Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
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350 Documents
<![CDATA[PENGARUH BRAND AMBASSADOR GIRL GROUP KOREA TWICE TERHADAP BRAND IMAGE SCARLETT WHITENING ]]>
<![CDATA[Hidayat, Muhammad Zikri]]>;
<![CDATA[Yulianto, Kresno]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.879
<![CDATA[According to kompas.co.id, Scarlett Whitening ranks second in the category of local skincare products in Indonesia. To improve brand image, Scarlett Whitening collaborates with girl group TWICE as brand ambassador. This study aims to analyze the influence of TWICE brand ambassadors on Scarlett Whitening's brand image. Using the positivism paradigm and quantitative approach, data was collected through a survey using the Taro Yamane method, involving 100 respondents from Sukmajaya, Depok, who knew TWICE's brand ambassador and used Scarlett Whitening. The sample was selected using purposive sampling technique (non-probability). Data were analyzed with simple linear regression test using SPSS. The results showed that TWICE brand ambassadors have a positive influence on Scarlett Whitening's brand image. The linear test results in a significance value (Sig) <0.01, indicating a significant relationship. The regression coefficient of the brand ambassador variable (X) of 0.449 shows a positive influence. The t value of 8.991 with Sig 0.01 <0.05 confirms that TWICE brand ambassadors have a significant effect on Scarlett Whitening brand image.]]>
<![CDATA[PENGARUH PROGRAM CSR MELALUI INSTAGRAM TERHADAP BRAND IMAGE FOODCYCLE INDONESIA ]]>
<![CDATA[Salsabila, Rifanda Hasna]]>;
<![CDATA[Dwiantari, Ririh]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.899
<![CDATA[On the Sehat Negeriku website from the Ministry of Health, nutrition and a balanced diet are things that determine the level of health and intelligence of society in Indonesia. Quoted from the United Nations Environment Program (UNEP), food waste in Indonesia is in first place in Southeast Asia. Then, this has encouraged the formation of groups that understand food waste, one of which is FoodCycle Indonesia which is a member of GFN or The Global Foodbanking Network from Indonesia. FoodCycle Indonesia carries out CSR activities to minimize food waste in Indonesia, one of which is through the FoodCycle Point program which is a place to distribute donations of food that is still fit for consumption, which has also been uploaded to FoodCycle Indonesia's Instagram to spread awareness. This research aims to determine the influence of the CSR program via Instagram on the brand image of Foodcycle Indonesia. This research uses a quantitative approach, to calculate sampling data using a survey with the Lemeshow formula because the population is unknown, can increase or decrease at any time and to distribute questionnaires to one hundred respondents of Foodcycle Indonesia Instagram followers. The data obtained was processed using the SPSS application using a simple linear test. The result is that there is a strong influence on the CSR program via Instagram on the FoodCycle Indonesia brand image. Respondents saw the dimensions of Community Volunteering and Strength of Brand Associations very well.]]>
<![CDATA[LABOR FORCE PARTICIPATION TRENDS: DOES SOCIO-DEMOGRAPHIC MATTERS? STUDY CASE IN BREBES DURING 2011-2023 ]]>
<![CDATA[Yusuf, Maulana Ghani]]>;
<![CDATA[Khusniati, Navi'ah]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.908
<![CDATA[Brebes Regency is the regency with the largest population in Central Java. This regency faces major challenges in the employment sector, namely the condition of the Labor Force Participation Rate (LFPP) which is in the third lowest position among regencies/cities in Central Java. The low LFPP figure shows that many working-age residents are not absorbed in economic activities. The situation is worsened by the alarming rate of joblessness, which ranks second only to Tegal City, and the poor Human Development Index (HDI) ranking in Central Java. The main objective of this research is to examine the patterns and factors that impact the involvement of the workforce in Brebes Regency from 2011 to 2023. Employing a quantitative method, this research seeks to identify how sociodemographic elements influence labor force participation in Brebes Regency. Multiple linear regression analysis was utilized in this study to examine the connection between variables by employing SPSS software. The regression results indicated a significance level of 0.001 and an F value of 14.202. These findings suggest that sociodemographic factors collectively play a significant role in influencing labor force participation in Brebes Regency. Partially, the sociodemographic factor that has the highest significant influence is the HDI. Based on these findings, improving the quality of education and health is the government's main focus so that workforce participation can be more optimal. Thus, it is hoped that the high population can be utilized to increase regional development in Brebes Regency which is reflected in the high level of workforce participation.]]>
<![CDATA[THE INFLUENCE OF PERCEIVED EASE OF USE AND PERCEIVED RISK ON THE DECISION TO USE THE GOPAY APPLICATION IN MEDAN CITY ]]>
<![CDATA[Simangunsong, Maria Meilani]]>;
<![CDATA[Simanjorang, Feronica]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.910
