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Business and Investment Review
Published by CV. Lenggogeni Data Publishing
ISSN : -     EISSN : 29867347     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
BIREV: Business and Investment Review covers all aspects of management, business and investment. Journal Scope: Strategic management, Human resource and performance management, Business environment, Marketing strategic, cost-volume-profit analysis, Cost analysis for pricing and cost management, Responsibility accounting, TQM, Investment, Corporate governance, social responsibility, Accounting theory/practice/cycle, Financial statements/accounting/reporting, cash flow analysis, International reporting standards, standards convergence, and Income/retained earnings statements, balance sheets.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Vol. 1 No. 2 (2023)" : 14 Documents clear
Analyisis of Marketing for Export Products of Coconut Shell Charcoal Briquettes Sauqy, Muhammad Syafiqus; Iryanti, Endang
Business and Investment Review Vol. 1 No. 2 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i6.78

Abstract

This research contains an analysis of the marketing mix strategy towards the export of coconut shell charcoal briquette products. This research, which uses a qualitative study method, aims to provide information to briquette charcoal business actors on the export potential of briquette charcoal with a marketing mix strategy approach and SWOT analysis results. The results of this study provide the convenience obtained in marketing briquetted charcoal products effectively and efficiently
Analisis Persediaan Barang Dagang Dengan Mmetode EOQ (Economic Order Quantiti) pada UMKM GMS Shahirly di Cilamaya, Karawang Dicky Sulistiya Harta Wijaya; Imas Wulansari; Khoerul Ambiya; Riani Wulandari; Ujang Suherman
Business and Investment Review Vol. 1 No. 2 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i6.79

Abstract

Tujuan penelitian ini untuk mengetahui hasil dari penerapan Metode EOQ (Economic Order Quantity). Apakah hasil ada perbedaan anatar metode EOQ (Economi Order Quantity) dengan metode yang dilakukan pemilik UMK GMS Shahirly. Selain itu Metode EOQ digunakan untuk mengetahui jumlah biaya pemesanan dan biaya penerimaan serta jumlah barang ataupun bahan baku seminimal munkin dan memenuhi permintaan pasar yang ada. Hal ini sesuai dengan pernyataan Fahmi (2016:120) dalam (Lyman, 2023) menyatakan bahwa EOQ merupakan model matematik yang menentukan jumlah barang yang harus dipesan demi memenuhi permintaan dan biaya persediaan yang diminimalkan.
Analisis Rencana Implementasi Metode EOQ Terhadap Manajemen Persediaan Barang pada CV. Bina Usaha Mandiri Rizky Maulana; Adli Dzil Ikram; Akmal Khairi Sudrajat; Palahudin Amarullah Taufik; Ujang Suherman
Business and Investment Review Vol. 1 No. 2 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i6.80

Abstract

Persediaan bahan baku atau material pada CV. BINA USAHA MANDIRI belum direncanakan dengan baik sehingga suatu waktu bahan baku habis pada saat proses produksi berlangsung. Manajemen persediaan yang diterapkan oleh perusahaan belum memperhatikan kuantitas pemesanan yang ekonomis, dan juga titik pemesanan kembali bahan bakunya. Hal ini tentunya berdampak pada penambahan biaya- biaya yang harusnya tidak diperlukan, dengan kata lain tidak efektif dan efisien, sehingga CV. BINA USAHA MANDIRI memandang perlu menerapkan metode EOQ dalam mengelola bahan baku. Penelitian ini bertujuan untuk mengetahui penerapan metode Economic Order Quantity (EOQ) terhadap pengendalian persediaan bahan baku di CV. BINA USAHA MANDIRI. Penelitian ini menggunakan metode kuantitatif dengan objek penelitian di CV. BINA USAHA MANDIRI. Sampel penelitian ini menggunakan data persediaan perusahaan pada tahun 2022-2023, yang diambil dengan menggunakan metode purposive sampling. Hasil penelitian menunjukan adanya penurunan biaya sejumlah 25,3%. Pada awalnya dengan kebijakan perusahaan saat ini, total biaya sejumlah Rp7.390.717 dan bila menggunakan metode EOQ turun menjadi Rp5.520.174. Hadirnya safety stock, reorder point, juga diperhitungkan dalam penelitian ini. Hasil penelitian membuktikan bahwa metode EOQ berperan penting pada pengendalian persediaan bahan baku di CV. BINA USAHA MANDIRI. Kata kunci: Manajemen Persediaan; Metode EOQ, Industri Manufaktur ABSTRACT Inventory of raw materials or materials on CV. BINA USAHA MANDIRI has not been planned properly so the raw materials run out once during the production process. The inventory management implemented by the company has not paid attention to the economic order quantity, and also the point of reordering raw materials. This certainly has an impact on adding costs that should not be needed, in other words not effective and efficient, so CV. BINA USAHA MANDIRI considers it necessary to apply the EOQ method in managing raw materials. This study aims to determine the application of the Economic Order Quantity (EOQ) method to raw material inventory control in CV. BINA USAHA MANDIRI. This research uses quantitative methods with the object of research in the CV. BINA USAHA MANDIRI. This research sample uses company inventory data for 2022-2023, which was taken using the purposive sampling method. The results showed a decrease in costs of 25.3%. At first, with the current company policy, the total cost amounted to Rp7,390,717 and when using the EOQ method it dropped to Rp5,520,174. The presence of safety stock, and reorder points, was also taken into account in this study. The results prove that the EOQ method is important in controlling raw material inventory in CV. BINA USAHA MANDIRI.
The Impact of Digital Marketing on Export Sustainability in the Digital Era Saputra, Bayu Anindito; Zawawi
Business and Investment Review Vol. 1 No. 2 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i6.81

Abstract

Digital marketing has become a key element in understanding and shaping export sustainability in the digital era. This research aims to explore the impact of digital marketing on export sustainability in the context of the current digital era. With rapid digital transformation, companies and exporting countries need to understand how digital marketing can impact various aspects of export sustainability, including economic growth, operational efficiency and environmental sustainability. This research uses qualitative methods and uses a literature study approach related to digital marketing, exports and sustainability. Literature findings provide insight into how digital marketing can accelerate global market penetration, increase supply chain efficiency, and make a positive contribution to the sustainability aspects of exports. The results of this research demonstrate that implementing digital marketing strategies can open up new opportunities to increase competitiveness and export growth. Positive impacts are also seen in increasing brand awareness, strengthening relationships with global consumers, and adapting to international market trends. However, challenges such as data security, international regulatory compliance, and changing digital consumer behavior have also emerged as critical factors that can impact export sustainability. Therefore, this research provides a holistic understanding of the relationship between digital marketing and export sustainability, providing a foundation for companies and government policies to optimize digital potential in facing global challenges and achieving sustainable export sustainability.

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