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Evita Fitri
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evita.etv@nusamandiri.ac.id
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+6289698281299
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jasdim@nusamandiri.ac.id
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Universitas Nusa Mandiri Kampus Jatiwaringin Jl. Jatiwaringin No. 2, Cipinang Melayu, Makasar, Jakarta Timur
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Kota adm. jakarta timur,
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INDONESIA
Jurnal Pariwisata, Bisnis Digital dan Manajemen
Published by STMIK Nusa Mandiri
ISSN : 29642094     EISSN : 29644607     DOI : https://doi.org/10.33480/jasdim
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
JASDIM - Jurnal Pariwisata, Bisnis Digital dan Manajemen adalah jurnal yang diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nusa Mandiri, Indonesia. JASDIM merupakan jurnal yang diperuntukan dalam bidang keilmuan ekonomi dan bisnis yang mencakup terkait pengetahuan dan wawasan pengembangan manajemen dan bisnis khususnya di Indonesia. Adapun kajian keilmuan artikel pada jurnal JASDIM diantaranya diperuntukan untuk bidang ilmu manajemen, bisnis digital dan pariwisata atau perhotelan. Tujuan utama pada jurnal ini yaitu sebagai wadah penyebarluasan artikel ilmiah dibidang Ekonomi dan Bisnis yang bersifat terbuka untuk mahasiswa, peneliti ataupun akademisi baik dilingkungan internal Universitas Nusa Mandiri dan juga eksternal Universitas Nusa Mandiri. Jurnal JASDIM diterbitkan oleh LPPM Universitas Nusa Mandiri menggunakan dua bahasa yaitu bahasa Indonesia dan bahasa bahasa Inggris dengan memiliki P-ISSN : 2964-2094 dan E-ISSN: 2964-4607 serta terbit sebanyak 2 kali dalam 1 tahun pada bulan Mei dan bulan November. Focus & Scope Jurnal JASDIM Nusa Mandiri dimaksudkan sebagai media pengkajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis terhadap permasalahan yang berkaitan dengan ilmu Manajemen, Binis Digital dan Pariwisata atau Perhotelan, baik nasional maupun internasional. Artikel ilmiah yang dimaksud berupa kajian teori dan kajian empiris ilmu-ilmu terkait, yang dapat dipertanggungjawabkan dan disebarluaskan secara nasional dan internasional. Jurnal JASDIM Nusa Mandiri menerima artikel ilmiah dengan area penelitian pada: Teknologi Informasi dan Digital Kewirausahaan Ilmu Manajemen Analisa Bisnis Ekonomi Pemasaran Digital Platform Digital Kewirausahaan Digital Strategi Bisnis Digital Manajemen dan Bisnis Front Office Housekeeping Food and Beverage Service (Restoran dan Bar) Food and Beverage Product (Pastry dan main kitchen)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 64 Documents
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ANALISIS KEPUASAN PELANGGAN AGEN PERJALANAN ONLINE (OTA) APLIKASI MOBILE DI YOGYAKARTA: PENDEKATAN KUANTITATIF Pradiatiningtyas, Diah; Dewa, Chriswardana Bayu; Ayu Safitri, Lina
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6680

Abstract

As a leading tourist destination, Yogyakarta has seen a significant increase in the number of visitors, which has also driven the use of digital platforms for accommodation needs. This study aims to analyze consumer satisfaction with the use of Online Travel Agent (OTA) applications for hotel reservations in Yogyakarta. The study employs a quantitative approach through a survey of 130 respondents who have made hotel reservations using OTAs such as Traveloka, Tiket.com, and Agoda. The data were analyzed using multiple linear regression with the aid of SPSS. The results indicate that the Price and Promotion variable has a significant influence on purchasing decisions, while other variables such as Service Quality, User Experience, and Security and Trust do not show significant partial effects. However, all variables collectively have a significant influence on purchasing decisions. These findings can serve as a reference for OTA application developers to enhance features related to pricing and cancellation policies in order to improve user satisfaction.
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Influencer Marketing terhadap Kepuasan Pelanggan pada Sego Sambel Merdeka Qastalano, Rezha Isyraqi; Nugroho, Rizky Adhitya; Bahanan, Muhammad
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6690