<![CDATA[The potential impact of perceived ease of use and perceived risk on a user's choice to either continue using or switch from the Gopay app is being investigated in this study. The main objective of this research is to establish how perceived ease of use and perceived risk affect the decision to use the Gopay app within Medan City. This study utilises a quantitative research methodology with an associative perspective. The target population for this research consists of Gopay app users in Medan City, and the sample size is 96 respondents, selected using purposive sampling. Obtaining primary data involved directly distributing questionnaires, while secondary data was collected through studying literature. The findings of the study indicate that beliefs about how easy it is to use and the level of risk perceived both have a significant and positive impact, either partially or together, on the decision to utilise the Gopay application in Medan City. The Adjusted R Square value, at 0.846 or the determinant coefficient, underscores that the variables of perceived ease of use (X1) and perceived risk (X2) in relation to the decision to use (Y) account for 84.6% of the variance, with the remaining 15.4% influenced by factors not considered in this research model.]]>
<![CDATA[THE ROLE OF DOMESTIC AND FOREIGN INVESTMENTS IN REDUCING UNEMPLOYMENT IN ASEAN: A 1999-2023 PANEL ARDL ANALYSIS ]]>
<![CDATA[Pratysto, Tangguh]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.914
<![CDATA[Unemployment is a challenge in economic development in ASEAN countries because its members are mostly developing countries that have market potential in Asia. Many countries in ASEAN face a mismatch in workforce skills, high levels of workers in the informal sector, and limited job opportunities for less skilled job seekers. Therefore, the government needs to understand how FDI and domestic investment affect unemployment in ASEAN in order to formulate short-term and long-term public policies to optimize investment strategies to create sustainable jobs. This study analyzes the impact of domestic investment per GDP and FDI per GDP on unemployment in ASEAN countries in the period 1999-2023. This study uses the Panel Autoregressive Distributed Lag analysis method to see the short-term and long-term effects. The results of the research show that domestic investment per GDP and unemployment have no impact in the short term but have a negative and significant effect in the long term. Then, FDI per GDP and unemployment have a positive and significant effect in the short term but have a negative and significant effect in the long term. In conclusion, foreign and domestic investment has a role in reducing unemployment in the long term and needs to be encouraged by appropriate policies.]]>
<![CDATA[EFEKTIVITAS KOMUNIKASI INTERPERSONAL HOST SHOPEE LIVE TERHADAP PERILAKU KONSUMTIF GENERASI Y ]]>
<![CDATA[Stiawanty, Rita]]>;
<![CDATA[Andrini, Susi]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.916
<![CDATA[The goal of this study is to assess how the quality of interpersonal communication by Shopee Live hosts impacts the consumption patterns of Generation Y. This study employs a descriptive quantitative methodology. Data collection was conducted using a closed-ended questionnaire distributed to one hundred Shopee Live respondents, selected based on calculations using Slovin’s formula. The questionnaire was administered via Google Forms, and the data was processed using SPSS version 26. Data analysis involved descriptive analysis, normality testing, simple linear regression testing, and hypothesis testing. The findings from this research show that the alternate hypothesis (Ha) is supported, revealing a favorable impact of effective interpersonal communication by Shopee Live hosts on the consumer behavior of Generation Y. The coefficient of determination is calculated at 53.6%, indicating a significant correlation. The unexplored factors in this study account for the remaining 46.4% of the influences on consumer behavior. Therefore, it can be stated that the effectiveness of interpersonal communication by hosts has a moderate impact on the consumptive behavior of Generation Y, as the coefficient of determination is above 50%. This research provides benefits for practitioners as a reference in understanding the consumptive behavior of Generation Y in the online shopping environment of Shopee Live. Additionally, it serves as a study material and foundation for future research, particularly in the field of communication studies, for other researchers interested in similar topics.]]>
<![CDATA[THE INFLUENCE OF THE @SIAPDARLING TIKTOK ACCOUNT ON GO GREEN BEHAVIOUR ]]>
<![CDATA[Ghazian H. P., Muhammad]]>;
<![CDATA[Andrini, Susi]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.920
<![CDATA[The use of social media is utilised as a tool to find out information. One of them is information about Go Green behaviour. The social media in question in this case is social media with the TikTok account @siapdarling promoting information about lifestyle aspects of Go Green Behaviour. Go Green or also known as the greening movement is a social movement that seeks to protect and manage the surrounding natural environment in anticipation of a global crisis that can threaten environmental damage. The aim of this research was to investigate the impact of the Tiktok @siapdarling account on promoting environmentally friendly behaviour. This study employed the Explanatory Quantitative approach, with a focus on establishing and explaining the relationship between variables to test a hypothesis. The Slovin formula was utilised to determine the sample size of one hundred respondents from the followers of @siapdarling on Tiktok, with a margin of error set at ten per cent. Data was gathered through online questionnaires using google forms and analysed using SPSS version twenty-nine. The findings revealed a significant influence of the @siapdarling Tiktok account on encouraging Go Green Behaviour among its followers, while external factors also played a role in shaping behaviour. In general, this research provides benefits as information, insight, knowledge about Go Green Behaviour on the @siapdarling TikTok account and its followers, as well as being useful for academics who are interested in developing this research from a different perspective.]]>
