cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Evita Fitri
Contact Email
evita.etv@nusamandiri.ac.id
Phone
+6289698281299
Journal Mail Official
jasdim@nusamandiri.ac.id
Editorial Address
Universitas Nusa Mandiri Kampus Jatiwaringin Jl. Jatiwaringin No. 2, Cipinang Melayu, Makasar, Jakarta Timur
Location
Kota adm. jakarta timur,
Dki jakarta
INDONESIA
Jurnal Pariwisata, Bisnis Digital dan Manajemen
Published by STMIK Nusa Mandiri
ISSN : 29642094     EISSN : 29644607     DOI : https://doi.org/10.33480/jasdim
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
JASDIM - Jurnal Pariwisata, Bisnis Digital dan Manajemen adalah jurnal yang diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat Universitas Nusa Mandiri, Indonesia. JASDIM merupakan jurnal yang diperuntukan dalam bidang keilmuan ekonomi dan bisnis yang mencakup terkait pengetahuan dan wawasan pengembangan manajemen dan bisnis khususnya di Indonesia. Adapun kajian keilmuan artikel pada jurnal JASDIM diantaranya diperuntukan untuk bidang ilmu manajemen, bisnis digital dan pariwisata atau perhotelan. Tujuan utama pada jurnal ini yaitu sebagai wadah penyebarluasan artikel ilmiah dibidang Ekonomi dan Bisnis yang bersifat terbuka untuk mahasiswa, peneliti ataupun akademisi baik dilingkungan internal Universitas Nusa Mandiri dan juga eksternal Universitas Nusa Mandiri. Jurnal JASDIM diterbitkan oleh LPPM Universitas Nusa Mandiri menggunakan dua bahasa yaitu bahasa Indonesia dan bahasa bahasa Inggris dengan memiliki P-ISSN : 2964-2094 dan E-ISSN: 2964-4607 serta terbit sebanyak 2 kali dalam 1 tahun pada bulan Mei dan bulan November. Focus & Scope Jurnal JASDIM Nusa Mandiri dimaksudkan sebagai media pengkajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis terhadap permasalahan yang berkaitan dengan ilmu Manajemen, Binis Digital dan Pariwisata atau Perhotelan, baik nasional maupun internasional. Artikel ilmiah yang dimaksud berupa kajian teori dan kajian empiris ilmu-ilmu terkait, yang dapat dipertanggungjawabkan dan disebarluaskan secara nasional dan internasional. Jurnal JASDIM Nusa Mandiri menerima artikel ilmiah dengan area penelitian pada: Teknologi Informasi dan Digital Kewirausahaan Ilmu Manajemen Analisa Bisnis Ekonomi Pemasaran Digital Platform Digital Kewirausahaan Digital Strategi Bisnis Digital Manajemen dan Bisnis Front Office Housekeeping Food and Beverage Service (Restoran dan Bar) Food and Beverage Product (Pastry dan main kitchen)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 64 Documents
 3   4   5   6   7 
ANALISIS PENGARUH IKLAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK AIR MINERAL Rahman, Alliza Lia; Ferdiansyah, Ryan; Fauzi, Sulistia; Dewi, Verawati; Fathoni, Vika Rizky; Susilowati, Isnurrini Hidayat
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 2 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i2.5613

Abstract

Advertising is a form of promotion for a product or service, typically displayed in mass media such as television, newspapers, magazines, as well as on platforms like YouTube and social media, including Instagram, Facebook, and TikTok. This study was conducted to analyze the impact of promotional advertising on purchasing decisions for Aqua mineral water products. The population included all consumers who have seen Aqua advertisements on any media, such as television or other social media, and consumers who have purchased Aqua mineral water, totaling 70 respondents obtained through an online questionnaire distributed via Google Forms. The method applied is quantitative, analyzed using SPSS version 26. The variables tested include Promotion (X) and Purchase Decision (Y). Research instruments were validated through validity and reliability tests. The analysis techniques used include correlation and simple linear regression tests, encompassing t-tests and determination tests. The correlation test shows a strong and positive relationship between variables X and Y. The regression test produced the equation Y = 8.045 + 0.628X, indicating that the promotion variable significantly influences purchasing decisions for Aqua mineral water. This finding implies that the company should focus on enhancing promotion efforts to boost product purchasing decisions.
ANALISIS STRATEGI BAURAN PEMASARAN PADA PERUSAHAAN PRODUKSI SUSU DAN MAKANAN DI ERA INDUSTRY 4.0 Budiman, Rahma Nur Aulia; Anggraini, Rahma; Siboro, Muhammat Delisae; Susilowati, Isnurrini Hidayat
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 2 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i2.5623

