Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) is a new, open-access journal with the mission of disseminating original research papers, reviews, and reports on economics, management, and the digitalization of business, how these topics affect business models, and what this implies for the future of work. The journal will especially welcome papers from a variety of disciplines and practice areas, including business, economics, marketing, sociology, accounting and perhaps computer science and information technology management. The journal accepts theoretical, empirical, critical, comparative and case study research using qualitative and/or quantitative, or mixed methods that offer contributions to the following topics or Scopes: Digital ecosystems, Digital Platform, Digital labor platforms, Digital technology and innovation, Digital transformation, Digital strategy and leadership, Data-centric business models and data monetization, Big data-driven business models, Blockchain driven business models, Social network-driven business models (crowdsourcing, crowdfunding), Platform-based business models, Digital intelligent business models, IoT driven business models, Business model innovation, Business model ontology, Digital business models applications, Digital business model valuation, Digital business model change and dynamics, Digital green business model, Digital business model and share economy, Interoperable and collaborative digital business models, Holistic business models, Open digital business models, Digital business model design and development, Mobile business models, Digital business performance, Digital transformation and digital business strategy, Start-ups, lean concepts, and agile development, Digital innovation platforms, Digital entrepreneurship, Blockchain and financial technologies, Fostering a culture of transformation, Human resource qualifications in digital transformation, Drivers of digital transformation, Digital transformation and social impact, Sustainable value proposition, Digital service design, Impact of Industry 4.0 Technologies on business and ecosystem (which include cyber-physical systems (CPS), Internet of Things (IoT), Industrial Internet of Things (IIOT), Cloud Computing, Cognitive Computing, Machine-learning (ML), and Artificial Intelligence (AI).
Articles
350 Documents
<![CDATA[THE ROLE OF HUMAN CAPITAL MANAGEMENT STRATEGY IN MOTIVATION IN THE DIGITAL ERA ]]>
<![CDATA[Ismayanti, Nurul]]>;
<![CDATA[Rizky, M. Chaerul]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jekombital.v3i2.815
<![CDATA[Nowadays, digitalisation as a result of the development of science and technology is dominating and influencing people's lifestyles. This study examines how human resource management strategies can help improve employee motivation in the digital era. This study looks at how the implementation of strategies in human resource management can help overcome new challenges that arise amidst rapid digital transformation. It looks at how the implementation of effective human capital management strategies can influence employees' desire to work in a modern work environment. The study reveals that key strategies, such as digitalising the HCM processes, enhancing employees' digital capabilities, and transforming organisational culture, play a significant role in boosting employee motivation. The introduction of automated systems and digital learning resources has improved work efficiency, productivity, and employee satisfaction. Moreover, fostering a culture of innovation, collaboration, and transparency has empowered employees to adapt more effectively to change, increasing their resilience and enthusiasm for growth. However, the study also identifies challenges, such as resistance from employees unprepared for digital transitions and the limitations posed by budget constraints and generational differences, which can hinder the full potential of these strategies.]]>
<![CDATA[SWOT ANALYSIS AS FORMULATION OF MARKETING STRATEGIES ON NOUGGY CULINARY BUSINESS IN MALANG CITY ]]>
<![CDATA[Tri Utami, Lia Ujung]]>;
<![CDATA[Evelina, Tri Yulistyawati]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v3i2.818
<![CDATA[This research aims to formulate effective marketing strategies for the "NOUGGY" culinary business in Malang using SWOT analysis. A qualitative method with a descriptive approach was employed, utilizing in- depth interviews with the business owner, employees, suppliers, competitors, and consumers to gather data. The study analyzed internal factors (strengths and weaknesses) and external factors (opportunities and threats) affecting the business. Key findings indicate that "NOUGGY" benefits from unique raw materials and strong supplier relationships, but faces challenges such as inconsistent product quality and limited market reach. The analysis identified opportunities in untapped market segments and threats from rising competitors. The research provides theoretical insights for improving marketing strategies and practical recommendations for collaboration with stakeholders. The novelty of this study lies in its detailed application of SWOT analysis to a local SME in the culinary sector.]]>
<![CDATA[THE STRATEGIC ROLE OF INTELLECTUAL CAPITAL AND FINANCIAL TECHNOLOGY IN IMPROVING MSME PERFORMANCE IN BANYUMAS REGENCY ]]>
<![CDATA[Suparno, Chandra]]>;
<![CDATA[Sulistyandari, Sulistyandari]]>;
<![CDATA[Novandari, Weni]]>;
<![CDATA[Widiastuti, Ekaningtyas]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v3i2.819
