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Evita Fitri
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evita.etv@nusamandiri.ac.id
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+6289698281299
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jasdim@nusamandiri.ac.id
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Universitas Nusa Mandiri Kampus Jatiwaringin Jl. Jatiwaringin No. 2, Cipinang Melayu, Makasar, Jakarta Timur
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Kota adm. jakarta timur,
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INDONESIA
Jurnal Pariwisata, Bisnis Digital dan Manajemen
Published by STMIK Nusa Mandiri
ISSN : 29642094     EISSN : 29644607     DOI : https://doi.org/10.33480/jasdim
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
JASDIM - Jurnal Pariwisata, Bisnis Digital dan Manajemen adalah jurnal yang diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nusa Mandiri, Indonesia. JASDIM merupakan jurnal yang diperuntukan dalam bidang keilmuan ekonomi dan bisnis yang mencakup terkait pengetahuan dan wawasan pengembangan manajemen dan bisnis khususnya di Indonesia. Adapun kajian keilmuan artikel pada jurnal JASDIM diantaranya diperuntukan untuk bidang ilmu manajemen, bisnis digital dan pariwisata atau perhotelan. Tujuan utama pada jurnal ini yaitu sebagai wadah penyebarluasan artikel ilmiah dibidang Ekonomi dan Bisnis yang bersifat terbuka untuk mahasiswa, peneliti ataupun akademisi baik dilingkungan internal Universitas Nusa Mandiri dan juga eksternal Universitas Nusa Mandiri. Jurnal JASDIM diterbitkan oleh LPPM Universitas Nusa Mandiri menggunakan dua bahasa yaitu bahasa Indonesia dan bahasa bahasa Inggris dengan memiliki P-ISSN : 2964-2094 dan E-ISSN: 2964-4607 serta terbit sebanyak 2 kali dalam 1 tahun pada bulan Mei dan bulan November. Focus & Scope Jurnal JASDIM Nusa Mandiri dimaksudkan sebagai media pengkajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis terhadap permasalahan yang berkaitan dengan ilmu Manajemen, Binis Digital dan Pariwisata atau Perhotelan, baik nasional maupun internasional. Artikel ilmiah yang dimaksud berupa kajian teori dan kajian empiris ilmu-ilmu terkait, yang dapat dipertanggungjawabkan dan disebarluaskan secara nasional dan internasional. Jurnal JASDIM Nusa Mandiri menerima artikel ilmiah dengan area penelitian pada: Teknologi Informasi dan Digital Kewirausahaan Ilmu Manajemen Analisa Bisnis Ekonomi Pemasaran Digital Platform Digital Kewirausahaan Digital Strategi Bisnis Digital Manajemen dan Bisnis Front Office Housekeeping Food and Beverage Service (Restoran dan Bar) Food and Beverage Product (Pastry dan main kitchen)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 64 Documents
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PENGARUH FINANCIAL LITERACY DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN VIRTUAL GOODS GAME ONLINE MOBILE LEGENDS Saputri, Ika; Sucipto, Rakhmat Hadi
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 2 No. 2 (2023): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2023
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v2i2.4660

Abstract

Consumer behavior in purchasing virtual items in online games excessively will result in a decrease in personal financial stability. The problem is caused by a lack of knowledge about financial literacy. The quantitative statistical method was used as a data collection method in this study. The population of this study were Mobile Legends online game users in Pacitan City, with 97 respondents selected as samples using the Chocran formula through purposive sampling techniques. Primary data was collected through questionnaires, while secondary data was obtained through literature studies. Multiple linear regression analysis was used to analyze the research data. The results of multiple linear regression testing show the regression coefficient for each variable, with an α (constant) value of -3.191, a financial literacy regression coefficient (X1) of 0.297, and a price regression coefficient (X2) of 0.719. Partially, the results showed that financial literacy and price have a positive and significant influence on purchasing decisions for virtual goods in the Mobile Legends online game in Pacitan City. While the simultaneous test results show f-count 170.508> 3.09 f-table with a significance value of 0.000 <0.05.
PENGARUH PENJUALAN KONVENSIONAL DAN PENJUALAN E-COMMERCE TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN METODE REGRESI Shodiqin, Ali; Sabariah, Etika
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.4693