Abstract

Indonesia’s culinary scenes today has grown and expanded significantly in each region. Increasing culinary demand affects on customer satisfaction. The study’s purpose is to ascertain  impact  of product quality, service quality, and influencer marketing on customer satisfaction of Sego Sambel Merdeka on Mojokerto which is secured to raise sales, share of the market, and competitive edge. The approach of this study is quantitative by using respondent questionnaires using convenience sampling of 50 respondents. The study’s hypothesis test used the method of  multivariate linear regression. The findings of this study indicates results of the validity and realibility tests which have been processed are valid and reliable. The traditional assumption test in this study revealed a normal distribution and no symptoms of multicollinearity and heteroskedasticity occurred. The determination test revealed that 41.2% of the variability of customer satisfaction was impacted by product quality, service quality, and influencer marketing, with a regression equation of Y = -1.689 + 0.336X1 + 0.190X2 + 0.771X3 + e which showed a positive influence. The conclusion obtained on this research is that product quality and influencer marketing have significantly impact on customer satisfaction, but service quality have not  significantly impact on customer satisfaction, so in this research, it is implied that Sego Sambel Merdeka business owners are advised to focus more on improving product quality and maximizing influencer marketing strategies, even though the quality of service is not significant in this study periodic evaluation to ensure adequate service standards.
ANALISIS GAYA BAHASA IKLAN PADA SUPERMARKET EDISI RAMADHAN 2025 DI INSTAGRAM Fitri, Najihatul; Haryadi, Rahmat Teguh; Aisyah, Nisa; Mahendra, Dede; Deswita, Deswita; Yuzdika, Reysa Anggraini; Yunindra, Wulan Tias
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6743

Abstract

The creative and attractive use of language to emphasize a product's uniqueness in advertising is known as the use of language style in advertisements. The aim of this research is to describe the language styles used in supermarket advertisements on Instagram during Ramadhan 2025. This research is a qualitative research. The data analyzed consists of sentences found in supermarket advertisements published on Instagram (March 1 - March 21, 2025). Data analysis applies the language style theory, which classifies four language styles: comparative, contradictory, associative, and repetitive. The findings of this study indicate that the most frequently used language style in supermarket advertisements on Instagram during Ramadhan 2025 is the contradictory style, followed by the comparative style, the repetitive style, and the associative style. From these findings, it can be seen that the use of language style in advertising plays a significant role in increasing both the visual and verbal appeal of a promotional message. The findings of this research are expected to contribute to subsequent studies focused on the analysis of language use in digital advertisements across various platforms and contexts.
DETERMINAN PENGUNGKAPAN ISLAMIC CORPORATE SOCIAL RESPONBILITY BANK UMUM SYARIAH DI INDONESIA Nurjannah, Laylatul Putri; Ponny Harsanti; Delima, Zamrud Mirah
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6744

Abstract

Islamic Corporate Social Responsibility (ICSR) is a form of reporting that refers to the principles of Maqashid Syariah. The purpose of the research is to examine the factors of investment account holders, profitability, company size, and company age as determinants of ICSR in Sharia Commercial Banks registered with the Financial Services Authority (OJK) for the period 2019–2023. The purposive sampling method was used to obtain a sample of 42 companies. Data analysis used the panel data regression method with E-Views 12. The research findings indicate that ICSR is not significantly influenced by investment account holders, profitability, company size, or company age. These results indicate that there are still other internal factors that play a role as determinants of ICSR and emphasise the importance of ICSR reporting in the annual report as a basis for consideration by investors in investing in Islamic banks.
PENGEMBANGAN SISTEM REKRUTMEN LOWONGAN KERJA BERBASIS WEB UNTUK OPTIMALISASI BURSA KERJA KHUSUS (BKK) Saputri, Daniati Uki Eka; Sardiarinto, Sardiarinto
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6796

