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INDONESIA
e-Jurnal Apresiasi Ekonomi
Published by Sekolah Tinggi Ilmu Ekonomi Pasaman Simpang Empat
ISSN : 23373997     EISSN : 26139774     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
topics that will be published in this journal are: 1. Development theory and application of management science; 2. Study of entrepreneurship and entrepreneurship development; 3. Development and research on applying the theory of business science 4. Community economic development. But the other relevant topics with is available.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 24 Documents
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Search results for , issue "Vol 13, No 1 (2025)" : 24 Documents clear
VOSCO GROUP EMPLOYEE PERFORMANCE ENHANCEMENT THROUGH PROACTIVITY AND GROWTH MINDSET - EVIDENCE FROM A PERCEIVED USEFULNESS MEDIATION MODEL Pakayli, Della Ayu Putri; Anjaningrum, Widiya Dewi
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.869

Abstract

Technological advances have revolutionized the café and restaurant industry, impacting employee efficiency. This study seeks to investigate the influence of proactive personality and growth mindset on employee performance, mediated by perceived usefulness, within Vosco Group, utilizing an employee population of 50 staff. The sample was obtained from a segment of the population utilizing a saturated sampling technique. Data were gathered via an online questionnaire and analysis utilizing Intelligent PLS software version 4.10.8. The results indicate that a proactive personality and growth mindset substantially enhance employee performance, with perceived usefulness acting as a crucial mediator. The perceived usefulness of technology consistently mediates the relationship, but the impact fluctuates based on the degree of individual adaptability to technological advancement. These findings underscore the necessity of providing employees with intuitive technical tools and customized training programs to enhance their flexibility and productivity. This research enhances organizational psychology theory by emphasizing the importance of proactivity and a growth mindset in augmenting employee performance, while also offering practical insights for management in formulating human resource development strategies that leverage technology effectively. Organizations can enhance performance by cultivating a growth mindset culture and recruiting individuals with proactive characteristics. Future research should investigate more variables and extend the study to other industries to improve generalizability.Keywords: Proactive Personality, Growth Mindset, Perceived Usefulness, Employee Performance
EFFECTIVENESS IMPLEMENTATION OF THE VILLAGE SUSTAINABLE DEVELOPMENT GOALS (SDGS) PROGRAM IN INCREASING DECENT WORK AND ECONOMIC GROWTH AT KABUPATEN LOMBOK TIMUR Ali, Muhamad; Jailani, Huzain; Septiana, Riska; Muhammad, Farhana; Utomo, Danang Prio
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.862

Abstract

The United Nations in September 2015, formulated that developed and developing countries must declare the SDGs, which is a global and national commitment to improve people's welfare. This research was conducted to determine the effectiveness of the implementation of the Sustainable Development Goals (SDGs) 8th goal program in East Lombok Regency by examining decent work and economic growth such as employment opportunities, human resource quality, and unemployment supported by the pre-employment card distribution program and vocational training center training. The research method used is descriptive qualitative research method, with data collection techniques of observation, interviews, questionnaires and documentation in 5 villages and 20 respondents taken based on purposive sampling techniques with Miles and Huberman data analysis techniques and processed using source triangulation techniques, triangulation techniques, and time triangulation. Based on the results of the study, there are 6 indicators used to determine the success of the program, namely program socialization, knowledge related to the program, program objectives, program success, target accuracy, and satisfaction related to the program, it is explained that in general the implementation of the SDGs program in increasing decent work and economic growth in East Lombok district is ineffective, because the village and community are not effective
LINKING SENSORY PERCEPTION, PRODUCT PERCEIVED VALUE, AND ENVIRONMENTAL CONCERNS TO BEHAVIORAL INTENTION THROUGH SENSORY BRAND EXPERIENCE Matondang, Seria Pita Dewi; Ruspitasari, Widi Dewi
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.879

Abstract

The purpose of this research is to explore the impact of sensory perceptions, the value of a product, and social awareness on consumers' behavioral intention to consume viral food in East Java. Conversely, this research also evaluated the effect of brand sensory experience as a mediation variable. This research was conducted using the qualitative method of an online questionnaire with 165 respondents from the Generation population. It was analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to evaluate the relation between variables. This research showed that the value of a product and brand sensory experience is significantly related to consumers' behavioral intention. Besides, sensory perceptions do not directly relate to consumers' behavioral intentions. Instead, sensory perceptions have a significant impact on brand sensory experience. This result emphasizes the importance of a sensory experience-based marketing strategy and improving product quality to maintain consumer loyalty. For further research, it's suggested that the focus of the research be expanded to include various restaurant types and additional aspects, like social knowledge and relevant social norms.Keywords: Sensory Perceptions, Product Perceived Value, Environmental Concern, Sensory Brand Experience, Behavioral Intentions
THE ROLE OF SHOPPING ENJOYMENT ON ONLINE IMPULSE BUYING WITH BROWSING AS MEDIATING AND BRAND AWARENESS AS MODERATING Utami, Wiry; Wati, Linda; Putri, Tyara Dwi; Ismayanti, Rana Surayya
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.818

Abstract

This research examines the role of shopping enjoyment in online impulse buying, with browsing as mediation and brand awareness as moderation. This research uses quantitative methods using Smart-PLS 3.0. The sampling technique used purposive sampling with a total sample of 215 respondents. The research results show that shopping enjoyment has a positive effect on browsing. Shopping enjoyment also has a positive impact on online impulse buying. Browsing has a positive impact on online impulse buying. Browsing mediates the relationship between shopping enjoyment and online impulse buying. Brand awareness moderates the relationship between browsing on online impulse buying.

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