Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
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350 Documents
<![CDATA[THE INFLUENCE OF FREE SHIPPING OFFERS AND SHOPEE ADVERTISEMENTS ON PURCHASING DECISIONS FOR FACULTY OF ECONOMICS, PANCA MARGA UNIVERSITY PROBOLINGGO STUDENTS ]]>
<![CDATA[Ningtyas, Yayuk Indah]]>;
<![CDATA[Yatiningrum, Agung]]>;
<![CDATA[Devi, Dwi Rizqy Husnia]]>;
<![CDATA[Dahlianti, Sheilla Fitri]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI ]]>
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DOI: 10.55047/jekombital.v3i4.927
<![CDATA[The objective of this study is to investigate how free shipping deals and Shopee adverts impact the buying choices of students studying at Panca Marga University's Faculty of Economics in Probolinggo. Specifically, it explores both the combined and individual effects of these promotional strategies. A quantitative, descriptive approach was adopted, with data gathered via questionnaires distributed to a randomly selected sample of students. The study employed various analytical tools, including validity and reliability tests, alongside classical assumption tests such as multicollinearity, heteroscedasticity, autocorrelation, and hypothesis testing. Results from the validity test confirmed all questionnaire items were valid (r > 0.197), while the reliability test yielded consistent outcomes (Cronbach’s alpha > 0.60). The data was normally distributed as per the normality test. Multicollinearity analysis showed no significant correlation among independent variables, indicating a robust regression model. Additionally, tests for heteroscedasticity and autocorrelation confirmed the absence of both issues. Hypothesis testing using the t-test revealed that the free shipping promotion significantly influenced purchasing behavior (t = 4.09 > t-table = 1.985, sig. = 0.048 ≤ 0.05). Likewise, Shopee advertisements demonstrated a notable effect on purchasing decisions (t = 2.407 > t-table = 1.985, sig. = 0.000 ≤ 0.05). Overall, the findings suggest that both free shipping offers and Shopee advertising play a significant role in shaping consumer choices among university students.]]>
<![CDATA[TOURISM DEVELOPMENT STRATEGY OF MAHORO ISLAND IN SITARO REGENCY, NORTH SULAWESI ]]>
<![CDATA[Palandung, Angelina T.]]>;
<![CDATA[Pratiknjo, Maria Heny]]>;
<![CDATA[Londa, Very Yohanis]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI ]]>
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DOI: 10.55047/jekombital.v3i4.929
<![CDATA[This study examines the potential for tourism development on Mahoro Island, located in the Siau Tagulandang Biaro (Sitaro) Regency of North Sulawesi. 3A approach which focuses on attractions, amenities, and accessibility is utilized. The research adopts a qualitative methodology and follows systematic data analysis procedures as outlined by Miles and Huberman, including data disaggregation, clear presentation of findings, and the formulation of conclusions. The findings indicate that Mahoro Island possesses remarkable natural attractions, including exquisite white sandy beaches and an abundance of marine life. However, there are notable challenges; the management of these attractions is currently inadequate. Additionally, the island's amenities, such as accommodations and various services, are in need of significant enhancement. Furthermore, access to and navigation around the island are impeded by limited transportation options and suboptimal port facilities. To address these challenges, it is imperative to improve the management of tourist sites, upgrade the available facilities, and enhance transportation alternatives. Furthermore, fostering collaboration among government entities, tourism businesses, and local communities is crucial for achieving sustainable tourism development in the region. By focusing on these three components, we aim to position Mahoro Island as a premier tourist destination and contribute to the growth of the local economy.]]>
<![CDATA[BUSINESS SUSTAINABILITY STRATEGY FOR MSMEs THROUGH DIGITAL MARKETING OPTIMIZATION AND PRODUCT INNOVATION ]]>
<![CDATA[Pramesti, Hasti]]>;
<![CDATA[Jaya, Umban Adi]]>;
<![CDATA[Albar, Fauzan Manafi]]>;
<![CDATA[Chrisulianti, Rizki]]>;
<![CDATA[Wulandari, Dwiwahjuni]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI ]]>
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DOI: 10.55047/jekombital.v3i4.932