Abstract

The Industrial Revolution 4.0 has driven a digital transformation that has brought significant changes across various sectors, including marketing. This study explores the marketing mix strategies employed by PT Cimory to address the challenges and opportunities of the Industry 4.0 era. With rapid technological advancements and the dynamic nature of consumer behavior, it is crucial for companies to adapt and innovate. This study aims to analyze how PT Cimory leverages the components of the marketing mix—product, price, place, and promotion—to enhance its market share and competitive advantage. The research adopts a qualitative design, utilizing secondary data from PT Cimory's annual reports, journal articles, and online media sources. The findings indicate that PT Cimory's strategic integration of technological advancements and innovative marketing approaches has significantly influenced consumer behavior and purchasing decisions, thereby strengthening its market position.
DAMPAK KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI RICHEESE CABANG GRAND DEPOK CITY Hira, Rosa Janatul; Jullistia, Vriska Naya; Inayatuzzahra, Syifa; Cipta, Ramdhina; Fadillah, Nanda Nur; Susilowati, Isnurrini Hidayat
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 2 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i2.5628

Abstract

The fast-food industry, particularly Richeese Factory, plays a significant role in the global culinary landscape. This study aims to evaluate the impact of service quality on customer satisfaction at Richeese Factory GDC using a combination of library and field research methods. The study employs a cross-sectional design, with data collected through questionnaires from 99 randomly selected respondents. Service quality was assessed based on aspects such as speed, order accuracy, staff friendliness, and restaurant cleanliness. Linear regression methods were applied, including instrument tests for validity, reliability, and classical assumptions such as normality, heteroscedasticity, and multicollinearity. The validity and reliability tests showed that the questionnaire was reliable and valid. The classical assumption tests indicated that the data distribution was not normal; however, the regression model did not show heteroscedasticity or multicollinearity. Correlation analysis demonstrated a strong and positive relationship between the two variables. The coefficient of determination revealed that 29.2% of customer satisfaction variability was influenced by service quality, with the regression equation Y = 24.180 + 0.449X, indicating a positive effect. The T-test also showed a positive and significant effect of service quality on customer satisfaction, with a t-value of 6.322, which is greater than the t-table value of 1.988. These findings highlight the importance of improving service quality to achieve optimal customer satisfaction in the fast-food industry.
PERAMALAN PENJUALAN MOBIL DENGAN MENERAPKAN METODE SINGLE MOVING AVERAGE DAN SINGLE EXPONENTIAL SMOOTHING Putra, Dian Pratama; Siregar, Serly Azhari; Fadillah, Shandy Rizky; Ningtyas, Zahwa Kusuma
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 2 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i2.5631

Abstract

Sales forecasting is a critical aspect of the automotive business as it influences marketing strategies, production, and inventory management. This study examines a comparison of Toyota car sales forecasts using the Single Moving Average (SMA) and Single Exponential Smoothing (SES) methods. The primary objective is to evaluate the accuracy of the SES method in predicting Toyota car sales and compare it with actual sales data. Historical sales data serve as the basis for forecasting, with the smoothing parameter α tested to obtain the best results. Forecasting with SMA demonstrates improved accuracy as the number of average periods increases. The 2-period SMA produces forecasts that are more responsive to sales trends, while the 3-period SMA provides more stable predictions without compromising accuracy. Meanwhile, the SES method with α = 0.3 delivers reasonably accurate forecasts. By applying this method, companies can make better decisions regarding Toyota car production and inventory management, ultimately enhancing operational efficiency and customer satisfaction.
PENGEMBANGAN SELFI BUKIT TUMPENG SEBAGAI DAYA TARIK WISATA ALTERNATIF BERBASIS MASYARAKAT DI DESA LALANGLINGGAH Putra, I Putu Aditya Prawira; Sumadi, Ketut; Nuriawan, I Nengah Alit
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 2 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i2.6017

