pengembangan perangkat pembelajaran pendidikan bisnis/tata niaga Manajemen pemasaran Studi perilaku konsumen Kewirausahaan Manajemen Sumber Daya Manusia Manajemen Strategik
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 261 Documents
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INNOVATION CAPABILITY: ENTREPRENEUR CURIOSITY TERHADAP KINERJA UKM (ANALISIS PADA TINGKAT PEMILIK) Muslikhatun Amalia, Qonita; Eko Pujianto, Wahyu; May Ranti Putri, Bella
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p59-72

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh keingintahuan kewirausahaan terhadap kinerja usaha kecil dan menengah (SMEs performance) pada tingkat pemilik usaha, serta menguji kemampuan inovasi peran dan resistensi terhadap perubahan sebagai variabel moderasi. Studi dilakukan pada 71 pemilik UKM pengrajin tas di Tanggulangin dengan menggunakan metode survei dan analisis SmartPLS 4.0. Hasil penelitian menunjukkan bahwa rasa ingin tahu kewirausahaan berpengaruh signifikan terhadap kinerja UKM. Namun, kemampuan inovasi dan resistensi terhadap perubahan dapat memperlemah hubungan tersebut. Temuan ini menekankan pentingnya pengelolaan inovasi dan kesiapan terhadap perubahan untuk memaksimalkan manfaat kewirausahaan dalam meningkatkan kinerja bisnis UKM.
PENGEMBANGAN MEDIA PEMBELAJARAN BERBASIS WEB GOOGLE SITE PADA MATA PELAJARAN PROJEK KREATIF DAN KEWIRAUSAHAAN Aprilia, Fara; Dwijayanti, Renny
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p80-88

Abstract

Education is a crucial factor in creating quality human resources and determining the progress of a country. In today's era, teachers are required to design learning by creating learning media that aligns with technology. This research and development aims to determine the stages of development, feasibility, and student responses to web-based learning media using Google Sites in the subject of Creative Projects and Entrepreneurship. The type of research used is research and development (R&D) following the ADDIE development model (Analyze, Design, Development, Implementation, and Evaluation). The subjects of the trial were students from class XI Digital Business 1 and 2 at SMK PGRI 13 Surabaya. The research instruments included review sheets, expert validation sheets, and student response sheets. Data analysis techniques were conducted by analyzing the results of expert reviews, expert validation, and student responses. The results of the research using the ADDIE development model showed that the feasibility of the web-based learning media according to the material expert was 91.11%, the language expert was 84%, and the media expert was 86%. Student responses to the web-based learning media using Google Sites were rated as very good, with a score of 90.32%, indicating that the learning media is suitable for use and received positive feedback from students.
A PENGARUH PEMBELAJARAN KEWIRAUSAHAAN TERHADAP NIAT BERWIRAUSAHA SISWA KELAS 11 BISNIS DIGITAL SMKN 1 SOOKO Wilujeng, Yunda sekar; Marlena, Novi
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p72-79

Abstract

Entrepreneurial intention is the beginning of the creation of entrepreneurial activities, and in the process of creating entrepreneurial activities, external assistance is needed to support the creation of a business. This assistance can be in the form of entrepreneurial learning. This study aims to analyze the effect of entrepreneurial learning on the entrepreneurial intention of grade 11 digital business students of SMKN 1 Sooko. This study uses a quantitative method. The location of the study was at SMKN 1 Sooko, with grade 11 digital business students as the research population. Samples were taken from grade 11 students majoring in digital business 1 and 2. The research instrument used was a questionnaire with data analysis techniques using SPSS version 25. The results showed that entrepreneurial learning influenced the entrepreneurial intention of grade 11 digital business students.
PENGARUH GREEN MARKETING TERHADAP GREEN BEHAVIOUR PADA PENGGUNA FITUR POHON KOLEKTIF GOGREENER GOJEK DENGAN MINAT KONSUMEN SEBAGAI VARIABEL MODERATING Novitasari, Ika; Marlena, Novi
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025): (In Press)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p1-9