Abstract

The widespread use of e-commerce in the digital era has increased information disclosure while changing the way consumers make purchases. Consumer decisions are influenced by several factors, including the influence of technology, price and product comparison, information disclosure, and ease of access. The purpose of this study is to use regression analysis to examine the impact of traditional and online sales on PT Airlangga Jaya Mandiri. This study also looks at additional factors that can influence consumer purchasing decisions and determine the relationship between the variables studied. The regression analysis of PT Airlangga Jaya Mandiri, however, shows that neither traditional sales nor online sales significantly affect the dependent variable in this study. The resulting constant value is 1.740, and has a coefficient for conventional sales of 0.057 and a coefficient for E-commerce sales of -0.020. Although the p value is greater than 0.05, indicating statistical insignificance, further research and data collection is needed to confirm the relationship between these variables and consider other factors that may affect the dependent variable. The results of this study provide insights for businesses in developing more effective marketing strategies and improving customer service, with the understanding that the factors that consequence purchase decisions may be more complex than revealed in this regression model
PERAN LOKASI DAN STRATEGI PENJUALAN DALAM MENSTABILKAN PENDAPATAN UMKM: STUDI KASUS RUMAH MAKAN PADANG Angelicia, Natasya; Rahmawati, Indah; Hendri, Ade Karsari Zulmi; Kahaikal, Randy; Prasetyo, Johan Hendri
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.4977

Abstract

Padang restaurants are one of the micro, small, and medium enterprises (MSMEs) offering a variety of typical Minangkabau cuisine from Padang, West Sumatra. In the capital city of Jakarta, there are many Padang restaurant MSMEs with tight competition and various sales methods. Each Padang restaurant has different incomes, depending on its sales strategy and competitiveness in the market. To compete and maintain its income, business owners must have an effective sales strategy. This study aims to understand how the location of the business, sales strategies, and income variations affect the performance of Padang restaurant businesses. The subject of this research is the Padang Restaurant Ampera Saiyo Tipar Cakung. Data collection methods were carried out through field research, direct observation, interviews with owners and employees, and collection of related business documents. The collected data were analyzed using a qualitative case study approach. The observation results show that at the location of Padang Restaurant Ampera Saiyo, there are also two other competitors. When one competitor is not operating, customers tend to switch to Ampera Saiyo restaurant, and vice versa. The problem often faced by Padang Restaurant Ampera Saiyo is income instability. The factors influencing this instability are competition among Padang restaurants. To overcome this challenge, one of the sales strategies applied is to utilize digital marketing, such as GoFood and GrabFood, to expand market reach and increase visibility of Padang Restaurant Ampera Saiyo among potential customers.
KAJIAN KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE: STUDI PADA ERIGO STORE Saputra, Aldi Tri; Hidayat, Irwan; Hurairah, Rizky Abu; Prasetyo, Johan Hendri
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.4988

Abstract

The use of e-commerce in Indonesia has grown very rapidly and continues to increase. Erigo Store has become one of the leading e-commerce platforms in Indonesia. This study aims to analyze the factors influencing purchase decisions at Erigo Store. This research uses a qualitative method through interviews and observations. The research sample consists of 27 key respondents who are Erigo Store consumers. The results of this study indicate that Indonesian e-commerce consumers tend to look for quality products at affordable prices. Positive reviews from other consumers also become an important factor that can increase consumer trust and encourage them to make purchases. This research provides valuable insights for business owners and marketers in the e-commerce market. These findings affirm that companies need to understand the importance of maintaining a balance between price and product quality to enhance consumer appeal and trust.
ANALISIS PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN DI WARUNG GOCENG DEPOK: STUDI KASUS Ranjevi, Yanetia; Khasanah, Miladiyah; Maushal, Nisa Febrina; Samiaji, Danang Rusdawindra; Nidzar, Saifun; Wiharso, Gani
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.4991

