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Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE)
Published by Pusat Riset dan Inovasi Nasional
ISSN : 28287487     EISSN : 28287495     DOI : https://doi.org/10.55606/jurrie.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Riset Rumpun Ilmu Ekonomi adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Pusat riset dan Inovasi Nasional, Universitas Sains dan Teknologi Komputer. Jurnal ini adalah jurnal Riset Rumpun Ilmu Ekonomi yang bersifat peer-review dan terbuka. Bidang kajian dalam jurnal ini termasuk sub rumpun Ilmu Ekonomi dan Ilmu Manajemen. Jurnal Riset Rumpun Ilmu Ekonomi menerima artikel dalam bahasa Inggris dan bahasa Indonesia dan diterbitkan 2 kali setahun: April dan Oktober
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 226 Documents
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Pengaruh Kualitas Produk, Brand Image, dan Promosi Terhadap Keputusan Pembelian Produk Nivea di Kota Batam
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.8172

Abstract

This study aims to analyze the influence of product quality, brand image, and promotion on purchasing decisions for Nivea products in Batam City. The population in this study were consumers who use Nivea products in the Lubuk Baja District area with an unknown population size. The sampling technique used the Jacob Cohen formula, resulting in a sample size of 204 respondents using a purposive sampling method. The research data were analyzed using multiple linear regression methods supported by data quality testing, classical assumption tests, influence tests, and hypothesis tests. The results of the regression analysis showed that product quality had a 31.5% influence on purchasing decisions, brand image had a 62.7% influence, and promotion had a 27.4% influence on purchasing decisions. Furthermore, the results of the coefficient of determination test showed that the variables of product quality, brand image, and promotion were able to explain 83.2% of the variation in purchasing decisions. In addition, the results of the T test and F test proved that the three independent variables had a positive and significant influence, both partially and simultaneously, on purchasing decisions for Nivea products in Batam City.
Pengaruh Penanaman Modal pada Sumber Daya Manusia Terhadap Pertumbuhan Ekonomi Diana Puspita Ayu; Hanifah Hanum; May Sartika; Yudi Putra Pratama; Revita Yuni
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.7674

Abstract

This study examines the extent to which investment in human resources (HR) influences economic growth through a review of diverse literature. Investment in HR, including education, training, and health, is a crucial element in improving workforce quality and productivity. The approach used is qualitative-descriptive, utilizing secondary data sources such as journals, books, and related scientific publications. The study's findings indicate that improving education plays a role in strengthening worker competence and innovation, training improves the match of skills to labor market needs, and optimal health conditions influence performance effectiveness. However, successful HR investment requires policy, technology, and infrastructure support to maximize its impact on economic growth. Therefore, strengthening integrated HR investment is a crucial strategy in driving sustainable economic growth in Indonesia.
Pengaruh Literasi Keuangan, Sikap Keuangan, Paylater dan Media Sosial Terhadap Perilaku Pengelolaan Keuangan Mahasiswa Politeknik Negeri Padang Roby Wirmansyah; Novrina Chandra; Muhammad Rafi
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.7737

Abstract

This study aims to examine the influence of financial literacy, financial attitude, paylater usage, and social media on students’ financial management behavior. The research employed a quantitative approach using a questionnaire as the primary data collection instrument. The sampling technique applied in this study was non-probability sampling with a purposive sampling method. The research objects were students of Politeknik Negeri Padang, with sample criteria including active students who had previously used paylater services. A total of 404 responses were collected through the distributed questionnaires. The results of the study indicate that: (1) financial literacy does not have a significant effect on students’ financial behavior; (2) financial attitude has a significant effect on students’ financial behavior; (3) paylater usage significantly influences students’ financial behavior; and (4) social media significantly affects students’ financial behavior. The implications of this study suggest that financial knowledge alone is insufficient to shape good financial management behavior without being accompanied by consistent and disciplined financial habits. Students need to develop positive financial attitudes, such as self-control and budgeting discipline, to strengthen sound financial management. The use of paylater services should be exercised responsibly, limited to essential needs, and accompanied by timely repayment. Furthermore, social media should be utilized as a medium for financial education by engaging with beneficial content and avoiding content that encourages consumptive behavior.
Peran Cultural Intelligence dalam Manajemen Sumber Daya Manusia Internasional: Perspektif Teoretis dan Empiris Chandra Ibadurrahman; Michael Harianto, Bryan; Prilly Fidelya Putri; Ari Anggarani
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.7861

Abstract

Globalization has driven increased mobility of the workforce across countries and expanded interactions between individuals from diverse cultures. This situation demands a high level of adaptability from both employees and organizations, making Cultural Intelligence (CQ) a strategic competency in International Human Resource Management (IRM). This literature review article discusses the concept of CQ, its four dimensions, theoretical foundations, and empirical findings demonstrating its relevance in IRM practice. Various studies have shown that CQ plays a significant role in the global recruitment process, the effectiveness of cross- cultural training, the success of expatriate assignments, and increased collaboration in multicultural teams. Individuals with high CQ have been shown to have better cultural adaptability, are able to build effective cross- cultural communication, and demonstrate more stable performance in international work environments. In addition to providing strategic benefits, this article also identifies several challenges in implementing CQ in multinational companies, such as limited formal training programs, cultural bias in selection, and differences in work norms across countries. Overall, this review confirms that developing CQ is a crucial element in creating effective global HR management that is responsive to cultural dynamics.
Pengaruh Promosi, Life Style, dan Brand Image Terhadap Keputusan Pembelian Produk Viva Kosmetik di Kota Batam Harahap, Sarifa; Winda Evyanto
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.8237

Abstract

This study aims to analyze the influence of promotion, lifestyle, and brand image on the purchasing decisions of Viva Cosmetics products in Batam City. The rapid growth of the cosmetic industry has intensified competition, leading to a decline in consumer interest in Viva Cosmetics. Less appealing promotional strategies, the shift toward modern consumer lifestyles, and an outdated brand image are considered major factors affecting purchasing decisions. This research applies a quantitative method with data collected through questionnaires distributed to cosmetic consumers in Batam City. The data were analyzed using multiple linear regression with SPSS software. The findings indicate that promotion and brand image have a positive and significant effect on purchasing decisions, while lifestyle shows a negative effect. Simultaneously, all three variables significantly influence the purchasing decisions of Viva Cosmetics products. The results of this study are expected to provide insights for Viva Cosmetics in improving its marketing strategies, particularly by enhancing promotional activities and strengthening its brand image to align with modern consumer lifestyles.
Identifikasi Faktor-Faktor Pembentuk Niat Beli Motor Listrik di Indonesia: Pendekatan Exploratory Factor Analysis Ahmadi
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 1 (2026): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i1.8415

Abstract

This study aims to identify the key factors that shape purchase intention toward electric motorcycles in Indonesia using an Exploratory Factor Analysis (EFA) approach. The data met the requirements for factor analysis (KMO = 0.831; p < 0.001). The extraction process produced six factors: Value and Utility Orientation, Social Norms and Lifestyle, Marketing-Induced Attitudinal Evaluation, Consumer Experience Quality, Brand Appeal and Product Accessibility, and Consumer Trust. These findings indicate that purchase intention for electric motorcycles is multidimensional, influenced by psychological, social, marketing stimulus, and product accessibility aspects. The results provide a foundational basis for developing confirmatory models and formulating strategies to accelerate electric motorcycle adoption in Indonesia.

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