<![CDATA[This research aims to explore the influence of digital marketing and innovative products on the long-term success of small and medium-sized enterprises in the Greater Sukabumi region. Digital marketing is defined as an effective and efficient method of promoting products through digital channels, while product innovation focuses on developing or refining products to meet the changing needs of the market. The research method involved 35 culinary MSME players who use at least one digital marketing application, with data collection through questionnaires. The analysis of the data involved a thorough examination of validity and reliability, complemented by multiple linear regression analysis. The study's findings reveal that digital marketing significantly influences the sustainability of business operations, evidenced by a regression coefficient of 0.284. Furthermore, the research highlights that product innovation exerts an even more profound effect on business success, as indicated by a coefficient of 0.447. The F test showed that the overall regression model was significant, with an F value of 59.279 (p < 0.001). These findings are consistent with the literature showing that digital marketing adoption and product innovation are key factors in improving MSME competitiveness and performance. This study recommends improving access to technology and digital training for MSMEs, as well as collaboration with educational institutions to encourage product innovation. The limitations of this study lie in the limited number of samples and the absence of in-depth analysis of other factors that affect business continuity.]]>
<![CDATA[THE EFFECT OF HUMAN RESOURCES (HR) QUALITY, E-COMMERCE ROLE, AND CAPITAL ACCESS ON MSME PERFORMANCE ]]>
<![CDATA[Angraeni, Putri Yufi]]>;
<![CDATA[Nursiam, Nursiam]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI ]]>
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DOI: 10.55047/jekombital.v3i4.935
<![CDATA[This research delves into the Effect of HR Quality, E-commerce Role, and Capital Access on MSME Performance in Surakarta City. Employing a quantitative methodology, the research surveyed 97 MSME respondents selected through the Lemeshow formula, utilizing both accidental and simple random sampling techniques. Data were gathered through online questionnaires via Google Form and analyzed using SPSS version 25 through multiple linear regression. The results reveal that while the quality of human resources and the role of e-commerce do not significantly influence MSME performance, access to capital has a positive and substantial effect. These findings highlight the necessity for a stronger emphasis on financial accessibility to enhance MSME performance in Surakarta, such as offering affordable loans or flexible funding options. Although improving human resource quality and leveraging e-commerce remain vital, they must be underpinned by appropriate structural and financial mechanisms. Policymakers are encouraged to prioritize financial support systems, while MSMEs should enhance their digital marketing strategies and ensure robust technological infrastructures to facilitate effective e-commerce integration.]]>
<![CDATA[TRADITIONAL CULINARY TRANSFORMATION IN PANDAAN: ANALYZING FLAVOR AND PRESENTATION INNOVATION OF SATE KOMOH ]]>
<![CDATA[Hadi, Bawa Mulyono]]>;
<![CDATA[Taufiq, Achmad]]>;
<![CDATA[Lie, Tjhing Man]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI ]]>
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DOI: 10.55047/jekombital.v3i4.937
<![CDATA[Traditional culinary is an important part of cultural heritage that continues to undergo transformation in line with the times and consumer tastes. This study aims to analyse the taste and presentation innovation of Sate Komoh in Pandaan as part of the dynamics of traditional culinary. Using a qualitative method with a case study approach, data was collected through observation, in-depth interviews with culinary businesses, and documentation. The results show that innovation in flavour variants, the use of alternative raw materials, and more modern presentation techniques are the main factors in maintaining Sate Komoh's relevance amidst competition in the culinary industry. In addition, digital marketing strategies also play a role in increasing the attractiveness and accessibility of this product for the younger generation. With these innovations, Sate Komoh not only survives as a culinary speciality of Pandaan but also has the potential to develop more widely in the national culinary market. This research underlines that innovations in taste, processing techniques, presentation, and digital marketing strategies play a strategic role in maintaining the sustainability and increasing the competitiveness of traditional culinary, especially Sate Komoh in Pandaan. The positive response of consumers to this adaptation shows that the transformation carried out is not only able to maintain existence, but also expand market reach to the national level through digitalisation and product diversification such as frozen food.]]>