Abstract

This research was conducted due to the challenges faced by Warung Goceng in Depok, such as inconsistent product quality, price competition, and customer service issues, which motivated this study. The aim of this study is to evaluate the influence of price on customer purchasing decisions. Using a quantitative approach, 60 customers of Warung Goceng in Depok City participated as research participants. Data were obtained through the distribution of questionnaires and observation, and hypothesis testing was conducted using SPSS. The findings of the study indicate that the majority of consumer purchasing decisions are significantly influenced by price factors, and there is a direct relationship between Warung Goceng's prices and consumer purchasing decisions Bonus dan promosi menarik adalah salah satu daya tarik utama Indohoki77. Platform ini menawarkan berbagai jenis bonus seperti bonus selamat datang, bonus deposit, dan cashback . Therefore, Warung Goceng can improve its pricing strategy to better suit consumer preferences and enhance its competitiveness in the culinary industry
ANALISIS PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN MENGGUNAKAN METODE REGRESI LINIER Ferdiansyah, Ryan; Rahman, Alliza Lia; Fauzi, Sulistia; Dewi, Verawati; Fathoni, Vika Rizky; Wiharso, Gani
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.5019

Abstract

This research was conducted to explore and evaluate whether product quality affects customer satisfaction at the Mixue branch in Margonda. The study participants were customers who purchased ice cream or drinks at the Mixue Margonda branch. The sample consisted of 50 respondents selected through an online questionnaire distribution. The approach used was quantitative, and SPSS version 26 was used for data analysis. The validity and reliability of the research instruments were tested. Data analysis employed simple linear correlation and regression with product quality (x) and customer satisfaction (y) variables. The correlation results demonstrated a significant positive relationship between product quality and customer satisfaction. Simple linear regression showed the equation y = 3.341 + 0.746x, and partially, the product quality variable had a relevant impact on customer satisfaction. This research confirms that product quality significantly impacts customer satisfaction at the Mixue outlet, highlighting the importance of improving product quality to enhance customer satisfaction.
PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PRODUK KUE Pattiasina, Kezia Agnes; Inayatuzzahra, Syifa; Aulia, Ramdhina Cipta; Tamara, Putri Sonia; Fadila, Nanda Nur; Wiharsono, Gani
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.5123

Abstract

In a market that is increasingly competitive and influenced by ongoing technological developments, companies are required to develop effective marketing strategies to achieve their goals, including creating value and satisfying customer needs. One of the pioneers in the dessert box industry in Indonesia is Bittersweet by Najla, renowned for its innovation in presenting sweet treats in box form. This study aims to investigate the influence of personal selling on purchasing decisions of products from Bittersweet By Najla. The study employs a quantitative method by collecting information from primary and secondary sources through questionnaires and literature studies. This research uses a multiple linear regression analysis model as the research method. The population studied consists of residents in the vicinity who have made purchases at Bittersweet By Najla, with a sample of 50 respondents selected incidentally through a Likert scale-based questionnaire. Partial analysis results indicate that personal selling has a positive and significant impact on purchase decisions, supported by a significant t-value (4.012 > 1.677) and low statistical significance (0.000 < 0.05). These findings provide valuable insights for companies in designing more efficient marketing strategies, emphasizing the development of personal selling skills to enhance product appeal, build consumer trust, and achieve desired marketing objectives.
PENGARUH STRES, KEPUASAN KERJA DAN SELF-LEADERSHIP TERHADAP KINERJA PEGAWAI PT. BPR KHRISNA DARMA ADIPALA Puspitawati, Ni Made Dwi; Wati, Ni Made Widya; Purnawati, Ni Luh Gede Putu
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.5182