Abstract

The purpose of this study is to determine the effect of green marketing, green behavior, and consumer interest in users of Gojek's GoGreener Collective Tree Feature. The population in this study were all users who had used Gojek's GoGreener Collective Tree Feature. The sample consists of 120 respondents. The sampling technique uses a non-probability sampling technique with purposive sampling. The data collection technique uses an online questionnaire via the Google form. Data analysis used Moderated Regression Analysis (MRA) processed with SPSS 25. The results of this study prove that green marketing influences green behavior, and consumer interest can strengthen the influence of green marketing on green behavior. Keywords: Green Marketing, Green Behavior, and Consumer Interest
PENGARUH PROGRAM KAMPUS MENGAJAR DAN SOCIAL INFLUENCE TERHADAP MINAT MENJADI GURU MELALUI INTERNAL LOCUS OF CONTROL SEBAGAI VARIABEL INTERVENING Himatul Aliyah, Nova; Dwijayanti, Renny
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p122-133

Abstract

The low level of interest among education students in pursuing a teaching career persists, even after gaining field experience through the Kampus Mengajar program. This study aims to analyze the influence of the Kampus Mengajar program and social influence on the interest in becoming a teacher, with internal locus of control as an intervening variable. This research is quantitative in nature and uses path analysis with SPSS version 25 software, involving 135 students from the Faculty of Economics and Business at Universitas Negeri Surabaya who participated in the 7th batch of the Kampus Mengajar program. The results show that both the Kampus Mengajar program and social influence have a positive and significant effect on internal locus of control. Additionally, both variables also directly influence students’ interest in becoming teachers. However, internal locus of control does not have a significant effect on the interest in becoming a teacher, nor does it mediate the influence of the Kampus Mengajar program and social influence on that interest. These findings suggest that direct teaching experience and social influence play an important role in fostering interest in the teaching profession, whereas internal self-control alone is not a sufficiently strong mediating factor. This research is expected to contribute to educational policy development, particularly in shaping the character and readiness of prospective educators.
PENGEMBANGAN MEDIA PEMBELAJARAN BERBASIS GAME EDUKASI QUIZIZZ PADA MATA PELAJARAN PENATAAN PRODUK KELAS XI PEMASARAN SMKN 1 SOOKO MOJOKERTO Fahrezi, Muhammad Gibran; Sulistyowati, Raya
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p89-95

Abstract

This study aims to develop an educational game-based learning medium using Quizizz for the Product Display subject in Grade XI Marketing at SMK Negeri 1 Sooko Mojokerto. This research is a type of Research and Development (R&D) utilizing the ADDIE development model, which includes five stages: needs analysis, media design, product development, field implementation, and effectiveness evaluation. The study focuses on the development process, product validity, and student responses to the use of the media. Validation of the media was conducted through assessments by two experts—namely, a media expert and an evaluation expert. The results indicated that the media was highly feasible, with a feasibility percentage of 95% from the material expert and 91% from the media expert. Additionally, student response questionnaires showed a 99% approval rating, indicating that the developed media was considered "very engaging." It can thus be concluded that the developed media is both feasible and engaging for use in the learning process of Grade XI Marketing students.
PENGARUH EVENT MARKETING, INFLUENCER, DAN FINANCIAL LITERACY TERHADAP KEPUTUSAN PEMBELIAN PRODUK DIAMOND MOBILE LEGENDS: BANG BANG Ananda, Diva Yulia; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025): (In Press)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p18-26

Abstract

This study aims to analyze the influence of event marketing, influencers, and financial literacy on Diamond purchasing decisions in the Mobile Legends game: Bang Bang in Surabaya. The method used is quantitative with survey techniques on 97 active player respondents who have purchased Diamonds. The regression analysis results show that the three variables have a significant effect, both partially and simultaneously, on purchasing decisions. Event marketing creates attraction through the event experience, influencers influence through proximity to the audience, while financial literacy helps players make wiser decisions. These findings are important for digital marketing strategies in the gaming industry.
PENGARUH LITERASI DIGITAL, LINGKUNGAN SEKOLAH, KEMANDIRIAN BELAJAR TERHADAP HASIL BELAJAR SISWA PADA MATA PELAJARAN BISNIS DIGITAL DI SMKN 2 MOJOKERTO Rohmatin, Ike; Sudarwanto , Tri
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p134-147

