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Evita Fitri
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evita.etv@nusamandiri.ac.id
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jasdim@nusamandiri.ac.id
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Universitas Nusa Mandiri Kampus Jatiwaringin Jl. Jatiwaringin No. 2, Cipinang Melayu, Makasar, Jakarta Timur
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Jurnal Pariwisata, Bisnis Digital dan Manajemen
Published by STMIK Nusa Mandiri
ISSN : 29642094     EISSN : 29644607     DOI : https://doi.org/10.33480/jasdim
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
JASDIM - Jurnal Pariwisata, Bisnis Digital dan Manajemen adalah jurnal yang diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nusa Mandiri, Indonesia. JASDIM merupakan jurnal yang diperuntukan dalam bidang keilmuan ekonomi dan bisnis yang mencakup terkait pengetahuan dan wawasan pengembangan manajemen dan bisnis khususnya di Indonesia. Adapun kajian keilmuan artikel pada jurnal JASDIM diantaranya diperuntukan untuk bidang ilmu manajemen, bisnis digital dan pariwisata atau perhotelan. Tujuan utama pada jurnal ini yaitu sebagai wadah penyebarluasan artikel ilmiah dibidang Ekonomi dan Bisnis yang bersifat terbuka untuk mahasiswa, peneliti ataupun akademisi baik dilingkungan internal Universitas Nusa Mandiri dan juga eksternal Universitas Nusa Mandiri. Jurnal JASDIM diterbitkan oleh LPPM Universitas Nusa Mandiri menggunakan dua bahasa yaitu bahasa Indonesia dan bahasa bahasa Inggris dengan memiliki P-ISSN : 2964-2094 dan E-ISSN: 2964-4607 serta terbit sebanyak 2 kali dalam 1 tahun pada bulan Mei dan bulan November. Focus & Scope Jurnal JASDIM Nusa Mandiri dimaksudkan sebagai media pengkajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis terhadap permasalahan yang berkaitan dengan ilmu Manajemen, Binis Digital dan Pariwisata atau Perhotelan, baik nasional maupun internasional. Artikel ilmiah yang dimaksud berupa kajian teori dan kajian empiris ilmu-ilmu terkait, yang dapat dipertanggungjawabkan dan disebarluaskan secara nasional dan internasional. Jurnal JASDIM Nusa Mandiri menerima artikel ilmiah dengan area penelitian pada: Teknologi Informasi dan Digital Kewirausahaan Ilmu Manajemen Analisa Bisnis Ekonomi Pemasaran Digital Platform Digital Kewirausahaan Digital Strategi Bisnis Digital Manajemen dan Bisnis Front Office Housekeeping Food and Beverage Service (Restoran dan Bar) Food and Beverage Product (Pastry dan main kitchen)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 93 Documents
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PERAN INFLUENCER MARKETING DAN TESTIMONI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK DI E-COMMERCE SHOPEE PADA GENERASI Z DI KOTA DEPOK Putri, Keysha Aeletta; Elyana, Instianti
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7475

Abstract

This research investigates how influencer marketing and consumer testimonials on the purchase decisions of Generation Z in Depok City, focusing on cosmetic products sold on Shopee. The rapid growth of the digital cosmetic industry has made these marketing strategies crucial for engaging the largest and digitally active consumer group in Indonesia. Primary data were collected via Likert-scale questionnaires from 100 purposively sampled respondents between July and September 2025. Multiple linear regression analysis using SPSS showed that both influencer marketing (β positive, p < 0.05) and testimonials (β positive, p < 0.05) significantly influence consumer choices assessed secara terpisah maupun bersama-sama. Nilai determinasi  (R² = 0.784) indicates that 78.4% of the variation in purchase decisions is explained by these two variables. These findings highlight the importance for cosmetic marketers on Shopee to leverage influencer marketing and testimonials to effectively increase Generation Z's purchasing behavior.
CITRA DESTINASI DAN MINAT BERKUNJUNG KEMBALI : ANALISIS MODERASI KEPUASAN WISATAWAN Hernawati, Retno
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7477

Abstract

This study stems from the phenomenon of Gua Kristal’s remarkable tourism potential, yet the level of revisit intention remains relatively low. The purpose of this research is to analyze the influence of destination image on revisit intention by considering tourist satisfaction as a moderating variable. A quantitative approach was employed with the population consisting of all visitors to Gua Kristal. The sampling technique used was incidental sampling, resulting in 120 respondents. Data were collected through a questionnaire using a 5 point Likert scale, and analyzed using regression and Moderated Regression Analysis (MRA). The findings reveal that destination image has a significant effect on revisit intention, and tourist satisfaction is able to strengthen this influence. The implications highlight the importance for destination managers to maintain a positive image through cleanliness, safety, facilities, and effective promotion strategies. Moreover, tourist satisfaction must be prioritized by providing friendly services, adequate facilities, and enjoyable experiences, thereby enhancing visitors’ revisit intention.
PENGARUH CITRA MEREK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN TAS WANITA DI KOTA DEPOK Wurikinasih, Diajeng; Elyana, Instianti
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7483