Abstract

Human resources continue to be the central focus and backbone for companies to maintain their operations. The vital role of human resources is apparent in all company activities. The study was carried out at PT BPR Khrisna Darma Adipala in Badung Regency, with a sample of 50 employees serving as respondents, employing a saturated sampling method for sampling. Data collection involved the use of questionnaires, interviews, observations, and documentation. Data analysis involved the application of multiple linear regression analysis with SPSS version 25. The findings indicate that work-related stress detrimentally affects employee performance, suggesting that heightened stress levels correspond to diminished performance at PT BPR Khrisna Darma Adipala in Badung Regency. Conversely, job satisfaction positively influences employee performance, indicating that higher satisfaction levels correspond to better performance at PT BPR Khrisna Darma Adipala in Badung Regency. Moreover, self-leadership also yields a positive impact on employee performance, indicating that an increase in self-leadership is associated with improved performance at PT BPR Khrisna Darma Adipala in Badung Regency.
PENGARUH INVESTASI PUBLIK TERHADAP PERTUMBUHAN PERUSAHAAN LOGISTIK Palasa, Philia; Firdaus, Salsabila; Fitrianingsih, Kukuh; Juliyani, Juliyani; Dwicahyo, Fiqri Septiadi
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 2 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i2.5563

Abstract

In Indonesia, the growth of logistics companies has experienced significant dynamics in line with the increasing volume of domestic and international trade. This research explores the impact of public investment on the growth of logistics companies in Indonesia, with a focus on infrastructure and information technology. The research subjects include managers or leaders of logistics divisions from each logistics company. Data collection is conducted through in-depth interviews, observation, and document analysis. The data obtained is analyzed using thematic analysis techniques. The research findings indicate that public investment in toll road construction and port facility improvements enhances operational efficiency by accelerating goods delivery and reducing travel time. Additionally, information technology support through transportation management systems and GPS tracking reduces operational costs by optimizin g routes and managing fleets more effectively. The findings also show that improvements in infrastructure and technology synergistically enhance the operational capacity of logistics companies, enabling them to handle larger volumes of goods and expand their service coverage. This study provides valuable insights for policymakers and company management on the strategic benefits of public investment in the logistics sector.
ANALISIS RASIO KEUANGAN DALAM MENILAI KINERJA KEUANGAN UMKM JAYA PONSEL Sidik, Dena Purnama; Halimah, Diniar; Andriyani, Desi; Suharniati, Suharniati; Kamilah, Nurul
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 2 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i2.5584

Abstract

Micro, Small, and Medium Enterprises (UMKM) play a crucial role in Indonesia's economy, particularly in providing employment opportunities and supporting local economic growth. Jaya Ponsel, an MSME operating in the mobile phone sales and repair sector, requires a financial performance evaluation to maintain business stability and growth. This study aims to assess Jaya Ponsel's financial performance through financial ratio analysis, covering liquidity, solvency, activity, and profitability, and to present the income statement and balance sheet for 2022 and 2023. The method used is a quantitative descriptive approach, with data sourced from the company's internal financial reports. The analysis results indicate that although there was a decline in some liquidity and activity ratios, Jaya Ponsel managed to improve its profitability. The current ratio decreased from 2.50 in 2022 to 2.20 in 2023, while the quick ratio dropped from 2.00 to 1.80. The increase in the debt-to-asset ratio and debt-to-equity ratio suggests greater reliance on debt. On the other hand, the profit margin on sales rose from 20% to 22%, ROI increased from 6.67% to 7.50%, and ROE improved from 11.11% to 12.63%. In conclusion, despite challenges in liquidity management and operational efficiency, Jaya Ponsel successfully maintained and enhanced its profitability. These findings provide valuable insights for management to optimize financial and operational strategies moving forward.

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