<![CDATA[TRUST AND BEHAVIORAL INTENTION AS PREDICTORS OF FINANCIAL TECHNOLOGY ADOPTION ]]>
<![CDATA[Siagian, Muhammad Fathur Ramadhan]]>;
<![CDATA[Adlina, Hafiza]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI ]]>
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DOI: 10.55047/jekombital.v3i4.938
<![CDATA[Advances in digital technology have changed people's transaction patterns, including the use of digital payment systems in Medan City. QRIS Dana as one of the leading digital wallets offers practical and efficient transaction convenience. The trust factor and user intention are important aspects that influence the actual use of this service. This phenomenon shows that users are increasingly influenced by trust and behavioural intention factors in their decision to use QRIS Dana. This research seeks to investigate the impact of trust and behavioural intention on the real-world usage of QRIS Dana in Medan City. The research methodology employed is quantitative, using an associative approach. The study population consists of individuals in Medan City who have utilised QRIS Dana, with a sample size of 100 participants chosen through purposive sampling. Primary data collection involved distributing surveys, while secondary data was gathered through literature review. The examination techniques employed consist of validation testing, consistency testing, traditional assumption testing, multiple linear regression, partial testing, simultaneous testing, and determination testing. The findings indicated that confidence (X1) and intention (X2) towards behaviour have a partial and simultaneous impact on the genuine adoption (Y) of QRIS Dana. In accordance with the determination test coefficient, the correlation between trust (X1) and intention (X2) towards behaviour on actual adoption (Y) has an R value of 0.861. As per the adjusted R square value, it is evident that trust and intention contribute 73.5% towards genuine adoption, while the remaining 26.5% is influenced by other unspecified variables.]]>
<![CDATA[ANALYSIS OF THE DIMENSIONS OF PUBLIC SATISFACTION IN ONLINE BASED PUBLIC SERVICES AT THE ONE STOP INVESTMENT AND INTEGRATED SERVICES OFFICE ]]>
<![CDATA[Merlitriaswati, Merlitriaswati]]>;
<![CDATA[Mahsyar, Abdul]]>;
<![CDATA[Daulay, Pardamean]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI ]]>
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DOI: 10.55047/jekombital.v3i4.939
<![CDATA[Technological development and advancement have influenced public services with the transition from conventional public services to online-based services, as implemented at the Investment and One-Stop Integrated Services Office (DPMPTSP) of Tana Toraja Regency. However, the online-based services that have been implemented still have many weaknesses. This research aims to analyze and describe the dimensions of public satisfaction in online-based public services. The research uses a qualitative approach with a case study type, and data is collected through interviews, observation, and documentation. Data is analyzed qualitatively using the Miles and Huberman model. The results show that the five dimensions of service quality according to Servqual theory meet public expectations. To improve online-based services according to public demands, several things need attention. First, the tangible dimension needs to be complemented with supporting facilities such as waiting rooms. Second, in the responsiveness dimension, service decreases when the number of residents being served is very high, necessitating additional staff, especially to serve residents who do not yet understand how to operate the application system. Third, the assurance dimension requires the provision of computer facilities that can be accessed directly by users and improved internet connectivity so that slow data transfer in online business licensing services through the OSS application can be enhanced. Fourth, the empathy dimension involves providing satisfactory services and helping citizens in need. This study suggests improving ICT capacity, increasing the number of employees, and enhancing employee knowledge and technical skills in using computer programs.]]>
<![CDATA[TOWARDS MSME SUSTAINABILITY: THE ROLE OF ENTREPRENEURIAL COMPETENCE, INFORMATION TECHNOLOGY AND ACCESS TO CAPITAL ]]>
<![CDATA[Yahya, Rizki Fakhrul]]>;
<![CDATA[Sari, Wilda]]>;
<![CDATA[Mayasafitri, Rina]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI ]]>