Abstract

The fashion industry has undergone substantial growth driven by evolving consumer preferences, wherein buyers increasingly prioritize not only product functionality but also aesthetic design and a strong brand image. This research seeks to examine how perceptions of brand identity and structural attributes of the product shape consumer buying behavior. decisions for women’s handbags in Depok City, offering scholarly contribution by assessing these variables both individually and collectively. The research employed a quantitative approach using non-probability targeted sampling, where information was obtained from individuals aligned with the predetermined qualifications related to handbag purchases. The findings reveal that 59.5% of purchasing decisions are explained by brand image and product design, with brand image contributing 3.496 and product design contributing 4.452, indicating that product design serves as the most influential determinant. These results underscore the importance for industry practitioners to prioritize design innovation aligned with prevailing market trends while simultaneously strengthening brand image to enhance consumer purchase decisions.
Penerapan Hygiene dan Sanitasi Kitchen di Hotel X Samarinda (Hotel Berbintang 4) Faradila, Naila; Hira, Tauhid; Maharani, Dinda
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7709

Abstract

Food safety assurance is a must for developing the food processing industry in order to have good quality products, safe and suitable for consumption, very competitive economically, and according to consumer tastes, in addition one of the hotel's income is obtained from restaurants that provide food and drinks. The existence of restaurants is one of the hotel's efforts to improve the quality of service for consumers. The kitchen is one of the important aspects that must be considered to ensure the quality of a restaurant. One way to get quality products that needs to be considered is hygiene and sanitation in the kitchen. The purpose of this study is to find out whether Hotel X, one of the 4-star hotels (****) in Samarinda has implemented SOPs regarding existing hygiene and sanitation. This study is a descriptive study with observational data collection techniques for 6 months from January to June 2025 through the table of hygiene and sanitation procedures that apply in the hotel. The result is that there are still procedures that have not been implemented in the selection of food ingredients, namely insect-free, shelves are labeled for each type of ingredient and their placement is still less than 2 inches from the wall and labels to identify the depositor then in food processing it is left open which will trigger contamination and there are still equipment that is not in good and clean condition, even though in serving food all have been implemented. Food contaminated with bacteria can cause food poisoning whose symptoms can be mild to fatal and directly affect the quality, safety, and freshness of food products which in turn shape the hotel's reputation and guest trust.
Pengaruh Gaya Kepemimpinan dan Fasilitas Kerja Terhadap Pegawai Pusat Pemberitaan Lembaga Penyiaran Publik Radio Republik Indonesia Dwi Nur Rahayu; Imelda Sari
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.6900

Abstract

This study was conducted on employees of the News Center of the Public Broadcasting Institution Radio Republik Indonesia (LPP RRI), which plays a strategic role in delivering information to the public. The purpose of this study was to examine the effect of leadership style and work facilities on employee job satisfaction. This research employed a quantitative approach with an associative research design. Data were collected through the distribution of questionnaires to 55 respondents selected using the Slovin formula from a total population of 112 employees. The data were analyzed using multiple linear regression with the assistance of SPSS version 29. The results show that leadership style has a significant effect on job satisfaction with a t-value of 5.780, while work facilities also have a significant effect with a t-value of 3.488. Simultaneously, both variables significantly affect job satisfaction with an F-value of 48.164. These findings confirm that improvements in leadership quality and the provision of adequate work facilities can have a positive impact on employee job satisfaction in the News Center of LPP RRI.
CITRA DESTINASI DAN MINAT BERKUNJUNG KEMBALI : ANALISIS MODERASI KEPUASAN WISATAWAN Retno Hernawati
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7477

Abstract

This study stems from the phenomenon of Gua Kristal’s remarkable tourism potential, yet the level of revisit intention remains relatively low. The purpose of this research is to analyze the influence of destination image on revisit intention by considering tourist satisfaction as a moderating variable. A quantitative approach was employed with the population consisting of all visitors to Gua Kristal. The sampling technique used was incidental sampling, resulting in 120 respondents. Data were collected through a questionnaire using a 5 point Likert scale, and analyzed using regression and Moderated Regression Analysis (MRA). The findings reveal that destination image has a significant effect on revisit intention, and tourist satisfaction is able to strengthen this influence. The implications highlight the importance for destination managers to maintain a positive image through cleanliness, safety, facilities, and effective promotion strategies. Moreover, tourist satisfaction must be prioritized by providing friendly services, adequate facilities, and enjoyable experiences, thereby enhancing visitors’ revisit intention.
PENGARUH CITRA MEREK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN TAS WANITA DI KOTA DEPOK Diajeng Wurikinasih; Instianti Elyana
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7483