Abstract

Tumpeng Hill Selfie Tour is one of the alternative tourist attractions in the tourist village of Lalanglinggah Banjar, Bukit Tumpeng Service, West Selemadeg District, Tabanan Regency. Seeing the potential that Selfi Bukit Tumpeng Tourism has, namely the good natural potential, as one of the alternative tourism options in Lalanglinggah village, the main driver emerged, namely the local community in collaboration with the Village Government. This needs to receive more attention so that the Selfi Bukit Tumpeng tourist attraction can develop optimally and sustainably as an asset in the future. This research is research using qualitative methods, using three theories, namely tourism management theory by Salah Wahab, participation theory by Cohen and Uphoff, and sustainable tourism theory by Sugiama. The aim of this research is to determine the management and development of the Selfi Bukit Tumpeng Tourist Attraction, so that when it is managed well and appropriately it will develop even better, so that it can be introduced more widely to tourists, as well as encouraging active participation of local communities in Lalanglinggah Village for the purpose of building the economic welfare of the local community in Lalanglinggah Village. Local communities certainly have an important role in developing Tumpeng Hill Selfie Tourism which uses Participation Theory through three stages, namely decision making, implementation and evaluation stages. These three components have produced solutions to overcome the problem of "Developing management of Tumpeng Hill Selfie Tourism after the Covid-19 pandemic" in order to create sustainable tourism.
PERAN HARGA DALAM MEMPENGARUHI MINAT PEMBELIAN KEBAYA DI BUTIK IMAS COLLECTION Febriyanti, Rika; Ambarita, Inka Fiorentina; Putri, Yoshi Malika; Rofiudin, Muhamad Yusuf; Madika, Gilang Vahera; Wiharso, Gani
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 2 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i2.6127

Abstract

The fashion industry in Indonesia continues to experience rapid growth, with traditional clothing such as kebaya gaining increasing popularity. Price is one of the key factors influencing consumer interest, particularly in niche markets like kebaya boutiques. This study aims to evaluate the role of price in influencing consumer purchase interest through a case study at Butik Imas Collection. A qualitative approach was used with a case study method, involving in-depth interviews with the boutique owner and 10 female consumers, as well as direct field observations. The findings reveal that although price is a significant factor, consumers also consider other aspects such as fabric quality, kebaya design, and customer service. These findings support the price perception theory by Kotler and Armstrong and align with previous research by Sawitri et al. (2024), which states that the combined application of price and product quality can enhance purchasing decisions. This study provides strategic insights for boutique managers on the importance of maintaining competitive pricing without compromising quality. A combination of competitive pricing, superior product quality, and excellent customer service can boost consumer purchase interest while strengthening Butik Imas Collection's position in the kebaya market.
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PADA PENGGUNA GRABBIKE DI MASYARAKAT Rajmadivara, Caren Beautisyarof; Aulia, Zahra Aufa; Teosius Simaremare, Gold Friend; Rosento, Rosento
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6239

Abstract

One of the most rapidly expanding industries in the modern digital age is online transportation services. The purpose of this research is to find out how much of an impact service quality has on GrabBike customer loyalty. Dependability, responsiveness, assurance, empathy, and concrete proof are the five main criteria used to evaluate service quality. Data was gathered using a quantitative research technique, with 100 respondents being polled using questionnaires. All responses were evaluated using a Likert scale ranging from 1 to 5. The findings demonstrate that customer loyalty is positively and significantly impacted by service quality. A simple linear regression test confirmed this, with a t-value of 8.292 surpassing the t-table value of 1.987 and a R Squared value of 41.2%. This indicates that service quality influences customer loyalty to a lesser extent than other criteria (58.8% vs. 41.2%). These results stress the need of enhancing service quality as a means of attracting and retaining customers, and they call for ongoing innovation to make online transportation services more user-friendly.
Perubahan Motif Wisata Religi Kalangan Generasi Z di Makam Nyai Hamdanah Kudus Maghfirotunnisa, Maghfirotunnisa; Savitri, Fania Mutiara
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6615