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DOI: 10.55047/jekombital.v3i4.940
<![CDATA[The primary aim of this study was to investigate how entrepreneurial abilities, IT, and financial backing influence the long-term survival of small and medium-sized businesses in Pontianak City. In order to conduct this study, a quantitative approach was utilised, with a survey used as the means of gathering data. The focus group included all SMEs in Pontianak City, and a total of 156 businesses were chosen through purposive selection. Data analysis was carried out using multiple regression analysis, with the help of SPSS software. The results revealed that entrepreneurial skills, IT, and access to funding all had a significant and beneficial impact on the resilience of SMEs. Additionally, having access to financial resources was singled out as a crucial element in fostering the growth and competitiveness of SMEs. This study has practical implications for policymakers and business owners seeking to create an enabling environment for the advancement and sustained success of SMEs in the digital age.]]>
<![CDATA[THE ROLE OF BEYOND CONNECTIVITY IN TRANSACTION COSTS ON THE SUCCESS OF MSME BUSINESS INCUBATION ]]>
<![CDATA[Noriska, Ni Komang Septia]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI ]]>
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DOI: 10.55047/jekombital.v3i4.941
<![CDATA[Ministry of Cooperatives and MSMEs data shows that Micro, Small, and Medium Enterprises (MSMEs) contribute significantly to Indonesia's economy, contributing approximately 61% of the total Gross Domestic Product (GDP) in 2022 and absorbing up to 97% of the workforce across various sectors. Along with the rapid development of information and communication technology (ICT), the concept of Beyond Connectivity emerges as a potential solution to overcome the challenge of high transaction costs in MSMEs. This concept not only connects businesses with consumers digitally but also key in improving operational efficiency and significantly reducing transaction costs. This research uses a quantitative approach with a true experimental method and 2x2x2 factorial design, involving 30 MSME participants working in technology and non-technology fields. The main focus is to explore the role of technology as a moderating variable that influences the relationship between transaction costs and MSME business success. The research results are expected to provide new empirical contributions that expand understanding of technology's strategic function in the MSME context, going beyond previous studies that mostly highlighted technology's direct impact on MSME operations without considering the interaction between technology and transaction costs. These findings open opportunities for developing more effective policies and business strategies to support MSME growth and competitiveness in the digital era. The originality of this research lies in the technology moderation approach to transaction costs in the MSME context and the use of strong factorial experimental design, providing new empirical contributions and practical implications for MSME development in the digital era.]]>
<![CDATA[DOES TRAINING WITH INCENTIVES WORK? IMPACT EVALUATION OF INDONESIA’S PRE-EMPLOYMENT CARD ]]>
<![CDATA[Kurniawati, Fathimah]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI ]]>
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DOI: 10.55047/jekombital.v3i4.942
<![CDATA[The government's pre-employment card scheme aims to enhance the capabilities of Indonesian workers, making them more competitive and efficient. Simultaneously, it serves as a safety net to alleviate the effects of the Covid-19 crisis. This study seeks to evaluate how the pre-employment card program influences the time taken to prepare for employment and improve skills. The focus is on whether this initiative can decrease the waiting period for job seekers and enhance the skills of the participants. The research utilises the Propensity Score Matching technique and data from the Survei Kerja Nasional in February 2021. The findings suggest that the pre-employment program has a notable positive impact on the skills development of those involved, by 0.08199%. While skill enhancement is evident, the scheme has not led to a reduction in the time it takes for individuals to secure employment. The effectiveness of the program could be enhanced through the implementation of additional policies, including the improvement of labour market information systems and the provision of active employment support services by the government.]]>