Abstract

The fashion industry has undergone substantial growth driven by evolving consumer preferences, wherein buyers increasingly prioritize not only product functionality but also aesthetic design and a strong brand image. This research seeks to examine how perceptions of brand identity and structural attributes of the product shape consumer buying behavior. decisions for women’s handbags in Depok City, offering scholarly contribution by assessing these variables both individually and collectively. The research employed a quantitative approach using non-probability targeted sampling, where information was obtained from individuals aligned with the predetermined qualifications related to handbag purchases. The findings reveal that 59.5% of purchasing decisions are explained by brand image and product design, with brand image contributing 3.496 and product design contributing 4.452, indicating that product design serves as the most influential determinant. These results underscore the importance for industry practitioners to prioritize design innovation aligned with prevailing market trends while simultaneously strengthening brand image to enhance consumer purchase decisions.
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PADA PENGGUNA GRABBIKE DI MASYARAKAT Caren Beautisyarof Rajmadivara; Zahra Aufa Aulia; Gold Friend Teosius Simaremare; Rosento Rosento
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6239

Abstract

One of the most rapidly expanding industries in the modern digital age is online transportation services. The purpose of this research is to find out how much of an impact service quality has on GrabBike customer loyalty. Dependability, responsiveness, assurance, empathy, and concrete proof are the five main criteria used to evaluate service quality. Data was gathered using a quantitative research technique, with 100 respondents being polled using questionnaires. All responses were evaluated using a Likert scale ranging from 1 to 5. The findings demonstrate that customer loyalty is positively and significantly impacted by service quality. A simple linear regression test confirmed this, with a t-value of 8.292 surpassing the t-table value of 1.987 and a R Squared value of 41.2%. This indicates that service quality influences customer loyalty to a lesser extent than other criteria (58.8% vs. 41.2%). These results stress the need of enhancing service quality as a means of attracting and retaining customers, and they call for ongoing innovation to make online transportation services more user-friendly.
Perubahan Motif Wisata Religi Kalangan Generasi Z di Makam Nyai Hamdanah Kudus Maghfirotunnisa Maghfirotunnisa; Fania Mutiara Savitri
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6615

Abstract

The Tomb of Nyai Hamdanah Kudus is one of the popular tourist destinations on social media because it is believed to be a testament to be a means of finding a pious soul mate. Viral content about the blessings of the tomb attracts many pilgrims, especially generation Z to come on a pilgrimage. If previously pilgrimages focused more on spiritual aspects and remembering death, now Generation Z does it with various purposes, for example: seeking the blessing of a soul mate, following social media trends, or simply creating content. This shows that there is a change in pilgrimage motifs among generation Z, especially at the Tomb of Nyai Hamdanah Kudus. The purpose of this study is to identify changes in pilgrimage motifs among generation Z at the Tomb of Nyai Hamdanah Kudus and analyze the factors that influence change in the motives for pilgrimage at the tomb. The research method used in this study is a qualitative method using a case study approach through interviews, observation and documentation in data collection, as well as using data analysis techniques which include data reduction, data presentation, and conclusion drawn. The results of the study show that pilgrimage activities at the Nyai Hamdanah’s Tomb has changed its motives among generation Z. Initially, pilgrimages was carried out for religious purposes such as tawasul and tabarukan. However, among Generation Z, these motives have developed into more diverse including asking for a soul mate, seeking inner peace, to following trends on social media driven by FOMO. The change in motives is influenced by three main factors, namely: social, religiosity, and psychological. This phenomenon shows that the motive of pilgrimage is now not only spiritual, but also related to the social and psychological influence that develops in society.
STRATEGI PENGEMBANGAN KEPARIWISATAAN DI DESA NUCA MOLAS SEBAGAI DESTINASI UNGGULAN DI KABUPATEN MANGGARAI Roseven Rudiyanto; Linda Welmintje Fanggidae; Aplimon Jerobisonif; Rifat Yoktan Y. Maromon; Thomas Kurniawan Dima; Lodwik Obed Dahoklory
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6638

Abstract

Nuca Molas Village in Manggarai Regency has strong tourism potential but does not yet have a clear development strategy. This study aims to explore its potential and propose a strategy to make Nuca Molas Village a leading destination in Manggarai Regency. The approach used in this study is qualitative. The data collection techniques are interviews, observations, and documentation. Informants were selected using purposive sampling techniques, reaching seven people. This study identified four main potentials: Natural and cultural attractions, including biodiversity and shipbuilding traditions; Accessibility, because of its location close to Wae Rebo and Labuan Bajo; Amenities, with accommodation and culinary businesses in Dintor, the crossing point to Nuca Molas; and Tourism market, which benefits from tourist visits to Labuan Bajo and Wae Rebo. The strategy must prioritize increasing accessibility, infrastructure development, partnerships, community training, and reactivating tourism awareness groups (Pokdarwis). In addition, integrating tourism products with Wae Rebo and Labuan Bajo can increase visibility and attract more visitors. This research can provide an overview of the development strategy of tourist villages, especially marine tourism. It can be used as a basis for designing tourism development in Nuca Molas Village.

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