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Jurnal Ilmiah Dan Karya Mahasiswa
Published by INSTITUT TEKNOLOGI DAN BISNIS SEMARANG
ISSN : 29856329     EISSN : 29857732     DOI : 10.54066
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media
Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Sosial Humaniora, Politik, Pendidikan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, Ekonomi dan Akuntansi, Kewirausahaan dan Bisnis.
Arjuna Subject : Umum - Umum
Articles 382 Documents
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Pengaruh Harga dan Citra Merek terhadap Keputusan Pembelian Batik di Benang Raja Salatiga Wahyu Arya Saputra; Riyono Riyono; Hesti Ristanto; Ihda Nor Rohmah
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 4 No. 4 (2026): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v4i4.4911

Abstract

This study examines the effect of price and brand image on purchase decisions for batik products at Benang Raja Salatiga, both partially and simultaneously. A quantitative approach with a causal-associative design was applied. Using the Lemeshow formula and simple random sampling, 96 respondents who had purchased batik at Benang Raja Salatiga were selected as the sample. Data were collected through an online questionnaire and analyzed using multiple linear regression with SPSS. The results show that price has a positive and significant effect on purchase decisions (t = 2.722; sig. = 0.008), and brand image also has a positive and significant effect (t = 6.911; sig. = 0.000). Simultaneously, price and brand image significantly affect purchase decisions (F = 159.314; sig. = 0.000), with a coefficient of determination (R²) of 0.774, indicating that price and brand image jointly explain 77.4% of the variation in purchase decisions, while the remaining 22.6% is explained by other factors outside the model. Based on the standardized beta values, brand image (0.651) has a more dominant influence than price (0.256). These findings imply that strengthening brand image should be prioritized alongside competitive pricing to enhance consumer purchase decisions.
Pengaruh Loan To Deposit Ratio dan Non Performing Loan terhadap Return On Assets pada Bank Konvensional yang Terdaftar di Bursa Efek Indonesia Wanda Suhendra; Riri Mayliza
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 4 No. 4 (2026): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v4i4.4883

Abstract

Banks play a crucial role as financial intermediaries by mobilizing public funds and channeling them into productive lending activities to support economic growth. However, the profitability of conventional banks in Indonesia continues to fluctuate due to variations in credit distribution effectiveness and the level of non-performing loans. This study aims to examine the effect of the Loan to Deposit Ratio (LDR) and Non-Performing Loan (NPL) on Return on Assets (ROA) of conventional banks listed on the Indonesia Stock Exchange (IDX) during the 2020–2024 period. This research employed a quantitative approach using secondary data obtained from the annual financial reports of conventional banks. The sample consisted of 36 banks selected through purposive sampling, resulting in 180 observations. Data were analyzed using panel data regression with EViews software, including descriptive statistical analysis, panel data model selection, normality testing, and hypothesis testing. The findings reveal that the Loan to Deposit Ratio (LDR) has a positive and significant effect on Return on Assets (ROA), while the Non-Performing Loan (NPL) has a negative and significant effect on Return on Assets (ROA). Therefore, optimizing credit distribution and effectively controlling non-performing loans are essential strategies for improving bank profitability and maintaining sustainable financial performance.

Page 39 of 39 | Total Record : 382

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