<![CDATA[The existence of Micro, Small and Medium Enterprises (MSMEs) plays a significant role in contributing to the growth of the Indonesian economy. MSMEs are required to optimize their resources, especially non-physical resources, and utilize existing financial technology (Fintech) in order to be able to compete and develop at all times. Intellectual capital is increasingly recognized as a strategic asset that is considered important for sustainable profits. Business support by utilizing financial technology will improve business performance. The goal of this research is to investigate the impact of intellectual capital and financial technology components on the performance of MSMEs. The resulting sample was 66 respondents who were MSME business actors. The method used was Multiple Regression analysis. The results of the study found that customer capital and structural capital, which are elements of intellectual capital, affect MSME performance, while human capital, social capital, spiritual capital and financial technology do not affect MSME performance. Thus, the elements of intellectual capital owned by MSMEs need to be utilized optimally to achieve competitive advantage and maintain business existence.]]>
<![CDATA[FACTORS AFFECTING CUSTOMER SATISFACTION IN 99 SPEEDMART STORE: A STUDY IN SEKSYEN 13, SHAH ALAM SELANGOR ]]>
<![CDATA[Yusuf, Afifah Azzahra]]>;
<![CDATA[Anuar, Aimi Binti]]>;
<![CDATA[Azrin, Madam Khairunnisa Binti]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v3i2.821
<![CDATA[The Malaysian supermarket industry faces intense competition significant growth, necessitating an understanding of customer needs and preferences to achieve satisfaction and establish market leadership. Supermarket must prioritize key determinants of customer satisfaction, such as price, location, and store atmosphere, especially given the increased price sensitivity among Malaysian consumers. Therefore, gaining a comprehensive understanding of its determinants is crucial for researchers, retailers, and practitioners. This study’s current purpose is to empirical research the linking between price, location, and store atmosphere to customer satisfaction in supermarket industry among 99Speedmart Seksyen 13, Shah Alam. This study examined customer satisfaction in a specific locality enables a closer look at the factors influencing customer satisfaction. This study used a quantitative research approach to collect data from customers for this research. The researcher used a survey questionnaire to collect a sample size of 166 customers among 1956-Shah Alam Sek 13 (2) 99Speedmart which located in Jalan Boling Padang G13/G. This study used convenient sampling technique. The collected data used SPPS. The findings indicated that there is a notable correlation between price, location, and store ambiance and customer contentment in supermarkets. These outcomes could potentially aid supermarket managers in devising and executing more effective strategies to enhance customer relations and compete with rival stores.]]>
<![CDATA[DEVELOPING A WEBSITE-BASED COMPANY PROFILE USING WORDPRESS CMS AS A PROMOTONAL MEDIUM AT CV PIJAR PENDAR PUSTAKA IN MALANG CITY ]]>
<![CDATA[Riskiyah, Bidayatul]]>;
<![CDATA[Utomo, Heru]]>;
<![CDATA[Wardani, Tri Istining]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v3i2.823
<![CDATA[The appropriate and targeted promotional media can help a company grow and increase its reach to customers. After observing the promotional activities at CV Pijar Pendar Pustaka company, it was found that they were only using word of mouth and Instagram. This limited the effectiveness of their promotional activities. Therefore, this research aims to develop an additional promotional medium in the form of a company profile website using WordPress CMS. This website will provide real-time and comprehensive information to customers. The research methodology used in the present study was action research. It involved observations, interviews, documentation, and distributing questionnaires, as the data collection method. The EPIC model was employed to measure the website's effectiveness as a promotional medium. The results indicated that the company profile website was considered as a highly effective promotional medium. This was supported by the scores of 4.45 for the Empathy dimension, 4.37 for the Persuasion dimension, 4.27 for the Impact dimension, and 4.42 for the Communication dimension, resulting in an overall EPIC Rate of 4.37. It can be concluded that the company profile website is suitable for use as a promotional medium for CV Pijar Pendar Pustaka. The website enables optimal conveyance of service information and provides wide promotional reach accessible from anywhere and at any time.]]>
<![CDATA[EFISIENSI PERSEDIAAN THRIFT STORE DI TARAKAN DENGAN METODE JIT, EOQ DAN SAFETY STOCK ]]>
<![CDATA[Hidayat, Nurul]]>;
<![CDATA[Fatma Azzahra, Yazmenita Kayla]]>;
<![CDATA[Mastura, Nuralia]]>;
<![CDATA[Rahmadani, Nova]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 2 (2024): NOVEMBER ]]>
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DOI: 10.55047/jekombital.v3i2.827
<![CDATA[This study aims to optimize fashion product inventory at the Romagirlkaltara thrift store in Tarakan using the Just in Time (JIT) approach. The JIT method is applied to reduce inventory costs and improve inventory efficiency by adjusting stock levels based on daily demand and optimizing restocking frequency. The findings indicate a 31.25% reduction in inventory costs, from Rp12,000,000 to Rp8,250,000 per period. The implementation of JIT has proven effective in helping the store align inventory with fluctuating market demand, thereby reducing the risk of overstock and enhancing cash flow. These findings underscore the relevance of JIT in inventory management, particularly for thrift fashion businesses that are highly influenced by dynamic consumer trends and preferences.]]>
<![CDATA[EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PROGRAM ON CUSTOMER LOYALTY ]]>
<![CDATA[Lutpiyani, Lutpiyani]]>;
<![CDATA[Prahesti, Riska Tyas]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.864