Abstract

Vocational High Schools (SMK) play a strategic role in producing graduates who are competent and ready to enter the workforce, in line with the evolving demands of industry. However, at SMKN 2 Mojokerto, a number of students have not yet met the Minimum Mastery Criteria (KKM) in the Digital Business subject. The low learning outcomes are suspected to be related to limited digital literacy, the suboptimal role of the school environment in supporting the learning process, and the students’ low level of learning independence. This study aims to examine the influence of digital literacy, school environment, and learning independence on students' learning outcomes in the Digital Business subject at SMKN 2 Mojokerto. A quantitative approach with a causal associative design was employed. The population consisted of 137 eleventh-grade students, from which 103 were selected using purposive sampling. Data were collected through observation, documentation, and a Likert-scale questionnaire. Data analysis was performed using SPSS version 27. The findings revealed that digital literacy had a positive and significant effect on learning outcomes; the school environment had a negative and significant effect; while learning independence did not show a significant effect. Simultaneously, digital literacy, the school environment, and learning independence were found to have a significant influence on students’ learning outcomes.
PENGARUH PENGETAHUAN KEWIRAUSAHAAN, SELF EFFICACY, DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA DI SMK NEGERI 2 KOTA MOJOKERTO: THE EFFECT OF ENTREPRENEURIAL KNOWLEDGE, SELF EFFICACY, AND FAMILY ENVIRONMENT ON ENTREPRENEURIAL INTEREST IN VOCATIONAL HIGH SCHOOL 2, MOJOKERTO CITY Lisa Adelia, Ananda; Sudarwanto, Tri
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025): (In Press)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p27-38

Abstract

Vocational high school students' interest in pursuing entrepreneurship is still relatively low, even though they have received entrepreneurship material during the learning process at school. This condition indicates the need for a more in-depth study to understand the factors that can influence this interest. Therefore, this study aims to examine the influence of entrepreneurial knowledge, self-efficacy, and family environment on entrepreneurial interest in grade XII students at SMK Negeri 2 Mojokerto City. The research method used is a quantitative approach with data collection techniques through surveys. Data analysis was carried out using multiple linear regression with the help of SPSS software version 25. Based on the analysis results, it was found that entrepreneurial knowledge has a positive and significant effect on students' interest in entrepreneurship. Meanwhile, self-efficacy does not have a significant effect. The family environment variable shows a significant but negative influence on entrepreneurial interest. These three variables, when analyzed simultaneously, are proven to make a significant contribution to students' interest in entering the business world. These findings underscore the importance of synergy between the role of schools and family support in creating a conducive atmosphere to foster an entrepreneurial spirit among students. The results of this study are expected to be a consideration for schools and policy makers in designing more targeted learning strategies, in order to form a strong entrepreneurial character in vocational school students.
Pengaruh Penggunaan Media Sosial, Lingkungan Sekolah, dan Partisipasi Siswa terhadap Hasil Belajar Kelas X Bisnis Digital SMKS Ketintang Surabaya Adamas Hafizh Addin; Tri sudarwanto; Irawati, Winaika; Cahya, Septyan Budy
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p96-104

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan media sosial, lingkungan sekolah, dan partisipasi siswa terhadap hasil belajar siswa kelas X Bisnis Digital di SMKS Ketintang Surabaya. Latar belakang penelitian ini didasarkan pada rendahnya hasil belajar siswa, tingginya intensitas penggunaan media sosial, kondisi lingkungan sekolah yang kurang mendukung, serta rendahnya partisipasi siswa dalam kegiatan pembelajaran. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik survei terhadap 49 siswa yang belum mencapai Kriteria Ketuntasan Minimal (KKM). Pengumpulan data dilakukan melalui observasi, wawancara, dokumentasi, dan angket dengan skala Likert 1–4. Hasil analisis regresi linear berganda menunjukkan bahwa penggunaan media sosial tidak berpengaruh signifikan terhadap hasil belajar (sig. 0,931). Lingkungan sekolah menunjukkan pengaruh negatif signifikan (sig. 0.000), sedangkan partisipasi siswa berpengaruh positif signifikan (sig. 0,000) terhadap hasil belajar. Secara simultan, ketiga variabel memberikan pengaruh signifikan dengan koefisien determinasi sebesar 68,5%. Temuan ini menekankan pentingnya partisipasi aktif siswa dalam proses belajar sebagai faktor dominan dalam peningkatan hasil belajar. Penelitian ini merekomendasikan peningkatan literasi digital, penciptaan lingkungan belajar yang kondusif, serta penerapan strategi pembelajaran yang mampu mendorong keterlibatan aktif siswa untuk mendukung keberhasilan akademik.

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