Abstract

Bursa Kerja Khusus (BKK) at Vocational High Schools (SMK) plays a crucial role in connecting graduates with the workforce. However, the current manual process of disseminating job vacancies and handling applications leads to suboptimal information distribution and inefficient data management. This study aims to design and develop a web-based job recruitment system to improve the efficiency of information dissemination and the job application process for students and alumni of SMK Negeri 1 Ngawen. The system is developed using the Waterfall model, which includes the phases of requirements analysis, system design, implementation, testing, and maintenance. The results show that the developed system successfully delivers real-time job vacancy information, accelerates the application process, and improves the accuracy of matching candidates with available jobs. Testing conducted using the Black-Box Testing method confirms that the system functions as expected, ensuring proper input validation, secure access control, and high data integrity. It is expected that this system will enhance the employability of SMK graduates and make the recruitment process more efficient and effective.
Pengaruh Gaya Kepemimpinan dan Fasilitas Kerja Terhadap Pegawai Pusat Pemberitaan Lembaga Penyiaran Publik Radio Republik Indonesia Rahayu, Dwi Nur; Sari, Imelda
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.6900

Abstract

This study was conducted on employees of the News Center of the Public Broadcasting Institution Radio Republik Indonesia (LPP RRI), which plays a strategic role in delivering information to the public. The purpose of this study was to examine the effect of leadership style and work facilities on employee job satisfaction. This research employed a quantitative approach with an associative research design. Data were collected through the distribution of questionnaires to 55 respondents selected using the Slovin formula from a total population of 112 employees. The data were analyzed using multiple linear regression with the assistance of SPSS version 29. The results show that leadership style has a significant effect on job satisfaction with a t-value of 5.780, while work facilities also have a significant effect with a t-value of 3.488. Simultaneously, both variables significantly affect job satisfaction with an F-value of 48.164. These findings confirm that improvements in leadership quality and the provision of adequate work facilities can have a positive impact on employee job satisfaction in the News Center of LPP RRI.
IMPLEMENTATION OF DESIGN THINKING IN THE UMKM TIGA PUTRI RESTAURANT IN THE UNIVERSITY OF RIAU AREA Andrina, Hanifaturrahmi; Mustaqim, Mustaqim; Herlon, Meki; Ridho, Zulhamid; Aprilia, Mitha
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7251

Abstract

This study examines Rumah Makan Tiga Putri, a culinary business located near Universitas Riau that offers Minang dishes at affordable prices. Despite its strategic location and a market potential dominated by students, the business faces challenges in optimizing its marketing strategy, especially in visual media promotion. The promotional banner, which is unattractive and lacks clear information, reduces the effectiveness of visibility in attracting and engaging consumers. This study explains the implementation of the design thinking process in redesigning the promotional banner for Rumah Makan Tiga Putri. The purpose of this study is to describe the stages of design thinking in optimizing visual communication effectiveness to increase consumer reach and visibility. The research uses a descriptive qualitative approach by applying the stages of design thinking: empathize, define, ideate, prototype, and test. Data were collected through direct observation, interviews with owners and consumers, comparisons with academic colleagues, and questionnaires using a Likert scale to measure perceptions of the banner's visual aspects. The findings show that the implementation of design elements related to imagery, color, typography, information clarity, and the integration of visual elements with Minang cultural characteristics can improve visual communication effectiveness and strengthen brand identity. The proposed solution is a redesigned banner that is informative, aesthetically pleasing, and culturally representative of Minang identity. Positive responses from participants indicate that applying design thinking is effective in optimizing banner design as visual promotional media, improving visibility and accessibility of business information for potential consumers around the Universitas Riau area.
PENGARUH CITRA WISATA DAN DAYA TARIK TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA VELANGKANNI MEDAN Purba, Rosita Hileria; Nursiah, Nursiah
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7338