Abstract

The Tomb of Nyai Hamdanah Kudus is one of the popular tourist destinations on social media because it is believed to be a testament to be a means of finding a pious soul mate. Viral content about the blessings of the tomb attracts many pilgrims, especially generation Z to come on a pilgrimage. If previously pilgrimages focused more on spiritual aspects and remembering death, now Generation Z does it with various purposes, for example: seeking the blessing of a soul mate, following social media trends, or simply creating content. This shows that there is a change in pilgrimage motifs among generation Z, especially at the Tomb of Nyai Hamdanah Kudus. The purpose of this study is to identify changes in pilgrimage motifs among generation Z at the Tomb of Nyai Hamdanah Kudus and analyze the factors that influence change in the motives for pilgrimage at the tomb. The research method used in this study is a qualitative method using a case study approach through interviews, observation and documentation in data collection, as well as using data analysis techniques which include data reduction, data presentation, and conclusion drawn. The results of the study show that pilgrimage activities at the Nyai Hamdanah’s Tomb has changed its motives among generation Z. Initially, pilgrimages was carried out for religious purposes such as tawasul and tabarukan. However, among Generation Z, these motives have developed into more diverse including asking for a soul mate, seeking inner peace, to following trends on social media driven by FOMO. The change in motives is influenced by three main factors, namely: social, religiosity, and psychological. This phenomenon shows that the motive of pilgrimage is now not only spiritual, but also related to the social and psychological influence that develops in society.
STRATEGI PENGEMBANGAN KEPARIWISATAAN DI DESA NUCA MOLAS SEBAGAI DESTINASI UNGGULAN DI KABUPATEN MANGGARAI Rudiyanto, Roseven; Fanggidae, Linda Welmintje; Jerobisonif, Aplimon; Maromon, Rifat Yoktan Y.; Dima, Thomas Kurniawan; Dahoklory, Lodwik Obed
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6638

Abstract

Nuca Molas Village in Manggarai Regency has strong tourism potential but does not yet have a clear development strategy. This study aims to explore its potential and propose a strategy to make Nuca Molas Village a leading destination in Manggarai Regency. The approach used in this study is qualitative. The data collection techniques are interviews, observations, and documentation. Informants were selected using purposive sampling techniques, reaching seven people. This study identified four main potentials: Natural and cultural attractions, including biodiversity and shipbuilding traditions; Accessibility, because of its location close to Wae Rebo and Labuan Bajo; Amenities, with accommodation and culinary businesses in Dintor, the crossing point to Nuca Molas; and Tourism market, which benefits from tourist visits to Labuan Bajo and Wae Rebo. The strategy must prioritize increasing accessibility, infrastructure development, partnerships, community training, and reactivating tourism awareness groups (Pokdarwis). In addition, integrating tourism products with Wae Rebo and Labuan Bajo can increase visibility and attract more visitors. This research can provide an overview of the development strategy of tourist villages, especially marine tourism. It can be used as a basis for designing tourism development in Nuca Molas Village.
EFIKASI DIRI SEBAGAI MEDIASI DALAM HUBUNGAN LINGKUNGAN KAMPUS DAN MANAJEMEN WAKTU PADA PRESTASI MAHASISWA Dewi, Almas Farah Dinna; Kholidy, Moch Arfan Nur; Prajitiasari, Ema Desia
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6666

Abstract

Academic achievement is a crucial indicator of the success of higher education processes; therefore, understanding the factors that influence it is essential. A supportive campus environment and effective time management have been widely studied as key determinants of student academic performance, with self-efficacy often positioned as a mediating variable that links the two. At the Faculty of Economics and Business, University of Jember, field findings reveal several issues such as unstable internet access, limited discussion spaces, and underutilized academic advising services, all of which potentially affect students’ self-efficacy and academic achievement. This study aims to analyze the influence of the campus environment and time management on students’ academic performance, with self-efficacy as a mediating variable. A quantitative approach was employed using Partial Least Square Structural Equation Modeling (PLS-SEM) processed through SmartPLS 4.0. The research sample total in 270 respondents by purposive sampling consisted of active undergraduate students at the Faculty of Economics and Business, University of Jember. The results show that both the campus environment and time management have a positive and significant impact on academic achievement. Moreover, self-efficacy was found to play a significant mediating role in the relationship between campus environment and time management with academic performance. These findings highlight the importance of enhancing student self-efficacy through a well-managed learning environment and effective time management training to foster better academic outcomes.

Page 5 of 7 | Total Record : 64

 3   4   5   6   7 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 2 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2025 Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025 Vol. 3 No. 2 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2024 Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024 Vol. 2 No. 2 (2023): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2023 Vol. 2 No. 1 (2023): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2023 Vol. 1 No. 2 (2022): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2022 Vol. 1 No. 1 (2022): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2022