<![CDATA[The existence of competition among companies today, which can no longer be avoided, has made Public Relations (PR) one of the vital components in the success of modern companies in this digital era. One of the main roles of PR is to implement Customer Relationship Management (CRM) and maintain and enhance consumer loyalty. A business needs to implement CRM to enhance the overall customer experience throughout the organization. This includes all interactions, whether in-person or online, and covers everything from pre-sales activities to the experience with products and services, as well as post-sales support. As such, existing customers will be able to influence other customers that the company's service is good. PT. Telkom Indonesia implements a CRM to better recognize and understand their customers so that the business can respond to customer needs quickly and accurately. PT. Telkom Indonesia provides a product called IndiHome and continues to innovate to meet the community's need for better internet services. This research aims to determine whether there is an influence of the Customer Relationship Management (CRM) Program on Customer Loyalty. This research uses a positivistic paradigm with a quantitative method, employing non-probability sampling techniques with specific criteria to determine the sample and distributing questionnaires through Google Forms, followed by data processing using SPSS. The sample in this study consisted of 100 respondents using the Taro Yamane formula. The results of this study prove that Customer Relationship Management (CRM) has a very strong influence on customer loyalty at PT. Telkom Indonesia.]]>
<![CDATA[THE EFFECT OF JOB STRESS AND LOCUS OF CONTROL ON EMPLOYEE PERFORMANCE (Study on Employees of PT Bank Tabungan Negara Medan Branch Office) ]]>
<![CDATA[Sitinjak, Rihot]]>;
<![CDATA[Marpaung, Nicholas]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.865
<![CDATA[The aim of this study is to examine how work stress and locus of control impact the performance of employees at PT Bank Tabungan Negara (Persero) Medan Branch Office. This research utilises a quantitative approach with an associative methodology. The target population includes 158 employees at the Medan branch office of the state savings bank. Sampling was conducted using probability sampling techniques and the slovin formula, resulting in a total of 61 respondents. Data was collected through primary sources such as observation, interviews, and questionnaires, while secondary data was obtained through a review of existing literature. The analytical methods used are validity testing, reliability testing, classical assumption testing, multiple linear analysis, and hypothesis testing the results of the research conducted show that the variables of work stress and locus of control have a partial and significant effect on employee performance. The work stress variable and locus of control have a simultaneous and significant effect on employee performance. The resulting coefficient value shows that the relationship between the work stress variable and locus of control on employee performance is very strong with an r value of 0.885 or 88.5%. The adjusted r square value also shows that work stress and locus of control variables can explain employee performance variables by 77.6% while the remaining 22.4% is influenced by other variables not explained in this research.]]>
<![CDATA[PENGARUH KOMUNIKASI ELECTRONIC WORD OF MOUTH DAN CELEBRITY ENDORSER TERHADAP BRAND AWARENESS KONSUMEN BEAUTYHAUL ]]>
<![CDATA[Rahma, Adinda Namira]]>;
<![CDATA[Afriani, Anindita Lintangdesi]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.871
<![CDATA[Online shopping is currently in great demand by the public, especially for skincare and cosmetic products. With the presence of beauty e-commerce, it makes easier for people to find beauty products. There are several beauty e-commerce companies that have emerged in Indonesia, one of them is BeautyHaul. BeautyHaul is also the first beauty e-commerce presence in Indonesia. With competition between e- commerce, it is important for BeautyHaul to identify what factors can form brand awareness among the public. The factor that forms brand awareness is the use of marketing communications, one of them is electronic word of mouth. In addition, other factors that can form brand awareness by using celebrity endorsers. This study aims to determine the effect of electronic word of mouth communication and celebrity endorsers on brand awareness among BeautyHaul consumers in Indonesia. The research method used quantitative with convenience sampling technique. The population of this research is visitors to the BeautyHaul website in the fourth quarter of 2022. Then, the data was processed using the SPSS application statistical method with multiple linear regression tests. The results showed that 1) electronic word of mouth has an effect on brand awareness; 2) Celebrity endorsers have an effect on brand awareness; and 3) Electronic word of mouth and celebrity endorsers have an effect on brand awareness. Between two independent variables, the celebrity endorser has a stronger influence.]]>
<![CDATA[PENGEMBANGAN WEBSITE PROFIL PERUSAHAAN BERBASIS WORDPRESS CMS SEBAGAI MEDIA PROMOSI DI PT AMD ACADEMY INDONESIA ]]>
<![CDATA[Priantoni, Sean]]>;
<![CDATA[Rochman, Fatkhur]]>
<![CDATA[ Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 3 (2025): FEBRUARI ]]>
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DOI: 10.55047/jekombital.v3i3.876
<![CDATA[An effective online presence enhances a company's image and broadens its audience. PT AMD Academy Indonesia Malang, a human resource training institution, requires an optimized promotional platform. This study aims to develop, assess quality, and evaluate the effectiveness of a company website as a promotional tool. Using the R&D (Research & Development) method with a waterfall model, the process included analysis, design, implementation, testing, and maintenance. The website was designed with user needs in mind, incorporating wireframes, UI/UX elements, and optimized content. Testing confirmed its responsiveness, usability, and information quality. Results indicate the website is highly effective as a promotional medium, enhancing the company’s visibility and engagement in the training sector. Further development is recommended to align with the company’s growth.]]>