Abstract

Graha Maria Annai Velangkanni plays an important role as an icon of Medan City as well as a tourist destination that attracts visitors due to its historical value and beauty, contributing to the development of the local tourism industry. From January to April 2025, the number of tourist visits to this site fluctuated, which became the main focus of this study. Factors influencing tourists’ decisions to visit include tourism image and tourist attractions, considered key aspects in visitor preferences. This study aims to analyze the effect of tourism image and tourist attractions on the decision to visit Graha Maria Annai Velangkanni in Medan. The research employed a quantitative method, collecting primary data through survey questionnaires and literature review. Data analysis included validity and reliability tests, classical assumption tests, hypothesis testing using multiple linear regression, t-tests, F-tests, and calculation of the coefficient of determination (Adjusted R²) with a sample of 100 respondents. The results of the multiple linear regression showed a positive effect, with regression coefficients of 0.315 for tourism image and 0.845 for tourist attractions. The t-test results indicated t-values of 2.884 (p=0.005) for tourism image and 12.932 (p=0.001) for tourist attractions. The F-test produced an F-value of 100.429 with a significance of 0.001. These findings confirm that tourism image and tourist attractions have a positive and significant influence, both partially and simultaneously, on tourists’ decisions to visit Graha Maria Annai Velangkanni in Medan.
Pengaruh Content Marketing pada Instagram terhadap Customer Engagement dan Brand Awareness Miniso Indonesia Fauzi, Syakirah Humaira; Sarasati, Fajar
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7397

Abstract

This study is motivated by the low level of audience interaction with the Instagram content of @minisoindo, despite the account having a large number of followers. This shows that there are challenges in utilizing social media optimally to increase customer engagement and build brand awareness. The purpose of this study is to analyze the influence of content marketing on customer engagement and brand awareness, as well as identify the most effective content strategy elements in supporting these two variables. This study uses a quantitative approach with an explanatory method. Data was collected through an online survey of 100 respondents who were followers of the @minisoindo Instagram account using a non-probability sampling technique with a purposive sampling approach. Data analysis was carried out with SEM-PLS. The findings show that content marketing has a positive and significant effect on customer engagement by 77,9% and on brand awareness by 57,3%. In addition, the study found that easy-to-understand, easy-to-find, and accurate content is the most effective element of strategies in building customer engagement and strengthening brand awareness. Future research is recommended to examine the effectiveness of content marketing on other platforms such as TikTok, YouTube, or X by employing a mixed methods approach to gain deeper insights.
Development Strategy of Traditional Culinary as a Sustainable Culinary Ecotourism Attraction in Semanu District, Gunungkidul Resmayasari, Ira; Patabang, Melewanto; Kristianti, Hana; Dewi, Helianthi
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i2.7400

Abstract

Traditional culinary heritage plays a crucial role as a cultural identity and a sustainable tourism attraction. This study aims to analyze the development strategy of traditional cuisine in Semanu District, Gunungkidul, using a descriptive qualitative approach with SWOT Analysis. The findings reveal key strengths in unique taste and traditional processing techniques (score 2.23), while weaknesses include conventional marketing and unstable raw material prices (score 1.01). Externally, opportunities arise from consumer preference and local resource potential (score 2.04), whereas threats stem from modern food competition and seasonal raw materials (score 1.00). The overall position of Semanu’s traditional cuisine falls in quadrant I (internal score +1.22; external score +1.04), so an intensive growth strategy is recommended. This strategy should include recipe preservation, product diversification, culture-based innovation, digital marketing, quality improvement, and capacity building for local entrepreneurs. Thus, Semanu’s traditional cuisine holds great potential as a sustainable culinary tourism attraction that supports cultural preservation and improves community welfare.

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