<![CDATA[STRATEGI PUBLIC RELATIONS DALAM MEMPERTAHANKAN CITRA TUJU TUJU COFFEE ]]>
<![CDATA[Ovyanti, Sheyvandra]]>;
<![CDATA[Andrini, Susi]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI ]]>
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DOI: 10.55047/jekombital.v3i4.921
<![CDATA[This study aims to determine and analyze the Public Relations Strategy in Maintaining the Image of Tuju Tuju Coffee which is known as Palm Sugar Milk Coffee with a strong coffee flavor called ‘Kopi Yang DiTuju.’ This study uses a descriptive qualitative method with data collection of participant observation, in-depth interviews and documentation. The sources in this study consisted of key informants, namely the Owner and Public Relations of Tuju Tuju Coffee and three supporting informants, namely the barista of Tuju Tuju Coffee, a professional barista and loyal customers. Data analysis uses four concepts of Public Relations Strategy stages from (Cutlip, Center and Broom). The results of this study in the first phase, the image is formed through trust built by customers with the problem of how to maintain the image and consistency of the strong taste of Palm Sugar Milk Coffee - ‘Kopi Yang DiTuju. The second phase is planning and programming, namely by selecting quality coffee beans, looking for human resources (baristas), innovating and participating in events/exhibitions. In the third phase, taking action and communication, namely maintaining relationships with farmers, cooking coffee beans, baristas calibrating, innovating with mobile coffee carts and participating in coffee events to build relationships and public trust. The fourth phase evaluates the program, by providing assessments and implementations and the results of the programs that have been implemented. Thus, Tuju Tuju Coffee demonstrates that its brand image aligns with customer perceptions of consistent, strong-tasting palm sugar milk coffee.]]>
<![CDATA[THE ROLE OF INFORMATION CREDIBILITY IN EWOM ON SOCIAL MEDIA TOWARD ONLINE PURCHASE INTENTION OF BOYCOTTED AMERICAN PRODUCTS: A CASE STUDY ON GEN Z ]]>
<![CDATA[Azhari, Aprillia Dwi]]>;
<![CDATA[Kholif, Ulfia Dwi Nur]]>;
<![CDATA[Leonita, Lily]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI ]]>
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DOI: 10.55047/jekombital.v3i4.925
<![CDATA[Social media is becoming a crucial digital information ecosystem, with electronic word of mouth (eWOM) significantly influencing consumer decisions. eWOM spreads information quickly to a wide audience, facilitating product comparison, but poses challenges in distinguishing credible information. This study aims to analyze the role of information credibility, attitude towards information, and eWOM in influencing online purchase intention of boycotted American products. Using quantitative research methods and an associative approach, data was collected through an online survey of 200 gen Z consumers, who are individuals aged 12-27 years old, active users of social media, and have knowledge of the boycott. Data analysis was carried out using the PLS-SEM technique with SmartPLS software. The results showed that information credibility positively affects information usefulness, online purchase intention, and information adoption. Information usefulness contributes positively to attitude and adoption, although it is not significant to online purchase intention. Attitude towards information has a positive effect on adoption, but not on purchase intention. This research emphasizes the importance of credibility and information usefulness in influencing attitudes and adoption, although not all relationships contribute directly to online purchase intentions.]]>
<![CDATA[THE ROLE OF FINANCIAL RESILIENCE FACTORS ON FINANCIAL MANAGEMENT BEHAVIOR IN CENTRAL UMKM ACTORS STRAIGHT WOVEN CRAFTS IN CAWAS DISTRICT KLATEN DISTRICT ]]>
<![CDATA[Wibowo, Edi]]>;
<![CDATA[Febrianto, Akbar]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI ]]>
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DOI: 10.55047/jekombital.v3i4.926
<![CDATA[In the field of economics, the concept of financial management behavior is highly regarded. It encompasses all aspects of acquiring, utilizing, and managing funds within a company. The focus of this study is to examine how financial knowledge, income, financial attitudes, and personality impact the financial management behavior of MSMEs operating in lurik weaving craft centers in Cawas District, Klaten Regency. The subjects of this research were 94 MSMEs at the lurik weaving craft center in Cawas District, Klaten Regency. Various data analysis methods were utilized including multiple linear regression, t-test, F-test, and coefficient of determination. The findings of the study indicate that there is a notable impact of financial literacy on the financial management practices of micro, small, and medium enterprises (MSMEs) in the lurik weaving industry in Cawas District, Klaten Regency. The level of income plays a vital role in shaping the financial management practices of small and medium enterprises operating within the lurik weaving craft centers in Cawas District, Klaten Regency. The attitudes towards finances also play a crucial role in determining the financial management behavior of MSMEs in these areas. Additionally, the personality traits of individuals involved in running MSMEs at lurik weaving craft centers in Cawas District, Klaten Regency have a significant impact on their financial management practices.]]>
